MacAddict

MacAddict is a now-defunct Apple Macintosh magazine that ran from 1996 until 2007, when it was discontinued for the more "serious" Mac|Life, focusing on creativity in the Macintosh.

MacAddict was a spin-off of the defunct CD-ROM Today, which split into MacAddict and boot (now Maximum PC).


 * April Fools' Day: The first April Fools' Day issue came with a fake letter to the editor saying that they had switched their focus to Windows. It also included a two page, The Onion-esque fake news section.
 * Chuck Cunningham Syndrome: Editors' disappearance is sometimes unexplained.
 * Cerebus Syndrome:
 * The original letters section was downright wacky, with things like "I love the sticky stuff that comes on the Macintosh", and "Did you know that Macintosh spelled backwards is Hsotnicam? I could make a new video-capture product with that name. --Ed Latimer, Hsotnicam Director, Founder, and President".
 * Early on, the magazine was very bright and colorful. By the 2000s, it got a sterile, white makeover.
 * Four Point Scale: Zig-zagged. They originally used Max in a four-tier rating system: "Freakin' Awesome", "Spiffy", "Yeah, Whatever" and "Blech!". In the general reviews, anything below "Spiffy" was rare; in the interactive CD-ROM section, anything above "Yeah, Whatever" was rare; and the children's software section ran the gamut. Upon switching to a straightforward five-star system, they came to avert this.
 * Mascot: Max. Notable because he's the icon for Wild Mass Guessing.
 * Take That: To Microsoft, Macworld and much more.