New Wave

The Lighter and Softer counterpart to Punk Rock.

The line between Punk and New Wave is blurry; many New Wave bands started out as Punk bands. But New Wave expanded on Punk's primitivism, embracing experimentation and variety, to the point that New Wave is literally Genre Salad Music. Because of this, New Wave is an umbrella term for a wide variety of subgenres, though it is often used to refer to one particular subgenre, as will be discussed later. Along with its sister genre Post Punk, it is one of the major influences on Alternative Rock, and several New Wave bands such as The The, Midnight Oil and New Order became Alternative Rock bands later in their careers.

New Wave came from several scenes in the early to mid '70s, including the original New York and UK Punk scenes; copycat Punk scenes all over America, Ireland, Australia, and New Zealand; Pub Rock, a laid-back cousin of the UK Punk scene; Power Pop, a revival of mid-'60s three-minute rock, similar to Punk; Rockabilly Revival, inspired by American Graffiti; 2 Tone; and early Synth Pop. New Wave came together as these bands listened to and toured with each other.

Everyone was inspired by the simple, direct rock of the '50s and '60s, and the Glam of the '70s. But New Wave went outside of rock, and at times consciously avoided sounding like it. Some of the synth players had classical training. Some bands had saxophone players steeped in jazz. Andy Summers of The Police popularized a clean guitar tone with the then-new chorus effect, and New Wave guitarists in general tried to avoid sounding like Eric Clapton or Jimi Hendrix.

New Wave started making a dent on the charts in 1978, and record companies took notice. 1979-83 were the peak years, starting with "My Sharona" by The Knack. Pretty much all of the pioneers were rocketed to stardom in the first two years; some of those stars stayed up, others fell. The whole genre was fading back into obscurity by the summer of '81; a lot of the early bands turned out to be too eclectic for mainstream audiences.

MTV re-launched New Wave with the first video they aired, "Video Killed the Radio Star" by The Buggles. Ever the experimentalists, New Wavers embraced the new medium, and pretty soon New Wave was a visual style too. The popularity of crazy hair and loud costumes in The Eighties starts here. MTV bought New Wave enough time for the best bands to hit their stride and establish themselves as mainstream rock bands.

MTV brought New Wave into the mainstream, but with success came Flanderization and Executive Meddling. An avalanche of new bands, inspired by the earlier bands and signed up by eager record companies, flooded MTV and the radio, putting Sturgeons Law into full effect. Most of these turned out to be One Hit Wonders, but the new bands established a stereotypical New Wave look and sound: A Five Man Band (voice, guitar, synth, bass, and drums), good-looking, with Eighties Hair and David Bowie-inspired outfits, playing an updated version of '60s pop and rock. It's this stereotype that people think of today.

New Wave burned out in the mid-'80s. Live Aid was both its crowing achievement and its swan song. Record companies lost interest after the industry-changing success of Thriller. Many bands ran out of ideas, or grew weary of touring, and broke up. Others faded back into obscurity. A new generation of digital synthesizers appeared in 1983, making the old analog synths sound dated; any band that wanted to stay relevant had to embrace the new sound. The newer bands began to establish themselves, and they had a much more radio-friendly sound. The Synth Pop era had begun.

Not to be confused with The New Wave Of British Heavy Metal.

The Pioneers:

 * Adam And The Ants
 * The B 52s
 * Toni Basil
 * The Beat, or in America, The English Beat
 * Blondie
 * The Boomtown Rats
 * Bow Wow Wow
 * The Buggles
 * The Cars
 * Cheap Trick
 * Elvis Costello
 * Daniel Amos
 * Devo
 * Dexys Midnight Runners
 * Ian Dury and The Blockheads
 * Dave Edmunds
 * The Go-Gos
 * The Human League
 * The Jam
 * Joe Jackson
 * The Knack
 * Cyndi Lauper
 * Nick Lowe
 * Madness
 * Midnight Oil
 * The Modern Lovers
 * Gary Numan
 * The Police
 * Pretenders
 * Psychedelic Furs
 * The Rumour
 * Brinsley Schwarz
 * The Selecter
 * Pete Shelley
 * Sparks
 * The Specials
 * Split Enz
 * Squeeze
 * Talking Heads
 * Midge Ure
 * Wreckless Eric

Later bands:

 * ABC
 * A Flock of Seagulls
 * Art Of Noise
 * Bananarama
 * The Bangles
 * Culture Club
 * The Cure
 * Dead Or Alive
 * Depeche Mode
 * Thomas Dolby
 * Duran Duran
 * Echo And The Bunnymen
 * Erasure
 * Eurythmics
 * Falco
 * Frankie Goes to Hollywood
 * The Fixx
 * Haircut 100
 * Heaven 17
 * Hot Hot Heat
 * Howard Jones
 * INXS
 * Level 42
 * Kirsty Mac Coll
 * Men At Work
 * Men Without Hats
 * Missing Persons
 * Modern English
 * Mr Mister
 * New Order
 * Orchestral Manoeuvres in The Dark
 * Oingo Boingo
 * Robert Palmer
 * Pet Shop Boys
 * Polysics
 * Pylon
 * Peter Schilling
 * Simple Minds
 * Soft Ballet
 * Soft Cell
 * Spandau Ballet
 * Stray Cats
 * Tears for Fears
 * The The
 * Thompson Twins