Super Fun Happy Thing of Doom



"The Ministry of Love was the really frightening one. There were no windows in it at all. Winston had never been inside the Ministry of Love, nor within half a kilometer of it. It was a place impossible to enter except on official business, and then only by penetrating through a maze of barbed-wire entanglements, steel doors, and hidden machine-gun nests. Even the streets leading up to its outer barriers were roamed by gorilla-faced guards in black uniforms, armed with jointed truncheons."

- Nineteen Eighty-Four

Something, often a company, that is described with an adjective in the title that is entirely at odds with what it actually does. Commonly, something evil will be paired with a nice-sounding adjective. This also applies when the title's implications are opposed to what the company/organization/EvilOverlord does. Basically, when you apply a completely inappropriate adjective to something (often to make it seem better), that's this trope. Look for characters exclaiming "Hey...this isn't happy!" or something similar.

This is a Newspeak trope. There is usually a rather pointed takeaway for the audience about the people doing the naming: a society that uses vicious irony like this is never ever nice or just misunderstood.

For objects of doom that masquerade as harmless objects, see Happy Fun Ball or the more prosaic Artifact of Doom.

Compare with:
 * Peace and Love Incorporated: this trope as applied to a corporation.
 * People's Republic of Tyranny: this trope as applied to a country or government.
 * Schmuck Bait: when a name is a transparent and pathetic attempt, if an attempt is made at all, to make something look good, but it still looks glaringly suspicious.
 * Non-Indicative Name: for broader cases of name not matching reality.
 * Fluffy the Terrible: also a trope where something fearsome has a harmless name; generally, though, Fluffy the Terrible tends to be silly or goofy, while Super Fun Happy Thing of Doom tends to be a lot darker.
 * Happy Fun Ball: a trope where something's appearance doesn't match its function.
 * The Not-So-Harmless Punishment

Contrast with:
 * Deathbringer the Adorable: The inverse of this trope, where something harmless has a fearsome name.
 * Exactly What It Says on the Tin
 * I Don't Like the Sound of That Place
 * Villain with Good Publicity: Most likely why the "evil" corporation wanted to achieve with the name.

Anime & Manga

 * The Summer of Love in Eureka Seven was a worldwide catastrophe that sparked tremendous conflict and civil war. It is feared that, if it is allowed to occur, the Second Summer of Love could mean The End of the World as We Know It.
 * Also, the research station that performs inhumane and usually fatal experiments on teenage girls is nicknamed "Joy Division" by the scientists there.
 * Which happens to be the name of a band whose lead singer committed suicide.
 * The F.L.E.I.A. in Code Geass is named for Freya, the Norse goddess of love and beauty. Its function is to create a huge Sphere of Destruction using a combination of nuclear fission and Sakuradite.
 * Perhaps also a subversion through as it can easily be mistaken for Flayer.
 * The bad guys of 20th Century Boys are the "Friendship Democratic Party". They're a front for an evil cult.
 * Flying Ghost Ship has a very cheerful advertisment for the "Boa Juice". Which melts people alive.
 * The Satchi, cyber law-enforcers in Dennou Coil. They look like giant brown standing peanuts with smiley-faces painted on. Yeah.
 * This has to be the only reason King Dedede ordered monsters from Holy Nightmare in Kirby: Right Back at Ya! (the dub doesn't have this, of course...making Dedede look like more of an idiot in the process, if it was possible). Doesn't help that a few of the soon-to-be gigantic enemies are pretty cute at first.

Film

 * The Lemarchand puzzle boxes from Hellraiser. Their real name is the Lament Configuration.
 * Consumer Recreation Services in The Game.

Live Action TV

 * Anything to do with Happy Fun Ball.
 * In season two of Babylon 5, Earth's government actually creates a Ministry of Peace (or minipax as they like to call it). The results are predictable.

