Rated "M" for Money



""Babble babble, bitch bitch, rebel rebel, party party Sex sex sex, and don't forget the violence.""

- Marilyn Manson, "This Is The New Shit"

When video gaming first started, almost all of the games created were playable by children. Not to say that early games weren't enjoyable by many adults (they were), they just lacked the mature themes that would be unsuitable for younger audiences. Some of this was due to the Censorship Bureau imposed by Nintendo in the early 1990s; when Nintendo dropped this and backed an industry-supported ratings system, developers became free to develop whatever they desired, and thus began making games that were more realistic in their depiction of violence, and along the way, containing Darker and Edgier themes than previous titles.

But thanks to the success of a few specific M-rated titles, the clones and copycat titles that followed them, and the media attention that followed both, today there is a public perception that developers focus solely on extremely violent titles targeted at "hardcore" gamers (that is, those who believe "G" rated movies and "E" rated games are "for kids only"), because hardcore gamers are supposed to be the most profitable demographic. This results in even more attention from Media Watchdogs and Moral Guardians alike, and if those titles are successful, ultimately reinforces the notion of M-rated titles being the best way to make a top-selling title, if not a license to print money outright—in other words, they're just Rated "M" for Money.

"M" rated games are not, in fact, guaranteed hits—only a small percentage of titles sell enough copies to be commercially successful, not at all different from any other rating or genre in the market. Furthermore, general industry wisdom actually claims "T" for Teen is the most profitable rating, for the same reason that many movies target the PG-13 ratings bracket - these are the highest unrestricted rating of their respective scales, combining the most creative freedom with the broadest possible (if not potential) audience; many developers or publishers have actively restricted levels of violence and/or sexual content in their games order to achieve this rating. Indeed, in 2010 only 5% of video games released had an M rating. However, this small minority was the focus of more hype than the rest.

Ultra Super Death Gore Fest Chainsawer 3000 is what you get when this is the issue of a Very Special Episode.

Compare Avoid the Dreaded G Rating. While there are no direct ties between this and Rated "M" for Manly, it's not uncommon to see both tropes employed at the same time.

Film

 * Sweet Sweetback's Baadasssss Song was "Rated X by an all-white jury." The X rating in this case was a default judgment by the MPAA since Melvin Van Peebles couldn't afford to submit the film for a proper rating.
 * Zack Snyder's Batman/Superman movies (particularly Man of Steel, Suicide Squad (film), and Batman v Superman: Dawn of Justice) are incredibly infamous movie examples of this, due to the fact that they completely missed the point of Christopher Nolan's Darker and Edgier Batman portrayal. Particularly controversial "atrocities" that said movies have committed include but are definitely not limited to:
 * Man of Steel and Batman v Superman giving Superman himself the personality of a whiny emo teenager, followed by Dawn of Justice giving it to Batman.
 * Man of Steel portraying Zod as a ridiculously massive edge lord and then having Superman snap his neck at the end of itself.
 * Suicide Squad (film) having Batman beat up a black guy (Will Smith's Deadshot) right in front of said black guy's own daughter just to give himself his obligatory screen time.
 * Batman v Superman literally giving itself an R-rated version just to make itself even more violent.
 * Batman v Superman turning Batman into a low-down thug who kills people for fun just to make him edgier than his Dark Knight self.
 * Deadpool and Deadpool 2 used the R rating as a selling point and made a lot of money.

Literature

 * In The Adventures of Huckleberry Finn another variant ("LADIES AND CHILDREN NOT ADMITTED") was mentioned and used by the con men preparing THE KING’S CAMELEOPARD "play" scam, making it at least Older Than Radio.

Live-Action TV

 * Any show on HBO.
 * An transparent example: the season sets of Flight of the Conchords carry two ratings designations: the US and HBO-applied "TV-MA" rating, and the Canadian "14A" rating.
 * This is especially odd with period-set series, such as Boardwalk Empire. Sure, prohibition-era America had its fair share of mob influence and shadiness, but for inexplicably no reason, Boardwalk Empire litters every other with a Cluster F-Bomb and to call the sex and nudity "gratuituous" would be very very kind. Case in a point: a corpse is laid out on the morgue, a corpse belonging to a beautiful young woman. The corpse is not covered in a sheet, and not only can the audience see everything, they can also see the Y-shaped stitches running down her torso and abdomen.
 * The Starz network seems to require that their series have sex, nudity, violence and/or language. Most prominently seen in the Spartacus: Blood and Sand series.
 * Game of Thrones. Anyone who has read the source material knows what to expect, yet HBO somehow managed to add in more sex and nudity than was originally in the book.

