Cloverfield/Trivia


 * Christmas Rushed: It had to be rushed into production (which started in August 2007) to be ready in time for its stone-set date of January 18th, 2008 (the trailer, which was released a month earlier, came out while the film was still in pre-production).
 * Executive Meddling: Averted, and not. The relatively low budget of the film allowed the filmmakers to keep the nondescript title and Downer Ending (see above) despite concerns from Paramount, but executives maintained that the film be PG-13 instead of the R rating the creators wanted. When the filmmakers planned a single use of the word "fuck" (as allowed in a PG-13 film) an Executive Veto was made against it, on the grounds that the MPAA descriptor warning about even a little coarse language would stop some parents from the mid-western U.S. from bringing their kids.
 * Fan Nickname: Clover, for the monster.
 * Lying Creator: Actually, the ARG generally answers very little about the movie, but replaces general questions with more in depth ones.
 * Viral Marketing: The Slusho website, a masterpiece of deliberate Blind Idiot Translation.
 * The Wiki Rule: The Cloverfield Wiki, of course
 * Word of God: J.J. Abrams has stated that.