0% Approval Rating



""Nevertheless a prince ought to inspire fear in such a way that, if he does not win love, he avoids hatred...""

- Machiavelli, The Prince

It's a rare and lucky Evil Overlord who manages to get The Empire nice and entrenched, perhaps even managing to Take Over the World. And when they do, life probably seems pretty good, what with being master of all they survey. There's just one little problem they sometimes face. (Well, two, if you count those pesky heroes, but they'll be dealt with soon enough.) Everyone hates them.

Everyone.

The reason varies. Sometimes, it's their little hobby of periodically going out and raining terror, destruction, and death upon the quivering populace to remind everyone who's boss. Sometimes, it's the high taxes (or tribute, if you're particularly old-fashioned) they demand to keep themselves living a life of luxury as the peasants starve. Sometimes, it's just because they have a different fashion sense than everyone else, and insist on making everything look drab, gray, and depressing. And sometimes...who knows?

One almost has to pity the Evil Overlord who faces this. Sure, it's expected that a few foolhardy souls would form some sort of heroic rebellion, but it must hurt that, with the exception of the Evil Minions working directly for them (or, in extreme case, especially the evil minions working directly for them), every single human being or other sentient creature in their dominion hates their guts and yearns for the day they're overthrown. The only consolation they've got is that most of the populace are willing to keep their heads down and hope to stay out of trouble. But it's a sure bet that even those people still grumble, and those damn rebels can be pretty confident of getting quiet assistance from just about anyone they meet.

Maybe the Evil Overlord is some sort of incarnation of Ultimate Evil who just doesn't care that he or she has a Zero Percent Approval Rating. Then again, maybe he or she should consider some photo ops.

An Evil Overlord running The Empire doesn't always have this problem, it should be noted. Sometimes, they favour a certain segment of the population while keeping another segment down, so they have support in some quarters. Other times, they manage to keep their true nature hidden, becoming a Villain with Good Publicity who just about everyone loves, except for the few who find out about the true evil hiding behind the Government Conspiracy. Still other times, it turns out that a lot of people just don't care that the people in charge are openly homicidal, demon-worshiping alien hybrids who eat souls and babies, as long as they get their Bread and Circuses.

This serves a pragmatic reason for writers in terms of keeping things morally justified for our heroes. Because if they were taking out an emperor who was popular with the people or who had done good work for the country under their control for a (usually) personal vendetta, they wouldn't seem that much like heroes at all! Then again, it happens sometimes, and then you have people Rooting for the Empire.

For some reason, a Zero Percent Approval Rating rarely stops an overlord from recruiting hordes of utterly loyal Mooks. Trustworthy lieutenants and advisers are much harder to come by for the hated tyrant, though.

Of course, if a Zero Percent Approval Rating really bothers you, there's always the option of Brainwashing, or singling out a couple of people and turn them into Les Collaborateurs. The Evil Overlord who wants to work at it can try Bread and Circuses.

Sometimes, the Evil Overlord feeds on people's hatred/fear, so there's no reason for them to try to be popular.

If the person has a plan that requires this, then it's a Zero-Approval Gambit.

Compare and contrast 100% Adoration Rating.

