Rhetoric

Rhetoric is the art of discourse, an art that aims to improve the capability of writers or speakers to inform, persuade, or motivate particular audiences in specific situations.

Rhetorical strategies are the efforts made by authors to persuade or inform their readers. Rhetorical strategies are employed by writers and refer to the different ways they can persuade the reader.

Modern rhetorical criticism explores the relationship between text and context; that is, how an instance of rhetoric relates to circumstances, such as Narrative criticism. Narrative criticism help organize experiences in order to endow meaning to historical events and transformations. Narrative criticism focuses on the story itself and how the construction of the narrative directs the interpretation of the situation.

For the work by Aristotle that originally described this in detail, see Rhetoric.