Tabletop Games

 * White Wolf's "Black Dog" imprint, for Old World of Darkness RPG sourcebooks deemed "For Mature Audiences Only." It most likely caused gamers to buy titles they might have overlooked but saw the Black Dog logo on the back and said "I have to get this!" The line was canceled during the 3rd Edition, when White Wolf's general titles started getting darker than the Black Dog stuff. In fact, the only book that truly deserved its Mature rating was Charnel Houses of Europe: The Shoah, which dealt with the Holocaust.

Video Games

 * Grand Theft Auto has been at the center of the controversy, especially after the discovery of the "Hot Coffee" data in San Andreas, which, if unlocked by a modification, allows one to see two characters having sex. Note that this data was Dummied Out, requiring a cheat device or a software patch that the games maker did not release to be seen in gameplay. Copies that had said data in them were bumped up to the rarely seen "AO" rating.
 * In fact, Rockstar, GTA's publishing stable, have built an entire brand on this class of games, with titles ranging from the relatively-tame Bully (which still attracted controversy, due to the Media Watchdogs not doing the research) to the not-at-all-tame Manhunt getting Media Watchdogs and Moral Guardians alike all riled up. The better ones (the aforementioned Manhunt and the Grand Theft Auto series) tend to be the brainchildren of Rockstar North (based in [[Scotland), formerly DMA Design. The more blatantly exploitative ones are contracted out to Rockstar's other studios, for example Manhunt 2.
 * The original GTA was advertised in UK gaming magazines using its 18 certificate - a rarity at the time - as a unique selling point. Now that 18-rated games are as common as 18-rated films and the BBFC theoretically uses the same guidelines to rate the two media, a game being rated 18 draws little or no comment.
 * Before GTA, there was iD Software's Doom, which possibly entertains the dubious title of Most Scapegoated Game in the History of All Time. Until the Advent of GTA, Duke Nukem, Quake, and other more "realistic" First Person Shooters, it was constantly blamed as the drive behind all manner of anti-social and violent behavior. Notably, it was directly implicated as one of the major contributing factors behind the Columbine High School massacre.
 * This was in part because the Doom level editor was extremely simple to use, allowing news anchors to suggest with a straight face that Doom players—including Eric Harris, one of the Columbine gunmen—were making levels of their schools, homes, local gathering spots, etc. to practice for possible massacres. Harris' levels, by the way, were NOT virtual versions of his high school to shoot up, but that didn't stop "journalists" from claiming that they were.
 * Midway's Mortal Kombat, especially in its original arcade form, was infamous for being the first worthwhile fighting game to prominently feature blood (and lots of it) in addition to all manner of death, dismemberment, and general gruesomeness. Parent's groups complained, puritan advocates wagged fingers disapprovingly, many angry letters were written to various editors, and the game was banned from many arcades and shopping malls and was at length significantly altered (blood changed to "sweat", fatality moves removed or altered) in its first home releases for various consoles—notably, the Super Nintendo version, which flopped due to Nintendo's censorship.
 * In the Sega Genesis and Game Gear versions, however, there are codes to reactivate the blood effects. In fact, the Genesis version is what prompted Nintendo to help create the ESRB in the first place.
 * That, and their rather transparent plan to kill off Sega by making their products unreleasable a la EC Comics when the Comics Code Authority was instituted. Thank goodness it backfired in Nintendo's face, due to the fact that more people bought the Genesis version than the Super Nintendo version, which led to Nintendo porting Mortal Kombat 2 unaltered.
 * The "Animalities", "Friendships" and "Babalities" were added to supplement Fatalities, both added as absurdist rebuttals to requests for less violence in the games.
 * Using live action footage for fighting also ratcheted up its gruesomeness level. Prior to Mortal Kombat, most games that even featured live action footage confined it to cut scenes or a sort of playable movie format. Mortal Kombat was one of the first games where a sprite directly under the player's control was retouched Chroma Key footage played by a real actor rather than animated.
 * There was no good reason to rate God Hand higher than "T for teen", considering what is gotten away with in PG-13 movies and Cartoon Network's Adult Swim.(rated TV 14)