Anime and Manga

 * Played horrifyingly straight in Osamu Tezuka's Phoenix. The king in Yamato is distinctly aware of how much the kingdom hates him, and therefore orders a hundred people to be sacrificed when he dies just to ensure that the country will mourn his death.
 * Almost every subordinate of Naraku (and just about everyone in general) from Inuyasha seems to want to kill him for one reason or another, including characters that are incarnations of himself.
 * Also, after taking his You Will Be Assimilated tendencies a bit too far, he started having to cut loose some component demons that were dead weight. You'd think this would be a good thing for his victims, but it's not the whole demon in day-one condition, just the bits he didn't need (imagine the inedible leftover parts of a turkey or something finding themselves still alive after being cut away). One such demon, made of discarded parts, went against Naraku. When even parts of your own body hate you and want you dead, you know you're doing something wrong. In fact, one his incarnations who tried The Starscream tactic on him was his own heart. Not only did it betray him but he had expected it to. Yes, it's true: Naraku's approval rating was so abysmal, not only did everyone (including his own servants) hate him, but even he hated himself.
 * Lelouch seems to be doing this in Code Geass R2: since taking over as Emperor, he's alienated the nobility of Britannia by dismantling the aristocracy, and alienated everyone else by barging his way into the UFN and kidnapping everyone, making it seem for all intents and purposes that he's out to Take Over the World. Which he then does. Strangely, due to his actions, the common Britannia people love him. His master plan is.
 * The Zanscare Empire of Victory Gundam is seen as the most despicable villain by UC Gundam standards.
 * The Earth Alliance in Gundam Seed Destiny is worse and has even less sympathetic characters.
 * In-universe, Celestial Being of Mobile Suit Gundam 00 drop deeper and deeper into this as they follow their Well-Intentioned Extremist nature and continue making attacks on anyone who they perceive as pursuing conflict. With the appearance of Team Trinity, who are even more aggressive in pursuing their goal than the Gundam Meisters and have no concerns about civilian casualties (to the point that when one of them blows up a wedding just on a whim, neither of her partners are at all concerned about this), the last lingering threads of approval vanish and they become reviled as the worst terrorist organization in history, enemies of all humanity. It turns out that this was all part of the plan.
 * Dakki of Houshin Engi is a good example. She has got the emperor Chuuou under her leash (per seduction spell) and thinks of a new atrocity each month. She lives in luxury, while the peasants starve and are picked off for her entertainment. Entertainment, in this case, always involves dying, in a snake pit, in a forest by wild tigers, and somesuch, while the emperor and she drink on a boat on a frikking lake of sake...And the list goes on. Everyone that isn't under her temptation spell (aka, everyone powerful enough or far enough away) hates her with passion. The best/worst part? She gets away with it
 * In the entirety of Kagerou Nostalgia, there does not seem to be a single person (excepting his wife) who actually likes General Kiyotaka Kuroda, who controls eighty percent of the series' version of medieval Japan. His tendency towards organising random slaughters of people and using demons as a part of his army may have something to do with that. It's worth noting that even Ranmaru and Rikimaru, Co-Dragons to Gessho Kuki, the series' Big Bad, do not like Kuroda, and that Gessho himself seems to view Kuroda as The Starscream and, therefore, expendable. The man is truly loathed, albeit with good reason.
 * The antagonist occupiers in Guilty Crown are seen as completely unsymapthetic and loves to kick innocents and kill them without batting an eye.
 * This happens in one backstory of the "Great Distance in the Wind; the Sky at Dawn" arc of The Twelve Kingdoms. King Chuutatsu of Hou, on the advice of his wife, orders that anyone accused of a crime—regardless of severity—will be put to death. This results in the brutal, systematic slaughter of hundreds of thousands of his subjects (including several Women of Court falsely accused by the queen) and eventually a revolt by some of his governors and generals, who promptly behead the King and Queen and Hourin and force their 13-year-old daughter Shoukei into hiding. Only once the ex-Princess gets out into the real world does she find out just how much everyone absolutely despised her father for his cruelty (Hou was the only one of the 12 Kingdoms that still practised crucifixion, for one).
 * Discussed Trope (and Lampshaded) in Ravages of Time, where the more savvy characters think to themselves that no government could truly be that incompetent, and that they must have been painted in a bad light by the dynasties that usurped them as to give the new guys in power the illusion of legitimacy.

Comic Books
"Caiera: Wouldn't that be bad karma? Red King: Everything I do is bad karma."
 * Marvel's Doctor Doom has been on both sides of this trope. Sometimes, the Latverians hate him, but other times, they're okay with him—especially since alternative rulers like Prince Zorba are usually even worse. It doesn't hurt that he turned a backwater Ruritania into an industrial and military force to be reckoned with, strong enough to (before the Sliding Time Scale messed it up) stand neutral directly between Western Europe and the Soviet bloc. If he didn't have a terrifying and capricious temper, he'd stay out of this trope entirely.
 * Most people who live under Dr. Doom's rule seem to be doing okay. Except for the poor guys who work for him directly.
 * In the Hulk comics' Planet Hulk story arc, the Red King of Sakaar indulges in delusions of godhood and mass genocide and, judging by a flashback to Caiera the Oldstrong's origins, has pretty much been an irredeemable bastard since childhood, all the way to his death (where he tries to DESTROY THE ENTIRE PLANET rather than not rule it). Really, the Mini-Marvels parody of this story arc pretty much summed it up:


 * Kid Paddle, when he plays SimCity. He put barbed wire around the city so no one can leave it and raised taxes to 100% to pay for the police he needs to oppress the population. Not surprisingly, when asked what the biggest problem is, 100% of the people say "The mayor!"

