Barkley, Shut Up and Jam: Gaiden/WMG

The Chaos Dunk, and the resulting backlash against basketball, destroyed McDonalds
Isn't it odd that, given the incredible healing power of the Burger King chicken fry, we don't hear anything about Burger King's main competitors? Even assuming that there's only enough Neo-Shekels left for one fast food place, why is it Burger King and not the Real Life number one McDonalds? The answer is that McDonalds has a long history of using b-ballers in their advertisements, from the early 1990s to the era of basketball/Looney Tunes crossovers and the greatest symbol of that era, all the way to relatively recently, McDonalds has been using the images of b-ball stars to promote itself in ways that Burger King hasn't. And while that evidently works well in eras when basketball is well-liked, once b-ball is hated and feared it's likely to bite McDonalds in the ass.
 * Doesn't make sense, Shaq has done ads for Burger King in the past.