Jerkass Facade

""You're not an asshole, Mark. You're just trying so hard to be one.""

- Marlyn, The Social Network

Might or might not overlap with Jerk With a Heart of Gold. Basically, the character tries to act like either a heartless bastard or otherwise obnoxious Jerkass when he really isn't. The distinction comes in when the the motivations come to light: The Jerk With a Heart of Gold really is a jerk, naturally rude and offensive, but also cares more deeply than it appears. A Jerkass Facade comes in when a character is not a jerk, is naturally caring and pleasant, but makes a deliberate decision to act in a jerkish manner to achieve some sort of goal.

His reasons might be because he is afraid to get intimate with other people because he simply assumes that the person will either die or betray him just like everyone else he has ever gotten close to. It might be because the person is being stalked by horrible demons, The Mafia, The Government, or some other dangerous and unstoppable entity and does not want to drag others into it. In more light-hearted media, maybe he just feels he has a reputation to uphold as a Jerkass. So rather than letting anyone get close to him, he behaves like a completely obnoxious douche bag to scare them all away from wanting anything to do with him.

See also It's Not You, It's My Enemies, Defrosting Ice Queen, Think Nothing of It, Don't You Dare Pity Me!. May secretly be a Zero-Approval Gambit. Not to be confused with The Jerkass known as Fassad.

Anime and Manga
"Nami: "He's the type that can't hide their emotions...""
 * In Saiyuki, Genjo Sanzo is incredibly rude and likes to constantly threaten his companions with death, but it's all hot air because he also does things like  He'll also claim that he doesn't care about hostages, only to rescue said hostages two minutes later.
 * Dragonball Z:
 * Goku acted this way towards Uub during the final episode to bring out his aggression. In reality Goku is kindness incarnate, and simply wanted to see Uub's true power.
 * Vegeta is also guilty of this. He acted as a jerk with (both incarnations of) his son, but showed signs of compassion nonetheless.
 * Vegeta was more of a Jerk With a Heart of Gold than this, reason being that, despite caring about Trunks, he really IS a jerk. It's not a facade.
 * Berserk - In the Black Swordsman and Conviction arcs of the manga Guts behaved in this manner because he has the Brand of Sacrifice, and therefore the demons are never going to leave him alone. While he is perfectly capable of defending himself against the demons, he doesn't want to have to worry about anyone else dying because of it. This gives the outward appearance that he is completely immoral, heartless, and downright sadistic. In one notable instance, Guts gives the daughter of an Apostle that he just killed a knife and tells her to kill herself (despite saving her life shortly thereafter.) She instead swears revenge on him. After he leaves it is revealed that he only said that so she would hate him, and to foster a desire for revenge that would give her a reason to keep living.
 * It is sometimes hard to tell whether Asuka from Neon Genesis Evangelion is this or just a full-on Jerkass. At times she appears to legitimately care for Shinji, and seems to genuinely worry for him when he is in danger as he was in the "Sea of Dirac" incident. Other times she just seems to treat everyone like crap, though this may be in an effort to hide her low self esteem and self-loathing. The same can be said to a degree for a few other characters in the series like Gendo Ikari and Misato.
 * Especially Gendo. He makes sure to have his son hate him in order to
 * Hayate from Prétear, particularly in the anime adaptation. Once the Backstory is revealed, it becomes apparent that he has been acting mean towards Himeno out of fear that she will fall in love with him, . Not only does this fail to keep her from getting attached (especially once she learns his reasons), but he ends up falling in love with her.
 * Let's be honest here, if Code Geass's Lelouch Lamperouge didn't act like a complete dick whenever people called him out on his actions, fewer people would want him dead. He's still a dick, just not the Complete Monster he pretends to be.
 * Zero Requiem in R2 especially had this, with.
 * Lampshaded in R2 episode 19, where
 * Played straight in season 1 whenever Lelouch interacts with Kallen, in order to throw her off his trail from identifying him as Zero.
 * In Bleach, Soifon deliberately acts hostile to her subordinates for the so that they can become stronger. This is especially true with her lieutenant, Omaeda, whom she motivates (through reverse psychology) to stay alive during the battle . Ichigo's cold and distant behavior toward Keigo, Mizuiro and Tatsuki is also an example; he doesn't want them getting involved in the world of the Shinigami and getting hurt as Chad and Orihime already have.
 * At the beginning of the manga, it's revealed that Ichigo had been carefully cultivating this kind of image when Kon, using his body, tears that image to shreds by romancing the females in his class. Ichigo is not happy.
 * Nico Robin in One Piece was already a bit detached from the crew when she first joined. However, she went into full Jerkass Facade in the Water Seven arc, trying to convince the other Straw Hats she had willingly betrayed them. Her reason for this was the bad guys were threatening them with the very attack that destroyed her home island if she didn't comply. She goes as far as to actively resist attempts to rescue her after the crew learns of this before coming to her senses.
 * Nami acted similarly in the Arlong Arc. While she initially hated pirates, she eventually found herself wanting to stay with the crew, but being unable to do so because of her obligation to buy back her village. As a such, when she sees her crewmates on the island, she falsely claims to have murdered Usopp and states that she was using the crew to gain money.
 * Warlord of the Sea Boa Hancock seemed like a puppy-kicking Vain Sorceress with no redeeming qualities whatsoever, even turning her own subjects into stone for allowing a man (Luffy) onto her island. However, when she saw Luffy protect her sister's brand, and thus their shared secret, as well as make the choice not to leave the island, but see his petrified friends revived, she allowed him into her castle and showed her brand. She explained that the Celestial Dragons who bought them as slaves when they were children burnt it into she and her sisters' backs to show them they were "less than human". Given what the Celestial Dragons were shown as capable of, spending four years with them as slaves would be no picnic, and this had lasting psychological effects on the three. The middle sister, Sandersonia, had a freak-out from just remembering. Thus, Hancock decided that she would no longer show weakness to anyone, including her own subjects. Nyon implied her crying to Luffy was the first time she showed any warmth in her. Naturally, Luffy understood and forgave her.
 * Same goes with Whitebeard. When we first see him, he tore up Shanks' letter and demanded that he deliver his message personally, while arrogantly ignoring his nurses' warnings about drinking too much. And when Shanks did show up, they got into an argument about Ace and Blackbeard, with Whitebeard declaring that he is Whitebeard and pretty much he could do whatever he wanted. Turns out.
 * Adding to that, Whitebeard's refusal to recall Ace from hunting down Blackbeard
 * Chopper tends to insult people who compliment him. He likely got that from his mentor, Dr. Kureha, who chased him off Drum Island wielding her ornamental weapons to get him to pursue his dreams of becoming a pirate doctor. But his facade is very, very flimsy. He usually insults people while waving his arms cutely, or doing a happy dance.


