BoJack Horseman

"''Back in the '90s, I was on a famous TV show. I'm BoJack (BoJack the horse), don't act like you don't know..."

BoJack Horseman is a 2016 Netflix animated adult cartoon created by Raphael Bob Waksberg. It ran for six seasons, ending in January 2020. Will Arnett plays the title character, while Aaron Paul plays Todd Chavez, Allison Brie is Diane Nguyen, and Amy Sedaris is Princess Carolyn.

Once upon a time, back in the 1990s, BoJack Horseman was on top of his game. He was the lead in a sitcom Horsin' Around, playing a foster dad called The Horse to three adorable orphans. Oh it wasn't Ibsen, as his mother Beatrice told him, but it paid the bills and made him famous.

It is now the 2010s, twenty years later. BoJack hasn't done anything huge since Horsin' Around though the revenue has earned him a fancy Malibu house. He spends his days drinking, yelling at his roommate Todd to pick up his shit, and cheating on his on-off girlfriend and agent, Princess Carolyn. Then he realizes he's overdue on a deadline for his memoirs, and the publisher Pinky Penguin is so desperate that Pinky hires a ghostwriter, Diane Nguyen. Diane surprises BoJack by asking for his real story, rather than the Blatant Lies that he had a happy childhood. Maybe he can be a good person, by opening up to her.

Of course, the show is not all about BoJack, though he would like it to be. We follow the rest of the cast's quests to find their place in the world, and make something of their life. Diane balances a shallow romance with the cheerful celebrity Mr. Peanutbutter, who wants to make her happy but does not understand her, with her desire to correct injustices. Princess Carolyn has to manage BoJack and keep a steady array of clients as a shark in the agency business, while desiring true love, and kids. Todd wants to prove that he is more than a daydreaming slacker, but he needs to find a Zany Scheme that actually has some legs and can earn him a steady living. And Mr. Peanutbutter? He wishes to enjoy life with the woman he loves, and win BoJack's friendship. Surely he will never find out that BoJack is developing feelings for Diane, despite the fact that she doesn't reciprocate the horse's infatuation.


 * Abusive Mom:
 * Beatrice Horseman turned BoJack into the cynic he is, as much as her husband Butterscotch did. She constantly blamed her son for ruining her figure and her life, when it was her choice to not get an abortion or divorce her husband after realizing they weren't working out. It's also because of Beatrice that BoJack learned to never cry in front of people.
 * Cutie Cutie Cupcake was no prize to Princess Carolyn, one of her many kids and the only one who would pick up her mother's slack. Often Cutie Cutie Cupcake would drink herself to unconsciousness, forcing Princess Carolyn to take over her maid duties. As the years passed, mother became physically and emotionally dependent on her daughter, cutting her down. Her two decent moments were giving Princess Carolyn a necklace following a miscarriage, and revealing she had gotten accepted into college.
 * Adam Westing: If a real celebrity appears to voice their cameo, expect this to happen. This montage shows that:
 * "Character actress Margo Martindale" is chafed by the fact that no one respects her acting abilities now that she's turned fifty. She agrees to help BoJack whenever he has a criminal scheme..
 * Daniel Radcliffe happened to become a big fan on the show's first season, so he gets a role in a season two episode, "Let's Find Out." Naturally, he has a lot of fun playing a dickish Former Child Star. He's Bojack's competitor on a game show for charity, and trolls him by pretending not to know his name, calling him "Bojangles" and "Chadwick Boseman".
 * Jessica Biel is revealed to have a phobia about mummies in "Mr. Peanutbutter's Boos" and becomes a cultist.
 * Laura Linney is Diane's seatmate on a plane, because she's going to a location on set to film a riff on Eat, Pray, Love, the story of a divorced woman that travels to another country to find herself. Diane, , asks Laura how her movie goes. Laura cheerfully says that in the movie, she fights with and makes out with her clone.
 * Adult Fear:
 * A flashback reveals that BoJack was nearly molested by a choir teacher who drove him home. He wasn't, but it was scary, not helped by his mother's dismissive reaction about it, saying he must have not been attractive enough.
 * The show does not mince words about how stage parents ruin child actors' lives. Carol Himmelfarb-Richardson belittles her daughter Sarah Lynn for wanting to be an architect, when the poor kid is only three, and pushes her into the life of a teenage idol. Her husband may also be a child molester, given he home-schools Sarah Lynn, she hides in BoJack's dressing room from him because Mr. Richardson acts "weird" in her words, and as an adult she can identify bear fur by licking it. Not helping is that Sarah Lynn equates the affection BoJack shows her in "Prickly Muffin" with sexual ardor, and they hook up after she angrily reminds him that they only played father and daughter on television, and he's not a parental figure in her life. No one else from the show fared any better; the kid who played Goober on Horsin' Around is now a drug dealer, Joelle is a bitter British stage actress who is never cast as the lead, and Bradley Hitler-Smith has to remind BoJack that the horse broke up his parents' marriage by sleeping with his mother.
 * "The Old Sugarman Place" shows the complete and utter devastation that Honey Sugarman feels on
 * The Alcoholic:
 * BoJack, BoJack, BoJack is this. It's never made clear what a 1,200 lb horse's tolerance limit is, but he is always over it. Princess Carolyn rarely finds him sober when he wants to talk business. In "Escape From LA" he is so experienced with alcohol that he chides Penny's friends for bringing vodka and Red Bull to prom; he orders her to stop at a liquor store and pick up bourbon cut with water so they don't dehydrate. . To his credit though, he never denies he has this problem.
