Amblimation



Amblimation was the animation production arm of Steven Spielberg's Amblin Entertainment, and it was active from 1991 until about 1997. Spielberg created the animation studio after parting ways with Don Bluth. One could almost say it was responsible for the animation in Who Framed Roger Rabbit?, though the film was produced before the studio officially became an independent production arm of Amblin. While unfortunately none of the films released did exceptionally well at the box office, they were all very lavishly animated, even when compared to what Disney was putting out at the time.

The company's Mascot was Fievel Mousekewitz from the An American Tail series, who appears in its production logo. Given that he's both a mouse, the main character of Spielberg's first entrance into animation and a character that had some personal relevance to Spielberg (being named after his grandfather), it's not hard to see why Fievel was chosen.

The feature animation studio was located in London, England, UK. In 1997, the London studio was shut down and some of the Amblimation staff moved on to Dreamworks Animation. After the London studio was shut down, all references with Amblimation became Amblin Entertainment. Today Dreamworks Animation is somewhat of a spiritual successor to Amblimation (it's more obvious in Dreamworks' early 2D animated films), and has had far more success.


 * An American Tail: Fievel Goes West
 * A Wish for Wings That Work
 * Fievel's American Tails (TV Series, produced along with Wang Film Productions)
 * We're Back! A Dinosaur Story
 * Balto