Good Feels Good

""This is the first time I've ever used my powers to help someone. It's strange... it feels kind of... nice.""

- Psycho Mantis, Metal Gear Solid (Famous Last Words)

As self-evident as it sounds, Good Feels Good. Where the interesting part comes in is that bad guys are quick to find out not only that Evil Feels Good when using The Dark Side, but doing good deeds in accordance with The Force can be just as if not more pleasurable, albeit in different ways.

The Mole may end up Becoming the Mask from the cheering crowds, the feeling inside that he is loved, and have made one or more others safe (and not having to worry about jail time!). Good can be headier than any evil banquet or wine, and won't leave a horrible aftertaste. The genuine love and admiration from the masses can seem a far more potent rush than what he once felt from their screams of panic and pleas of mercy. The Power of Friendship itself can make a normally evil aligned character question (and outright change) his allegiances and alignment when he knows his boss cares less for him than his black cape, while his new friends will risk life and limb for him. Usually results in a Heel Face Turn, and if part of an evil team, a falling out/civil war.

May lead to a Redemption Demotion because Good Is Dumb, and while good feels good, its selling point is not predicated on giving out power. No less often, the bad guy will "resist" the temptation of good, or find he can't quit the Psycho Serum that is capital E Evil, much to his own dismay.

May also lead to a Redemption Promotion because Good Is Not Dumb; The Power of Trust facilitates teamwork and The Power of Friendship aids Motivation. Turning good may also allow them to use a Holy Hand Grenade or some other such 'good' abilities that were inaccessable when they were evil.

Can be the litmus test for a video game's writing in particular. If the "good guys" inspire Video Game Cruelty Potential, something has probably Gone Horribly Wrong.

Compare For Happiness and Good People Have Good Sex. See also The Power of Trust, Machiavelli Was Wrong, and Rousseau Was Right. Contrast Being Good Sucks. See also You Could Have Used Your Powers for Good.

Anime and Manga

 * The Team Rocket trio from Pokémon take pretty much every chance they can get to help save the world (mostly in the movies).
 * Sailor Moon also employs this trope in just about every Defeat Means Friendship situation she runs into.
 * An inversion is done in Dragon Ball Z: Goku attempts to pull this trope with Captain Ginyu of the Ginyu Force, but the Captain is having none of it.
 * Generally one of the main themes of the series Trigun, the only happy people are the good guys. This is best exemplified by Livio who is much happier protecting people than he was when he was a servant of the Eye of Micheal.

Comic Books
"MACH-1: This hero thing... well, I'm starting to think it's contagious."
 * The original run of the Thunderbolts!, who were a team of villains masquerading as heroes in the hero-starved post-Onslaught Marvel Comics. Baron Zemo's leading the whole team into gaining the trust of the public before really breaking their will... but most of the Thunderbolts really like being treated like heroes.
 * MACH-1 (the disguised Spider-Man villain The Beetle) is surprised to discover that, after he and Spider-Man have been Back-to-Back Badasses, he can not take a gift-wrapped opportunity to frame him for murder—a hero like MACH-1 would never do that. As he tells Meteorite (Moonstone) at the end of the story:

"Constrictor: I don't get it, Richmond. Why'd you switch over? Why risk your neck being a good guy? Nighthawk: Well, I could give you a son-and-dance about doing the right thing. But in all honesty...I do it because it's fun!"
 * In an comics arc in the Star Wars Expanded Universe, after ex-mercenary Darca Nyl takes a dead Jedi's lightsaber and goes in pursuit of the Dark Jedi who killed his son, he is repeatedly mistaken for a Jedi by the people of various worlds. He is drawn into helping them, even at the cost of time he could have spent in pursuit, and in a textbook example, he finds that he likes it. "Lycan said to me, Men are not driven by altruism. I'll prove him wrong."
 * In a later comic, though, he's bitter and isolationist again, because he tried to do good and be good and failed, because that's edgier.
 * In Kurt Busiek's The Wizard's Tale, the hereditary but inept evil wizard
 * In Pre-Crisis Superman comics, Lex Luthor uncharacteristically does a good deed that saves an alien civilization. The people are so grateful that they rename their planet Lexor and hail him as a hero. Lex is startled by how good it feels. In the following years, he marries a Lexorian woman and at one point even tries to go straight and settle down there. Unfortunately, it can't last. He just can't leave his evil past behind him, and a fight with Superman
 * While Superman has a lot of the Comes Great Responsibility mantra going on, he also simply gets his jollies by helping people out.
 * An unusual example comes in the form of PJ Maybe in Judge Dredd. He started out as a gleeful serial killer and identity thief, and at the end of the story, managed to become the mayor of Mega-City One. In order to keep up the farce, he had to do quite a lot of good work - and discovered he enjoyed it immensely, so much so that he now works to improve people's lives because he wants to. That said, he still loves to kill people, only now he tends to focus on the worst criminals.
 * Damien Wayne started out as a homicidal Jerkass thanks to being raised by the League of Assassins and spoiled rotten since birth. He later finds fighting the good fight as Robin to be far more fulfilling than being the heir of a new world order. When push comes to shove, he ultimately chooses the ideals of the Batman family over those of Ra's Al Ghul. He's still kind of a jerk though.
 * Batman himself started his career because saving other people from having to go through what he went through as a child made him feel better about his personal tragedy.
 * In the final act of Buck Godot: Zap-Gun For Hire, the Beemahs - bio-engineered living weapons who are, essentially, energy-weapons with legs - are shown trust for the first time, by the titular Buck Godot. All of their past associates treated them like wild dogs, using them against enemies but always keeping them in check with some weapon or threat. They find that they LIKE being trusted and respected, and respond by being as good as their word - and then some.
 * In The Thing series, Nighthawk and Constrictor are among many trapped in Arcadia's Amusement Park of Doom. Nighthawk suggests that he and Constrictor, instead of fighting each other, work together to free the rest of Arcadia's prisoners. Constrictor is less open to the idea, since he's, y'know, a villain, but Nighthawk points out that he himself used to be a villain too.


 * Spider-Man always lives by the creed that "With Great Power Comes Great Responsibility". In one story someone asked him "What comes with great responsibility?" All Peter had to do was point to the rest of the city.
 * A specific example occurs in he finale of The Assassin Nation Plot. While Spidey's actions (which result in him stopping a terrorist plot aimed at destroying the National Archives, framing Symkaria for it, and possibly starting a war) do earn him a small compensation from the Symkarian embassy, his true reward is acknowledgement and gratitude from Silver Sable, Captain America, and a high ranking general; as the caption on the last panel of the story says, "sometimes... that's enough."

Film

 * In Schindler's List, Schindler tries to pull this on Amon Goeth. Goeth gives it a shot and quickly decides that evil feels better.

Literature
""It's amazing. They've all been so nice to me for no reason, and after a while I sort of wanted to be nice to them." "How insidious." "It is. It really is.""
 * In one Russian children story the main hero fights a clique of bullies led by an evil sorceress (yep). After one of the "villains" fails an operation, his mistress condemns him to a terrible punishment: within a day he must commit...THREE GOOD DEEDS. Naturally, his cronies are dumbfounded with such severity and the delinquent himself can barely brace himself to serve his term. But after the first deed he suddenly realises that doing good is not painful but pleasant, goes on a do-good spree and eventually defect from his gang.
 * In one of the Dragonlance stories, Palin Majere, nephew of Raistlin, wonders why he should become one of the "white robes", the good wizards. And why he just shouldn't choose whatever order makes him feel good. After he does a good deed, the head of the White Order mentions that he found that doing good does help himself.
 * Raistlin himself is some sort of subversion of this trope, since he saves people from threats and oppression several times but remains a very evil wizard. He says he just likes the idea of people owing him more than they can ever repay.
 * It's also a case of very specific empathy; having endured suspicion and hatred for all his life, he is always a friend to the downtrodden and abused, but despises the happy and content.
 * Happens occasionally in the Heralds of Valdemar series; When Skif, a thief, decides he'll be a good guy rather than returning to his thieving ways after being chosen as a Herald. Why? Because having a companion is just that awesome.
 * It should be noted that Skif was never really a bad guy to begin with, the legality of his chosen profession notwithstanding.
 * An aging, retired black-market weapons dealer in Dean Koontz's second Frankenstein novel finds this happening to him, because his four hired servants are devout Christians who know exactly what kind of man he used to be, and rather than hate or fear him, they dote on and care for him with love and respect. Now he sincerely donates to charities and orphanages and considers the moral consequences of his actions.

