Tagline

""Dangeresque 2: This time, it's not Dangeresque 1!""

- Homestar Runner, Strong Bad Email "stunt double"

A single phrase or sentence, used on its own or as part of a commercial or trailer to promote a TV series, film, game, book, or something else.

Sometimes incorporates Arc Words.

Particularly Famous Taglines

 * "In space, no-one can hear you scream." -- Alien
 * "A long time ago, in a galaxy far, far away..." -- Star Wars
 * "You will believe a man can fly." -- Superman
 * "Be afraid. Be very afraid." -- The Fly
 * "There Can Be Only One." -- Highlander
 * "Part man. Part machine. All cop." -- RoboCop
 * "War. War never changes."-- Fallout

Advertising

 * On Wikiquote, "tagline" redirects to their list of Advertising slogans. A few from that list:
 * United Negro College Fund: "A mind is a terrible thing to waste"
 * Wheaties: "Breakfast of Champions"
 * Maxwell House coffee: "Good to the last drop"
 * MTV: "I want my MTV"
 * Memorex: "Is it live, or is it Memorex?"
 * Nike: "Just Do It"

Anime & Manga

 * "Which girl would you choose?"—the English release of SHUFFLE!
 * "The human whose name is written in this note shall die." -- Death Note
 * Toonami taglines:
 * "Suit up." -- Cartoon Network's Toonami airing of Gundam Wing; proved memorable enough that they repeated it with Endless Waltz ("Suit up, again") and Mobile Suit Gundam ("Suit up for the first time").
 * "Good guys still wear black."—Toonami, The Big O; Shout-Out to their Batman: The Animated Series tagline.
 * "Love stinks."—Toonami, Tenchi Muyo!
 * "Time to roll the dice"—Toonami, Outlaw Star
 * "This is the end, beautiful friend"—Toonami, the final season of Dragonball Z
 * "Burn rubber"—Toonami, One Piece
 * "Wouldn't it be nice if everyone would just die?" -- The End of Evangelion
 * "See you, Space Cowboy." -- Cowboy Bebop. Later given an homage on the final broadcast of (wait for it) Toonami! Also an Actor Allusion for bonus points.
 * "There is a future that will not wait." -- The Girl Who Leapt Through Time
 * "It's all about choices."
 * "Scrape your knuckles. Catch some tails." -- Sonic the Hedgehog The Movie
 * ""The right to use my friend as a weapon. That is my sinful 'crown.' I accept this 'guilt.'" -- Guilty Crown
 * "It's an all-out cat fight on campus!"—Yuji Iwahara's Cat Paradise manga.
 * "Your wish is her desire" -- Heaven's Lost Property
 * "Just one guy, four or five girls & two thousand panty shots."—Rosario+Vampire. A case of Exactly What It Says on the Tin.
 * "F if for victory!" -- Baka and Test.
 * "Don't let nobody tell you there's no future in a life of crime, because some rackets can last forever." -- Baccano!.
 * Most every anime/manga released nowadays has some form of a tagline, which more often than not tries to summarize the theme/plot of the series.
 * "Two brothers. One mission." "Humankind cannot gain anything without first giving something in return. To obtain, something of equal value must be lost. That is Alchemy's First Law of Equivalent Exchange. In those days, we really believed that to be the world's one, and only, truth." "They thought there was nothing more they could lose... They were wrong." ""The Philosophers' Stone: those who possess it, no longer bound by the laws of Equivalent Exchange in Alchemy, may gain without sacrifice, create without equal exchange. We searched for it, "—The first Fullmetal Alchemist anime.
 * "They will risk what remains to restore what was lost" The second Fullmetal Alchemist series.