Literature
"Sub-saharan Africa's largest nation has grown more oppressive over the decades, and its names has kept pace." Congo. Lies in name; 0. Oppression level; bloody. Republic of the Congo. Lies in name; 1. Oppression level; sadistic. Democratic Republic of the Congo. Lies in name; 2. Oppression level; genocidal. People's Democratic Republic of the Congo. Lies in name; 3. Oppression level; inhuman. Shiny, Happy, People's Democratic Republic of the Congo. Lies in name; 5. Oppression level; hide."
 * The most famous of these is from Orwell's Nineteen Eighty-Four. The government has four chief buildings: The Ministry of Truth, in charge of propaganda, the Ministry of Peace, in charge of the military, the Ministry of Plenty, in charge of rationing supplies, and the Ministry of Love, described in the page quote.
 * And don't forget the 5th one, the Ministry of Ironic Naming.
 * No, you mean "the Ministry of Totally Appropriate Naming". That's a different ministry entirely.
 * And Big Brother itself, really.
 * The Sword of Truth series loves this one. The titular sword's magic doesn't operate based on truth, but on the wielder's perceptions, whether or not they're accurate. A "death spell" doesn't kill people; it's used to save their life. And a "maternity spell" is nothing tender or nurturing; it's used to take the target hostage by creating Synchronization between the caster and the target.
 * It's even lampshaded when one of the characters reflects on the fact that she suggested to the Big Bad he start styling himself "Emperor Jagang the Just".
 * The trade paperback of Jhonen Vasquez' Squee series is called Squee's Wonderful Big Giant Book of Unspeakable Horrors, and not without reason.
 * Mocked in America (The Book) by Jon Stewart, which contained a chart demonstrating how as the Congo's "Inherent Lies in Name" had increased, so had its oppression level.


 * In the Strugatsky Brothers' novel Hard to Be A God, a lot a villages were renamed from their Wretched Hive names to this trope. Perhaps in hopes it will make them better.
 * The Hunger Games. Gather round, everybody! Celebrate! We're going to take your children and make them kill each other. Brutally! And you will have to watch every second of it! And you will enjoy it!
 * Animorphs gives us The Sharing, an organization full of nice, friendly people who do charity work and have a great time doing it. And after you are initiated, a parasitic alien crawls into your ear and you are a slave to the invading alien race.
 * The Chronicles of Narnia: Harfang is said to be the home of the only "Gentle Giants" of the far north. Don't believe it for one second.
 * The "Island Where Dreams Come True." Nightmares are dreams.
 * In "Little Harmonic Labyrinth" from Godel Escher Bach, the Tortoise was promised by a fortune teller "a stroke of Good Fortune," and it happens to him and Achilles in the form of one "Hexachlorophene J. Goodfortune, Kidnapper-At-Large, and Devourer of Tortoises par Excellence."
 * In The Grimnoir Chronicles, the world is protected by "Peace Rays," invented by none other than Nikola Tesla himself.
 * In the novel The Tomorrow File the United States Twenty Minutes Into the Future renames the government departments. The Department of Defense is called the Department of Peace. The Department of Health, Education and Welfare becomes the Department of Bliss. Other departments are also renamed.

Music

 * "Super Duper " from Lemon Demon's Dinosaurchestra.

Professional Wrestling

 * Raven has invented his own variation on the hardcore match he's dubbed the "Clockwork Orange House of Fun", which he's challenged several opponents to in Ring of Honor and TNA.

Tabletop Games
"The "joyful" nature of Nybor's voyage refers to the joy of the spell's caster rather than that of its target."
 * Forgotten Realms spell "Nybor's Joyful Voyage". That Nybor also devised whole line of Agony Beam spells can be counted as a subtle hint. It unsafely teleports one victim to random place 1–100 miles away from the point of origin (including straight up and down).


 * Those Agony Beam spells also fall into this trope. "Gentle reminder," which inflicts intense pain, "mild admonishment," which causes prolonged torture, and "stern reproof", which is so painful it can kill its target. By the time you get to "wrathful castigation", it's time to be afraid.
 * Paranoia: The Computer states unequivocally that nothing in Alpha Complex falls under this trope and claiming otherwise is treason. Information about this trope is classified Ultraviolet and access without proper clearance is treason. Traitors will please report to the nearest Funtyme Spa and Reeducation Center. The Computer is your friend, trust The Computer.
 * In Adeptus Evangelion, the weapons company HELIOS manufactures a MASER pistol for Evangelion use. The design puts massive strain on the weapon's internal battery, occasionally causing what HELIOS advertises as a "bonus energy release".