 * Roy Mustang from Fullmetal Alchemist is a prominent example of this. A good-looking soldier who only cares for promotions, dates several girls at the same time cooks a girl alive for supposedly killing his best friend , constantly goes to a brothel/pub with a lot of girls , uses military phones to call his supposed girlfriends , and whose assistant has to keep him in check . But he really did commit genocide.
 * Many of the above spoilers are manga/second anime only, and is first anime only.
 * Roy very well may be is the best example of this trope - while the above details don't all share the same continuity, both continuities.
 * Ryuuji, from Tokyo Crazy Paradise force-feeds Tsukasa expensive candies to drive her further into debt to him-- only the "candy" is actually antidote to poison.
 * Yuuko of XXX Holic pretends to be a selfish Bottle Fairy who makes Watanuki do all her work when in actuality essentially everything she makes him do or every time she acts like a jerk, she's probably saving his life, teaching him,, or something like that. And he always falls for it.
 * Oogami Rei from Code: Breaker certainly acts like a cold-hearted bastard, doing things like snapping a dog's neck, burning a group of policemen to death to elimiate all witnesses, killing a man in front of his Littlest Cancer Patient daughter, and torching the helpful, handcrafted guide his classmates made for him in order to help him remember their names. Actually
 * Naturally, his stalker companion Sakura notices something's amiss when  and also when.
 * Gunslinger Girl. Jean maintains a cold demeanor towards his cyborg Rico, and hits her whenever she doesn't perform to standard. Seeing as the cyborgs are all going to die before adulthood as a result of their conditioning, he has good reason not to get too attached, especially since Jean still feels the loss of his sister Enrica. On rare occasions, however, this façade cracks, like when Rico is injured and falls into the sea during a battle and Jean desperately dives in to save her.
 * In X 1999 the protagonist Kamui Shirou is a Jerkass because he is involved in something big, namely The End of the World As We Know It, and he doesn't want to involve his two dear friends (Kotori and Fuuma) so he distances himself from them and acts cold to everybody around him to keep them away. Naturally he warms to them eventually, but then fate has its way with them.
 * Bridge Bunnies Mayl and Tayl from Heroic Age chew the eponymous protagonist out behind his back for seemingly giving in to the Smug Snake's plans and joining him aboard the fleet's flagship. But as surmised by the other characters and confirmed by Age himself, he's only doing this because the other Nodos will now be after him, putting any ship he's on in danger.
 * from Revolutionary Girl Utena arguably does this.
 * However, he also did plenty of unnecessarily Jerkass things, such as
 * in Bakemonogatari. She knows that she is caught in or actually is a supernatural event and doesn't want anyone else to have to get involved.
 * Itachi Uchiha of Naruto.  and unfortunately Sasuke only found out about Itachi's true intentions after Itachi died. Well-Intentioned Extremist, anyone?
 * Sasuke shows shades of this in part one occasionally before his Face Heel Turn, most notably in the Land of Waves arc when he jumps in front of Naruto to save him from Haku's attack, desperately thinking 'Please make it in time!' When Naruto asks him why he did it, he claims his body moved on his own, before calling him an idiot.
 * Chapter 547 of the manga reveals that
 * Alucard of Hellsing acts like a Jerkass towards Seras because it's his way of toughening her up until she becomes a true vampire.  he gets a little nicer.
 * He's still quite the bastard to anyone that isn't Integra, Seras, or the Queen, though...and the first thing he says to Seras after  is "You're loud, as always."
 * Minami, the bishonen male lead of Cherry Juice, uses this early on in the manga to hide his romantic feelings for his sister, Otome.
 * Leorio in Hunter X Hunter actively cultivates an image of greedy lechery (well, he is a Handsome Lech...), because he doesn't want people to think of him as soft. However, the reason he always insists on the best prices and payment for everything? He wants to become so rich that he can afford to give any patient treatment (no matter how expensive) for free.
 * Great in Violinist of Hameln Shchelkunchik keeps complaining that everything is a pain, is a Deadpan Snarker to the Nth degree, taunts a foot tall fairy for being flat and goes so far as to slap a classmate for being "too friendly" to him. Dig in a little deeper, and you have one of the most dependable, trustworthy and mature(!) characters in the setting.
 * Alex from Nightschool initially comes across as an overly snarky, antisocial preteen with a strong aversion to admitting that she actually cares about anything. She has a very good reason for her behavior, though.
 * Trip from Pokémon: Best Wishes has proven to be this as of his fourth appearance. Instead of being the Jerkass he first comes off as, he has shown to care for his Pokémon and also helps Ash out despite the fact they are rivals and is annoyed by Ash's antics. And then you find out in his backstory that he was a Cheerful Child in the past.
 * Deconstructed in Hajime no Ippo. Kojima is a big fans of Ippo, so when he fights aginst Ippo, in order to make Ippo fight him seriously and to psych himself up, he deliberately insults Ippo and his coach. Apparently, the result is too well, . To make the things worse, even without those insults, Ippo will stay fight at his best despite his Nice Guy demeanor,.
 * Though not so much in the anime, is this in the manga of Fruits Basket. It takes a special kind of Jerkass to.
 * By the end of the first episode/chapter of Brave 10, Saizou is clearly this trope.
 * Osamu Sugo Future GPX Cyber Formula. At first, it looks like he Took a Level In Jerkass when he challenges Hayato and the other racers in the Double-One arc by using "dirty tricks" in races so he can get Hayato angry, but he just wanted to teach Hayato how to be a better racer.