 * Princess Carolyn briefly becomes this in season four following . Todd snaps her out of it by giving her one of her many Rousing Speeches to her, telling Princess Carolyn that she needs to "get [her] shit" together, using an analogy about the woods to explain things may be dark now but there is always a pathway to the light.
 * Artistic Licence: Both BoJack and are late delivering their memoirs on deadline. BoJack's inability to write even a coherent sentence motivates Pinky to hire him a ghostwriter. Most nonfiction books require a proposal submitted to an agent, including memoirs.
 * Bittersweet Ending: If there isn't a happy ending in the show, expect this instead:
 * "Old Acquaintance": Yes, it is kinda bad that Princess Carolyn cost BoJack two film deals, one that would have helped him mend his relationship with Kelsey, but Rutabaga and Vanessa Gecko get their happy ending by playing by the rules and they both make it to the birth of his children.
 * Both Sides Have a Point:


 * Comes up in "Sunk Cost and All That"
 * Diane walks out when realizing that BoJack and Princess Carolyn She says that at this point, BoJack telling the truth as it is would mean that his conscience is clear, and he can prove that he is a changed person rather rather than the horse he used to be. Princess Carolyn replies rather tactlessly that no one would want to see the real BoJack, and being one hundred percent honest will help no one. "Xerox of a Xerox" shows both of their points coming to life:.
 * Paige prepares to write
 * Byronic Hero: BoJack Horseman, and Mr. Peanutbutter calls him out for it in "Let's Find Out". He does have everything that a person would want -- a lifetime of royalties that allow him to live comfortably, a group of friends who have his back, and at times, true love. The problem is that BoJack never allows himself to be happy, and he has to sabotage himself and others. If on the rare occasion that BoJack doesn't do himself in, someone else does, and he allows it to sink him.
 * Calling the Old Man Out: Zigzagged with BoJack and his mother in the first four seasons; he is less likely to take her emotional abuse passively the way that he did as a child, and while he entertains her with crossword puzzle answers, he picks up his phone less often when seeing her caller ID and reaches for alcoho. One flashback had him bluntly asking how her decision to have him with Butterscotch was his fault, and sarcastically thanked her for a painting she inherited from her father Joseph Sugarman since she peppered the whole conversation with emotional abuse and said it'd be nice to have a memory of this conversation. Season four had him prepare to go full tilt when she has to live in a nursing home and starts succumbing to dementia, and he would have well been justified by the finale. Instead,.
 * Cassandra Truth: When BoJack accidentally gets his mother kicked out of her nursing home, since his attempt to stage a Horsin' Around episode led to her assaulting another resident while having a panic attack, he prepares to put her in another one. Hollyhock, who might be his daughter, says that her "grandmother" seems harmless enough. She asks that surely Beatrice has changed given she's nowhere near as vitriolic as BoJack described. BoJack warns her that Beatrice is an emotionally abusive monster, but Hollyhock persists. Against his better judgement, BoJack moves Beatrice into his house with Tina Bear as the main nurse. Hollyhock ultimately should have listened to BoJack:.
 * Character Development: Season six is the only place where most of the cast has this trope stick. In some cases, however, minor characters reach it earlier:
 * "Bojack the Feminist" has Ana Spanakopita undergo this offscreen. She tries to convince Diane to abandon a PR smear campaign that Princess Carolyn convinced her to pursue, on behalf of her client Vance Waggoner. Diane retorts that as a woman, shouldn't Ana consider what it means to be complicit in the Hollywoo business cycle of double standards? Ana thinks about it, realizes that Diane is right, drops Vance after he causes another controversy, and shows Diane something important:.
 * Mr. Peanutbutter has a habit of marrying women in the hope of pursuing that perfect relationship, while being a less-than ideal boyfriend and husband who doesn't listen. It seems that he will continue the cycle with . In the series finale, he is.
 * After spending six seasons as a depressed Soapbox Sadie and naysayer, Diane finally chooses a happier life when
 * Cool Big Bro: Crackerjack Sugarman was this in life to his little sister Beatrice, which made Before he was deployed abroad, he got embarrassed and touched when seeing his mother wanted him to take his Security Blanket Blankie with him. He found a compromise by asking Beatrice to take good care of Blankie, saying that he would be able to fight better if Blankie was in good hands. Beatrice kept her promise, . BoJack mentions resentfully in "The View from Halfway Down" that he could never live up to Crackerjack's memory, and the family resemblance is there to his uncle.
 * Cool Motive, Still A Crime:
 * BoJack himself has a few moments. He hopes that by opening up to Diane about his traumatic childhood, after she encourages him to give a real story for his ghostwritten biography, that it means they have become closer. Instead, it makes Diane realize he is a big jerk, and she puts that in her book One Trick Pony. Later, Todd after suffering two seasons of abuse from BoJack hits his Rage Breaking Point in "It's You" after learning that BoJack Todd spells it out: BoJack can't keep blaming his actions on his addictions or bad childhood. In the end, it's him. He has to take responsibility for his actions. "Fuck man, what else is there to say?".
 * Goes both ways with Todd and his family. Todd at first resents his mother and stepfather for kicking him out; the reason they did is a videogame sucked him in to the point where he dropped out of high school and shut out everything in the real world. Kicking him out was a last resort as they both tried to reason with him to unplug.
