Basic Commercial Types

Even a casual study of commercials (at least those made in or for the United States) will reveal that they can be broken down into a number of fundamental "atomic" types or approaches. These can be used by themselves or in combinations to create advertisements.


 * Appeal to Vanity
 * Bandwagon Technique
 * Bottled Cool
 * Celebrity Endorsement
 * Character Celebrity Endorsement
 * Commercial Switcheroo
 * Consumer Conspiracy
 * Design Student's Orgasm
 * Feel Good
 * Guilt Trip
 * Infomercial
 * Join the Army They Said
 * Kitschy Local Commercial
 * Long Form Promo
 * Made of Shiny
 * Major Minor Inconvenience
 * The Man Is Sticking It to the Man
 * Perfume Commercial
 * Phony Article
 * Phony Newscast
 * Pitch Mob
 * Product as Superhero
 * Public Service Announcement
 * Scare'Em Straight
 * Put a Face on The Company
 * Reverse Psycho
 * Scapegoat Ad
 * Sex for Product
 * Straightforward
 * Supermarket Skit
 * Two Chicks in a Kitchen
 * Testimonial
 * Hive Mind Testimonial
 * Toy Commercial
 * We Are the Experts