World Wrestling Entertainment/Characters/Commentators

Lists the various announcers, backstage personalities, commentators, and general managers throughout WWWF, WWF, and WWE. Please limit associated tropes to the individual's time in the WWE.

Howard "The Fink" Finkel, 1977-Present

 * Action Survivor
 * Large Ham (The winner of the bout... and NEW!!! World Wrestling Federation Champion!)
 * Hammy Herald
 * Non-Action Guy
 * Red Baron: "The Fink"

Lilian Garcia (Lilian Annette García) 1999-2009, 2011-

 * Hair of Gold
 * Idol Singer: In Real Life.
 * Spicy Latina: Actually from Spain
 * Tall Blond And Bishoujo

Ricardo Rodriguez (Jesus Rodriguez) 2010-Present

 * Hammy Herald
 * Non-Action Guy
 * Retroactive Recognition: In Real Life. Old footage of Rodriguez before his WWE career is regularly found on the Internet, including boxing, being a dating show contestant, an extra on a porno, a random plant in the audience during a fight between a luchadore and an MMA fighter and a stuntman.
 * Trrrilling Rrrs
 * Very Punchable Man

Tony Chimel (Anthony Chimel) 1999-Present

 * Arch Enemy: Mr. Kennedy
 * Butt Monkey
 * Hammy Herald
 * Only Sane Man
 * Verbal Tic: "The Rated R...SOOOPERSTAAARRRR!!, Edge!"
 * JEEEEOOOOON....CEEENAAA!!

Jerry Lawler (Jerry O'Neil Lawler) 1992-Present

 * Badass Decay
 * Casanova
 * Chivalrous Pervert
 * Cool Old Guy
 * Dirty Coward (Heel)
 * Dirty Old Man
 * Foe Yay: With Andy Kaufman and Bret Hart.
 * The Generic Guy: Flanderized into this sadly. With Michael Cole playing up as the Ted Baxter heel, it left Lawler to fill in the role as the good guy, and he's just kind of there.
 * Handsome Lech
 * Ho Yay: With Jim Ross.
 * Jerk with a Heart of Gold: Though he dips into Jerkass territory regarding Vickie Guerrero, to the point of almost costing WWE's anti-bullying partners a sponsor with all the fat jokes directed at her.
 * Money, Dear Boy: Lawler has admitted in a 2011 interview that he hasn't been interested in calling matches for years and the only reason he still does announcing these days is for the paycheck.
 * My Name Is Not Durwood: Hates being called "Burger King".
 * Red Baron: "The King"

Jesse Ventura (James George Janos) 1984-1990

 * Arch Enemy / Sitcom Arch Nemesis: Wether it was for show or for real, Ventura hates Hulk Hogan.
 * Badass Mustache: Prior to hosting Conspiracy Theory
 * Bald of Awesome
 * Cool Old Guy
 * Deadpan Snarker
 * Fluffy Fashion Feathers
 * Gorgeous George
 * Nice Hat: As a commentator, he would wear one from time to time.
 * Red Baron: "The Body" and "The Governor"
 * Retired Badass: Became a successful politician after left wrestling.
 * Sunglasses At Night: As a commentator.
 * What Could Have Been: Was set to feud with Hogan for the WWF Championship, but was forced to retire due to blood clots in his lungs.

Jim Ross (James William Ross) 1993-Present

 * Action Survivor
 * Big OMG
 * Catch Phrase: "IT'S A SLOBBER KNOCKER".
 * "BUSINESS JUST PICKED UP!"
 * "HE'S GETTING WHUPPED LIKE A GOVERNMENT MULE!"
 * "HE'S STOMPING A MUDHOLE IN HIM AND WALKING IT DRY!"
 * "AS GOD AS MY WITNESS, HE'S BROKEN IN HALF!"
 * "This is going to be Bowling Shoe Ugly."
 * Commuting on a Bus: Is not a full time commentator, so this is a given.
 * Cool Old Guy
 * George Jetson Job Security: How many times has JR been fired, only to be re-hired shortly thereafter?
 * Lampshade Hanging: Just check the main entry.
 * Large Ham
 * Megane
 * Nice Hat: He's been wearing that cowboy hat since the 1997 Royal Rumble.
 * Say My Name: "STONE COLD! STONE COLD! STONE COLD!"