Film

 * The film version of Eragon. The villain is so despised, it seems that nobody, from the peasants to the minions to The Dragon (that is, his most powerful ally, not his literal dragon steed), has anything but fear and loathing for him, no matter how much his reign benefits them personally.
 * One of the complaints directed against the film adaptation of Alan Moore's V for Vendetta is that everyone already hated and distrusted the government before V came around, and had no fear of saying so. This is definitely not the case in the original comic; one of the most nefarious things about the Norsefire Coalition, as Moore depicted them, was that they were Villains With Good Publicity who actually had valid accomplishments to brag about (e.g., resurrecting the UK economy in the aftermath of a nuclear winter).
 * And the fact that if a person in the comic was caught badmouthing Norsefire, they'd be put into concentration camps. And anywhere you looked, there was a two-way CCTV with audio.
 * They're Villains With Good Publicity in the movie too, to an extent; plenty of people aren't happy about the loss of freedom, but after 80,000 people were killed in a bioterrorist attack, they got enough popular support to become firmly entrenched. What the people don't know is that Norsefire coordinated the attack themselves for this exact reason. All of this happens in the movie only, and is widely viewed as an allegory for a certain U.S. presidential administration, much to Moore's chagrin.
 * By the end of Gladiator, Emperor Commodus pretty much has this in regards to the senate. At the end of the
 * In the Tim Burton film of Alice in Wonderland, the Red Queen is hated by everyone, and the only reason people obey her is because she's in control of the Jabberwock (it's not even clear why the beast obeys her). This goes to the point that once Alice kills the Jabberwock, the red queen's minions surrender (and seem relieved to be able to do so).
 * Arguably, the Empire in Star Wars. Witness the celebrations on all the planets - including Coruscant - when the Emperor was defeated.
 * But before that, George Lucas hadn't shown the Empire doing anything really evil to the overwhelming majority of its population. Its only evil deeds were fighting the Rebels (who were trying to destroy it, so fair enough) and blowing up the planet Alderaan. Of course, it was evil for Governor Tarkin to blow up Alderaan, but the Empire contained 1,500,000 planets, so nobody higher-ranking than Tarkin would've ever known that Alderaan existed in the first place. Given the apparent lack of galaxy-wide communications, the Imperial central government could hardly keep track of all the planets anyway, no more than the 18th-century American central government could keep track of every tiny little village containing 1/1,500,000 of its population.
 * Alderaan was one of the Core Worlds of the galaxy, and a well known one as well. When it was destroyed, the Rebellion got a surge of recruits who suddenly saw the Empire for what it was. Previously, the densely-populated and prestigious Core and Deep Core worlds had been indifferent to Imperial rule, since the most visible atrocities tended to take place further afield. But destroying a Core World was a major wakeup call. The Empire wasn't 'Designated Evil', they were evil through and through, using slavery, planet destroying weaponry, and genocide to keep the populace in near constant fear. This was evident in the movies.
 * To provide a better analogy, Tarkin's action would have been more like if the US government decided to combat the anti-war movement in the 1960s by dropping a nuclear weapon on Berkley, California.
 * The entire purpose of the Death Star is to maintain power despite 0% approval. "Fear will keep the systems in line, fear of this battle station."
 * Of course, they celebrated just as much at the fall of the Jedi and the rise of the Empire...
 * Didn't hurt there that a Dark Lord of the Sith was actively using the force to push them in that direction.
 * The Wicked Witch of the West. The second she died, her minions started cheering Dorothy for killing her.
 * One might also consider The Wicked Witch of the East. When the munchkins realized she was dead, they broke into song for a good long while (Ding dong, the witch is dead...).