Films -- Animation

 * "Every body needs a hero." -- Osmosis Jones
 * "Beyond good. Beyond evil. Beyond your wildest imagination." -- Transformers: The Movie (1986)
 * "Dare to look beneath the hood..." -- Batman: Under the Red Hood
 * "The Greatest Fairy Tale Never Told." -- Shrek
 * "Once upon another time..." -- Shrek 2
 * "He's in for the royal treatment." -- Shrek The Third
 * "It ain't ogre 'till it's ogre." -- Shrek Forever After
 * "After 700 years of doing what he was built for, he's about to find out what he was meant for." -- WALL-E
 * "It's hard to be cool when your dad is Goofy." -- A Goofy Movie
 * "He's a son going off to college and going to the extreme games. Until, he had one bad thing... his dad, Goofy." -- An Extremely Goofy Movie
 * "There are 3.7 trillion fish in the ocean. They're looking for one." -- Finding Nemo
 * "Saving the world one playground at a time." -- Recess: School's Out
 * "Uh Oh." -- South Park: Bigger, Longer & Uncut
 * "The toys are back in town." -- Toy Story
 * "Get ready to jam." -- Space Jam
 * "We scare because we care." -- Monsters, Inc.
 * "It's All About Me" -- The Emperor's New Groove
 * "His first full-length feature production." -- Snow White and The Seven Dwarfs
 * "Still the fairest of them all." (reissue)
 * "A cartoon fiesta of fun and fantasy!" -- The Three Caballeros (reissue)