""What is love?" one of his followers asked him. "To love mankind, that is love," he replied. "But what is it?" "To hold dear the effort more than the prize may be called love. The joy of doing something not for the prize one would get in the end, but for the joy itself, that may be called love. To do good not because you are going to be rewarded for it in this life or in a life to come, but to do good because you enjoy doing good, that is to love good. Love is its own reward. Love makes all things possible. Love offers peace. When love is at stake, my children, yield not to an army." He thought for a while, then added: "A heart set on love can do no wrong!""
 * This is what happens to pretty much the entire D'Haran army in the Sword of Truth series once Richard takes over. Several times it's mentioned that the soldiers feel good to be fighting for a good cause as opposed to conquest (though at first, a few are mentioned as missing the gains of looting and pillaging). As General Tiramac puts it, "it just feels better to have a wizard here who's more intent on putting the guts back to a man rather than have them taken away".
 * This was Socrates'/Plato's reasoning in The Republic for why we should behave morally - a truly good person has an ordered and balanced soul and is therefore better off no matter what the external circumstances. Aristotle put a few not-so-subtle Take Thats in Nichomachean Ethics against the idea that a good person impaled on a spike is happier than a bad one surrounded by wine, women and song.
 * The following dialogue, attributed to Confucius:

"One thing Lara understood was the expressions turned on her. They were the eyes of a group to whom she belonged. Not since her parents' loss had she seen that expression."
 * Lara, The Mole in the X Wing Series, finds this and the Power of Friendship surrounded by the pilots of Wraith Squadron, and very quickly starts Becoming the Mask.

"La Rone: "We swore an oath to defend the people of the Empire. There are a lot of other dangers out there they need defending against." Brightwater: "Actually, I was kind of hoping you'd say that. For all the bumps and bruises, this hero stuff definitely helps you sleep better at night.""
 * A reversal - Evil Feels Terrible, if you will - appears in the novel Death Star. The gunner who fired the superlaser that destroyed Alderaan, who had always wanted to fire the biggest gun, finds that following orders and actually getting what he'd wished for led to misery beyond his wildest dreams, a personal Moral Event Horizon. Unlike a lot of other doers of evil deeds, he can't justify it, can't either make it less of a crime or blame someone else, and is unable to sleep. When the Death Star is in range of Yavin he stalls desperately, hoping that something would happen and he wouldn't have to pull that trigger again. He got that wish, poor bastard.
 * In Allegiance, the five stormtroopers of the Hand of Judgment, on the run after their leader refused to kill unarmed civilians and then killed an officer in self-defense, find themselves still trying to follow the oath they swore to protect citizens of the Empire. They end up doing things like saving farmers from swoop gangs, taking out a corrupt security chief to get previous security people back in place, getting a man preparing to violently secede arrested, and very reluctantly helping Han Solo and Luke Skywalker and Leia Organa, although it probably helped that they thought those three were "normal" Rebels. At the end of the novel, Mara Jade saves them and tells them to keep their heads down, but when she leaves, they don't see how they can.

"Streen: "It feels like ten kilos of life in a five-kilo box. I can only feel a trickle now, like dust motes floating in a sunbeam, one by one, just moving through me, but it's just so right there's no describing it. It tickles a bit, feels like a first kiss, or the jolt you feel when the flux in sabacc just makes your hand better than what you were already betting.""
 * The Force, in general, is supposed to feel like this. A particularly nice description can be found in I, Jedi:

"It filled me up in an instant and I imagined it leaking from my eyes, nose and mouth. I wanted to shout and dance with joy because it was everything Streen had described. It was what I felt when Mirax first said she loved me. It was the scent of the perfume my mother wore, and the warm laugh my father used to have when he was proud of me. It was the hearty slap on the back from Wedge after a mission and even a touch of Whistler's triumphant serenades. It was everything that was good and right and positive and alive; and it was waiting for me to bend it to my will."
 * A few pages on Corran, who'd asked Streen about it, opens himself fully to the Force for the first time.


