The LeBrons (advertising)

The LeBrons is a series of live-action television commercials, promoting a line of Nike shoes, and featuring four different versions of LeBron James (Kid, Athlete, Business, and Wise). Produced around 2006-2007, these commercials have spawned an animated web series of the same name in 2011.

These commercials include:
 * Behind the Scenes
 * Lion
 * Butter
 * Glory Days
 * New Shoes
 * 2 on 2
 * Swimming Pool
 * The Dunk Contest


 * Adrenaline Time: Business diving backwards in slow motion at the end of the Swimming Pool commercial.
 * Animated Adaptation: This one.
 * Author Avatar
 * Catch Phrase: "I'm gonna call you back."
 * Chroma Key: Used on all of the LeBrons, unless one of them would be filmed without green screening.
 * Deadpan Snarker: Wise.
 * Dirty Old Man: Wise.
 * Dream Sequence / Daydream Surprise: In the Butter commercial, Kid briefly has one, in which an NBA player is repeatedly throwing a huge meatball into a basketball hoop and a cheerleader is jumping. Then it was interrupted by Biz, who tells Kid to pass the butter.
 * Planet of Steves
 * Small Name, Big Ego
 * Uncle Pennybags: Business.