Title Drop/Radio

"George Fenneman: Ladies and gentlemen, don't tell a soul, but the secret word tonight is . W-O-R-D. Groucho Marx: Really?! George Fenneman: You bet your life!"
 * "And now you know...the rest of the story!"
 * You Bet Your Life (Groucho Marx's radio comedy quiz series):

"Narrator: There it was hidden, even from the searching Eye of Sauron - The Lord of the Rings! (Underscore swells into opening theme tune)"
 * The first episode of The BBC's 1981 adaptation of The Lord of the Rings begins with a pre-credit narration giving the history of the Ring, ending with the words: