Unintentionally Unsympathetic

When a character's supposed insecurities or embarrassing quirks are supposed to inspire sympathy, but fail to impress the audience because they're mishandled or plain written badly.

This is generally reserved for unpopular traits such as being overweight or being a nerd, both of which tend to be grossly exaggerated on television (see Hollywood Pudgy and Hollywood Nerd) and usually have nothing to do with anyone who might have such problems.

Sometimes these are humorous things in a character's past dredged up to embarrass them. This is supposed to make the character more human without affecting their present "perfection."

Often a problem with The Scrappy and some varieties of Mary Sue.

This is the opposite of Unintentionally Sympathetic.

See also Law of Disproportionate Response.

Advertising

 * One series of Hoover ads portray their new vacuum as a reward for neat freaks. Except the neat freaks depicted seem to have mild OCD or Molysmophobia. An Australian run of hand sanitizer ads makes the same mistake, marketing the Dettol hand sanitizer to the 'signing a credit card slip with your elbows' market.
 * Ditto for that newfangled no-touch soap dispenser. Right, so's you don't contaminate your hands with any icky germs just before you, y'know, wash them. Anyone that unreasonably terrified of germs doesn't need to be catered to with a no-touch soap pump; they need professional therapy to help overcome an apparently Howard Hughes-level case of germophobia.

Anime and Manga

 * Famously, Neon Genesis Evangelion has Shinji Ikari. As Evangelion is a Deconstruction of all things Super Robot, Shinji is insecure, weak-willed, shy, and unstable, as opposed to the stereotypical Hot-Blooded pilot. While plenty of fans see Shinji as The Woobie, just as many find him annoying and Wangsty and wish that he'd suck it up and start being a badass warrior. Of course, these audience members are either missing the point or taking umbrage with how Shinji forces them to acknowledge their own lameness.
 * Asuka Langley Soryu is also in the same position but for a different reason. She is a Jerkass Woobie and if some fans feel sorry for her, others fans think she is an annoying and arrogant bitch.
 * To a non-Japanese audience, Momotaro from the World War II propaganda film Momotaro's Divine Sea Warriors comes off as a Complete Monster rallying adorable animals together to go to war and brutally kill British soldiers.
 * Haruna from  Tenchi Forever is supposed to be a sympathetic Anti-Villain; a woman dead before she can live her romance with the man she loves and whose soul feels so alone, than she is trying to recreate this love story with the grandson of her former lover. What many viewers see is a bitch who kidnaps, brainwashes and rapes a teenage boy.
 * For many viewers, Mahiru Inami of Working!!. We're supposed to feel pity because she can't help but punch any man that comes across, but that's something really hard to sympathize with, especially as she doesn't seem to do much to fix it. She also gets a romance plot with the main guy that is supposed to be endearing, but fails because it just looks abusive (and when the guy complains about being punched, he's the one shown as the bad guy).
 * GE - Good Ending has Yuki, one of the main protagonists in the series. A good part of the manga is spent trying to get Utsumi, the protagonist, help her deal with her Broken Bird issues, only to have her throw everything out the window by asking him to rape her, in order to overwrite the bad memories she had with her previous boyfriend. Utsumi calls her out on it, so she dumps him because he's always too nice to her.
 * Naruto falls into this sometimes as well.
 * Sasuke seems to be meant to be seen as a morally gray character being led down the wrong path by his obsession with revenge, but to a number of fans his Chronic Backstabbing Disorder, recent descent into mass murder of Samurai he could have easily defeated non-lethally, and callous disregard for how many people have to suffer for his own emotional satisfaction has caused a number of fans to consider him a Complete Monster that does not deserve Naruto's goodwill.
 * Similarly, the Belated Backstory of the legendary "Salamander" Hanzo, the ninja against whom the Sannin won their titles by surviving a battle with him sets Hanzo up as a Well-Intentioned Extremist who lost sight of his goals but is honored in defeat by his rival as a man who strove for peace. By starting a lot of wars and turning his homeland into an unlivable hellhole that produced the most psychologically broken, defeated human beings in the series, just because he was arrogant enough to think his strength could unite the world. Most fans still consider Hanzo an utterly unsympathetic character whose violent death at Pain's hands was richly deserved, as his claim of good intentions didn't make him any less of a paranoid warmongering dictator.

Comic Books

 * This proved to be a huge problem with the character Magog in DC Comics. When introduced in Kingdom Come he was a caricature of the worst part of 90's heroes, and was fairly popular for it, as he seemed so pathetic and remorseful. When he was brought into the main DC Universe he was given a huge push and eventually added to the Justice Society of America and later given his own series. He was shown to be a war veteran with PTSD, but proved to be so unlikable and mean to his teammates that he was eventually killed off in Justice League Generation Lost.
 * Nathan Lubinsky, a minor Spider-Man supporting character whom Peter's Aunt May was dating. You're supposed to sympathize with him because he's a The Gambling Addict whose heart is in the right place. Unfortunately, it rarely is; while he did ultimately want to give May a far better life after he passed away (which he knew he would, as he was dying from heart disease) Nathan's gambling only got him into trouble and nearly got him killed. He wasn't easy to sympathize with or even easy to like, being a Grumpy Old Man who was rude to everyone, even folks like Peter who tried to help him. In the end, when his gambling habit finally did get him killed (by the Vulture, a villain who, ironically, he had befriended in an earlier story) fan reaction was relatively minor, at least compared to the deaths of other characters in the series like Ned Leeds and Gwen Stacy.