Films -- Live-Action
""Who ya gonna call? Ghostbusters!" "They ain't afraid of no ghost." "They're Here To Save The World." "We're Ready To Believe You.""
 * "Hell hath no fury like a hippo with a machine gun." -- Meet the Feebles
 * "This time it's war" -- AlienS
 * "This time there's more." -- AlienS (Special Edition)
 * "The Bitch is Back." -- Alien³
 * "Whoever wins, we lose" -- Alien vs. Predator (or as Simon Pegg put it, "Whoever won, we left")
 * "No Peace on Earth." -- Alien vs. Predator: Requiem (on ads coinciding with the film's Christmas release)
 * "If he were any cooler, he'd still be frozen, baby!" -- Austin Powers
 * "He was never in time for his classes... He wasn't in time for his dinner... Then one day... he wasn't in his time at all." -- Back to The Future
 * "If this picture doesn't make your skin crawl... it's on TOO TIGHT." -- Black Christmas (1974)
 * "We are not alone." -- Close Encounters of the Third Kind
 * "The show has been cancelled... but the adventure is just beginning." -- Galaxy Quest
 * "He's having the worst day of his life... over, and over again" -- Groundhog Day
 * "When these hands point straight up... the excitement starts!" -- High Noon
 * "They come from another world!" -- Invasion of the Body Snatchers
 * "Everybody who's ever been funny is in it!" -- It's A Mad, Mad, Mad, Mad World
 * "Wonderful! Wonderful! Wonderful! How could it be anything else?" -- It's a Wonderful Life
 * "Don't go in the water." -- Jaws
 * "Just when you thought it was safe to go back in the water..." -- Jaws 2
 * "Just when you thought it was safe to go back underground..." -- Zork II
 * "This time It's Personal." -- Jaws: The Revenge
 * "It's nothing personal." -- Terminator 2: Judgment Day
 * "From a barbed-wire camp to a barbed-wire country, they made... The Great Escape!"
 * "A Monster of Creation's Dawn Breaks Loose in Our World Today!" -- King Kong (1933)
 * "The eighth wonder of the world!" -- King Kong (2005)
 * "Keep repeating: It's only a movie... It's only a movie... It's only a movie..." -- Last House On The Left
 * "They won't stay dead." -- Night of the Living Dead
 * "When there's no more room in Hell, the dead will walk the Earth." -- Dawn of the Dead
 * "Nothing on Earth could come between them." -- Titanic
 * "Over 3000 islands of paradise -- for some it's a blessing -- for others... it's a curse." -- Pirates of the Caribbean
 * "What a Glorious Feeling!" -- Singin in The Rain (a line from the title song)
 * "Danger holds the reins as the devil cracks the whip! Desperate men! Frontier women! Rising above their pasts in a West corrupted by violence and gun-fire !" -- Stagecoach
 * "An immortal legend. As you've only imagined." -- Tarzan
 * "The thing that won't die, in the nightmare that won't end." -- The Terminator
 * "One tiny spark becomes a night of blazing suspense!" -- The Towering Inferno
 * "One man's struggle to take it easy." -- Ferris Buellers Day Off
 * "Everything that makes life worth Leaving!" -- Vault of Horror
 * "Who will survive and what will be left of them?" -- The Texas Chainsaw Massacre.
 * "Fight the future." -- The X-Files movie. This tagline was so prominently featured in promotional material for the film that many people, including theater chains and retailers, mistook it as part of the title.
 * "Believe Again" -- The X-Files: I Want to Believe
 * "History is about to be rewritten by two guys who can't spell." -- Bill and Teds Excellent Adventure
 * "Their war. Our world." -- Transformers (2007)
 * Which was a rejected tagline for the Alien Vs. Predator film a few years prior.
 * "Imagine having to win over the girl of your dreams... every friggin' day." -- 50 First Dates
 * "Prepare to go Psychlo!" -- Battlefield Earth
 * "Protecting the Earth from the scum of the universe." -- Men in Black
 * "Just because they serve you doesn't mean they like you." -- Clerks
 * "With no power, comes no responsibility." -- Clerks II
 * "In October of 1994 three student filmmakers disappeared in the woods near Burkittsvile, Maryland while shooting a documentary... A year later their footage was found." -- The Blair Witch Project
 * "Herbert West has a very good head on his shoulders... and another one in a dish on his desk." -- Re-Animator
 * "How far would you go for a friend?" -- Free Willy
 * "An adventure 65 million years in the making." -- Jurassic Park
 * "Something has survived." -- The Lost World: Jurassic Park
 * "If you can't breathe -- you can't scream." -- Anaconda
 * "He loved the American Dream. With a vengeance." -- Scarface
 * "Where will you be?" -- The Day After Tomorrow
 * "Never let your friends tie you to the tracks." -- Trainspotting
 * "Vampires. No interviews." -- From Dusk till Dawn
 * "Let's Go To Work." and "Every dog has his day." -- Reservoir Dogs
 * "Fear can hold you prisoner, hope can set you free." -- The Shawshank Redemption
 * "A basterd's work is never done." -- Inglourious Basterds
 * "Once Upon a Time in Nazi Occupied France..." -- ''Inglorious Basterds"
 * "Sometimes, dead is better." -- Pet Sematary
 * "Why so serious?" -- The Dark Knight
 * "Welcome to a world without rules." -- The Dark Knight
 * "A story of chance" -- Being There
 * "It's not human, and it's got an axe!" -- The Prey
 * "When he said 'I do', he never said what he did." -- True Lies
 * "It's terrific!" -- Citizen Kane
 * "Makes Ben-Hur look like an Epic." -- Monty Python and the Holy Grail
 * "An exercise in poor taste." -- Pink Flamingos
 * "Ron Howard pops the clutch and tells the world... EAT MY DUST!"
 * "You don't assign him to murder cases, you just turn him loose." -- Dirty Harry
 * "In Vietnam, the wind doesn't blow. It sucks." -- Full Metal Jacket
 * "It will take you a million light-years from home... but will it bring you back?" -- Stargate
 * "It's only 30 days until dawn..." -- Frostbitten, Sweden's first vampire movie. Takes place in the furthest north.
 * "The only thing scarier than the last fifteen minutes of SUSSSSPIIIIRRRRIIIIIAAAAAA are the first ninety-two." -- Suspiria
 * "Their thoughts can kill." -- Scanners
 * "Television can change your mind. Videodrome will change your body."
 * "If this movie doesn't seriously disturb you, you'd better see a psychiatrist. Quick." -- Shivers (David Cronenberg's first film)
 * "Once wasn't enough!" -- Troll 2
 * "... look closer" -- American Beauty
 * "Not that close" -- Sorority Boys
 * "A tale of murder, lust, greed, revenge, and seafood." -- A Fish Called Wanda
 * "It's the time of your life that may last a lifetime." -- Sixteen Candles
 * "Sister, sister, oh so fair, why is there blood all over your hair?" -- What Ever Happened to Baby Jane?
 * "This is Benjamin. He's a little worried about his future." -- The Graduate
 * "Space will never be the same again." -- Wing Commander (1999)
 * Incorrectly, the IMDb page for the movie lists this as an alternate title for the film.
 * "The Return of the Great Adventure!" -- Raiders of the Lost Ark
 * "If adventure has a name... it must be Indiana Jones. " -- Indiana Jones and the Temple of Doom
 * "Have the adventure of your life keeping up with the Joneses." -- Indiana Jones and the Last Crusade
 * "You are not welcome here." -- District 9
 * "At the end of the universe lies the beginning of vengeance." - Star Trek II the Wrath of Khan
 * "Resistance is futile." -- Star Trek: First Contact
 * "The battle for paradise has begun." -- Star Trek: Insurrection
 * "A generation's final journey begins." -- Star Trek: Nemesis
 * "In space, no one can eat ice cream." -- Killer Klowns From Outer Space
 * "You won't know the facts until you've seen the fiction." -- Pulp Fiction
 * "Can they be stopped?" -- The Evil Dead
 * "Kiss your nerves good-bye!" -- Evil Dead 2
 * "Trapped in time. Surrounded by evil. Low on gas." -- Army of Darkness
 * "Even nice people can go to hell." -- Drag Me to Hell
 * "Fear takes flight." -- Red Eye
 * "'Houston, we have a problem.'" -- Apollo 13
 * "The first testament says 'an eye for an eye.' The second testament says 'love thy neighbour.' The third testament... Kicks Ass!!!" -- Jesus Christ Vampire Hunter
 * "Unspeakable horrors from outer space paralyze the living and resurrect the dead!" -- Plan 9 from Outer Space
 * "The screen's master of the WEIRD... in his newest and most daring SHOCKER!" -- Bride of the Monster
 * "Strange loves... of those who live and love but can never marry!" -- Glen or Glenda
 * "This time, it's not only his nose that grows!" -- The Erotic Adventures of Pinocchio
 * "Do you hate spiders? Do you REALLY hate spiders? Well, they don't like you, either!" -- Eight Legged Freaks
 * "Before you die, you see... The Ring"
 * "You have to believe it to see it" -- The Man Who Fell to Earth
 * "Your mind is the scene of the crime." -- Inception
 * "Some Assembly Required." -- The Avengers
 * "If Nancy doesn't wake up screaming, she won't wake up at all." -- A Nightmare on Elm Street
 * "1 million tons of steel. 100,000 people at risk. 100 minutes to impact." -- Unstoppable
 * "Still Armed. Still Dangerous. Still Got It." -- RED (film)
 * Ghostbusters has several.


