Puella Magi Madoka Magica/Ho Yay

""You're cute, but I won't let you become popular with the guys. You're going to be my wife!""

- Sayaka Miki declaring Madoka to be her waifu in Episode 1

Puella Magi Madoka Magica, an angsty Magical Girl show with an all-female cast, has quite blatant Yuri implications. The show was ranked as the best yuri anime in Japan, beating even Kannazuki no Miko. Go figure. It even has its own page on the Puella wiki.

Homura x Madoka
The most important couple, borderline canon.
 * The whole anime was built on and driven by Homura's feelings for Madoka.
 * This couple was shipped even before the anime was aired because of their promotional art.
 * Followed by plenty of official arts of these two hugging, dancing, holding hands lying on grass, Madoka looking at Homura in locker room, playing piano and singing together, building sand castle at the beach.
 * Madoka blushing, holding a Valentine chocolate courtesy of Homura, who was also blushing, shyly glancing at each other. The short message on Valentine card is very Homura-like. No need to say that fans went wild after seeing this image.
 * The cover of official Guidebook featured Madoka and Homura facing each other, smiling with slight blushes, while having Intertwined Fingers. Once again canon art fiercely fulled fans' love for the couple.
 * At what point does it officially stop being subtext? Because if we're not already there...
 * That's a good question, given that for Valentine's Day the mobile game released a short comic in which Homura gives Madoka chocolates claiming that she is her 'most precious person', and Madoka accepts them, saying that she also likes/loves (the word used is 'daisuki') Homura a lot. Hmm.
 * Homura's fixation on Madoka is infamous, not only in the anime but also portrayed in Oriko Magica manga, in Drama CD 1 'Memories of You', and Drama CD 2 'Sunny Day Life'.
 * She verbally admits to not giving a fuck about anyone who is not Kaname Madoka (Episode 7).
 * The opening song of the first 2 PMMM movies is called Luminous. "luminous" has since become a word in the fandom of a particular sexual/romantic activity that was depicted in the OP. If you want to know what luminous looks like, here you go. Yeah, kinda gross that Studio Shaft would show middle-schoolers in such a lewd manner. No surprise that it was Homu and Madoka that were the ones doing it.
 * Since Homura keeps very close eyes on Madoka, always being in time to save her, it's no surprise that many think of her as a stalker.
 * Combined with her  power, Perverted Homura has become a popular fanon interpretation.
 * Homura threatens to kill Sayaka - and has real intent to do so - if the latter continues making Madoka sad.
 * Homura practically confessed to Madoka twice.
 * In Episode 8, she confronted Madoka right after saving the latter.
 * In Episode 11 we see another confession as well as a long, desperate hug. The talk was heartfelt and heartbreaking.
 * In Episode 10, the truth is laid out on why and to what extent Homura cares about Madoka.
 * Homura's backstory:
 * And a bonus Faustian reference:
 * In the season finale, Madoka and Homura having naked hugs. Which is also a clear reference to the iconic shot from Kannazuki no Miko. And then
 * The may be a shout out to Lyrical Nanoha, seeing as to how Nanoha and Fate are another infamously popular couple in anime fandom with waterfalls of subtext.
 * Remember ? Fans have used this to invert the Stalker Homura meme, by having.
 * The naked space hugging scene is, if possible, more blatant on the DVDs. How? They took out the sparkles.
 * The entire Homura x Madoka bond is cast more romantically in the manga. After she heard of the dream Madoka had, Sayaka's mental image of them casts them as lovers.
 * It's got even worse. Remember in episode 12, when Madoka finally left Homura after giving her her ribbon? In the manga,
 * Even ancillary material most of the casual audience won't see is permeated with Les Yay.
 * In the Anicom magazine's 100 Questions, Madoka answers "Is there a boy you're thinking about?" by talking about how much mischief her little brother gets into. Then she describes her ideal husband as someone like her mother. In the PSP game, Junko mentions that Homura acts just like she did at that age.
 * Visitors to the Movic Madoka Magica exhibit got to hear Madoka gushing about how pretty Homura's hair is, and Kyubey telling Homura how Madoka thinks she'd look cute in glasses. Homura apparently goes red upon hearing this.
 * During the PSP game, Madoka gets so attached to Moemura it can actually make her uncomfortable. Even after Homura drops the glasses and starts distancing herself, she can't stop Madoka from taking her home to meet her parents, who are quick to mention she's all Madoka talks about recently. Fish, meet barrel.