Joey Styles (Joseph Carmine Bonsignore) 2005-2008

 * And the Fandom Rejoiced: WWE's revamp of ECW was looking downright awesome when it was announced that Joey would be heading up the announcing team for it. Shame about what it became.
 * Beware the Nice Ones: The nerdy-looking, glasses-wearing journalist/commentator? Once legitimately punched out John Bradshaw Layfield.
 * Big OMG: His Catch Phrase.
 * Catch Phrase: "OH MY GOD!". Also, "CATFIIIIIIIGHT!".
 * Cool Old Guy
 * Dramatic Pause: Actually invoked by name a few times.
 * Kicked Upstairs: Currently runs WWE's website.
 * Megane
 * Non-Action Guy
 * Only Sane Man: Frequently. Especially when Paul Heyman is around.
 * Worked Shoot: One of the most infamous examples, when he "quit" his commentary position and proceeded to take Vince McMahon and the entire professional wrestling industry to task. Note - skip to 5:54 in the overly-long clip.

Jonathan Coachman (Jonathan William Coachman) 2000-2008

 * Action Survivor
 * Bald of Evil: Post-Heel turn.
 * Butt Monkey: Mostly for The Rock and DX.
 * Cool Shades
 * Evil Minion: To Eric Bischoff
 * Nice Hat: Briefly wore a white cowboy hat during his feud with JR.
 * Red Baron: "The Coach"
 * Who's Laughing Now?: Austin nixing him from the Raw announce team with a stunner when JR came back pushed him to side with Bischoff.

Josh Matthews (Josh Lomberger) 2001, 2002-Present

 * The Artifact: Was one of the original season 1 Tough Enough competitors and as of today, the only one employed.
 * Ascended Fanboy: During Michael Cole's feud with Jerry Lawler in 2011, he got to join the Raw announcing team alongside CM Punk and Lawler on a number of occasions.
 * Butt Monkey
 * Deadpan Snarker
 * Ensemble Darkhorse: He was this to a good portion of the IWC during the Lawler/Cole feud, due to the fact that he repeatedly lampshaded how insane everything was and was the only one regularly calling matches.
 * Face Palm: He does this a lot. And really, can you blame him?
 * Hey, It's That Guy!: He was on Tough Enough.
 * Jack of All Stats: He's not the best Play by Play or Color Commentator that WWE has, but he's good enough at being both that he can flip-flop between the roles when he has two, which is apparent on Smackdown, where he's usually a Color commentator, but goes to Play by Play when Booker T and Michael Cole start arguing over a wrestler's motivations, intentions, or actions.
 * My Friends and Zoidberg: CM Punk gave him this treatment on one episode of NXT. "I'm CM Punk, you can join me and Michael Cole next week. Shut up Josh."
 * Non-Action Guy:Now, but he was undefeated, 2-0
 * One of Us: He's admitted to being a die hard wrestling fan, which was visible when he did color commentary for Velocity early in his career.
 * Only Sane Man: During Cole's reign of megalomania, Josh was often times the only one who remembered that the announcers table was supposed to comment on the matches.
 * Straight Man: A role he plays very, very well. He's significantly less entertaining when he doesn't have an insane or Adorkable announcing partner for him to play off of.
 * Took a Level in Jerkass: On NXT Season 4, he's starting to follow Michael Cole's example.
 * Vitriolic Best Buds: With Michael Cole on NXT seemingly.
 * As well as Scott Stanford on Superstars.
 * Not to mention Road Dogg on the WWE YouTube series Are You Serious?
 * What Could Have Been: During the original Tough Enough, he was known for having a beautiful moonsault.