 * Paradoxically, one of the game's opening screens warns against the game's high content of violence and gore (a la Resident Evil)... the former of which is overdone and cartoony, and the latter of which is completely nonexistant.
 * It's entirely due to the Head Slicer God Reel... and that still has no gore.
 * The ESRB gave it a Mature (age 17+ ) rating, Australia gave it an M rating (which is somewhat like a PG-13 for them), the PEGI (European ESRB) gave it a 16+, and Japan gave it a B (low-Teen) rating. Values Dissonance.
 * The Head Slicer also did not decapitate in the Japanese version.
 * It did had a lot adult sexual content to compesnate for the lack of gore.
 * It may seem The Witcher is cashing in on its mature, recurring sexual themes, but they were so much a part of the original novels that including them in the game is practically necessary to have it be a faithful adaptation.
 * MadWorld got some attention, too, being a game completely based on various ways to kill people and having amazing amounts of blood. Most of the violence was in good humor (Shove fizzy soda down a guy's throat, throw them, soda explodes, launch them onto spiked-targets covering the naughty-bits of women). Regardless, there was much consternation in the media about how Wii was no longer a family friendly console, despite the fact that No More Heroes had been released long before MadWorld, and Red Steel and Manhunt 2 were launch titles.
 * The really funny part of the example? The cardboard-women targets are wearing bikinis anyway. Note that this was a game created in Japan... exclusively for the American market.
 * God of War seemed to do this. Everything bleeds. A lot. Also, the nudity is mostly irrelevant and mostly seemed as a ploy to boost the rating. However, give Greek mythology a read sometime and you might be surprised at how accurate (or even tamer) God of War can be.
 * The game Death Race was one of the first games to rouse the ire of Moral Guardians, due to its gameplay that has you driving a car and running down pedestrians for points. And did we mention this was in the '70s, and the pedestrians were represented as blocky, Atari-esque stick figures with no blood whatsoever? Amazing how standards change...
 * "Lust, violence, betrayal. Dragon Age: rated M for mature." That was the entirety of a recent ad on this site for Dragon Age: Origins. You'd think they'd at least say what genre the game is.
 * They also call this a "Dark fantasy epic". While it actually is dark in that it's Darker and Edgier than some other games (In that not everyone gets a happy ending), Dark also seems to mean sex themes (including some rather...deviant ones at that. ), two Gay Option romances that aren't even hidden, several characters spewing innuendos, blood spattering everywhere (and I mean everywhere!), and sometimes strict laws forbidding primary colours in Ferelden. One could easily have given the game a "T" rating if they even made everyone not become an utter blood magnet. (It even gets on your backs!)
 * A new The Lord of the Rings game recently announced in PlayStation Magazine had the fact that the developers were aiming for an M rating plastered all over the article like it was all that mattered.
 * Despite that it did create a rather nice atmosphere, American McGee's Alice has some of this trope. Alice goes insane from a tragedy, and "insane" in this case means "Incredible Cynicism, Nightmare Fuel, gore, skeletal cats, and Darker and Edgier" - Again, it was quite atmospheric, but some of the ads seemed to pretty much emphasize that this is not the Lighter and Softer version of Alice we had grown up with, moreso than what kind of game this was.
 * Averted with Sands of Destruction, which is from Japan (where there isn't a stigma around their "E"-equivalent games as being "Just for kids and kids only!"). The original script of the game actually had the Beastmen eat humans instead of lording over them, and was much "darker". So what's the aversion? The writers actually toned down some parts specifically to avoid an "M"-equivalent rating, that way it would be available to a wider audience. (Course, good luck finding any copies of the game in America without resorting to eBay. I dare you.) They didn't tone it down entirely, it's still rated "T", which is pretty much the "PG-13" equivalent of video games.
 * Downplayed with Shadow Hearts...at least the first game, which was a bit more serious than the second and third games. Sort of being like Koudelka still, the game did have a rather dark atmosphere, but it did seem a little like the introduction was "Let's go for an 'M' rating!", as there's nothing like Yuri reattaching severed arms or Roger Bacon reaching through peoples' chests beyond that scene. Of course, the rest of the game could get away with an 'M' rating. (as there are plenty of innuendos)