Kyouko x Sayaka
The second pairing has a different flavor compared to the main couple.
 * The shadow play in Ep 9 is very suggestive, properly a Shout-Out to Revolutionary Girl Utena.
 * The manga replaced the shadow play with a scene somewhere in their afterlife.
 * Taken Up to Eleven is their Image Song duet 'And I'm Home' as ending theme for Episode 9, included in BD volume 5.
 * The background image was compared with that iconic shot from Kannazuki no Miko.
 * The mobile game includes a New Year's special with the cast visiting a shrine and picking omikuji. Everyone's fortune looks good...except Sayaka's, which says "the person you're waiting for won't come". Kyoko, trying to cheer her up, promises that she'll stay with her.
 * The PSP game adds more. In both Sayaka's and Homura's route, it's possible to prevent Sayaka's transformation into Oktavia. In Sayaka's route, this involves Kyoko comforting her after they learn the truth about soul gems. In Homura's route, it requires taking Kyoko to talk with her after the freak out - Kyoko is the only one who can get through to her. Not her childhood best friend, not her sempai, Kyoko.
 * Why limit it to only Sayaka herself?
 * Why limit it to only Sayaka herself?

Mami x Madoka
This pairing was the largest ship before Homura's story was revealed.
 * While Mami met and recruited both Madoka and Sayaka at the same time, she was obviously more taken to Madoka.
 * Shipping fully fueled by Madoka's You Are Not Alone speech to Mami, and the latter's euphoria when Madoka agreed to be by her side (Episode 3).

Mami x Kyouko
Mami x Kyouko has recently gained popularity as a result of 3rd Drama CD, Farewell Story, which revealed that Mami and Kyouko used to be quite close before the anime events.
 * Kyouko even took Mami home to meet her family!
 * There's this delightful double message, which can mean something else if translated differently.
 * As Drama CD 3 shows, there are many many hints of this ship:
 * In the Drama CD "Sunny Day Life", the only reason Kyoko comes to Mami's apartment is because she is serving cake. Oh Mami, seducing young inexperienced girls with cake.

Madoka x Sayaka
Not a popular pairing but some fans do ship them. "Hitomi: You mean you can understand each other just by gazing into each other's eyes already?! Ah! I can't believe you went that far in just one day! What did you two even do last night?! Sayaka: It's not really... Madoka: Well, a lot happened, but... Hitomi: Two girls can't do that! That's forbidden looove! (runs off)"
 * In Episode 1, Sayaka say to Madoka "I'll make you my bride!". Of course the scene is only a joke between friends.
 * Misundertanding in episode 2:


 * Hitomi's playful act had become rather famous because of its humour and the irony that this show is full of implied "forbidden" romance.
 * During Mami's route in the PSP game, Sayaka gets so distracted by Madoka and Moemura's womance she starts ignoring her actual love interest.

Relevant information

 * Gen Urobuchi (series writer) said in an Madoka Magica interview (see Black Past) that he believes in same-sex relationships, and that they are not different than any man-woman relationship. He also said that if he wanted, he could write a BL story next.
 * In another interview, Gen revealed Madoka Magica was started and revolved around the concept "where Homura saves Madoka". Yuri is the pivotal idea of the franchise!
 * Ume Aoki (original character designer) and Hanokage (manga adaptation artist) ship Homu/Mado and Kyou/Saya.
 * A Madoka Magica staffer created this strip for Kyou/Saya.