The Unidentified

The Unidentified is a teen novel written by Rae Mariz. Fifteen-year-old Katey (aka Kid) goes to school in the Game—a mall converted into a "school" run by corporate sponsors. As the students play their way through the levels, they are also creating products and being used for market research by the sponsors, who are watching them 24/7 on video cameras. Kid has a vague sense of unease but doesn’t question this existence until one day she witnesses a shocking anticorporate prank. She follows the clues to uncover the identities of the people behind it and discovers an anonymous group that calls itself the Unidentified. Intrigued by their counterculture ideas and enigmatic leader, Kid is drawn into the group. But when the Unidentified’s pranks and even Kid’s own identity are co-opted by the sponsors, Kid decides to do something bigger—something that could change the Game forever. -

Tropes:

 * Advert Overloaded Future: The school is basically one big product testing lab.
 * Bland-Name Product: intouch for iTouch and Idol
 * Future Imperfect: Kid finds it hard to believe that they once made paper out of trees.
 * Hormone-Addled Teenager: Ari seems to fit this.
 * Mega Corp: Various corporations funded public schools in order to have marketing opportunities to teens.
 * La Résistance: The Unidentified.
 * Rule-Abiding Rebel: The After Hours parties are designed to be wild teen parties but are thrown by corporations to market to teens. Also, Trendsetters are interested in making Kid one of these.
 * School Idol: Anybody who gets branded, or picked to work with a company in marketing.
 * Single Girl Seeks Most Popular Guy: Kid likes Jeremy, who is extremely popular and branded.
 * Twenty Minutes Into the Future: Seems to be in the late 21st century, since Kid mentions being born after generations X, Y and Z.
 * Tracking Device: The intouch has one in it, however some students have found a way to get around it.
 * Tradesnark™: intouch® and notebook®
 * Twitter: Seems to have taken over texting as the main form of communication.