Lord Alfred Hayes (Alfred George James Hayes) 1982-1995

 * Action Survivor: He was a former pro-wrestler himself.
 * Annoying Laugh
 * Butt Monkey
 * Evil Brit: Sported a heelish attitude during the final three years of his stint, even sympathising Owen Hart in his feud against his big brother Bret.
 * Quintessential British Gentleman
 * Red Baron: "Lord Alfred"
 * Sidekick: To Vince McMahon

Matt Striker (Matthew Kaye) 2005-Present

 * Badass Decay: Used to be an actual wrestler, now...well.
 * Base Breaker: Half of the IWC loves him for being a Smark and mentioning things from wrestler's indy days, the other half thinks he's the most annoying commentator alive and needs to shut the hell up.
 * Demoted to Extra: Booker T replaced him on commentary, and now he's doing backstage interviews.
 * Fridge Brilliance: Matt was an independent wrestler for five years, of course he knows his stuff.
 * Hollywood Nerd
 * Hot Teacher: Before he started his wrestling career, he taught.
 * One of Us: Used to give wrestlers Marvel Comics nicknames.
 * Smark: He is very internet friendly, loves Kaval and Bryan Danielson, and knows a lot about the business, well, he says he does.
 * Shout-Out: Has referenced a bevy of nerdy things, wrestling and non-wrestling.
 * Calling Kaval "low key", Brandon Silvestry's name on the indies was Low Ki.
 * Saying Kofi Kingston a Ghanaian, was sent by Prince Nana of Ghana.
 * Calling Alberto Del Rio two-faced, his mexican ring name was Dos Caras (Two Faces) Jr.
 * Saying a spinning side slam by Wade Barrett was similar to Abyss's Black Hole Slam.
 * Saying Daniel Bryan should go for the Cattle Mutilation.
 * The Smart Guy: Always informs the audience the history of a move and how it effects your body.
 * You Suck: He may be a grade A Smark, but he apparently doesn't have a girlfriend, his sister watches Smackdown for Drew McIntyire and Cody Rhodes, and nobody respects him.
 * Well-Intentioned Extremist: Even when in his pseudo-heel persona, he's never really mean to anybody, he's just over the top in praising everyone that he comes off as creepy and toady.

"Mean" Gene Okerlund (Eugene Okerlund) 1984-1993, 2001-Present

 * Bald of Awesome
 * Deadpan Snarker
 * Ironic Nickname: Gene is anything but Mean.
 * Non-Action Guy: A series of vignettes with Hulk Hogan highlighted this, as Hogan had to train Gene to participate in a wrestling match against Mr. Fuji and George "The Animal" Steele at a house show in Minneapolis in 1984. For his part, Gene was more interested in cigars and sleeping in than training, prayers, and vitamins.
 * Precision F-Strike: There's a reason he's called Mean Gene.
 * Red Baron: "Mean Gene"
 * Take That: A fairly impressive one to Eric Bischoff on the 10th anniversary show of Raw: "Eric, maybe if you'd have shut up and learned how to run your company, we'd be celebrating the 10th anniversary of Nitro."