 * The Prince of Persia franchise made a triumphant comeback in 2003 with The Sands of Time, which introduced a witty but naive new Prince that players loved. The game had a few disturbing bits but was mostly child-friendly. Then came the sequel, Warrior Within, which ramped up the rating to M -- by adding gushers of blood, foul language, weird sadomasochistic enemies, and worst of all, a Prince embittered and hardened by running for his life for seven years. One of the most blatant cases of this trope on record. (Series creator Jordan Mechner, who had a hand in Sands of Time, has been vocal about his disapproval of Ubisoft's sequels.)
 * Strangely, The Two Thrones was also rated M, even though it was more on the level of Sands of Time. Rumor was that it was based on content that was changed by release, which seems confirmed since the Wii and PSP versions are both T.
 * Averted with Metal Gear Solid Peace Walker. Hideo Kojima actually toned the game down to achieve a T rating, so the game would be more accessible to younger gamers. He was particularly upset about losing a scene of Electric Torture which the Japanese rating board refused to allow on a T. It recieved a T in the US with the torture scene, and a 12 Certificate in the UK (as opposed to the 'default' 15 Certificate of the series).
 * Soldier of Fortune. What's wrong with a game where you can blow people's limbs off and splatter their guts and brains?
 * Nothing. At. All.
 * Apparently, the new Tomb Raider game to be released later this year will be rated "M". The focus appears to be shifted to a Resident Evil-type survival-horror, as opposed to the puzzle-based platforming action-adventure formula which was a big part of the earlier Tomb Raider games' success.
 * On the other hand, there were some complaints that certain deaths in the Crystal Dynamics trilogy were sanitized compared to their earlier equivalents; according to the Anniversary developer commentary, this was because of changing standards in the ratings board compared to when the original games were made. So the higher rating in itself has resulted in a degree of And the Fandom Rejoiced.
 * Dead Space 2 arguably avoids this trope, despite being rated M for gore. Its ad campaign, however, has become infamous.
 * Many of Atlus' titles are M rated, but surprisingly very mature in topic matter. Even the sex-laden Catherine is quite serious in its themes about infidelity, crossroads of life, and sexuality. They score very well by critics to this day.
 * In the United States. Quite a few of Atlus' games received a lower age rating in other countries, such as the Persona 3 games getting a 12+ rating and Nocturne got a 7+ rating. Both of these games are rated M in the United States, most likely for the rather dark themes throughout the games ("These games do not necessarily reflect the opinions of Atlus USA employees" is even shown around the opening screen or upon beginning a new game). Some of their games deserve the M rating, but some don't make much sense.
 * Atlus states that the M rating is also because of religious themes. Understandable as religion is a very volatile subject in America. Contrary to popular belief, the recurring Mara is not why some of their games receive the M rating.
 * Shadow the Hedgehog probably would've gotten an E rating (or at least a lower-end E10+) were it not for the half-dozen mild swears punctuating every other remark throughout the script, apparently just to secure a higher rating. "Where's that damn fourth Chaos Emerald?"


 * Ironically, the game was originally going to be rated T for teen, but when the ESRB decided to implement E10+, the game was toned down to meet that rating.


 * Rabbids Go Home: Originally rated a PEGI 7 rating, copies of the game wore a PEGI 12 rating within a few weeks, most likely for the same casual swearing that bumped up Shadow the Hedgehog to a 12.
 * Saints Row, especially the third game: You know you have a hell of a game when a giant dildo as a weapon is one of the tamer things about it.
 * During standard gameplay, Platinum Games' Vanquish is not very violent at all. A couple of Red Shirts take a bullet through the campaign but otherwise, your prime targets are all Mecha-Mooks. The game is rated 'M', however, because of a fair amount of swearing and some gruesome deaths for humans during the cinematics (particularly in the opening).
 * The Last of Us is arguably a subversion of this trope, due to mostly discussing and deconstructing how horrifying the effects hatred and violence can have on people however, The Last of Us Part II, on the other hand, seems to lean a bit more into gratuitous violence, which may stand out more due to the writing's... more contentious reception, up to and including.