"The Reason You Suck" Speech/Advertising

Examples of es in include:

""You sittin' on the couch watching TV as your life is passing you by. You keep procrastinating over and over, well maybe I'll go to school next year or maybe next semester. No, do it right now! You spend all day on the phone anyway, why don't you make the call that's going to help you in your future? All you have to do is pick up the phone and make the call. Why are you making it so complicated? It's easy!""
 * The Everest College ads.


 * Could also be a Dare to Be Badass.