Michael Cole (Michael Sean Coulthard) 1997-Present

 * Ambiguously Gay
 * Beware the Nice Ones: THIS... Just, this!
 * Bullying the Dragon/Too Dumb to Live: He really needs to keep his mouth shut.
 * Butt Monkey: With original-flavor DX, with Tazz, with The Rock so, so much - with pretty much any heel wrestler/team/stable who wants to pick on someone convenient.
 * Captain Obvious: As Tazz often pointed out.
 * Catch Phrase: "Vintage [X]" is starting to become one as of late.
 * Dirty Coward
 * Hatedom: If a Rookie on "NXT" has a huge internet following, expect him to be one towards him (As with Daniel Bryan and now seemingly Lo-Ki Senshi Kaval).
 * Karma Houdini: As of Wrestlemania 27, anyway.
 * Karma Houdini Warranty: Expired at Over The Limit 2011.
 * Miles Gloriosus/Ted Baxter: He calls himself Mr. Wrestlemania for "winning" a match at Wrestlemania 27. Mentions that he should face The Undertaker at the next Wrestlemania in a "streak" vs Streak match.
 * Non-Action Guy
 * Pet the Dog: Him admitting that Kaval's promo in the NXT season 2 finale was pretty good as well as congratulating him winning qualifies, given his usual attitude towards the "internet darlings."
 * Replacement Scrappy: Acknowledged finally. Been this at various points of his career, usually when replacing Jim Ross.
 * Straw Misogynist
 * The Scrappy
 * Suspiciously Similar Substitute: Seems to have turned himself into a clone of JR since becoming Raw's lead announcer. When he was on Smackdown, he had his own play-by-play style; now he's one black Stetson and one "BAH GAWD! STONE COLD!" away from a Jim Ross Expy. With his heel character's on-screen love for The Miz, he appears to have found an object of admiration that can compare to JR's love for Stone Cold.
 * Took a Level in Jerkass: At least when it comes to Daniel Bryan anyone with a large internet following. He seems to be doing a very gradual heel turn, commentating as a full-fledged heel in favor of The Miz while trashing the babyface Daniel Bryan and complaining about R-Truth's raps.
 * Fridge Brilliance: It's his way of getting back at the Smarks (who see Bryan Danielson as an Indy legend) for his Scrappy status. His current fanboying of The Miz can also be seen as a Take That towards Daniel Bryan.
 * As of the weeks leading up to his Wrestlemania match with Jerry Lawler, he's completely crossed the Moral Event Horizon.
 * Villainous BSOD: Everytime he is reminded of the "Kiss My Foot Match" his expression COMPLETELY drops.

Michael Hayes (Michael Seitz) 1984, 1995-Present

 * Action Survivor
 * Alliterative Name: Was a member of the wrestling team, the Fabulous Freebirds.
 * Badass Long Hair
 * I Have Many Names: Briefly known as Dok Hendrix.
 * Red Baron: "Purely Sexy" or "P.S." for short.

Mike Adamle (Michael David Adamle) 2008

 * Acceptable Targets: Even his broadcast partners (Tazz and Jerry Lawler) openly mocked his terrible commentary skills.
 * Did Not Do the Research
 * Epic Fail
 * Non-Action Guy
 * Replacement Scrappy: When he replaced Joey Styles at the broadcast table, the fans were not happy.
 * The Load
 * WTH? Casting Agency

Scott Stanford 2009-Present

 * Adorkable
 * Bunny Ears Lawyer: 4-time Emmy-winning sportcaster that really has fun with both his jobs.
 * Closer to Earth
 * Ensemble Darkhorse: Via "Z: True Long Island Story".
 * One of Us: Audition at Age 17
 * Piss-Take Rap
 * Vitriolic Best Buds: With Josh Matthews. They're commentary basically consists of them snarking at each other in addition to calling the matches.

Sho Funaki (船木 勝一 Funaki Shoichi) 1998-2010

 * Dark Horse Victory: Few expected him to become number one contender to the cruiser weight championship. Fewer expected him to win it yet he did, held on to it and successfully defended it in Tokyo.
 * Gratuitous English: "Smackdown announcer number one!" He got better.
 * INNNNNNNNNNDDEEEEEEEEEEEEEEEEDD!!!!
 * Jobber: One of the more well known examples, has lost to the lowest of the low, which was probably why Stephanie made him an interviewer.
 * Laughably Evil: As part of Kaentai.
 * Red Baron: "Kung Fu" Naki
 * Rising Sun: One of his finishing moves.

Todd Grisham 2004-2011

 * Butt Monkey
 * Dull Surprise: "It's...Christian."
 * Hollywood Homely
 * Non-Action Guy
 * Straight Man

