Badass/Advertising

Examples of in  include:

Traditional Advertising

 * John Jameson, of Jameson's Irish Whiskey
 * The most Interesting Man in the world (video), obviously based on Ernest Hemingway.
 * Wonderful Pistachios has a commercial where a badger uses a snake to beat open a pistachio, then the narrator actually calls him badass.

Mascots

 * Segata Sanshiro was a ridiculously badass martial artist created to be the Sega Saturn's mascot in Japanese commercials. He kicked people's asses for having social lives instead of being hardcore gamers, including an instance where he took out a nightclub for the same reason. Other feats of badassery include turning a Soccer net on its side rather than stopping the incoming ball, dropping his baseball bat in a batting cage in favor of kicking the ball, throwing a man with such force that he exploded upon hitting the ground, and making children cry by revealing that he's the one hiding behind a Santa Claus mask. When the Sega Saturn stepped down to make way for the Dreamcast, Sanshiro went out with a bang - literally. He redirected a missile with his bare hands, rode it into space, and died in a glorious explosion while shouting his catchphrase: "Sega Saturn... SHIROOOOOOO!" (You must play Sega Saturn!)
 * He was also played by the man who portrayed the original Kamen Rider who, as previously mentioned, was a total badass.


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