Sabrina the Animated Series/Characters

Sabrina Spellman

 * Badass Adorable
 * Bare Your Midriff: Slightly in The Animated Series and more so in Secret Life.
 * Betty and Veronica: The Betty to Gem's Veronica for Harvey's Archie.
 * Blue Eyes
 * Cool Loser: She and Chloe are only "losers" because that's what Gem considers them.
 * Cute Witch: Oh, yes!
 * Hair of Gold
 * Hey, It's That Voice!: Emily Hart (Melissa Joan Hart's little sister) is the voice of Sabrina in the 1999 series.
 * And in Sabrina's Secret Life, she's Chloe from Bratz after the direct-to-DVD movies switched from Fox to Lionsgate.
 * Naive Everygirl
 * Nice Girl
 * Plucky Girl
 * Single Woman Seeks Good Man: She has a crush on Harvey Kinkle, who is very much a Nice Guy.
 * Took a Level in Jerkass: In Sabrina's Secret Life, she becomes more unpleasant. Not that the fandom acknowledges that.

Salem

 * Accessory-Wearing Cartoon Animal: He usually wears only a collar.
 * Barefoot Cartoon Animal: In his smoking jacket outfit.
 * Cats Are Mean: Subverted. He wasn't originally a cat, but when he tried taking over the world, he had to become a cat for 100 years as punishment.
 * Cats Are Snarkers
 * Cute Little Fangs
 * Deadpan Snarker
 * Jerk with a Heart of Gold: He's usually very cynical and self-absorbed, but he's also very friendly at times.
 * Non-Human Sidekick

Hilda Spellman

 * Cool and Unusual Punishment: Due to abusing magic with Zelda, they have been turned into teenagers for 100 years.
 * Also could be seen as Cursed with Awesome.
 * Deadpan Snarker
 * Genki Girl
 * Mini-Dress of Power
 * Phenotype Stereotype: The Spellmans are of Italian and Irish descent, and unlike the blonde Hilda of the live action series, we have her portrayed as having an Italian appearance here.
 * Purple Eyes
 * Talking To Herself: In the 1999 series, Melissa Joan Hart (who played Sabrina in the 1996 live-action show) plays Hilda, and she also plays Zelda.

Zelda Spellman

 * Blue Eyes
 * Cool and Unusual Punishment: Due to abusing magic with Hilda, they have been turned into teenagers for 100 years. However, with Zelda, it's unknown why she'd be abusing magic as well.
 * Also a Cursed with Awesome punishment.
 * Meganekko
 * Phenotype Stereotype: As with Hilda, we likewise have Zelda looking stereotypically Irish.
 * Only Sane Man: At times.
 * Talking To Herself: She's also done by Melissa Joan Hart, who's also doing Hilda's voice in the 1999 series.

Uncle Quigley

 * Canon Foreigner: He only appears in the 1999 series. He was added in because with Hilda and Zelda as teenagers, there was no adult guardian living in the house.
 * Chuck Cunningham Syndrome: He disappears in Sabrina's Secret Life with no explanation. However, one could guess that he left because by then, Hilda and Zelda were legaly adults at that point, and didn't serve a purpose anymore.
 * Only Sane Man

Harvey Kinkle

 * Adorkable
 * Cloudcuckoolander: Can be this at times in the 1999 series, but becomes a full one in Sabrina's Secret Life.
 * Cute Shotaro Boy
 * The Ditz
 * Flanderization: In the 1999 series, he was a slightly ditzy boy with a big heart. Sabrina's Secret Life made him into a complete idiot.
 * Hey, It's That Voice!: He's also Eli Moon
 * Nice Guy
 * The Other Darrin: Averted with him for Sabrina's Secret Life; as unlike most of the characters, he kept his 1999 voice actor.
 * Single Woman Seeks Good Man: Gender-flipped. He prefers Sabrina over Gem.

Chloe Flan

 * Black Best Friend
 * Canon Foreigner: She was created especially for the 1999 series. This could be because Viacom didn't want DiC to use any of the characters that only appeared in the 1996 live action show.
 * Nice Girl
 * Not So Above It All: While she usually serves as Sabrina's voice of reason, she does enjoy Sabrina's magic as much as she does.
 * Sassy Black Woman
 * Secret Keeper
 * Put on a Bus: In Sabrina's Secret Life, she apparently "moved away".

Pi

 * Adorkable
 * Canon Foreigner: Only appeared in the 1999 series.
 * Catch Phrase: "Mi amigo" and "Chyeah."
 * Chantal Strand
 * Chuck Cunningham Syndrome: In Sabrina's Secret Life, he's gone with no explination.
 * Cloudcuckoolander
 * Genius Ditz: Sabrina even described him as "totally smart and really out of it at the same time".
 * Nice Guy
 * Strange Girl: Gender swapped.