Video Games
""Tower of Love and Peace. Stay away!""
 * Fable II features a mission to become Super Best Friends with Chesty the treasure chest, who has a rather twisted idea of what constitutes "fun".
 * Chesty returns for another side quest in Fable III'
 * Future Fun Land in Diddy Kong Racing. Giant stone spikes, electric fences and spaceships shooting at the player character are probably not what most people would expect from the 'fun' part of the name.
 * Peaceful Pier in Donkey Kong Country Returns is anything but peaceful due to sharks and a pirate ship firing cannonballs at you. Though it could just mean that the pier is peaceful- the ocean is not.
 * In the pre-console days, Evil Otto of Berzerk! was a bouncing, smiley "have a nice day" face which was trying to kill you. So great is Evil Otto's urge to destroy the Humanoid that he will literally steamroll over his allies just to get a shot at you - grinning all the while. His hatred was so great that he'd go through the electric death walls to get to you, curse his bright smiliness.
 * The Sims 3 features a building that appears to be a local branch the headquarters of the Outstanding Citizens Warehouse Corporation. It is an immense, run-down warehouse where a sim may join, and advance through the criminal career.
 * Left 4 Dead has the "Survival Mode". As they say on the poster, "It doesn't end well."
 * With name like "Survival Mode", it should suit anyone who likes to survive.
 * Mother 3 features the following sign:


 * The Hidden Fun Stuff of Dwarf Fortress.
 * Dorf Fortress fandom in general uses the word "fun" to mean "losing," based on the official motto "Losing is Fun!" (i.e. "Forgetting to put in something to keep your well from overflowing can lead to a lot of fun.") Heck, the wiki's article on Fun redirects to "Losing."
 * There are a lot of other fan nicknames for Fun stuff, including "the clown car" and "clowns" for  and "party guests" for.
 * Dorf Fortress is also full of randomly generated names, so occasionally you'll have something like this pop up.
 * World of Warcraft has Professor Putricide's Laboratory of Alchemical Horrors and Fun. It's not that fun.
 * From Final Fantasy VII, we have Shinra Inc's Public Safety Maintenance Department, just fancy euphemism for the company's army and police force. Said department has a sub-branch known as The Investigative Division of General Affairs Department AKA the Turks, highly skilled special agents that perform black ops on behalf of the corporation, including kidnappings and assassinations.

Web Original
"What the HELL is up with these candy companies? Little teeny bars are called 'Fun Size'.. Damn, Whats so fun about a smaller candybar?!?"
 * A certain YouTube video involves a sarcastic unicorn named Charlie traveling to Candy Mountain...only to when he goes inside.
 * This quote:


 * Strong Bad made the same joke in The House That Gave Sucky Treats.

Web Comics
"Ball: Clung! Clung! Agatha: Why do I even have one of those? Tiktoffen: Huh. I wondered where that went on Tuesdays. Zola: Gillll!"
 * Girl Genius: "Fun-sized mobile agony and death dispensers" is the official name of what are commonly called "devil dogs," according to Castle Heterodyne.
 * It should be noted that given the propensities of the Heterodyne Family "Fun-size" being mechanical horrors the size of a bear is only to be expected. Just imagine if they'd been made by the Wulfenbach clan...
 * Also, the Happy Fun Ball Of Death, which apparently stalks the castle in a week-long cycle.


 * Done by Ridley in Planet Zebeth, with his bar's Super Happy Fun Slide. It is a slide, but the wall above the entrance disguises the fact that it leads down to a deep-fryer; any small enemies who enter the slide are cooked up and served to hungry bar patrons. Amazingly, none of the minions notice the deception; presumably due to the state of its riders, word-of-mouth recognition of the slide is based solely on its name.
 * Sinfest has National Perfection Agency, Beelze-Bud and Illumi-nicey (the New Illuminati Logo).

