Gamergate/Memes


 * "Actually, it's about ethics in video game journalism."
 * Explanation: The detractors often paint GG as some sort of nebulous world-wide conspiracy; consequently, both sides like to repeat variations of this phrase - anti-GG sarcastically implying that the opponent tries to hide the nefarious nature of GG, and pro-GG sarcastically implying that the opponent is a Conspiracy Theorist. A sort of Forced Meme in the community.
 * Sockpuppets.
 * Explanation: Detractors are fond of painting GG supporters and pro-GG online sites as being comprised primarily of fake "sockpuppet" accounts controlled by a handful of shady individuals. While pro-GG mockingly point out both how ludicrous the accusation is and how hypocritical it is in practice.
 * "Current Year."
 * Explanation: A mocking reference to Last Week Tonight with John Oliver, in particular to the tendency to cite some variation of "It's 2015" or "The Right Side of History" as a catch-all to silence criticism, including GG.
 * "Gamers are Dead/Gamers don't have to be your audience."
 * Explanation: A reference to a torrent of articles released on late August 2014 which helped set GG into full steam, all of which containing some variation on the death/demonization of gaming and/or the notion of gamers. Among the most infamous coming from Leigh Alexander.
 * #StopGamerGate20XX
 * Explanation: In reference to the #StopGamerGate2014 hashtag, an anti-GG attempt on social media back in 2014 to denounce GG as a reactionary, misogynistic movement. Not only did it fail to last, but in time it became a mocking shorthand for how GG is supposed to collapse any day now.
 * "Listen and Believe."
 * Explanation: In the 2014 XOXO Festival held in Portland, Oregon, Anita Sarkeesian of Feminist Frequency invoked the phrase "Listen and Believe" in her speech on online harassment and sexism. Since then, it's come to be seen as a mocking reference to the sort of mindsets and narratives promoted by anti-GG, SJWs, the "regressive" Left and authoritarians in general.
 * FullMcIntosh.
 * Explanation: A reference to the likes of Jonathan McIntosh of Feminist Frequency and his ideological musings, which could charitably be called loaded, if not outright extremist. Related are variations of the phrase "Never go FullMcIntosh," which are usually uttered after encountering such instances.
 * #NotYourShield
 * Explanation: A hashtag that was taken up in 2014 by female and minority gamers as well as others to express their discontent and anger at journalists, activists, SJWs and their peers who feign to speak on their behalf. It's also used, despite accusations from anti-GG, to highlight how pro-GG isn't solely comprised of "straight, white men." Although the hashtag itself has since petered out, its impact can still be felt in GG.
 * Anything to do with the UN Cyberviolence Report.
 * Explanation: The Cyber Violence Against Women and Girls report released in 2015 by the United Nations is notorious for being unprofessionally inept at best and disingenuously false at worst, which soon became a source for memes. Among the most infamous examples being how the paper (the original version, at least) cited the researchers' hard drives and quoting without any shred of irony a polemic about how video games are turning kids into "killer zombies."
 * Soggy knees and freeze peaches.
 * Explanation: Detractors have a tendency to frame GG as a Straw Misogynist movement and mock free speech arguments, especially those favorable to GG. In response, pro-GG mock the accusations by calling it "muh soggy knees" (for misogyny) and "freeze peaches" (for free specch), though the latter tends to be a Forced Meme in discussions.


 * "Intimidation Game."
 * Explanation: A reference to an infamous So Bad It's Good episode from Law and Order Special Victims Unit that's inspired by GG that even includes an attempt to paint gamers as terrorists akin to ISIS. Seen by many on both sides as a modern successor of sorts to Reefer Madness, it's since become material for various parodies and mockeries. It's also the source of such lines like "Go home, gamer girl!" and "They leveled up!" All spoken without any shred of irony.
 * Megaphones.
 * Explanation: Attributed to Leigh Alexander, one of the writers involved in the initial stream of "Gamers are Dead" pieces in 2014 and directly responsible for the line "Gamers don't have to be your audience." The source of this particular meme comes from a series of tweets predating GG in which Leigh threatens another writer's career and reputation, including the phrase "I am a megaphone." The term has since come to describe not just her but SJWs in general and anyone abusing media to peddle ideological screeds.
 * "Meow."
 * Explanation: A reference to a peculiar trend of randomly and constantly posting cat sounds by users in the main pro-GG subreddit, KotakuInAction back in 2014 and early 2015. It was done as a way of mocking the tendency among anti-GG to hunt for recurring words and terms on the subreddit to "prove" that pro-GG are a Straw Misogynist mob. These days, it's considered a Discredited Meme of sorts by the subreddit's users in general.
 * "I just wanted to play games/vidya."
 * Explanation: A half-joking comment from pro-GG on how they didn't really expect GG to last so long, the corruption in games journalism (and media at large) to be so widespread, or otherwise find themselves dealing with a growing number of issues in gaming and elsewhere. Alternatively, they quote a meme from Deus Ex: Human Revolution: "I never asked for this."
 * #Metalgate
 * Explanation: A hashtag campaign that emerged in 2014. Paralleling GG, it blew up in the wake of perceived SJW incursions and slander in the heavy metal community through the press. Although the hashtag itself has largely petered out, similar instances have been known to emerge in other topics and genres.
 * "No bad tactics, just bad targets."
 * Explanation: A phrase originating from with known anti-GG Bob Chipman, aka Moviebob through a now infamous tweet. It's since come to be associated with not just anti-GG, but SJWs at large, ideologues and the "regressive" Left among others for how it reflects Knight Templar and "ends justify the means" mindsets.
 * Vivian James.
 * Explanation: A fictional female gamer who originated from 4chan's /v/ board in collaboration and The Fine Young Capitalists in 2014, in part as a response to the Quinnspiracy preceding GG. Although initially intended for an indie game project TFYC was involved in (later released as Afterlife Empire on Steam), Vivian has since taken a memetic life of her own and inspired a number of other mascots and personifications. In addition to her associations with both 4chan and 8chan as well as being an unofficial GG mascot, she's also affectionately seen as an Anthropomorphic Personification of sorts for modern gaming.
 * "Literally Who."
 * Explanation: A term usually associated with either figures implicated in the events leading up to GG or the more vocal anti-GG detractors, most notably Zoe Quinn, Anita Sarkeesian and Brianna Wu; "Literally Wu" in the latter's case sometimes. Dating back to 2014, it was both intended to highlight how such figures aren't the center of attention regarding the controversies surrounding GG and an attempt to deny such people of (even more) publicity. Although anti-GG are fond of using it as alleged proof of pro-GG dehumanizing opposition, the term itself has largely become a Forced Meme though still used mockingly in discussions.