Literature

 * Played with in a few of the Discworld novels:
 * In Wyrd Sisters, the Felmets seem annoyed at how long it takes for their tyrannical rule to get to the people of Lancre; at one point, Duke Felmet laments "You couldn't oppress a people like that any more than you could oppress a mattress."
 * Lord Vetinari is something of a subversion; very few people seem to actually like him or even the patrician system of government in general - there seem to be plenty of casual royalists in Ankh-Morpork. However, no one wants to get rid of him as he has carefully manipulated the situation to ensure his would-be usurpers hate each other more than they do him. And even if they do get rid of him, what then?
 * Lord Hong of Interesting Times is another good example. When Cohen the Barbarian places his sword to the neck of one of the palace servants and ask them who scares the servant more right now, Cohen or Hong, the servant actually answers Hong.
 * Cohen is pretty impressed by this statement, realising how terrifying, brutal and powerful Hong really is. He lets the servant live.
 * Narnia's Evil Overlords spanned the entire popularity spectrum:
 * Jadis the White Witch: absolute zero approval rating from the "good" races (only the "evil" races were her allies).
 * She also had zero approval rating on her own homeworld of Charn and killed off every living thing except herself using an apocalyptic incantation called the deplorable word because her own people were on the cusp of victory in deposing her.
 * After using the deplorable word she had a 100% approval rating...
 * Miraz: zero approval rating from the Old Narnians in hiding, but was approved of by most of the Telmarines.
 * The Tisroc of Calomen, during The Horse and his Boy: from what we're shown of the Middle East-esque Calormen, it's impossible to say what his approval rating is. Everyone except the rich provincial Calormene lords has reason to hate him, but it appears that at least some of the peasants revere him - the protagonist, Shasta, briefly fantasizes about being this guy's son without actually knowing anything about him, for example - while the rich lords envy him and plot to rise to his position.
 * The Lady of the Green Kirtle: Brainwashed all of the gnomes into serving her.
 * Older Than Feudalism (at the very least), as it is simpler to make, say, the Pharaoh of Egypt, King Saul of Israel, or Prince John of England universally unpopular so as to make Moses, David, and Robin Hood heroic in an uncomplicated way. In the novels of Sir Walter Scott (Ivanhoe), Alexandre Dumas (The Three Musketeers), and Rafael Sabatini (Captain Blood, The Sea Hawk), the characters are universally liked, or at least accepted, by the populace, who favor them over their legal rulers. The hundreds of Hollywood movies made from or imitating these novels follow that lead and usually exaggerate it.
 * The book version of The Three Musketeers hardly counts as it's much more of a realistic setting with no clear villain and opinions among the populace (and in the course of the story even the main characters!) vary a lot. The film versions do, though, since they love to simplify the story.
 * The Winkies feel this way about the Wicked Witch of the West in The Wonderful Wizard of Oz. Likewise the Munchkins about the Wicked Witch of the East. The Wizard is just a Villain with Good Publicity.
 * The Witch of the East did things like fly around on her broom with the body parts of one of her victims dangling from it just to make a point, put the Munchkin peasants in an extremely harsh form of serfdom, and (in Maguire's Wicked) was an around the bend religious nut who thought of herself as avatar of the Unnamed God.
 * Machiavelli's The Prince advises against this. It suggests ruling by being both loved and feared. However, it acknowledges that instilling both in the populace is difficult. Love is a good choice, but fear is the safer bet because love is given at will, while fear is involuntary. Above all, a ruler must avoid being hated.
 * In Astrid Lindgren's novel Mio, my son (or Mio, my Mio, in some translations), the antagonist, sir Kato the knight, suffers from a particularly bad case of this trope. Literally everyone and everything the protagonist runs into during his quest hates him, including his own servants and nature itself. Just saying Kato's name causes the sky to darken, moonlight to fade, flowers to wither, and birdsong to fall silent. Oh, and his heart is literally made of stone.
 * Also, Tengil from The Brothers Lionheart. There doesn't seem to be anyone in Briar Rose Valley who hasn't geared up with hidden weapons to fight him with.