 * "Brute Force with a Badge." -- Mitchell
 * "Every saga has a beginning." -- The Phantom Menace
 * "The saga is complete." -- Revenge of the Sith
 * "New York's most powerful gangster is about to get in touch with his feelings." -- Analyze This

Live-Action TV

 * "The hotel with no reservations." -- Hotel Babylon
 * "Ordinary people discovering extraordinary abilities", "Save the cheerleader, save the world", "Are you on the list?", "It's time to save the world" -- Heroes (Taglines for individual Story Arcs rather than for the whole series.)
 * "The con is on." -- Hustle Series One
 * "MI5, not 9-to-5" -- Spooks
 * "You can't take the sky from me." -- Firefly
 * "They aim to misbehave." and "The future is worth fighting for." -- Serenity
 * "What did you see?" -- FlashForward
 * "Guys... where are we?" -- Lost
 * "We can rebuild him — we have the technology" -- The Six Million Dollar Man
 * "She's armed. He's dangerous." -- Castle
 * "Smart is the new sexy." -- The Big Bang Theory
 * "The 21st century is when everything changes, and you gotta be ready." -- Torchwood
 * "Family. Defined." -- The Sopranos (Season 2)
 * "Listen Closely." -- The Wire (Season 1)
 * "Its no Place like Home." -- Oz
 * "A Love Story in Reverse." -- How I Met Your Mother
 * "He's the secret. She's the agent." -- Chuck