 * BoJack acknowledges that Beatrice Horseman had a hard life. . As he discusses  that his mother suffered does not excuse the way that she treated him as a kid,.
 * Part of the reason that Diane has intense self-loathing and righteousness about how the world should be is that her family treated her as The Unfavorite, with her brothers keeping a video of a cruel prank they pulled on her at prom. It means, however, that she can make selfish decisions with these quests. BoJack called her out for leaking chapters of One Trick Pony and never considering how it would make him feel when she's being harassed for trying to expose a celebrity named Hank Hippopopalous for abusing his secretaries and wants BoJack to support her. Mr. Peanutbutter, who is no saint, tells Diane that it may make her feel like she's doing the right thing by flying to Cordovia to cover the war there, but she could die and it's not worth risking her life for a moral crusade. Her GirlCroosh boss Stefani bluntly says that Diane's desire for perfection makes everyone miserable, including Diane.
 * When Biscuits Braxby goes off-script during
 * Dark Reprise: There are two in "The View From Halfway Down":
 * sings one of "Don't Stop Dancing," the song that BoJack heard during his nightmare in "The Showstopper" with an EDM dance bridge and new lyrics.
 * Crackerjack plays "I Will Always Think Of You" on the trumpet while his "younger/older" sister Beatrice recreates her debutante dance routine from the night she met Butterscotch Horseman. She uses a sash that lengthens the longer she dances, before using it to wrap herself in a cocoon of white ribbon. BoJack watches in silent horror,, as Crackerjack ties one end of Beatrice's scarf around his waist and.
 * Deconstruction: The show takes a potshot at many tropes that occur in fiction:
 * Aesop Amnesia: In sitcoms, you can forget the lesson you learned and everyone will forgive you. Not-so-much in real life: your mistakes that have hurt people will traumatize them, and even your best friends aren't that forgiving.
 * Character Development: Throughout seasons one through six, BoJack examines this trope for himself, wanting to grow as a person but also sabotaging himself owing to a lot of personal flaws and insecurities. He keeps bouncing backward and forward, suffering relapses of drugs and ego. Diane also suffers this problem until she, and she argues with Mr. Peanutbutter at her 35th birthday party about the fact that he is fine staying the same, and expects her to never change.
 * Downer Ending: BoJack romanticizes this trope in season one, with the penultimate episode even titled this. He views it as an inevitable end for stories with imperfect protagonists. While sometimes a downer ending in the show is necessary owing to the mistakes that BoJack and his friends make, there is a reason why it is called "downer". The mistakes that lead to these endings carry on with emotional ramifications: Diane and Mr. Peanutbutter's relationship develops serious cracks, Princess Carolyn nearly succumbs to the same alcoholism that plagued her mother, while Todd struggles to find his identity and purpose after losing multiple job opportunities and realizing . As for the minor characters, Penny Carson gets PTSD from, Gina Cazador also gets PTSD , Margo Martindale torpedoes her middle-aged actress life in favor of criminal actiivty and cheap thrills.. As for fictional examples, Horsin' Around ended on a sour note with the title Horse dying and the kids being sent to foster care, while Lenny Turtletaub vetoes filming Secretariat with this, replacing Secretariat's real-life suicide with a Love Interest named Suzy Side.
 * Driven to Suicide: BoJack spends seasons one through four romanticizing suicide. His hero Secretariat jumped off a bridge after being banned from running, after giving advice to BoJack as a kid to never stop avoiding his problems. BoJack thinks that he will end his life by drowning when he's too old to take care of himself, as he writes in his memoirs, and it will be peaceful. That's not how reality goes: the first time he tries to drown himself during an Oscar party, it traumatizes the partygoers and Mr. Peanutbutter saves him..
 * Happily Married: There is no such thing as this trope. Relationships, platonic or otherwise, require constant work. Diane and Mr. Peanutbutter are genuinely in love in season one, but cracks start showing in season two after they get married, with Mr. Peanutbutter refusing to listen to Diane's hatred of the Grand Romantic Gesture as well as big parties, and Diane refusing to take Mr. Peanutbutter's concerns about her risking her life for a story. Season 4 with Mr. Peanutbutter running for governor causes further rifts as Diane in good conscience can't support him being a politician, and . While Diane does.
 * Protagonist-Centered Morality: No one thinks they are the villain of someone else's story, and sometimes you are not the hero of your own. BoJack's actions are pretty heinous when an outside party hears about them, and Hollywoo rakes him over the coals for . He's not the only character that suffers this, though: Princess Carolyn's Sitcom Arch Nemesis Vanessa Gecko is catty, sharky, and manipulative-- in fact, she's pretty similar to Princess Carolyn, the difference being that she's Happily Married and has kids. Here is the thing: both women engage in underhanded techniques to secure good deals for their clients and agencies. "Old Acquaintances" shows that Vanessa had some lines that she wouldn't cross when securing a film deal for a client that Princess Carolyn was seeking for BoJack, and she plays by the rules. We find out that . The next episode, "Best Thing That Ever Happened," focuses entirely on how much Princess Carolyn screwed up this deal for BoJack.
 * Deliberate Values Dissonance:
 * "Escape to L.A." has Penny try to invoke this when hitting on BoJack. She points out that in most states she'd be a minor but New Mexico law considers her an adult. Everyone else, including BoJack himself, points out that's a messed-up way of thinking. Penny is still a child emotionally, and a teen to boot. When.