 * In the Black Company novels, the Dominator is so thoroughly hated by everyone, even his own inner circle, that many of his former lieutenants conspire with the Black Company to keep him bound in his grave. His successor, the Lady, goes out of her way to avoid this trope, but still ends up fighting disaffected rebels. For example, her big black fortress of Evil is named 'Charm'.
 * In Lord of the Rings, it is made clear that Sauron is not well-loved even by his own minions. His Nazgul are directly enslaved to his will and don't have much choice in the matter, but beyond that, he controls endless swarms of Orcs and Trolls. From what little we hear from them, they aren't at all content with their lot, and if they weren't completely terrified of their master, they would probably be much happier looting and pillaging for themselves. Mordor is apparently designed to keep all of Sauron's slaves in just as much as it is to keep everyone else out.
 * Tolkien once said Sauron had many slaves, but no servants, implying no one would have served Sauron willingly.
 * The so-called "Mouth of Sauron" seemed to be in it willingly, being rumored in-universe to have been one of the "Black Numenoreans" who sought Sauron's power, though that makes only one from Mordor explicitly stated to like what he was doing.
 * In A Song of Ice and Fire, Stannis Baratheon more or less admits that he would be a king of this type if he manages to win the throne in the current civil war. The populace would hate his guts because he's a stern, taciturn Knight Templar, the nobility would hate him because of his complete unwillingness to budge on so much as what appetizers to serve at dinner, and his own supporters and bannermen would hate him because he would treat them just as harshly as he would his own enemies. The only reason he even wants the throne stems from the reason he would be so bad at it: as his elder brother's heir following the former king's illegitimate children, he sees the throne as legally his, despite the fact that almost no one, including himself, actually wants him to hold it.
 * His most fervent supporter, Davos Seaworth, the Onion Knight, was previously a smuggler/pirate who sneaked onions and other foodstuffs onto Stannis' besieged island fortress during the previous rebellion. In recognition for his gallantry and heroism, Stannis knighted him. And as punishment for his smuggling activities, he ordered the last joint of the fingers from one hand removed. He let Ser Davos choose which hand. Needless to say, loyalty like the Onion Knight's is very much the exception in Lord Stannis' court.
 * The Lannisters seem to be moving closer and closer to this as the series goes on. In the fifth book, even random nobles on another continent spit at the sound of their family name.
 * Even more so Cersei Lannister in particular, who managed to surprise even Magnificent Bastard Petyr Baelish with how fast she managed to alienate everyone and turn her control of the kingdoms into a disaster.
 * Dolores Umbridge from Harry Potter is a disturbingly intentional aversion. She is designed to show that even a Complete Monster will have their followers. She manages to appeal to the Nazi/Sadomasochist niche that the school just happens to have.
 * Galbatorix from the Inheritance Cycle. While his (corrupt and evil) nobles like him, anyone who is Good hates his guts. He's just too powerful to be overthrown.
 * Fulbert from Malevil pays this price for subverting the Villain with Good Publicity that an evil priest with a flock should have. He would be overthrown in a heartbeat if he didn't gain total control over the food and weapons while people trusted him. To make matters worse, his Corrupt Church is composed of merely four men who are only half-loyal to him anyway.
 * Saint Dane in the Pendragon series: The Soldiers Of Halla, in particular. While it looks like the Ravinians are on Saint Dane's side, it's revealed late in the book that they hate what's going on too, and they deactivate the dados and help save everyone. So literally no one likes Saint Dane, not even the people he gave immense wealth and privilege to.
 * In The Belgariad, this is the crux of Garion's "The Reason You Suck" Speech to Torak: the Angaraks worship him out of fear and/or lust for power, but none of them actually love him.
 * In The Malloreon, we learn that only fear of Torak kept the Angarak nations from fighting each other.
 * In Warrior Cats, Brokenstar, leader of ShadowClan was hated so much by the ShadowClan cats that at the end of the first book they all teamed up to drive him out.
 * As depicted in Someone Elses War, the Lord's Resistance Army seems to have one of these. However, they're still successful in war because they use an army of children to fight all their battles, and their blindsided enemies have a hard time bringing themselves to murder children.
 * Played with in A Dirge for Prester John. The people of Pentexore like John well enough, but nobody likes the Christian teachings he brings with him.