Film

 * In Unstoppable, main character Will Colson's wife has a restraining order against him keeping him from being able to see his son. The reason for the restraining order is because he suspected his wife was cheating on him, then gets upset when she won't submit to his spot check of her cell phone, grabs her violently, pulls a gun on a police officer and friend of his because he suspects he's sleeping with his wife, and she's not even cheating on him. Because he is one of the heroes of the movie, we're meant to sympathize with him and want him to get back together with his wife, despite the fact that he could easily be the villain in a Lifetime Movie of the Week.
 * In the Christian propaganda film Rock: It's Your Decision, the main character is meant to come off as a good Christian trying to steer clear from the "sins" of rock and roll and save others from it, but instead he comes off as a closed-minded and bigoted Jerkass to anyone who doesn't share the same values and interpretations of Christianity as the protagonist (and even then in some cases, as many Christians have no difficulty reconciling their faith and an enjoyment of secular entertainment).
 * The Happytime Murders is set in a fantastic version of our world where puppets exist alongside humans and are frequent victims of terrible Fantastic Racism. The audience is thus supposed to sympathize with and side with them, which is difficult because almost all the puppets in the movie are jerks, junkies, perverts, scum, or a combination of the four. Phil is the only one with any decent qualities, and even he drinks heavily and smokes too much. While the whole idea was to portray childhood figures as human-like, it's hard to sympathize with a bunch of creeps who only emphasize humanity's bad points.

Literature

 * Bella from Twilight, whose helplessness, constant whining, frequent disdain for other people, and lack of any real problems cause many to regard her as an Anti-Sue. Ditto for her love, Edward, who is so smug and perfect that it's hard to care about any emotional issues.
 * The Cullens in general could count. They are held up as the epitome of generosity and goodness. Even so, they generally are cold and anti-social to anyone who isn't another vampire or Bella, they are hostile towards the werewolves even though some (for example, Alice) never even met the werewolves before, and they are perfectly fine with letting vampires that do drink human blood hang around the area. Apparently their desire to protect humans only counts as long as they themselves are killing, and so long as the human isn't Bella. Also, every one of them except for Carlisle has killed at least once in their past, and recollections of said murders are generally treated as embarrassing incidents that are swept aside.
 * Pedro from Like Water for Chocolate. He only marries Rosaura de la Garza to be close to her sister Josefita aka Tita (who's stuck as The Dutiful Daughter), heavily neglects Rosaura which furthers her increasing Jerkassery and ultimately destroys her and Tita's already shaky relationship, causes poor Tita quite the misery as well (and she doesn't forget to call him out on it), and years later . (Not to mention, he barely seems to acknowledge his and Rosaura's children unless it's needed for the plot.) So, Pedro is supposed to be Tita's One True Love and the right guy for her... why?
 * Janie from Their Eyes Were Watching God . Her first husband spends the first few months of their marriage waiting on her hand and foot, but when he eventually starts expecting her to pull her weight around the farm she runs off with the first young hottie she sees. She even tells her grandmother that Husband #1 is completely incapable of ever being loved by anyone...because he's ugly. Her issues with Husband #2 are more legit, but even then it's hard to sympathize—unlike Husband #1, he doesn't want her to do any work much, but she just complains more about being bored and how the little work she has watching the store is too much math for her poor little head. Then she tells him off on his deathbed and at one point blames all her problems on her dead grandma, who told her not to run off with Husband #2 in the first place. Jeez!