"Anonymous Raw GM" 2010-2011

 * Beeping Computers
 * Bullying the Dragon: Namely, Stone Cold Steve Austin, Jerry Lawler, and John Cena
 * Chuck Cunningham Syndrome: Ever since Triple H took over WWE as COO in July 2011, the GM has disappeared with no mention whatsoever of his whereabouts.
 * The GM podium, however, continued to be set up for at least several weeks afterward.
 * He Who Must Not Be Seen: The GM communicates to the ring via e-mails. They're usually read at a laptop set up for that express purpose next to the announcer's table, but Michael Cole has also read them off his Blackberry and iPad.
 * Jerkass
 * Kicks Everybody: Who's not Michael Cole.
 * Most Annoying Sound: Fans began to boo whenever they heard it
 * Stock Sound Effect: The e-mail sound effect is used in a number of Apple products such as the iPod and iTunes. Lampshaded when Edge and Christian make a parody of an announcement with Christian's iPhone.
 * The Un-Reveal: It was never made clear who the Anonymous Raw GM was after Triple H took over as COO for Raw, and John Laurinaitis taking over as the Interim General Manager while the Board searches for a new GM.
 * According to a former assistant to the Creative team, they had intended on revealing who it was, but Vince had lost interest and suggested they just reveal it was Laurinaitis "with a throwaway line backstage".

Eric Bischoff (Eric Aaron Bischoff) 2002-2007

 * Action Survivor
 * Corrupt Corporate Executive
 * Evil Uncle: To Eugene in kayfabe.
 * Girl-On-Girl Is Hot: Three Words - Hot Lesbian Action.
 * Holy Shit Quotient: His entrance as the new General Manager of Raw in 2002. Even the wrestlers were shocked.
 * Enforced Method Acting: They were shocked because they weren't told beforehand. Bischoff's presence was kept a total secret.
 * I Know Karate
 * Jerkass
 * Screw the Rules, I Make Them
 * Smug Snake
 * Ted Baxter
 * The Rival: To Vince McMahon, in Real Life as well as storyline.