Live-Action TV

 * iCarly: Ms. Briggs and Mr. Howard in iHave My Principals.
 * The Master of Doctor Who achieves this when he takes over the world in The Sound of Drums/Last of the Time Lords. Even his wife despises him.

Newspaper Comics

 * In Flash Gordon, Ming the Merciless seems to be hated by everybody—but their hatred of him is exceeded by their fear of him, as his name would suggest. That, and most of Mongo's races are too busy hating each other to focus on Ming himself. (By contrast, in the Sci Fi Channel series, he's charismatic and actually has a pretty good PR thing going.)

Theatre
""Everyone hates me, yes, yes Being the mayoress, yes. All of the peasants Throw rocks in my presence Which causes me nervous distress, yes.""
 * Macbeth: after successfully being crowned king, everything goes wrong as a result of his murders and all his subordinates begin to depart from him. Even Lady Macbeth, who encouraged him in the first place, loses her mind, and Macbeth goes into a soliloquy about how life is pointless as a result of him having no friends.
 * However, in the play, Macbeth's and Malcom's roles are actually switched around, and he was, in history, a good king who actually brought peace to the land for a long time. In fact, Shakespeare lampshades this with Malcolm's speech to Macduff. The other King was also dumbed down in the play too.
 * His patron and king claiming descent from Macduff probably had something to do with that.
 * While not an overlord, the Mayoress in Anyone Can Whistle is so disliked that she mentions this in the opening lines to the opening song, "Me and My Town":


 * Cyrano De Bergerac: Count De Guiche is not an Overlord, but he is the colonel of the cadets. All the cadets hate his guts because he is a rational gascon. He has a Cool Crowd of hangers-on nobles who bow to his every whim. The marquises lampshade that they distrust De Guiche because he’s a Gascon and only want to leech him out. De Guiche tries to bully Roxane to be his mistress. She will have none of it. Even Ligniere, a poet, dares to write a satiric song about it. Until the last part of Act IV, nobody likes De Guiche.