Live-Action TV

 * At the end of season two of Robin Hood, Guy of Gisborne stabbed Maid Marian to death, sending his Character Development and Redemption Arc back to square one. Season Three tried to turn him into a Heartbroken Badass, ignoring the fact that for a significant portion of the fanbase, he had already crossed the Moral Event Horizon when he stabbed Maid Marian to death and thus forfeited any right to the goodwill of the audience. Even the actor hated him.
 * On the same show, the death of Kate's brother did not carry the emotional weight it should have done thanks to Kate's refusal to utilize common sense in her repeated attempts to rescue him. The writers were going for "headstrong" and "impulsive" in their characterization of Kate—unfortunately, all they really managed was "stupid." The ridiculous swinging between Wangst and trying to romance Robin didn't help her either.
 * And the cherry on top is the fact that Kate's brother was killed by Guy, resulting in a scene in which the audience has no reason to care about anyone involved.
 * And the cherry on top of that cherry is that depending on how you see it, Kate is at fault as well for the murder. he died because she got captured trying to get him out of the army and he died trying to save her. Some fans wonder if he might have survived had she just left him in the army.
 * Cirilo Rivera from Carrusel. His unrequited crush on Maria Joaquina sometimes bordered on obsession. He never stalked her—let alone hurt her -- but he did not give up on her no matter how much she turned him down. And let's face it—she was out of his league, which has NOTHING to do with their being of different races or even socioeconomic statuses; she, well, just didn't like him that way. But he would not stop, and kept showering her with gifts and attentions that she clearly didn't want and either upset her or creeped her out. Viewers were supposed to take Cirilo's side... but Maria Joaquina ended up being the one often favored by the audience instead, since in practice, nobody blamed her for not loving a kid that clingy (and borderline creepy) back.
 * In All in The Family, viewers were supposed to see Archie as unlikable, as he's a bigot and a rude, loud, nasty person. This means that in the frequent arguments he has with his son-in-law Mike, you're supposed to side with Mike. Problem is, Mike was something of a jerk too, his left-wing Liberal views often just as extreme - and just as absurd - as Archie's right-wing Conservative views.

Newspaper Comics

 * Anthony from For Better or For Worse, so very very much. You're supposed to feel sympathy for him because his wife doesn't want their baby and he "doesn't have a home," but not only is it irritating, it rubs in the fact that he harassed her into having a child she didn't want in the first place. He lost even more ground when it came to light that he even promised that he would stay home with the kid, but had no intention of keeping that promise because he expected the magic of motherhood to kick in and somehow make his wife want to quit her job (which was heavily implied to make more than his did) and raise the kid anyways. But she's supposed to be the bad guy for wanting him to keep his promise and because she's not maternal.
 * Toward the end of its run, everyone in the strip has begun to qualify. They're bitchy, selfish, and utterly unlikable.

Western Animation
"Cartman: I'm not just sure: I'm HIV positive."
 * South Park parodies this numerous times. For instance, when Eric Cartman contracts HIV he constantly reminds people of it for sympathy, and any time something bad happens to Cartman, he attempts to milk sympathy and fails.


 * In X-Men: Evolution, Lance's romantic subplot with Kitty starts with him saving her life -- from an accident that he caused. He had also previously attempted to attack Kitty, and due to the nature of his powers, he tends to cause a lot of collateral damage (sometimes near schools populated by children who are never confirmed to have gotten out alive). To some people, all this makes it kind of hard to believe that Kitty would want him for a boyfriend. This also puts him in the somewhat unusual situation of being a common victim of both Ron the Death Eater and Draco in Leather Pants.
 * A weird inversion actually happens because of this. The time Avalanche did attempt a Heel Face Turn, Scott doesn't buy it and proceeds to mistrust him. This is made out to be wrong of Scott, except, he is completely justified in mistrusting him: Lance was actually his biggest rival and had pulled crap on him and others before. While we (as the audience) knew that Lance was trying to do good things for Kitty's sake, Scott simply lacked such knowledge since Lance had given him reason to be antagonistic, and thus it's understandable to have him not trust Lance off the bat, and it would've been Out of Character otherwise.
 * Brian from Family Guy. The audience is obviously supposed to feel sorry for him since he's a Starving Artist living in a world of idiots, but he's so arrogant and prone to dropping anvils that he just comes off as a Jerkass.
 * Ironically, when Quagmire called him out on everything in one episode, he became unintentionally unsympathetic, as many found it hypocritical for Quagmire to be saying these things to Brian and felt he had no right to. That his hatred for Brain got flanderized since then, with Brian coming out more sympathetic in their encounters, hasn't helped.
 * Cree Lincoln from Codename: Kids Next Door fits this perfectly. While some people treat her like a Draco in Leather Pants, she's utterly loathed because of this. While is pretty clear she's a treacherous villain, we're supposed to sympathize with her because deep down loves her heroic little sister Abby/Numbuh 5 and wants to reconcile with her. Except she spends all the time treating her like crap, tries to kill her numerous times, and all her supposed Pet the Dog moments get destroyed by the next episode. If that wasn't enough, she wants to reconcile with her on her own terms, meaning coercing Abby into pulling a Face Heel Turn with neither concern for her feelings nor willingness to make any effort to be a better person and repair their relationship. And yet poor Abby still loves and cares about her, even when she repeatedly proves she doesn't deserve it.
 * What makes her particularly loathsome is that her status as a villain does not excuse her abusive behavior towards her sister. Many other villains who are supposed to be worse than her (Mr. Boss, for example) treat their fellow family members with love and respect, even if they're on the heroic side. Heck, it goes to the point Father himself is considered far more sympathetic by comparison!
 * Chad Dickson in "Operation: T.R.E.A.T.Y" manages to surpass Cree in this department., and that reveal would have inspired sympathy had he not and acted like a complete and utter dick throughout the whole series. While Nigel/Numbuh One is shown to be regretful over how their relationship had turned out, most of the audience only felt sorry for Nigel.