 * By the standards of the 1950s, Joseph Sugarman, Beatrice's father and BoJack's paternal grandfather, was a loving father. He worked hard to provide for his family, tried to secure what might have been a Perfectly Arranged Marriage for his daughter, and arranged for fun family vacations. But by modern standards? Joseph was physically and emotionally abusive. He gets his wife lobotomized after the trauma of losing their older son in World War II nearly causes her to kill Beatrice via car crash, and shakes her when due to said lobotomy, she didn't realize Beatrice had scarlet fever. Joseph burned Beatrice's things, including her doll, without explaining that they may have germs and that if she got emotional, she might end up like her mother. His only decent moment when Beatrice became an adult was grudgingly accepting her elopement with Butterscotch Horseman when Beatrice begged him to give her husband a job that would give them an upper-middle class lifestyle again, as raising a baby on a blue collar novelist income was harder than she thought.
 * Comes up during a flashback to the 90s in "Time's Arrow"; Beatrice personally delivers a painting to BoJack that belonged to his grandfather, while complaining about his father like always. BoJack asks why don't they just get a divorce if they hate each other so much? In her time, the 1950s, women didn't divorce their husbands and getting knocked up defiled them forever in theory. Beatrice says sarcastically that sure everyone in Hollywood is getting a divorce over little things like forgetting to replace the mustard, being a little sad, or not having a reason to stay together now that your only son is independent and a successful actor. BoJack says tiredly that it's actually a legitimate reason to divorce, after your kids have grown up and you no longer have anything in common. "The Old Sugarman Place" also showed that drunk driving was not understood, as a bartender tried to get Honey Sugarman sloshed when she was having a breakdown at a party before asking her to drive her daughter home. Beatrice apparently hasn't gotten a memo in the 1990s as she asks for a drink before she drives back upstate, and BoJack sarcastically says that's obviously a good idea before pouring her a glass of wine.
 * Distant Duet: A haunting one in "The Old Sugarman Place"; Eddie the firefly plays "I Will Always Think Of You" as a distraction at a barn while BoJack steals a weathervane. In the past, at a party in the same area, Honey Sugarman starts to sing it as well because it was one she'd sing with her son Crackerjack, providing the harmonics to Eddie's main melody. The audience hears both parts, but at the least, those at the 1950s party only hear Beatrice singing to herself while dealing with her grief of.
 * Downer Ending: Comes up quite a bit, and BoJack even references the trope in the episode of the same name:
 * "Zoes and Zeldas": It seems to be heading towards Bittersweet Ending as Todd sabotages his own rock opera efforts after buying an addicting videogame for five cents, but BoJack decides to give him a closet and proper living space in the house. Then we find out, as Diane's ex Wayne asserts that people don't change, not even someone proactive like her, that BoJack deliberately got Todd addicted to the game fearing that his best friend would move out if he became successful. He bought the game at Best Buy, paid the dollar store cashier to offer it for a nickel, and asked Margo Martindale to point out the game so that Todd would notice it. BoJack returns the game to Best Buy, but leaves the receipt under the couch. That's when we realize BoJack is a toxic influence that doesn't want to change.
 * "The Telescope": Diane unwittingly causes this by encouraging BoJack to tell the terminally ill Herb anything that he may regret later. BoJack does, but can't accept that Herb will not forgive him for abandoning, saying that his apology should be accepted because he "feels bad". They then get into a scuffle when BoJack examines a telescope that symbolized their friendship, and Herb kicks BoJack out of his house. Diane tries to lighten the situation on the drive home, but BoJack has to stop the car while having a panic attack. Her further attempts to comfort him lead to BoJack kissing her, the way Herb kissed him all those years ago. Unlike before, when Herb and BoJack were single at the time and Herb was able to play it off as excitement on learning that Horsin Around had been greenlit, Diane becomes very uncomfortable since she's engaged to Mr. Peanutbutter and BoJack has no legitimate excuse for what he did.
 * "Downer Ending": BoJack fails to write his memoirs in a week, even while hopped on drugs, and a talk with a hallucination of Diane makes him realize that he is exactly the kind of horse that she described in One Trick Pony and doesn't want to be that guy anymore. When he comes out of his trip, Princess Carolyn informs him over the pgone that he delivered a bunch of nonsense. BoJack hurries to a ghostwriters convention where he apologizes to Diane as she speaks on a panel, verbally giving his permission for her to publish One Trick Pony as is, and to beg her to tell him if he's a good person. She can't answer.
 * "Hank After Dark": Diane completely fails to bring down Hank or deliver proof that he's abused his secretaries, as the news cycle moves onto Kanye West shenanigans. When she arrives home after talking with BoJack and apologizing for writing One Trick Pony without considering how he would feel, Mr. Peanutbutter gives her a quiet What the Hell, Hero? for not respecting his wishes to drop this crusade. He shows her the amount of death threats that have arrived in the mail, days' worth of them, and says that maybe she should fly to Cordovia, to write the book about Sebastian St. Clair and get away from the scandal. She does, feeling the rift in their relationship grow, and frowns as a random guy orders her to smile at the airport. Meanwhile, Wanda starts feeling resentful that BoJack chose to support Diane and not her, since her company MBN employs Hank.
 * "Yes, And": When Wanda tries to surprise BoJack with a vacation.
 * "Escape From L.A.": BoJack disrupts Charlotte's quiet life in New Mexico, left Maddy and Pete at the E.R. after Maddy develops alcohol poisoning from the bourbon he bought Penny's prom friends, and . Enraged, . When BoJack returns to Los Angeles, he finds a zonked-out and buzzed Diane still chilling on the balcony, like he never left.