Video Games

 * In the StarCraft expansion pack, Brood War, Kerrigan almost lampshades this when she says she is 'the Queen bitch of the Universe'. The Protoss also describe her as the 'enemy of all who live'.
 * So long as she controls the swarm, it doesn't really matter how popular Kerrigan is with other species, she presumably intends on wiping them out anyway.
 * Also, she has a 100% approval rating with her subjects.
 * Subverted by Baten Kaitos, where the ruler everyone hates (except the people in his capital city, who adore him) is actually being puppeteered by a lesser noble that everyone loves.
 * Orochi in Okami. Granted, being a monstrous, armored, multi-headed dragon probably killed any thoughts of resistance against him.
 * Although Tony Montana from Scarface the World Is Yours is usually a Villain with Good Publicity (or, more accurately, an Anti-Hero), raising his Cop Heat and Gang Heat too high can cause him to suffer detriments that include gangsters attacking unprovoked and police responding with amazing speed to minor transgressions.
 * In Half-Life 2, everyone you meet (even those who aren't members of La Résistance) seem to be fed up with the Combine's reign. The constant relocations, disappearances, warrantless investigations, and the impotence field don't help matters. Gordon's first major blow against them (Nova Prospekt's accidental destruction) is an instant signal to start a massive rebellion.
 * In Star Control 2, we learn about the Dnyarri, a race of evil and incredibly powerful psychics that enslaved the Sentient Milieu (in particular, the Ur-Quan) and had them do horrible things for them. When you learn about the backstory of the Ur-Quan, who up until now have been either enslaving or exterminating everything in their path, and what they had to do to bring down the Dnyarri, you're almost invited to feel sorry for them.
 * Especially since the alternative is the Kohr-Ah, who wish to kill every living thing in the universe other than themselves. Suddenly, living with a big red bubble around your planet doesn't seem so cruel a fate.
 * After the second American Civil War in Shattered Union, the one faction not composed of former Americans trying to rebuild the country is the armed forces of the European Union. Every other faction sees them for what they really are - Europe's thinly veiled attempt to prop the United States back up (the world economy did collapse as a result of the war, after all), essentially turning it into a puppet state to all of Europe.
 * In the Mega Man Zero series, Dr. Weil takes over Neo Arcadia in Zero 3. Sure, Copy X was a total jerk, but at least he was good at taking care of the people he governed. Then in 4, we see humans leaving Neo Arcadia in droves for the greener pastures of Area Zero. Gee, I wonder why? Weil tries to rectify the problem...by forcefully taking them back. This doesn't work, so he tries to destroy Area Zero's environment instead. Not only is he making things worse for himself, but In this particular case, however, that's exactly his intention.
 * Kefka as well. When Shadow and Sabin Figaro arrive at Imperial Camp at Doma, they overhear several soldiers talking: One of the soldiers, when learning from another soldier a rumor that Kefka intends to usurp Leo Christophe's position in the military, exclaims that he'd quit the Empire if that ever happened. The soldiers have a very good reason for complaining against Kefka (although they did it behind his back, for obvious reasons), as this is also the same guy who had a brainwashed Terra burn fifty Imperial soldiers alive, and later deliberately knowing full well that there are still Imperials being held prisoner there.
 * Surprisingly averted in Final Fantasy XII. When Vayne takes over as regent of the newly defeated Dalmasca, everyone expects to hate him, but he gives an impassioned speech and many members of Dalmasca begin to grudgingly respect him. At least, for a while.
 * The New Rubinelle/Laurentinian Army in Advance Wars: Days of Ruin is practically a Zero Percent Approval Rating Army. The troops are pawns who Commander Greyfield/Admiral Sigismundo gladly sacrifices to kill one annoying commander from the rebellion, Waylon/Finn is a materialistic fighter captain with no respect for the pilots who he flies with (previews actually made him look like a good guy), and Davis/Cole is a Dirty Coward and Butt Monkey who joins a cult. Even the IDS had some redeemable personalities (Penny/Lili and Cyrus.)
 * Rare Justified example from Summoner: when the Big Bads initially invade Orenia and Medeva, there are actually significant portions of the population that think their rule might be an improvement. They're quickly proven VERY wrong, as the villains are revealed to be Nuvasarim, followers of a Religion of Evil which revolves around deriving magical power directly from raw human suffering, and consequently have an excellent motivation to become the most hated despots they can be.
 * In the castle sim game Stronghold, some of the scenarios require you to have a certain approval rating—and in some cases, that approval rating has to be below a certain threshold. This makes the game more challenging, because maintaining a high enough population to achieve the scenario goals while everybody hates you is quite tricky. The trick is to make them too afraid to leave, by showing yourself to be a malicious and frivolously evil ruler. In other words, you have to be in it For the Evulz in order to prevent your zero percent approval rating from hurting you too much.
 * Subverted fairly well in Crystalis. Though the villagers in most of the backwater places you visit complain about the rule of the Evil Empire, the urbanites in the later cities of the game (Goa and Swan (sort of)) are really living up the prestige and wealth of being in the right place at the right time.
 * Though some residents make a quick about face when the empire falls...or so you think, but can't tell due to the Good Bad Translation.
 * The Greater Korean Republic in Home Front, extremely cruel and vicious in their occupation of the other nations.
 * You can play one of these in Fable 3, depending on your policies.
 * In Metal Wolf Chaos, following his coup, Richard Hawk sets out to be this, militarizing cities, bringing back slave labor, building a Wave Motion Gun on Alcatraz, gassing Chicago, and terrorizing New York with a giant mechanical spider, all while running a truly incompetent propaganda campaign, for seemingly no other reason than just being cartoonishly evil.
 * Or maybe to set up the conditions for his corporate benefactors for Pax Economica?
 * It is heavily implied in Metal Gear Solid: Portable Ops that Colonel Volgin fell into this category, with Jonathan's claims that by Naked Snake killing Volgin at Groznyj Grad (although technically, it was lightning that killed Volgin rather than Snake himself), Snake was also considered a hero by the Soviet Union. It also explains why he wanted to place Breszhnev and Kosygin in power as PuppetKings in the first place: The Soviets would never have served Volgin had he tried to do rule it directly.
 * Nobody likes the Thalmor in The Elder Scrolls V: Skyrim. This becomes very evident if you kill a bunch of Thalmor officers, the guards only charge you for assault.
 * If you initiate a conversation with them and provoke them into attacking first, the bounty is zero.
 * The Borgias in Assassin's Creed: Brotherhood is universally loathed by everyone in Roma, even the soldiers are more interested in the florins paid to them than the cause they fight for as Ezio remove the pillars of support that funds the armies.
 * Meghren of Dragon Age Origins was a cruel tyrant who despised the Fereldens to the core. Mass Executions and needless brutality was how he managed to hold on the the nation for a quite a long time.