 * Moist von Lipwig in the Discworld books, specifically the end of Going Postal. Well, sort of: he's been running on adrenaline and dancing on the edge of collapse and loving the hell out of it for so long that he can't go back to being a simple confidence trickster; it would just be comparatively unexciting.
 * Slightly subverted in the sequel, Making Money. Moist's job has become boring and his mood has deteriorated to the point where he is breaking into his own building because he can, and even carrying around a blackjack despite the fact the he loathes weapons. Vetinari also implies that he has been embezzling. He starts acting heroically again after being tricked and coerced into a new job as the head of a bank. Seems that Moist would rather be a bad guy with an interesting life than a good guy with a boring one, but being a good guy with an interesting life is even better.
 * In The Stand, Harold is The Resenter, and decides to help out the good citizens of Boulder just so that they won't suspect he's The Mole. While doing so, he discovers that the good guys genuinely appreciate his help, and wonders if maybe he should just try Becoming the Mask. The usual Heel Face Turn, however, is subverted when the Dark Side offers him really mildly kinky sex.
 * After his Heel Face Turn, Skeeter Jackson of Time Scout enjoys trying to be good. He really enjoys it when he gets to use his old skills to do good deeds.
 * A Song of Ice and Fire, despite being a Crapsack World extraordinaire, has an unexpected instance of this in . He discovers, much to his own surprise, that he quite likes the feeling he gets from enforcing justice, protecting the helpless, keeping his word and preventing massive bloodshed. Inevitably, he is forced to Kick the Dog again before long, but (assuming he survives much longer) things are actually looking very hopeful for his further moral development.

Live-Action TV
"Paige: We saved someone. It felt good. It felt... right."
 * In the prison drama Oz, there's an episode where all of the inmates collect money to send inmate Bob Redabow's grandson to Disney Land before he dies of leukemia. Another inmate tries to talk Simon Adebisi, one of the most dangerous and vicious inmates in Oz, into robbing the old man of the money. He refuses, and says "'Cause sometimes it's good to be human."
 * In Buffy the Vampire Slayer, Faith's Heel Faith Turn immediately follows an event where she switches bodies with Buffy. And in doing so she becomes Buffy (or rather, her idea of what Buffy is like. She adopts what she thinks of as Buffy's Catch Phrase: "Because it's wrong"). Notice how Buffy is in no way affected by being in Faith's body.
 * Bear in mind that Faith knows what is going on before it happens, and wants to stay "in disguise" long enough to make good use of it. Hence her attempt to act like Buffy, complete with practice session. After that, it's Becoming the Mask.
 * Even a soulless vampire, Harmony, is very briefly affected by this when she tries to join up with Angel's team. Regrettably, she finds that vampire cultists are much better at accepting her for the vicious killer she is.
 * The second episode of Leverage does this, the Five-Man Band begrudgingly steals a few million dollars knowing they'll have to give it back, but they feel a bit better once they see the reaction of the injured veterans to the money that can be used for rehab.
 * Also explained as the reason for the second season premiere; while everybody had broken up at the end of the first season, they came together and agreed that they couldn't just go back to lives of crime, and that they wanted to keep being heroes.
 * Strictly speaking they are still leading lives of crime. It's just that it's good-guy crime.
 * In a News Radio episode, Dave and Bill are stuck in an airport in the Midwest. Bill begins mockingly acting as friendly as the locals, but eventually starts to forget he was being sarcastic, and it starts to feel good. "Do you mean this is how you feel all the time?" he asks Dave. "Except for when I talk to you," Dave admits.
 * Gaius Baltar of Battlestar Galactica is just about the most selfish and narcissistic person there has been, though he has improved considerably from how he used to be even, and after undertaking a series of charitable acts mostly out of a desire to regain standing, discovers that it actually made him feel good to do good.
 * Possibly the entire point of My Name Is Earl, Earl starts doing good things for fairly selfish reasons (he wants good stuff to just happen to him) but fairly quickly finds out that Good Feels Good and starts trying to do the right thing for its own sake.
 * Xena: Warrior Princess: Xena started out as The Atoner and then morphed into this. By the middle of first season, she's talking about doing good like it's heroin.
 * As of the fifth volume finale of Heroes,
 * In Kamen Rider Den-O, Momotaros originally wanted to cause havok like all Imagin. Then he came found out that being good meant he got to fight...a lot. Clearly for a battle hungry Imagin like him, this makes being good really fun.
 * This is actually used by House to justify that Humans Are Bastards; because Good Feels Good, people only do good to feel better about themselves and not out of real moral convictions.
 * In the season 4 finale of Charmed, this is the reason why the main characters don't give up their powers when the Angel of Destiny offers them a normal life.