Spooky Jar

 * Chuck Cunningham Syndrome: In Sabrina's Secret Life
 * Trickster Mentor: He comes off as evil and scary but always left a loophole in whatever Sabrina wished for so she could find a way to fix it when it (inevitably) goes wrong.

Gemini "Gem" Stone

 * Alpha Bitch
 * Betty and Veronica: The Veronica to Sabrina's Betty for Harvey's Archie.
 * Canon Foreigner: Made especially for the 1999 series. Again with Viacom probably not wanting DiC to use Libby (DiC only used their characters and the characters already from the comics).
 * Chantal Strand
 * Expy: Canon Foreigner aside, she pretty much the animated version of Libby.
 * Freudian Excuse: As revealed in the episode "Witch Switch," most of her nastiness could be a result of some seriously demanding parents.
 * Green Eyes
 * Hidden Heart of Gold: Rarely shows, but it's there.
 * Punny Name
 * Put on a Bus: In Sabrina's Secret Life, she left for boarding school.
 * Rich Bitch
 * Screw the Rules, I Have Money
 * Single Woman Seeks Good Man: She has a crush on Harvey.
 * Spoiled Brat

Bernard

 * Nerd

Scheherezade

 * Femme Fatale: Salem's ex-girlfriend who manipulated him and left him behind.
 * Sensual Slavs: Not actually Slavic, but she's a beautiful Hungarian cat (witch) who flirts with men and bends them to her will, then runs off with another man and breaks their hearts.

Tim the Witch Smeller

 * Canon Foreigner: Only made for the 1999 series.
 * Evil Brit: Has a snooty accent.
 * Fantastic Racism: Against witches, because they picked on him as a child.
 * Muggle Born of Mages
 * Not So Harmless
 * Shout-Out: He wears those little glasses, and his ardvark's named Elton. Hmm...

Enchantra Troublefield
The Queen of the Netherworld and Cassandra's aunt.


 * Adaptational Heroism: In Secret Life, she is strict, but is much kinder, going from being bossy and arrogant to genuinely helpful and noble.
 * Accent Adaptation: She loses the British accent in Secret Life.
 * Lady in Red: She dresses like a combination witch and Femme Fatale, wearing a maroon outfit.


 * The Mean Brit: She's very strict and has a British accent.

Portia

 * Alpha Bitch
 * Big Bad: Of Friends Forever.
 * Fantastic Racism: She hates half witches and bullies Sabrina and Nicole for it.

Nicole Candler

 * Damsel in Distress: She and Sabrina almost die in quicksand, and later Sabrina assumes she's in danger when a statuefied Nicole is kidnapped by Enchantra's goblins and taken to her castle.... only to reveal she wasn't actually in any peril and it was all a test of Sabrina's bravery.
 * Taken for Granite: She's turned into a statue and remains that way for the last segment of the movie.
 * Token Minority: Korean.

Maritza

 * Ambiguously Brown: Implied to be Hispanic
 * Bare Your Midriff
 * Suspiciously Similar Substitute: For Chloe in Sabrina's Secret Life, and had a very similar character design.

Cassandra Troublefield

 * Alpha Bitch: But becomes less so as the show goes on.
 * Cute Witch
 * Friendly Enemy: With Sabrina.
 * Heel Face Turn: At the end.
 * Suspiciously Similar Substitute: For Gem in Sabrina's Secret Life. Surprisingly enough, she appeared as part of Gem's posse in an episode of the 1999 series, but unnamed and had no speaking roles.

Tiffany Torry and Margaux Lee
Cassandra's lackeys


 * Token Minority: Tiffany is black and Margaux is Asian.
 * Those Two Girls

Wish Spirit
The ruler of Dreamland.


 * Big Bad: Of the Secret Life episode Living Her Dreams.
 * Manipulative Bitch: She takes advantage of miserable and upset people and lures them in with promises to make their dreams come true. She then makes them pay to stay there, and if they don't and there's a trespasser (someone who doesn't have money), she sacrifices them to a dragon. This is how she screws over Sabrina and Cassandra.

Olivia
Cassandra's old friend from the Netherworld.


 * Alpha Bitch: Even moreso than Cassandra.
 * Big Bad: Of the Secret Life episode Witchycology.
 * Evil Redhead


 * Green Aesop: The entire episode was a green aesop, but she specifically was a metaphor for greedy people poisoning the environment. She had a terrible habit of littering and not caring what harm it caused, as she was selfish and arrogant. She later starts dumping radioactive waste around the Netherworld, making witches sick and turning them to stone, as she plans world domination.
 * Sailor Fuku: She wears a pink one.