Canada Reads

Canada Reads is an annual event on CBC Radio. Part book club, part reality show, the series selects five books each year and has different famous Canadians defend them in a week of debates. Each day, one book is voted off the list, until only one book remains on the final day of the event.

At first, this was all in fun... but then people noticed that the nominated books had sales bumps in the month before the annual event, and each year's winning book got a larger sales bump just after the contest ... so this friendly little book club has become Serious Business in Canada.

Learn more here.