Web Comics
"Left Hand Man: Recent polls show a 40% approval rating. King Steve: Excellent! Left Hand Man: Sir, you only got that because the poll only had two options: Be ruled by King Steve forever, or get a sword in the head. We lost 60% of the voters."
 * King Steve of 8-Bit Theater.


 * Bug Martini, as shown in the image above. Here's the link to the comic.

Web Original

 * The Dark Overlords from the web fiction serial Dimension Heroes are almost universally hated by the populace of their dimension...that is, unless they manage to brainwash them to see things from their point of view.
 * The King of Town from Homestar Runner, while not a villain per se, manages to be hated by all of his "subjects" except the ones he employs. With the possible exception of Homsar, no one respects him, and he is routinely beaten up and stolen from.

Western Animation
""I am many things, Kal-El, but here, I am God.""
 * In one episode of Iznogoud, he actually manages to become the Caliph by changing bodies with him. However, due to his tyranny, he's overthrown by the people of Baghdad, who think that "everything's been worse since he threw the Grand Vizier in jail". After overthrowing him, the "Grand Vizier" (really the imprisoned Caliph in Iznogoud's body) becomes the new Caliph, thus restoring everything to normal (except the two now have swapped bodies and Iznogoud is in jail, together with Dilat Harat, who now has the body of the Caliph's food taster).
 * Princess Luna of My Little Pony Friendship Is Magic earned this after enacting her plan to bring eternal night, since ponies really don't like you after you initiate a scheme that will eventually kill off all life on the planet. Ironically, her mistaken belief that she was already unloved was what drove her to force ponies to love her and the night, giving her the rating she thought she had.
 * Things haven't improved a whole lot by "Luna Eclipsed", where her subjects are downright terrified of her, not helped by her out-of-date sense of royal protocol. Twilight Sparkle helps her cope and improve her public image, however.
 * In Superman: The Animated Series, Lois Lane visits an alternate reality where Superman and Lex Luthor joined forces to take over Metropolis and seem to have a Zero Percent Approval Rating.
 * Cruelly subverted in the series finale, where Superman expects this to be the case when he throws a beaten Darkseid to his oppressed masses, but is shocked to find that the people of Apokolips love the tyrant and tenderly help him to safety.


 * Also appears in an alternate timeline in Justice League. In that timeline, Luthor kills the Flash, which causes the Justice League to go rogue and take over the world (even going and changing their group name to the Justice Lords), and because of it, the public hates them.
 * Subverted, or perhaps parodied, in The Simpsons "Easter Stories", where David (Bart) fights and kills Goliath Jr. (Nelson), who took over his kingdom. David gets arrested for "megacide" because Goliath Jr. was publicly beloved and used his huge size to build roads, libraries, and hospitals.
 * "We called him 'Goliath the Consensus-Builder'."
 * In The Lion King, Scar is such an unpopular ruler that even THE LAND ITSELF seems to hate him; it begins to wither and die as a result of his reign (and once he's overthrown, everything gets pretty again.) The lionesses and Zazu openly criticize his policies, all the animals seem to hate him, and even the Hyenas who helped him come to power have grown so irritated with his rule that, at the end of the movie, they eat him alive. Yet no one even tries to overthrow the guy until Simba returns from exile to take him down.
 * In The Lion King 2, we're introduced to a rogue pride of lions who remained loyal to Scar throughout his rule, to the point of still being loyal to him years after his death. But this group is never seen or mentioned in the original film (and you have to wonder why none of them tried to help Scar out when Simba was kicking his ass).
 * Many fans think that those lionesses were out hunting when Simba came back.
 * Lucius on Jimmy Two-Shoes definitely has this, but that's to be expected from someone who generally likes to make people miserable. While he mostly revels in this, a few episodes show him trying to be loved.
 * The Stunticons from Transformers have a vicious tyrant as a leader called Motormaster who is loathed by his fellow members, but they are too scared of him to disobey his orders. Drag Strip also counts due his narcissism and obnoxiousness.
 * Said word for word in the Disney/Hercules TV Series for King Salmonues in the episode "King of Thessaly".