 * Former Jerk Jock Shun Daimonji decides to help out the Kamen Rider Club in Kamen Rider Fourze even though Gentaro notes that he's not going to get recognition for his efforts, but he'll know that he's doing something good. Shun's fine with that.
 * In Beetleborgs, the heroes eventually manage to steal the Astral Axe from the villains, and summon Boron in order to use him against the titanic monster Repgillian. While it eventually took more than Boron to defeat it, once they did defeat it, Boron decided that he liked fighting for the side of Good better than what he was doing before.

Newspaper Comics

 * Parodied in one Sunday strip of Dilbert. Dilbert offhandedly mentions that he donated a few hundred dollars to charity. Dogbert gets fired up and mocks Dilberts supposed altruism, claiming that he only did it to make himself feel better. Dilbert agrees, saying he feels pretty good. Dilbert then asks how much Dogbert donated, and Dogbert admits he donated a thousand dollars, which is why he's so torqued.

Theatre
""Since Louis died, while Philip grew, I've had no France to fight. And in that time, I've discovered how good it is to write a law, or make a tax more fair, or sit in judgment to decide which peasant gets a cow. There is, I tell you, nothing more important in this world. And now the French boy's old enough, and I am sick of war.""
 * In The Lion in Winter by James Goldman, King Henry II talks about the frequent wars between England and France during the Middle Ages:


 * Avenue Q has an entire song about this. (The Money Song)
 * Somewhat Subverted in that the reason why the characters are doing good deeds is to get things for themselves. Princeton wants to start a Monster School (which he thinks is a stupid idea) so Kate will be so happy that she'll take him back; Nicky wants to find Rod a boyfriend so he'll let him live with him again. As the chorus goes, "When you help others/You can't help helping yourself/Every time you do good deeds/You're also serving your own needs/When you help others/You're really helping yourself."