John Laurinaitis (John Joseph Laurinaitis) 2011-

 * Accidental Public Confession: Type 1. His Villainous Breakdown caused him to reveal his intent to screw CM Punk at the Royal Rumble. The board of directors didn't like that very much.
 * Arch Enemy: Teddy Long, CM Punk and John Cena
 * Author Appeal: He looked up Kelly Kelly and Alicia Fox after seeing pictures of them in a fashion magazine and offered them developmental contracts. Neither one showed any interest at first but the magazine told them it would be a good idea. When you hear complaints about models getting hired this is probably what is being referred to, not Trish or Victoria.
 * Bad Boss
 * Be Careful What You Wish For: As John Morrison learned when he wanted Triple H removed from running Raw.
 * Heck, EVERYONE that wanted change except the Heels probably feel this way.
 * Berserk Button: He does not like having his voice being mocked. Both John Cena and The Big Show found this out the hard way.
 * Blasphemous Boast: "I am better than The Rock and Brock Lesnar."
 * Butt Monkey: Both on-screen and off. On-screen he is a butt of many jokes from Cena and especially CM Punk. Off-screen he is hated by many wrestlers who feel they were unfairly treated by him and by proponents of stronger women's wrestling.
 * Complete Monster: Has definitely become this. In addition to his sadistic actions to several WWE superstars and Teddy Long, he threatened Teddy Long by putting his girlfriend in a match with Kane! If that didn't push him over the Moral Event Horizon, threatening to cut off the college fund of Teddy's three grandchildren if he didn't work for him.
 * Corrupt Corporate Executive
 * Dull Surprise: Gave absolutely no reaction when he was about to get the GTS from CM Punk.
 * Follow the Leader: Invented the Cutter with Diamond Dallas Page. Superstars who've adapted the cutter include Randy Orton, Cody Rhodes, the Dudleyz, both Hardys, etc.
 * Forgot Flanders Could Do That: Was actually a very good wrestler in his day. He helped invent the Diamond Cutter/RKO, the Stunner and the F-5. He was also in a match that Dave Meltzer gave 5 stars and won the Wrestling Observer Match of the Year in 1996. That was the same year as the Shawn Michaels Bret Hart Iron Man match at Wrestlemania XII.
 * Full-Name Basis: Always introduces himself this way.
 * Hidden Depths: Apparently is a very creative agent (person who plans matches with wrestlers). You won't hear that from scores of wrestlers who don't like him though.
 * Hoist by His Own Petard: Made Zack Ryder's Number One Contenders match with Mark Henry a No Disquilification Match. John Cena takes full advantage to on out and interfer in Zack's favor.
 * Irony: He ended his Motive Rant to Mick Foley about how much he hated CM Punk and was planning on screwing Punk at the Royal Rumble...by blasting Foley in the head with the microphone, which is one of the distinctive things Punk has been known for doing.
 * Jerkass
 * Karma Houdini: Was in danger of losing his status as Interim General Manager before the 2012 Royal Rumble after publically admitting that he intended to screw CM Punk out of the championship title, but he managed to convince the Board of Directors to give him another chance. Then he manages to take over both Raw and Smackdown and has been making Jerkass decisions as well as blackmailing Teddy Long. Then he decides to make Brock Lesnar, a brute who enjoys beating people up, the top face of the company, even giving in to Lesnar's outrageous demands. And after losing his top face, he lashes out on a already-injured John Cena. And despite all that, the Board of Directors still haven't took any action against him.
 * However, John Cena has been approached by the Board of Directors about Laurinaitis' attack on him and told them not to do anything to him until after their match at Over the Limit.
 * Kick the Dog: In his first night as Interim General Manager, he fires Jim Ross. After becoming GM of both Raw and Smackdown, he has been kicking Teddy.
 * Pet the Dog: However due to said Flame Bait and the not so PG friendly responses he gives J.R a match with Michael Cole.
 * Kicks the dog again on the 10/5/2011 episode of Raw by giving John Cena a Sadistic Choice of either giving his good friend Zack Ryder a chance to each a US Title match or getting a World Title Match himself. When John decides to give Zack the match, Laurinaitis puts Ryder (already worn out from a match against Cena) up against Mark Henry to earn it.
 * And that was after he forced the two to fight to be the number one contender for the their respective title.
 * Later, in January, he hit Mick Foley in the head with a mic after he and Punk pushed him too far.
 * The next week he forces Zack Ryder into a fall count anywhere match with Kane.
 * On the 4/30/2012 episode of Raw, he, along with Lord Tensai and Sakamoto, gangs up on a already-injured John Cena and then starts aiming for Cena's injured arm.
 * Moral Event Horizon: Threatening to put Theodore Long's girlfriend in a match with Kane as part of a Sadistic Choice, which he fully intended to go through with! If not that, then he definitely crossed it by forcing Theodore Long to work for him or he'd cut off the college fund of Long's grandchildren.
 * If he didn't cross it then, he definitely did by firing The Big Show for for making fun of his voice after forcing him to get down on his knees and beg for his job, with a smile on his face! Jerry Lawler and John Cena considered it this In-Universe and even Michael Cole seemed genuinely disgusted by this act.
 * Never Live It Down: His stint in WCW with Shane Douglas as the skateboarding tag team "The Dynamic Dudes" is always brought up by CM Punk and John Cena. Too bad most fans, young and old, didn't watch early 90s WCW.
 * Brick Joke: During the 2011 Slammy Awards they finally show video clips of this period, set to "The Touch" by Stan Bush.
 * Once Per Episode: He will introduce himself with his
 * Retroactive Recognition/Early-Bird Cameo: Careful examination from the segment from several years back where Randy Orton punted Vince McMahon will reveal it as John Laurinaitis' first appearance on WWE programming.
 * He was also name-dropped by CM Punk in his now-infamous Worked Shoot promo as one of Vince's "gladhanding, nonsensical, douchebag yes men" - possibly setting up the two's current feud nearly four months before it started.
 * Even earlier than that, he was seen when after Kane had lost his mask and went berserk on everyone. When Kane at one point tombstoned Linda McMahon on the stage, and he was one of the people trying to stop him.
 * Sadistic Choice: Forces John Cena to choose between giving his close friend Zack Ryder a well deserved chance to earn a US Title Shot or getting a World Title Shot himself at TLC.
 * Forced one on Smackdown General Manager Theodore Long by threatening to put his girlfriend in a match against Kane if Long didn't lay down and let himself be pinned by Laurinaitis.
 * Smug Snake: CM Punk also calls him this too.
 * Tyrant Takes the Helm: Not at first, but has creeped up very slowly during his run as GM over both Raw and Smackdown.
 * People's Republic of Tyranny: "People Power" - which includes things like shoving your authority down everyone's throat, confiscating signs saying things you don't like, a Propaganda Machine insisting you're as popular as you're actually hated, constantly engaging in both injury and insult, and overall reveling in humiliating employees and competitors for the slightest provocations or merely for being threats to your power - often either enslaving them in everything but name, turning them into your cronies, or simply making their lives as miserable as you can.
 * Villainous Breakdown: On the January 16, 2012 edition of WWE Raw, he gets two The Reason You Suck Speechs in a row, the first from CM Punk and then from Mick Foley, CM Punk psychologically dismantling him. Laurinaitis snaps and goes on a massive Motive Rant, finally admitting that he openly hates CM Punk and fully intends to screw him out of the title.
 * And again on the 4/30/12 airing of Raw, after losing his top face for the company, Brock Lesnar, and being made fun of by John Cena, he lashes out on Cena with the help of Lord Tensai and Sakamoto.
 * Wrestling Family: His brothers Joe (aka Road Warrior Animal) and Marcus are also wrestlers.
 * His nephew (Animal's son), who is 240 pounds of muscle and wouldn't have been terribly out of place in a WWE ring, went to Ohio State to play linebacker instead. He now plays for the St. Louis Rams.
 * Yes-Man: Called one by CM Punk.

