Vivian James



"OP: [...] [W]hat's our custom character going to be? [...] Anonymous: Just an average female gamer to troll everyone. All the tards in the media will expect some sort of pedocrap or LOLSORANDOM shit and we will just give them a simple average girl."

- 4chan /v/ board, "4chan's custom character" (Image source)

Vivian James is in essence what happens when you combine Memetic Mutation, Image Boards, video games and controversy into one character. Although she's inevitably linked with Gamergate, her origins can be traced back to 2014, when 4chan's /v/ board and indie developer group The Fine Young Capitalists collaborated to design a character for a game jam (later revealed to be for the indie game Afterlife Empire) in the wake of the image board's donations. Since then however, she's taken a life all of her own.

Generally depicted as a red-haired, freckled female gamer wearing jeans and a striped sweater, Vivian at first glance seems like an unlikely figure to attract so much attention (for good or ill). Still, she's seen as many things. Most notably, a symbol of Gamergate. But she's also an embodiment of both 4chan and 8chan's /v/ boards. A representative of modern gamers - and gaming at large - as they are, rather than what certain elements wish them to be. A legitimate gamer girl who's not afraid to be who she is or fight for what she believes in, be it ethics in games journalism or video games in general.

In addition to Vivian's originally intended game, she has appeared in various image albums, fan/webcomics and even cosplay. Over time, she's also been accompanied by a growing, colorful cast of characters. And is slated to be a major character in an upcoming game called Project SOCJUS and a playable character in a Game Mod-in-progress for XCOM 2.


 * Anthropomorphic Personification: After a fashion. Aside from being associated with the /v/ boards in both 4chan and 8chan, she's sometimes affectionately used to symbolize modern gaming. And sometimes used as a Straw Character by anti-GG, corrupting her established carefree personality.
 * The original personification of /v/ is usually shown as Vivian's father as well.
 * Some particularly "safe space"-y cons even banned 'all “vivian James” cosplay, no matter how subtle'. How one can reliably tell "subtle" Vivian James cosplay from Gwendolyn Tennyson cosplay or a natural redhead in a sweater remains a mystery.
 * Berserk Button: For Vivian, it's anything that slanders gamers, detrimental to gaming or otherwise patronizing to women like her. Also, scrubs and "filthy casuals."
 * Color Motif: Her striped sweater/sweatshirt is green and purple, a partial nod to an old 4chan meme involving Dragonball Z.
 * The Ditz: Glida Mars is usually shown as this, being almost perpetually happy and absent-minded. Sometimes overlaps with The Pollyanna.
 * Loads and Loads of Characters: Over time, other personifications have emerged, including:
 * Gilda Mars, meant to embody Reddit
 * Freya and Danielle Frost, the DeepFreeze siblings
 * Lillian Woods, originally a knock-off of Vivian James meant to mock GG has since come to be associated with anti-GG
 * Breakout Character: Originally intended for the indie game Afterlife Empire, Vivian has since taken on a life of her own, along a number of other personified characters.
 * Fan Nickname: The 8chan version of /v/ tends to be called "Punished /v/" as a nod to Metal Gear Solid V: The Phantom Pain, complete with mechanical arm and eyepatch.
 * Fiery Redhead: Vivian's personality has strong shades of this.
 * Gamer Chick: Vivian in spades. While also averting the usual media stereotype by portraying her as nerdy and rough as any other gamer.
 * Generation Xerox: Sort of. Vivian takes quite a bit after her father, /v/. While Erika Polina is basically a female version of her dad, /pol/.
 * Godwin's Law: "Uncle" /pol/ and his daughter, Erika Polina, who both look like Nazis in all but name. A nod to /pol/'s irreverent notoriety. Erika herself was originally a parody of Lillian Woods with the unintentionally Aryan elements taken Up to Eleven.
 * Insult Backfire: Lillian Woods was originally created as a Vivian James knock-off by anti-GG to both mock Gamergate supporters and create a "proper" representation of female gamers. Not only did it ironically result in Lillian looking very much like a veritable Aryan girl, blond hair, blue eyes and all, but she was ultimately embraced by pro-GG as both Vivian's "rival" and a caricature of anti-GG.
 * Image Boards: Aside from Vivian originating from them, the personifications of /v/ and /pol/ are known to pop up.
 * Mascot: In addition to her association with Gamergate, Vivian is the defacto mascot of the KotakuInAction subreddit, alongside sea lions.
 * One of the Boys: How Vivian tends to be depicted, though she doesn't really care either way.
 * Political Correctness Gone Mad: Vivian was created in part as a response to this.
 * Punny Name: Vivian James is a play on "Video Games." While Lillian Woods is a play on the term "Literally Who."
 * Reality Subtext: Depending on the artist, the hair clip Vivian wears is either the clover associated with 4chan or the infinity logo of 8chan. Which stems from schisms in 4chan over censorship and a subsequent migration of certain anons to 8chan.
 * Rule 34: She and others aren't exempt from this either.
 * Shout-Out: The peculiar diamond the DeepFreeze siblings have is a reference to DeepFreeze's actual logo, itself a nod to Ramiel from Neon Genesis Evangelion.
 * Sibling Yin-Yang: The DeepFreeze sisters. With Freya as the cocky, brash and confrontational sibling and Danielle as the more modestly-dressed, intellectual and almost motherly one.
 * Unkempt Beauty: How Vivian is sometimes portrayed, meant to emphasize how beautiful she in spite of her appearance.