 * "Best Thing That Ever Happened": BoJack starts the episode preparing to fire Princess Carolyn on his publicist Ana's advice . While this decision, it is still harsh.
 * "It's You": BoJack trashes his house during the Oscar party, fights with Diane, and nearly drives his sports car into his swimming pool, requiring Mr. Peanutbutter to rescue him and give him CPR.
 * "That's Too Much, Man!": BoJack invites Sarah Lynn on a bender, breaking her nine months of sobriety, her longest yet. They end up having long blackouts and cause chaos throughout the country, . The episode ends with BoJack taking Sarah Lynn to the planetarium after hours, following her breakdown after seeing.
 * "Ruthie": After one bad day,
 * "Lovin that cali lifestyle" features
 * "The Showstopper": BoJack's latest addiction.
 * "Sunk Cost and All That" ends happily for no one, even Hero Antagonist duo Paige Sinclair and Max Banks. BoJack is forced to reveal to his friends that he was responsible for
 * "The View from Halfway Down": Technically none of this episode is real, but it's still depressing..
 * Dying Dream: It's revealed that in "The View from Halfway Down.".
 * Hates Everyone Equally: Downplayed with BoJack; he hates himself slightly more than he hates everyone else.
 * Hero Antagonist: Sometimes this happens with either BoJack or Princess Carolyn. They aren't bad guys per se but the people opposing them come off relatively better:
 * Vanessa Gecko can be mean, catty, and manipulative. Thing is so is Princess Carolyn. "Old Acquaintance" shows Vanessa's side of the story when she and Princess Carolyn fight for their clients to take part in a blockbuster movie. Vanessa Gecko plays by the rules, so that her partner can go see the birth of his latest child. Later, in "The New Client" after recruiting Princess Carolyn to host a "Women Who Do it All" banquet, she is concerned when Princess Carolyn can't engage in their usual banter, giving sincere advice on.
 * Max and Paige Sinclair can be a bit hammy and nosy, much to the discomfort of their interview subjects. Their concern about
 * [[spoiler|Biscuits herself}} becomes this . She starts grilling BoJack about the details regarding and you can't argue with her. What kind of person would
 * Interspecies Romance: Seems to be both common and acceptable in this reality. BoJack often dates Princess Carolyn (a Persian cat) and dates human women frequently. Oddly, he has yet to be seen dating his own species.
 * Maybe Magic, Maybe Mundane:
 * "The Old Sugarman Place" has a scene that hints about the past merging with the present. While stealing a weathervane to repair his family's vacation home, BoJack climbs on the roof while his partner Eddie plays the piano as a distraction. He starts to sing "I will Always Think Of You," the same song that Honey Sugarman would sing with her son Crackerjack . Back in the late 1940s, after World War II, Honey Sugarman went with her daughter Beatrice to a party in the same spot. She seems to respond to Eddie and joins in on the duet; the other partygoers look with shock and pity, unsure what to do with a mother feeling intense grief. BoJack pauses while grabbing the weathervane, as if he can see the memory of his grandmother and mother as well.
 * While "The View From Halfway Down" plainly states that, the characters at the dinner party state information that BoJack could not have known. Like Herb watching sports to deal with suicide ideation and traveling to Machu Picchu after he was blacklisted from Hollywood, Sarah Lynn's mother counting her calories on every tour. More ambiguous is stuff BoJack might have heard or conjectured, like , and Secretariat.
 * Monumental Theft: In season one, BoJack somehow manages to steal the "D" in the Hollywood sign when he's drunk; from that point on, calling the town "Hollywoo" is a Running Gag. Mr. Peanutbutter takes credit for the theft so as to propose to Diane..
 * Mood Whiplash:
 * "The Old Sugarman Place" contrasts BoJack and Eddie's heist of a weather vane from crabs that stole it from BoJack's family home with a flashback to a young Beatrice Horseman and her mother attending a party after her older brother Crackerjack died in combat, and Honey Sugarman is suffering a nervous breakdown from the grief. It especially becomes this when both ladies end up in a car crash thanks to Honey making Beatrice drive, and Joseph Sugarman yells at his wife.
 * Not Me This Time: Deconstructed with Dr. Hu when he talks about.
 * The Nothing After Death: "The View From Halfway Down" reveals that subconsciously,
 * Paper-Thin Disguise: A recurring character on the show, Vincent Adultman, is in fact three kids in a Totem Pole Trench pretending to be an adult, even though their attempts to act like one are just as bad. BoJack seems to be the only one who sees through this lame disguise.
 * Pet the Dog:
 * Joseph Sugarman was a terrible father to Beatrice and a controlling husband to her mother Honey, but he had his moments of occasional kindness:
 * When berating Honey for making a scene at a party and showing No Sympathy for their oldest son Crackerjack dying in combat, he pointed out that she nearly got Beatrice, their only daughter, killed in a car crash by making the underage Beatrice drive and then hitting the pedal, so they ran headlong into a nearby gas station. Beatrice begs him not to yell at her mother, but his Armor-Piercing Question hits the mark: "You aiming to get her killed as well?"
 * Joseph assumed that Beatrice wanted to stay home from school while being bullied and she was Playing Sick. Then she fainted as soon as she tried to get up from bed. Joseph went Oh Crap, checked her forehead and realized she was sick, from scarlet fever. He picks her up and carries her to get medical attention, before yelling at a lobotomized Honey for not noticing. Later, he reassured her that she wasn't going to die from scarlet fever, albeit with a remark that with her throat swollen she's less likely to gain weight.