Tabletop Games

 * "In the grim darkness of the far future, there is only war!" -- Warhammer 40,000
 * "And they shall know no fear."—Said of the Space Marines in Warhammer 40,000.
 * "Their arrogance is matched only by their firepower."—Said of the Eldar in Warhammer 40,000
 * "Their number is legion, their name is Death."—Said of the Necrons in Warhammer 40,000
 * "Pray they don't take you alive."—Said of the Dark Eldar in Warhammer 40,000
 * Each of the army books/codices has one on the spine.
 * "WAAAGH!" -- The Orks
 * "MAN VERSUS ALIEN IN DESPERATE BATTLE" - The spinoff board game, Space Hulk
 * "Don't split the party." -- Dungeons & Dragons
 * Most of White Wolf's The World of Darkness gamelines have at least one of these:
 * Old World of Darkness
 * "A Storytelling Game of Personal Horror." -- Vampire: The Masquerade, all editions. Also "A beast I am, lest a beast I become."
 * "A Storytelling Game of Savage Horror." -- Werewolf: The Apocalypse, 2nd and 3rd editions. "When Will You Rage?" for all three editions.
 * "A Storytelling Game of Modern Magick." -- Mage: The Ascension 1st edition
 * "... of Reality on the Brink." -- Mage 2nd edition
 * "... of Death and Damnation." -- Wraith: The Oblivion 1st edition
 * "... of Passion and Horror." -- Wraith 2nd edition
 * "... of Modern Fantasy." -- Changeling: The Dreaming, both editions
 * "... of Righteous Fury." -- Hunter: The Reckoning. Also "Inherit the Earth."
 * "A Storytelling Game of Infernal Glory." -- Demon: The Fallen
 * "Don't Look Back." -- Orpheus
 * New World of Darkness:
 * "A Modern Gothic Storytelling Game." -- Vampire: The Requiem
 * "A Storytelling Game of Savage Fury." -- Werewolf: The Forsaken
 * "... of Modern Sorcery." -- Mage: The Awakening
 * "... of Stolen Lives." -- Promethean: The Created
 * "... of Beautiful Madness." -- Changeling: The Lost
 * "... of Light and Shadows." -- Hunter: The Vigil
 * "... of Second Chances." -- Geist: The Sin Eaters
 * Magic the Gathering has started to use taglines for each of its blocks and sets.
 * The Alara Block
 * "Five worlds share one fate." -- Shards of Alara
 * "The birth of one world. The death of five." -- Alara Reborn
 * The Zendikar Block
 * "Deadly Perils, Priceless Treasures" -- Zendikar
 * "A World Enraged" -- Worldwake
 * "And Carnage Shall Follow" -- Rise of the Eldrazi
 * "The Battle Rages On" -- 2011 Core Set
 * The Scars of Mirrodin Block
 * "The Corrosion Begins" -- Scars of Mirrodin
 * "Steel Yourself for War" -- Mirrodin Besieged
 * "The Sharpest Steel is Tempered in Fire" -- Mirrodin Pure
 * "The Grand Compleation is Achieved" -- New Phyrexia
 * "Gather Your Allies" -- 2012 Core Set
 * "Ascend into Darkness"—The Innistrad Block
 * "Horrors Lurk Within" -- Innistrad
 * "Command the Night" -- Dark Ascension

