Groin Attack/Advertising

Examples of in  include:

"Lead character: (oblivious to the deflating head going across the room) The life of a sail... (balloon head hits him in the balls, causing a zoom up on his face, as his voice grows high pitched) ...oooooorrrrrrrrrrrrrrrrrrr! That's the life for me...!"
 * In an Airheads commercial, during a schoolplay where the lead star is singing "The life of a sailor! that's the life for me", the other students were bored with the play, and one of the students eats an Airhead, causing his head to turn into a balloon, deflate across the room, knocking down sets, and hitting the lead character in the groin, with predictable results:


 * Played for laughs in a John West commercial where a guy fights a bear.