 * Offscreen, Beatrice convinced him to give Butterscotch an office job that would ensure she and BoJack would live in comfort after she realized that he was never going to write a good novel. Joseph resented that Beatrice eloped with Butterscotch rather than marry Corbin Creamerman as planned, but it was decent of him.
 * The one time that Beatrice spoke and didn't cut down her son BoJack was ironically when
 * "The Amelia Earhart Story" shows two moments from Princess Carolyn's mother, Cutie Cutie Cupcake. She was emotionally abusive in a different way from Beatrice, in that she became dependent on her daughter as an alcoholic with more kids than she could raise. Princess Carolyn had to cover her mother's shifts as a housekeeper when the latter was too wasted to do her job, while applying for college on the side. Yet when the son of their employers and heir to an answering machine empire knocked her up, Cutie Cutie Cupcake cheered up Princess Carolyn with a necklace that she claimed was a family heirloom. . When Princess Carolyn miscarried, nullifying the Shotgun Wedding that both families wanted her to undergo, Cutie Cutie Cupcake revealed she had gotten into college and drove her to the airport. She balked at the last minute, begging Princess Carolyn to stay, but Princess Carolyn got on the plane.
 * Reality Ensues
 * BoJack often assumes that life will work out like a sitcom. It does not, and reality smacks him in the face:
 * During "Prickly Muffin," when he takes in Sarah Lynn, who played his fictional daughter Sabrina on Horsin' Around, he finds out that she's become a raging drug addict who stabs herself with a rusty bayonet after Andrew Garfield breaks up with her. Sarah Lynn also refuses to go to rehab. Remembering that he didn't take her to an amusement park when she asked if she could while they were filming, BoJack as an apology takes Sarah Lynn to the local amusement park, flies kites with her, and gifts her with the TV award that he said he would always want to give to his daughter. He then points at the sunset and shouts to roll the credits on this ending. Only problem: Sarah Lynn is now thirty, no longer three. She sells his TV award the next day for drug money; when BoJack confronts her about this, she has to point out that while she appreciated the gesture, she's no longer a child, he's not her father, and one day of fun can't solve her problems.
 * Horsin Around creator Herb got fired and blacklisted after being outed as a gay man, and BoJack was convinced by the show's executive producer Angela to not speak up in Herb's defense. When Sarah Lynn reveals that Herb has terminal cancer twenty years later, BoJack drums up the courage to call Herb, who gruffly invites him to his home for a day trip. Even though there's tension, they manage to have a civil visit, and Diane encourages BoJack to say anything he would regret not telling Herb. BoJack goes back inside and apologizes to Herb for not standing up for him, saying he feels bad. Herb shocks BoJack by telling him, "I don't forgive you." He says he had a good life, and doesn't regret being outed; what hurt more than BoJack standing by was that BoJack didn't even talk to him for twenty years. He needed a friend who wasn't there, and BoJack's apology is just to assuage guilt on the horse's part.
 * "The Shot" shows what happens when you try to defy Executive Meddling. BoJack has been cast in his dream role as Secretariat, disgraced runner who died by suicide after being blacklisted from racing. Producer Lenny Turtletaub opts to remove a scene BoJack finds important, of Secretariat making a Deal with the Devil with President Richard Nixon, to avoid going to Vietnam. Director Kelsey isn't happy about this, but she says it's not hers or BoJack's decision to show Secreteriat's Warts and All. BoJack convinces her if they film the scene and do it for the art, Turtletaub will be impressed by their dedication, and they break into the Nixon museum to get the titular shot. . While later Kelsey averts this trope in Season Six by, for a long time her reputation is tarnished because she listened to BoJack.
 * BoJack nursed a crush on Herb's ex Charlotte, who decided to leave for Maine to find a simple life when Horsin' Around got the greenlight. She expressed to BoJack that he was cowardly for not saying what he wanted. Later, at Herb's funeral, she reveals she moved to New Mexico and invites BoJack to visit, giving him a business card. When BoJack in "Yes And," he gets inspired to drive to New Mexico and profess his feelings for Charlotte. Then "Escape to L.A." starts; he shows up, and learns she has married, with two kids and a loving husband. As Charlotte lampshades at the end of "Escape to L.A.," after BoJack confesses he still has feelings for her, he actually thought she wouldn't change and find her own happiness, rather than pursue someone who was her ex's best friend? And no, she's not going to dump that all just because she also feels that spark with BoJack still.
 * There is also what happens with Charlotte's daughter Penny, who is a dead ringer for a younger Charlotte. She's thrilled that BoJack becomes her confidante and inadvertent driving teacher, even offering to take her to prom when her crush rejects her. BoJack humors Penny, up to the point where she kisses him. He breaks away, tells her she's seventeen so this is wrong, and he's too old for her so she doesn't know what she wants if she's hitting on him. . Several years later, Penny has realized how foolish her crush was, but also that . She develops bad PTSD and panic attacks on seeing him again because he tracked her down at Oberlin College to apologize, and still has mixed feelings about her prom night in season six when.