Western Animation
"Farnsworth: Teddy Bear Junction: The worst scum hole in the galaxy."
 * Mom's friendly surveillance company from Futurama
 * Also from the show, specifically "Teenage Mutant Leela's Hurdles":

"Quinn: "Happy Fun-Time"? Who the hell named this island? Shanks: Rambo."
 * "Ooh! Super fun happy slide!" (which just happens to lead into a pit full of vampires)
 * Also from The Simpsons, Motherloving Sugar Corporation. Named for its founder, Garth Motherloving, formerly Garth Hitler.
 * Which also somewhat doubles as a form of Gosh Dang It to Heck. Three guesses what the "loving" part really is supposed to be...
 * Fun box, oh fun box, so small and square and dark. Fun box, oh fun box, check out these cool fun locks, hey!
 * In fact, anything to do with Flappy Bob and his two assistants.
 * You mean Happy Peppy Gary and Happy Peppy Betty?
 * On Sealab 2021, Shanks takes the crew on a "bonding mission" to hunt Chupacabra on "Happy Fun-Time Island", which is infested with talking tree cobras.

Real Life
"...it should probably be called a "Togetherness Unicorn Pony Box" and be painted pink and blue to soothe the billy club bunch and avoid unfortunate incidents."
 * The French Revolution's Committee of Public Safety. Ho ho ho. By "Safety" they meant Reign of Terror.
 * Actually, most of the latter fell under the auspices of Robespierre's Committee of Public Welfare.
 * Many totalitarian regimes use this sort of technique as a form of propaganda. See Maximum Fun Chamber, People's Republic of Tyranny.
 * Stalin's USSR had "the ultimate act of social security". Guess, what that means? . Later thay realized how stupid it sounds and changed the legal formula to the much more appropriately-sounding "ultimate act of punishment".
 * It's very common, at least in the U.S.A. and its member states, for legislation to be given names that are either unrelated to the legislation in question or, often, actually in contradiction to what the legislation does, purely for propaganda uses. This is especially common if the act in question is written by or for powerful business interests. Examples include things like "The Clean Water Act" or "The Job Creation Act" or "The USA PATRIOT Act". After all...who would want to vote against something called "The Clean Skies and Fair Treatment for Innocent Victims Act" or the "Protecting Children from Internet Pornographers Act"?
 * The British Parliament gets around this by naming acts in Beige Prose, always of the form "General Topic (Optional Specific Subtopic) Act Year".
 * In recent years there has also been a trend in the U.S. toward informally assigning girl's names to legislation (usually laws concerning punishment and/or registration of convicted sex offenders), i.e., "Megan's Law," "Jessica's Law." (Combines this trope with Think of the Children as well as Missing White Woman Syndrome).
 * The girl's name thing tends to be that the law is named after a girl who fell victim to the specific thing the law is addressing (for example, "Amber Alert" isn't specifically named after the color "amber", but Amber Hagerman, a 9-year-old girl who was abducted and murdered).
 * In the UK, the National Institute for Health and Clinical Excellence (NICE) decides whether or not a drug should be provided by the NHS—so NICE can be responsible for denying life-prolonging treatments for reasons of expense...although sometimes they do this to avoid having to shut down care in areas that affect more people, so Your Mileage May Vary, lets leave it there.
 * A "screw you, M.A.F.I.A.A." project, mass implementation of which would cause the litigous sort of publishers either lobby prohibition of WiFi as we know it or weep in futility?


 * In France, it is frequent to add the epithete "social" to things… that are not. If you fire 1000 workers for the sake of profitability, call it a "social plan"; If you rise the VAT, making life more expensive for poorer consumers, call it the "social VAT", etc. Also, recently the term "videosurveillance" has been replaced by "videoprotection". Reassuring, isn't it?
 * Speed Cameras in the UK are "Safety Cameras" except in one honest county where they are "Enforcement Cameras".
 * National Defense Authorization Act, anyone?