Paul Heyman 2001-2006, 2012-

 * Action Survivor
 * Ascended Fanboy: And he employed them, too.
 * Bald of Evil: Though he used to have Badass Long Hair back in WCW.
 * The Bus Came Back: Came back as Brock Lesnar's legal advisor in 2012.
 * Chronic Backstabbing Disorder
 * Corrupt Corporate Executive
 * Drinking the Kool Aid: Invoked the trope in-character as the explanation for ECW's popularity; also used to refer to Heyman and the rest of the ECW wrestlers' cultlike mentality and loyalty.
 * Hot-Blooded
 * Keep Circulating the Tapes: Even when he performed in WWE, Heyman still remained loyal to ECW, and kept promoting it.
 * Large Ham: Probably one of the only people capable of upstaging Vince McMahon.
 * Manipulative Bastard
 * Nice Hat: Once he started going bald.
 * Running the Asylum: While he mainly embodied this in ECW, he also put this into practice as GM.
 * Sand in My Eyes: "I want you all to know I'm not crying. My eyes are red because I was in the back smoking a joint with Rob Van Dam!"
 * Say My Name: One of ECW's Crowning Moments of Awesome is the crowd chanting "THANK YOU PAUL" for five minutes straight during One Night Stand '05.
 * Screw the Rules, I Make Them
 * Smug Snake
 * Worked Shoot: Heyman's signature style of promo, not to mention multiple Crowning Moments of Awesome for him. Pick a Heyman shoot promo. Any Heyman shoot promo.