 * BoJack has sabotaged Todd's rock opera, dismissed his improv theater group, and been unsupportive as a friend. Todd mainly stays with him because he has nowhere else to go, and believes BoJack needs a friend. BoJack then seems to redeem himself when rescuing Todd from the improv group after the latter learns he is in a cult. They mend their friendship in the season two finale. And then in season three, . Todd hits his Rage Breaking Point when he finds out, yelling at BoJack that he can't keep doing terrible things and thinking that an apology fixes that. Instinct had told him something had happened between BoJack and Emily after seeing how awkward they were around him, but as Todd put it, he thought BoJack's self-pitying monologues had skeeved her, not that BoJack treated Todd's emotional needs as meaningless. He moves out that same day, and for the rest of the series doesn't exactly mend his friendship with BoJack. While he later admits that, Todd also says bluntly that BoJack violated his trust and doesn't know how to be a good person. BoJack himself monologues during "Free Churro" that saving Todd's life once and then betraying him later doesn't mean BoJack's grown as a person. Friendship requires putting in the work consistently.
 * Season five has BoJack start a relationship with his costar Gina on Philbert. When at first he teases her on learning she has a dream to star in a musical, he convinces her to do an impromptu singing audition for show creator Flip and producer Princess Carolyn. BoJack gives her a Rousing Speech that she needs to do this for her dream. Gina opens her mouth, takes. a deep breath... and rather than a showstopper, an off-key, okay rendition of one of her favorite musical songs comes out instead. She didn't practice for the audition after all. Flip and Princess Carolyn stare in shock, and Gina runs off apologizing. Princess Carolyn then admonishes BoJack for giving his new flame false hope.
 * The biggest one has to be in "Xerox of a Xerox". When a new story comes out with allegations that BoJack, BoJack and Princess Carolyn figure out that if they come ahead of the game and he apologizes on television, they can circumvent the scandal. It helps that BoJack is genuinely sorry, if a bit too concerned about how well his performed apology is rather than about the fact that , and he seems to be Easily Forgiven by Hollywoo when the interview airs. Then he does a second interview out of a foolish sense of egotism, and Biscuits Braxby.
 * Diane is a Wide-Eyed Idealist, which gets her in trouble:
 * Rather than ghostwrite BoJack's memoirs, she writes a biography called One Trick Pony and expects BoJack will love it because of how good it is. BoJack instead is hurt and embarrassed; she put in many embarrassing anecdotes and included the "warts" without the "and all" that she promised. When he demands her to fix it, she leaks two chapters on BuzzFeed instead; because she violated the terms of her ghostwriting contract by doing that, he fires her. Pinky in the next episode admits that Diane should be in legal trouble for that set of shenanigans. Diane takes a while to understand that in addition to breaking her contract, she violated a friend's trust.
 * Todd ropes her into a Zany Scheme to rescue a sapient chicken he names "Becca" from Chicken4Dayz. Diane eventually realizes this is cool and righteous, allowing her to stick it to corporate cruelty. Right? Wrong; the cops arrest her, Todd, and their "crony" Kelsey's daughter Irving for trespassing and robbery once catching them with Becca in tow.
 * "Hank after Dark" has this Played for Drama. Diane gets involved in a crusade to bring down a talk show host named Hank, after there are allegations that he was abusing his secretaries. There's no proof, however, and none of his victims are willing to speak up because Hank can ruin them further. A news editor interested in the story says that it's one thing if they had proof, but without any, the allegations just become hearsay; most publications refuse to run the accusations for that reason, and because Hank's employer companies have connections to the news. BoJack realizes This Is Gonna Suck, which shows how serious it is that the most Wrong Genre Savvy character can see the writing on the wall; he tells Diane This Is Reality, not a biopic, and she should let it go before this campaign ruins her. Her husband Mr. Peanutbutter says the same thing because Hank praised the new show he's on, and she's been getting death threats in the mail. Diane persists, convinced that if one person stands up to Hank, she can bring up to justice. Nope; Hank lures her to a parking lot using one of his secretaries as bait, and gives her The Reason You Suck Speech, asserting he is too valuable to be discredited. Diane has to fly to another country to let the heat die down. It's for this reason that
 * "The Dog Days Are Over": Diane writes for GirlCroosh about traveling to Vietnam, . She thinks that doing this will make her feel whole again after Unfortunately, real life is not a movie;.
 * "Good Damage" has Diane attempt to go off.
 * Sarah Lynn's arc tragically ends this way. She's been a raging drug addict and alcoholic for years to cope with the pressures of being a Former Child Star, able to consume a large amount of hallucinogens and stimulants; most are supplied by her pediatrician Dr. Hu, whom BoJack is surprised to learn actually has that name. Season three has to go into rehab to regain the buzz, since they're starting to ebb with the amount that she takes. She manages nine months but tells BoJack to call her when he's ready to party. . Season five has Dr. Hu reveal that offscreen he went My God, What Have I Done? because.
 * Season five has Todd, as part of a Zany Scheme courtesy of BoJack trying to influence Philbert, apply to be a janitor at whattimeisitrightnow.com. Owing to his impressive resume, he's given the title "head of marketing" instead. While at first it's Played for Laughs, the season looks into the ramifications of Todd becoming a boss to BoJack, Princess Carolyn, and Diane who joins Philbert as producer and writer at BoJack's request. He's forced to become a Reasonable Authority Figure following a Jerkass Realization when accusations about Princess Carolyn taking his string cheese cause a feud between them since she needs an office, especially when she points out he's living rent-free in her apartment.
 * "The Stopped Show"
 * There is a tiny one easy to overlook. It seems that Beauty Is Never Tarnished when despite, she looks fine. BoJack even mentions she looks nice. Gina tells him in a dark, cold undertone that.