Video Games

 * "The end begins..." -- God of War II
 * "What can change the nature of a man?" -- Planescape: Torment
 * "Forget reality. Surrender to your darkest dreams." -- Limbo of the Lost
 * "Hope runs deep." -- Gears of War 2
 * "Brothers to the End" -- Gears of War 3
 * The campaigns in Left 4 Dead:
 * "Curing the infection... one bullet at a time." -- No Mercy
 * "Hell has come to Earth. Those four are gonna send it back." -- Death Toll
 * "Their flight just got delayed. Permanently." -- Dead Air
 * "No hope. No cure. No problem." -- Blood Harvest
 * Survival-only campaign: "Theres no happy ending." -- The Lighthouse
 * "Crashing will be the easiest thing they do today." -- Crash Course, the downloadable campaign released in 9/2009.
 * Left 4 Dead 2 brings us:
 * "Prices aren't the only thing getting slashed." -- Dead Center
 * "You must be this tall... TO DIE!" -- Dark Carnival
 * "The only cure is dying." -- Swamp Fever
 * "Come Hell and High Water." -- Hard Rain
 * "This time it all goes south." -- The Parish
 * "No one survives forever." -- The Passing, the upcoming downloadable campaign
 * "Rise Up" -- Dark Void
 * "For the Burning Crusade expansion of World of Warcraft -- You are NOT prepared!!"
 * "Rome has fallen and the world is up for grabs." -- Age of Empires II: The Age of Kings
 * "War... war never changes..."—The Fallout series
 * "War... war has changed..." -- Metal Gear Solid 4: Guns of the Patriots
 * "Some mountains are scaled. Others are slain." -- Shadow of the Colossus
 * "The final blow is the hardest." (Japanese tagline)
 * "Finish the fight." -- Halo 3
 * "Gotta Catch 'Em All" -- Pokémon, up until the Game Boy Advance games, at least.
 * "We Will Fight for the Lost!" -- Mass Effect 2
 * Also "They say it's a suicide mission. Prove them wrong."
 * "Many decisions lie ahead. None of them are easy." -- Mass Effect
 * "Your weapon is choice." -- Alpha Protocol
 * "No crying until the end." -- ''MOTHER 1'
 * "Strange. Funny. Heartrending." -- Mother 3
 * "All Your Base Are Belong to Us." -- Zero Wing 1991
 * "Get ready to soil your plants!" -- Plants vs. Zombies
 * "You never know who you'll run into next." -- Kingdom Hearts (first game)
 * "You are not the only hero." -- Phantasy Star Online
 * "Let's take this outside." -- Street Fighter IV 3D edition (the first portable version)
 * "Rage never dies." -- Asura's Wrath
 * "Join The Revolution." -- Brink
 * "Kill with Skill." -- Bulletstorm
 * "Being a hero is optional." -- In Famous 2
 * "Prepare to Die" -- Dark Souls
 * "It's not the end of the world, but you can see it from here" -- Deus Ex Human Revolution
 * "Run. Think. Shoot. Live" -- Half-Life
 * "KICK THEIR ASS!" -- Gungrave
 * "Keep your dignity" -- Hellsinker
 * "No cover, all man" -- Serious Sam 3: BFE

Web Animation

 * "What would you give to know the truth?" -- Broken Saints

Web Comics

 * "Mad Scientists rule the world. Badly." -- Girl Genius
 * "Adventure, Romance, MAD SCIENCE!"
 * "A momentary diversion on the road to the grave." -- Achewood
 * Wins the prize for most honest tagline ever.
 * "Is it not nifty?" -- Sluggy Freelance
 * "Relax, we understand j00" -- Megatokyo.
 * "Revenge is like a plume of smoke." -- Plume.

Western Animation

 * "Can you keep a secret?" -- Code Lyoko
 * "Freakin' Sweet!" -- Family Guy
 * "It's a whole new sandbox." -- Mike Lu and Og
 * "More Than Meets the Eye" and "Robots in disguise" -- Transformers.
 * "The legend of the Avatar begins...whether he likes it or not." -- Avatar: The Last Airbender
 * "Where cartoons and comics collide!" -- KaBlam!
 * "Don't call them sidekicks." -- Young Justice
 * "If he's our future, we're history." -- Duck Dodgers
 * "When a world needs a hero, they called her... daughter." -- My Life as a Teenage Robot
 * "Skake, Courage...Shake". -- Courage the Cowardly Dog''