Video Games

 * Trauma Center, you can't go wrong when a game let you play as a surgeon!
 * Rather interestingly done in Metal Gear Solid, after beating Psycho Mantis - during his Final Speech he reveals a secret passage (and apparently implanted the locations of claymores in the next area in Meryl's head), and quietly admits it "feels nice to help someone else for once" before dying.
 * In Baldur's Gate II: Throne Of Bhaal, you can get your evil brother and former Big Bad Sarevok to join your team. While he's utterly evil, you may, through proper dialogue choices and much showing of genuine respect and decency, convert him to the cause of good for real. After which he does admit that indeed, Good Feels Good.
 * Knights of the Old Republic allows a Light Side player several opportunities to reform Dark Jedi he encounters back to the Light Side via a healthy mixture of kind words and some gentle slaps with his light sabre. This earns you allies as well as a chance to give a huge Take That to all the Sith gibberish of a philosophy. Arguably the best instance of the trope is when you and one particularly asshole Sith-wannabe
 * This certainly is the basis of Super Robot Wars Advance. Your character is sent as a spy from an evil organization, melding with the 'Good' guys, thus have to act good, in Lamia's case, or just plain forgot the 'evil' part and got swept up with 'Good', in Axel's case. When it comes to betraying the 'Good' just as planned... Good feels better than Evil, so they end up having their official Heel Face Turn.
 * Lakilester Michael Spike notes this when you destroy the machine that covers Flower Fields with clouds.
 * In Jade Empire, you can encounter a mummified noble who is destined to be unable to return to the wheel of life due to the depravity he was known for in life. If you convince him to donate his liver to save a dying little girl, his spirit appears once she is saved and tells you that he has learned that Good Feels Good and that because he has learned this lesson, his spirit will be allowed to pass on (once the problem that has trapped all ghosts in the mortal realm is solved, that is).
 * In In Famous, Cole comments on this after "The Rescue" mission if you're playing Good Karma.
 * While Zevran of Dragon Age Origins never really gets out of the "assassin" mindset unless he is romanced, he will (at a high enough approval rating) admit that helping the Grey Warden to stop the Blight and save Ferelden is the best thing he has ever done with his life.
 * While preparing to defend Redcliffe from a Zombie Apocalypse, it's possible to convince the greedy and selfish bartender Lloyd to join the fight. If he survives (which he might not considering he has no armor and only wields a dagger), he mentions that it felt good to help and will offer you a magic ring in thanks for sending him out since his fellow villagers respect him now.
 * Mass Effect is well-known for encouraging this in players. In the second one, you get emails from people you help, including people you helped back in the first game, just to give players the warm and fuzzies.
 * There's also the Paragon/Renegade scars in Mass Effect 2. If you consistently make Paragon decisions, your facial scars will slowly fade. If you make Renegade decisions, they will slowly get worse.
 * This can be Karma Houdini -ed with an upgrade.
 * Some characters in the Mass Effect universe go through this -, and even Zaeed starts to realize that there is more to life than killing people for money.
 * Nothing like rubbing your moral superiority in the Illusive Man's face in the Paragon ending feels good.
 * In the Demon Path of Soul Nomad and The World Eaters,
 * If you earned Good Karma by the first Train Mission in In Famous, the people who initially blamed Cole for the blast and referred to him as a terrorist cheer for saving all the people. Cole calls them hypocrites, but admits that that the good he did made him feel good.
 * The Legend of Zelda: Skyward Sword features Gratitude Crystals. When you collect a group of 5, the text box lets you know that "helping people feels good!"

Western Animation
"He-Man: He saved you ? Skeletor: Yes -- I guess I did! I wish I knew why! He-Man: Well, I think you're starting to feel the Christmas spirit, Skeletor. It makes you feel...good! Skeletor: I don't want to feel good! I like to feel evil !"
 * Dr. Drakken and Shego from Kim Possible really enjoyed being good during their Heel Face Turn episodes. Shego even went so far as to almost confess her friendship with Kim.
 * Emma Frost undergoes this in Wolverine and the X-Men.
 * Lampshaded in the He-Man and She-Ra Christmas Special, when Skeletor saves the lives of two children from Earth:

"Smithers: It feels good to be helping people, doesn't it, sir? Mr Burns: No. It feels weird."
 * Similar to Skeltor is Mr Burns in The Simpsons:

"Harley: Hey! You never told me stopping bad guys was this much fun! Bein' a hero is supposed to be lame! Batman: It has its moments."
 * In one episode of The Snorks a two headed monster (one head was good, the other bad) was the antagonist. Then one of the cast nearly got trapped in a dangerous situation, and the two-headed monster saved her, though the bad head didn't seem to realize this. After receiving gratitude from everybody else the bad head realized that it liked the way helping other people made it feel and stopped being bad.
 * After his Heel Face Turn, it didn't take Tohru long to decide he liked helping people a lot more than being a Dark Hand thug.
 * In the Harley Quinn episode "Batman Begins Forever", Harley gets caught in a Battle in the Center of the Mind (Batman's mind, that is), where she takes the role of Robin, fighting the Joker and her past self:

Web Comics

 * Belkar in The Order of the Stick realized that "I can do exactly what I always do-murder people horribly-but because I killed the people everybody else wanted me to kill, I get presents instead of prison time." The group is slightly worried about this.
 * In Misfile, Ash gets this feeling during the race where he was forced to win a race for every racer from his town.
 * In Dominic Deegan, after  saves   from a possible Fate Worse Than Death, he realizes that he has been wrong about...basically everything and decides that he should remake himself and his life.
 * In Sinfest, Fuschia doesn't want to appease Satan because she wants this trope and to feel better about herself.

