I Love the Smell of X In the Morning



""Smell that? You smell that? Napalm, son. Nothing else in the world smells like that. I love the smell of napalm in the morning. You know, one time we had a hill bombed, for 12 hours. When it was all over, I walked up. We didn't find one of 'em, not one stinkin' dink body. The smell, you know that gasoline smell, the whole hill. Smelled like... Victory. Someday this war's gonna end...""

- Colonel Kilgore, Apocalypse Now

This is a Stock Phrase in which a character expresses a preference for something by commenting on how great it smells on a morning or afternoon. Originating with the above Apocalypse Now quote, it has become a common Stock Parody, where whatever the character likes is substituted for the original "napalm." Often, the new noun is as distasteful as napalm.

Frequently followed straight up by "Smells like... Victory". Sometimes played slightly more redundantly as "I love the smell of X in the morning. Smells like... X".

Film
"Patches O'Houlihan: I love the smell of queef in the morning."
 * DodgeBall: A True Underdog Story

"Brodie: I love the smell of commerce in the morning."
 * Mallrats

"Alvin: [entering classroom for the first time] Ah, I love the smell of zitcream in the morning!"
 * Alvinandthe Chipmunks: The Squeakquel

"Clown: I love the smell of burning asphalt in the morning."
 * Spawn

"Ned: I love the smell of hot dogs in the evening. Smells like... hot dogs."
 * Imagine Me & You

"Junior: [After breaking several milk bottles] I love the smell of spilled milk in the morning. It smells like victory."
 * Problem Child

"Major Chip Hazard: I love the smell of polyurethane in the morning."
 * Small Soldiers

"Garfield: I love the smell of cinnamon apple in the morning. It smells like victory."
 * Garfield (2004)

"Timon: Ahh...I love the smell of Pumbaa in the morning."
 * The Lion King 1 1/2

"Uncredited Clown: [after the end credits, gives the Apocalypse Now speech]"
 * The Chase

"Kyle: I love the smell of bridesmaids in the morning."
 * Tomcats

"General W.R. Monger: I love the smell of pumpkin guts in the evening. It smells like victory. Also, a little like pie."
 * Monsters vs. Aliens: Mutant Pumpkins from Outer Space

"Ms. Beezlebub: I love the smell of carbon monoxide in the morning."
 * H-E Double Hockey Sticks

"Joseph: I love the smell of Cleveland in the morning. It smells like... Cleveland."
 * Bet Your Life

"Dr. Bern: I love the smell of zombies in the morning!"
 * Zombie '90: Extreme Pestilence

"Stretch: I love the smell of fleshies in the morning!"
 * Casper:

"Horton: I love the smell of bananas in the morning!"
 * Horton Hears a Who!:

""I love the smell of destruction in the evening!""
 * Mighty Morphin Power Rangers:

Live-Action TV
"Jason Stackhouse: I love the smell of nail polish in the morning!"
 * True Blood episode "Beyond Here Lies Nothin'"

"Nathaniel Pratt: I love the smell of burnt witch in the morning."
 * Charmed episode "Morality Bites"

"Veronica: I love the smell of testosterone in the morning."
 * Veronica Mars

"Murdock: I love the smell of revolution in the morning. It smells like hushpuppies."
 * The A-Team episode "The Theory of Revolution"

"Alex: I love the smell of formaldehyde in the morning."
 * Roswell episode "Viva Las Vegas"

"Perry White: I love the smell of ink in the morning."
 * Lois & Clark: The New Adventures of Superman episode "Stop the Presses"

"Gordo: I love the smell of pop quizzes in the morning!"
 * Lizzie McGuire episode "Bad Girl McGuire"

"Jimmy: I love the smell of a negotiating room in the morning. Smells like... Dave: Victory? Jimmy: What? Dave: Like victory, from Apocalypse Now, yeah. Jimmy: Dave, I'd love to discuss movies with you, but I have a negotiation to close."
 * News Radio episode "The Station Sale"

"Albert Eberts: I love the smell of toner in the morning."
 * The Invisible Man (2000-2002)

"DS Shap: [Approaching a landfill] I love the smell of landfill first thing in the morning."
 * Blue Murder episode "Lonely"

"Principal Snyder: I love the smell of desperate librarian in the morning."
 * Buffy the Vampire Slayer, "Gingerbread", as Moral Guardians are ransacking Giles's books:

Soap Opera
"Ryan Lavery: I love the smell of power in the morning. Kendall Cambias: Well, good morning, Mr. Chairman. Your title fits you almost as well as that suit."
 * All My Children

Video Games
"Mattias Nilsson: I love the smell of roasted rainforest in the afternoon!"
 * Mercenaries 2: World in Flames

"Cryptosporidium: Man, I love the smell of presidential brains in the morning."
 * Destroy All Humans!!

"Firebat: I love the smell of napalm."
 * StarCraft and StarCraft II.

"I love the smell of victory in the morning... It smells like... sweat. No, no... oregano... nooo... like Victory! Yea Victory!... Yea! Yea! That's the ticket."
 * Quest for Glory II:

"Guybrush: I love the smell of treasure in the morning."
 * Tales of Monkey Island:

"Rocket Raccoon: I love the spell of napalm in the morning."
 * Marvel vs. Capcom 3:

Web Comics
"Vaarsuvius: I love the smell of bat guano in the morning. Smells like... victory."
 * The Order of the Stick:

"Hannelore: Do you smell that? Fabric cleaner, son. I love the smell of fabric cleaner in the morning."
 * Questionable Content

Web Original
"Joey: I love the smell of card games in the morning."
 * HISHE's parody of Avatar features Quaritch saying he loves the smell of CGI in the morning.
 * Yu-Gi-Oh!: The Abridged Series episode 14.


 * The Spiffing Brit has been known to crow, "I love the smell of war crimes in the morning" when vastly overpowering AI opposition in a game he's thoroughly exploited.

Western Animation

 * In an episode of Recess where the class is taking a field trip, Ms. Finister comments "I love the smell of diesel in the morning."

Real Life
"I love the smell of gunpowder in the afternoon, it smells like victory."
 * A group of American War Of Independence re-enacters featured on Penn & Teller: Bullshit! do a near-verbatim version of the beginning and end of the excerpt in the page quotation.