Theodore Long 1999-

 * Bald Black Leader Guy: He was the General Manager of Smackdown!
 * Bald of Awesome
 * Bald of Evil: Heel, dating back to his days as a manager in NWA and WCW.
 * Chick Magnet: Despite being somewhat old, short, rather homely, and a Non-Action Guy of the highest order, Teddy's nonetheless had a couple of different Divas fawning over him. The guy must be doing something right.
 * Crowning Music of Awesome: His entrance theme, "MacMillitant." - probably one of the reasons he's kept it for ten years running.
 * Easily-Distracted Referee: He was better than most other referee's in this area, truth be told
 * GASP: His default reaction to any sort of shock.
 * Hey, It's That Guy! / Ascended Extra: Opened his run on WWE television as a referee.
 * Ill Man: Prone in kayfabe to long absences due to sickness/heart problems.
 * Improbable Weapon User: He threw shoes at people.
 * Long Runner: Was the Smackdown GM from 2004-2012. Longer than any other GM, on Raw or Smackdown.
 * Megane
 * Non-Action Guy
 * Once Per Episode: A few years ago, it wouldn't be uncommon for Teddy to interupt a Heel and say "Tonight, you're gonna go one-on-one with ... Da Undatakah!". With The Undertaker mostly inactive these days, Teddy has now resorted to making them face Randy Orton. If there's four people in the ring, chances are he'll interrupt them and place them in a tag team match.
 * Out-Gambitted:
 * Politically-Incorrect Villain: After Rodney Mack was unceremoniously kicked off Smackdown and Teddy became his manager on Raw...
 * Reasonable Authority Figure: But once he became a GM, he grew out of it to become the authority who tries to give everyone a fair shot.
 * Definitely plays this in juxtaposition to Laurinaitis.
 * Took a Level In Badass: Subtly in 2012 as his job was threatened by John Laurinaitis. Notable was the moment he suspended a rampaging Mark Henry and kicked him out of the arena face-to-face. (A marked difference from several months prior when he tried to no avail to placate the angry super heavyweight in a similar situation). Also, more than one heated argument between himself and the much bigger former wrestler Laurinaitis has ended with Laurinaitis getting knocked on his ass. Hell, he even won a match during the conflict.
 * Verbal Tic: "Playa'", "Holla'" or "Believe that!"
 * The Woobie: The man has taken a lot of crap after losing his job to Laurinaitis.

Vickie Guerrero (Vickie Lara Guerrero) 2005-
"Edge: I have to thank Vickie Guerrero . . . see, she does such an awesome job that I'm thanking her from the heart and you still boo her!"
 * Action Survivor
 * The Artifact: She's less a Diva in the modern-day sense (although she is quite attractive for her age) and more of a call-back to the old school valets/managers of yesteryear.
 * Butt Monkey: Verging on The Chew Toy, especially with the nuclear heel heat she gets from the crowd and John Cena and Jerry Lawler spending fifteen minutes on Raw telling fat jokes about her.
 * Edge had to lampshade it during his retirement speech:


 * Chewing the Scenery: Occasionally
 * Crowning Moment of Heartwarming: Her frog splash at Wrestlemania 26, not only paying tribute to her husband, but doing it despite looking abjectly terrified at being a good fifteen feet in the air.
 * Dirty Old Woman: While not really that old, she has a necklace with Cougar on it, and since she's now hitting on Dolph Ziggler, and previously to that, Edge and Eric Escobar.
 * Even Evil Has Standards: Never mock the dead and Vickie will put you in a No DQ match with a monster. Just ask CM Punk when he thought it was a good idea to mock Paul Bauer following his real life death in 2013, but Vickie didn’t and same with Punk’s opponent.
 * Evil Cripple: Kayfabe
 * Evil Laugh: Whenever she does an especially dastardly deed she rattles off one of these.
 * Face Heel Turn
 * Hollywood Pudgy: During the start of her regular run on TV (not long after Eddie's death) she indeed gained quite a bit of weight. She has since slimmed down, but there were still an unfortunately high volume of on-screen jokes about her weight (usually from the similarly overweight Jerry Lawler).
 * Hot Mom
 * Manipulative Bitch
 * Mean Character, Nice Actor
 * Moral Event Horizon: Officially crosses it after firing Kelly Kelly for retaining Edge's title.
 * Most Annoying Sound: "EXCUSE ME!!!"
 * Rule of Three: Will usually use three of these to start a promo - increasing in volume each time.
 * No Indoor Voice: This certainly seems to be the case. Even her non-screaming voice is pretty loud and grating.
 * Screaming Woman: Pretty much anytime she's less than calm. After several years of this gimmick, it's a wonder her voice works at all.
 * Screw the Rules, I Make Them
 * Shiny Midnight Black: The hair color she has become most known for in 2011 and 2012. Also had a stint as an Evil Redhead.
 * Slap The Son Of A Bitch: Gives one to Michael Cole after he "won" the Dance off.
 * Tyrant Takes the Helm
 * X Pac Heat: Started out getting this, now, her heel heat is pretty much legitimate.