Web Originals

 * In The Salvation War a demon herald Memnon, after his defection to humans, contemplates on how nice it feels to have superiors who care about him, appreciate his abilities and praise him for his achievements instead of constant cavils, threats and general neglect he received from his masters in Hell.
 * Similarly, "Drippy" in the later books feels the same way—the camaraderie between him and his squadmates, especially once he realizes they've accepted him as one of their own, makes him feel better than anything he had back in hell.

Real Life

 * Simple question: Who tends to get more sympathy and support from the fans in most works of fiction, the heroes or the villains? Well, there you go.
 * From a logical perspective, empathy is a large reason (though far from the only one) for the existence of this. Empathizing with the people you help allows you to imagine the relief, appreciation, comfort, etc. of the people that you help when they receive it. When empathy becomes an internalized mindset and behavior, helping people (or just doing good deeds) becomes so natural and desired that one won't even consciously think about why he/she does it, unless he/she has to explain it to others.
 * Ashoka, an ancient emperor of much of India, was originally a conqueror, waging wars that killed hundreds upon thousands. That was, until, all the dust settled, and he realized he felt really, really, bad. He then converted to Buddhism, became a vegetarian, and spent the rest of his life striving to improve the lives of his subjects and spreading Buddhist teachings.
 * And as a reward, he got a Jedi Padawan named after him.
 * And the god of Death, in Joseph Michael Linsner's Dawn comic book.
 * Which - ironically, since he have converted - is exactly what the tradition of "Four Ashrams of Life" prescribes: upon switching from 2nd to 3rd stage one retires from active participation in the world's affairs to quieter life of contemplation and teaching.
 * Might just be Truth in Television, if some studies about altruism are any example.
 * If this were not Truth in Television, pretty much every charitable institution that either A) relies on volunteers or B) relies on donations would cease to be.
 * Subverted in some cases, in that self-righteousness (ranting, raving, etc) is also a natural high.
 * Four words: Random Acts of Kindness.
 * Emanuel Kant posited that an act of pure utilitarianism (the greatest good for the greatest number of people) should not depend on any kind of reward - you should do good because good is good. If you derive any gain from your act of kindness - monetary gain, preferential treatment, basic gratitude or even a feeling of satisfaction, then you are acting on gain, not pure goodness. Consider how many people would actually want to adhere to such exacting standards.
 * Also consider that it completely falls victim to Moving the Goalposts; someone who hates the poor and charity can give to charity and quality under Kant's philosophy, but someone who loves helping the masses and disadvantaged does not qualify by dedicating her/his life to helping the poor, at the expense of a more comfortable living style, higher income, etc. Regardless, Kant fails to realize that empathy prevents someone from qualifying, as going good unto people you hate/cannot empathize with whatsoever is the only way to qualify.
 * This trope is likely the motivation behind the creation of open-source software. The authors don't expect to get anything for their efforts, but other people (who may not have their coding skills) find their software useful. Knowing your software has helped someone out must make you feel good.
 * An interesting subversion with clinical psychopaths: one of the hallmarks of psychopathy is a reduced or even absent ability to feel emotions - they don't much feel fear, sadness, joy, concern for others and they cannot feel good or bad about their actions, which is why they are more likely than non-psychopaths to commit crime and generally be quite disagreeable people. So when a psychopath does 'good', it's usually to blend in, not because it gives them the warm-and-fuzzies, because it can't. For instance, the BTK killer, Dennis Rader, was head of his local congregation and a Cub Scout leader.
 * This seems to the ultimate point of David Wong's 5 Things You Think Will Make You Happy But Won't. Trying to increase your own happiness by seeking power in all its forms will only make you miserable. Real happiness can be obtained, paradoxically enough, simply by helping others while not thinking too much about our own happiness.