 * Princess Carolyn also apologizes to BoJack about this situation, blaming herself for "The New Client" shows that this didn't happen;
 * "A Quick One While He's Away" shows this for multiple characters that BoJack hurt either directly or indirectly are still traumatized or negatively affected by his actions:
 * Kelsey is gun-shy about pitching a project on her terms after BoJack not only got her fired from Secretariat by convincing her to do the Zany Scheme mentioned above, but also killed her passion project Jellie Bellie. She's been reduced to filming and directing commercials to pay for Irving's college tuition. It takes the whole episode for her to realize that she doesn't want to do a sellout work when given the chance.
 * Pete Repeat helps calm down Hollyhock from a panic attack. He then explains that after what a "shitty dude" did to him and his friend Maddy -- giving them bourbon-- made him a teetotaler, and he had to see a therapist. While some of the account is unreliable, given that Pete and Maddy were planning to bring vodka and Red Bull to prom, Pete points out that an adult leaving a teen to potentially die at the ER was irresponsible and traumatizing for both of them.
 * Gina has kept it quiet about As a result, however, she has developed.
 * A sobering one between Paige Sinclair and Maximilian Banks during "Sunk Cost and All That." Paige is engaged to a man named Baxter who remains offscreen; she talks to him over the phone constantly, planning to quit her job so as to marry him. Eventually, Max drums up the courage to This would normally result in  Not here; for one, Max and Paige have a good working relationship, and she would rather keep it professional so she goes for Plausible Deniability by saying,  And for another, she truly loves Baxter. No reasonable person is going to throw away a stable romantic relationship over a working business partnership.
 * "The View From Halfway Down" has BoJack convinced in the second half that
 * Replacement Goldfish:
 * Deconstructed. Beatrice didn't abort BoJack, since her father burned a baby doll she had when she contracted scarlet fever, and the doll may have had germs. Turns out she liked the idea of a baby rather than the reality, of a screaming newborn constantly needing attention. BoJack resents his mother hating him for existing, and he mentions offhand in "The View from Halfway Down" that he could never measure up to Beatrice's older brother, Crackerjack, who died in World War II.
 * While Hollyhock is nothing like Sarah Lynn, in part because she has a support system of eight adoptive fathers who never pressured her into any career, BoJack sees a lot of Sarah Lynn in her. Namely, the fact that both are innocent in their worldview, emotionally depend on him, and . The main difference is that . In a sad case of symbolism, after.
 * Sunk Cost Fallacy: Mentioned by Princess Carolyn in "Sunk Cost and All That," a fittingly titled episode. She says that she's been helping put out BoJack's fires for years, and at this point she's in for the long haul. BoJack mentions with some guilt that maybe she needs to cut him out of her happy ending..
 * This Is Reality:
 * "The Stopped Show" has Gina say this rather bitterly. She's mad at BoJack for . While he is prepared to confess on live camera, she tells him she doesn't want that.
 * In "Good Damage," Charlotte tells Penny this when Penny considers.
 * This Is Unforgivable!: If BoJack messes up someone and breaks their trust in him, they'll toss the season's sole f-bomb at him. Seasons 4 and 6 were the exception; he planned to say "Fuck you, Mom!" to Beatrice and season 6 gave it to.
 * Herb Kazzaz tells BoJack, "Get the fuck out of my house!" to finish off his The Reason You Suck Speech about how he won't forgive BoJack for not providing emotional support when he needed it.
 * Charlotte finds . She says in a voice of utter Tranquil Fury that if he ever contacts her or her family again, "I will fucking kill you."
 * Todd says disappointedly, "Fuck man, what else is there to say?" after learning that
 * Gina gasps out, "What the fuck is wrong with you?" after.
 * Wham! Episode:
 * "Zoes and Zeldas" is the first episode that reflects the dark themes of the show, where.
 * "Escape from L.A." has
 * Wham! Line:
 * "Best Thing That Ever Happened" ends with a Little No as one when.
 * One from the end of "The New Client", courtesy of : "I don't hate you." A tiny one in the grand scheme of things, but poignant nonetheless.
 * "Xerox of a Xerox" has Biscuits Braxby drop a bomb on BoJack and the audience:
 * "The View From Halfway Down": courtesy of that BoJack converses with while trying to stay calm: "Oh BoJack,
 * What the Hell, Hero?:
 * BoJack deserves his own category of this. If there is an episode where he doesn't receive this attitude, something is wrong, and most seasons end with him receiving a tongue-lashing.
 * Diane also gets her fair share of this for how her self-righteous attitude causes so many problems. "One Trick Pony" has BoJack call her out for the fact that she violated her ghostwriting contract to do a biography instead that portrays him in a negative light, with no "and all" to go with the warts part. Later in "Hank After Dark" as they go on tour, BoJack still hasn't forgiven Diane for her insensitivity and calls her out for how she wants him in her corner for the Hank scandal but she wasn't in his when he asked her to change the book. Mr. Peanutbutter also calls out Diane for not dropping the campaign to out Hank as a predator because he asked her not to and she lied to him, and she's been receiving death threats in the mail.
 * Most characters look over Princess Carolyn's sharky attitude. "Sunk Cost and All That" has Diane call out Princess Carolyn for wanting to sweep the latest BoJack scandal under the rug. She walks out in disappointment, saying that it's better for BoJack to come clean.
 * Wicked Stepmother: Contrary to what BoJack and Hollyhock initially believe when Hollyhock concludes that BoJack is her father,