Comicbooks

 * In an early Spider-Man story Peter Parker started acting like a jerk around Betty Brant so that she wouldn't want to be in a relationship with him anymore. Betty had lost her brother who kept getting himself into danger, and Peter didn't want her to have to face a similar situation with her boyfriend.
 * Spider-man initially treated the X-Men this way too.
 * Dr Allison Mann in Y the Last Man maintains a cold façade to everyone she deals with (especially Yorick) after being dumped by her first lesbian girlfriend in college, and angrily denies that love is anything other than a biological reaction.
 * Believe it or not, The Incredible Hulk is like this sometimes, but this is usually because of his multiple personalities.
 * Night Thrasher sometimes came off as a Jerkass to the rest of the New Warriors and got kicked off the team twice as a result.
 * Inverted after Civil War where his brother is somewhat of a dick but everyone loves him anyway, except Jubilee, who isn't liked by her teammates because she's the only who doesn't put up with him.
 * In Legion of Super-Heroes, the Legion discovers that Ultra Boy hid a criminal past and set out to catch him. Only Phantom Girl objects that they should know him and that this is out of character. He flees and joins some pirates, until their plan comes to fruition and turns on them. He reveals that he had used his sight powers and learned their plans, and that they could not be overcome by a frontal attack, and so he had forged evidence to show he had been a criminal to get inside.
 * One of the reasons Back to the Klondike became such a popular story was for establishing this aspect of Scrooge McDuck's character.
 * Batman. Big time. Especially to his adopted son Dick Grayson. He kicked him out twice, replaced him, punched him and frequently hurts his feelings but it his hinted in some issues that Bruce does that to hide his feelings and that he actually loves Dick (as a son) and that he is the favourite child. Also, he says that he intentionally amped up his coldness and jerkassery as Dick was starting to go out on his own, even though he know it would cause Dick to be bitter towards him (which he eventually gets over), so that Dick wouldn't end up like him and keep his humanity.
 * Batman seems to keep up his Jerkass Facade because he is aware of his own mortality. The fewer people who are attached to him, the fewer people will mourn when he finally messes up. This is, after all, the guy in the bat-themed combat suit facing off against sadistic, intelligent psychopaths on his safest nights. You know, when he's not helping friggin' Superman deal with threats that Big Blue can't handle alone.
 * Nightwing can be a jerkass himself (guess where he got that from). However, he's pretty bad at it. He once tried that and started crying because unlike Bruce he is a lot more emotional. Probably the reason he is liked more than his mentor.
 * Arsenal has the whole jerk facade but he does that to hide his insecurities and even when he is a jerk he is still not that bad. Sadly, it seems that he's become a genuine Jerkass in Rise of Arsenal
 * Depending On the Writer. Several times over the last two decades Batman has been written as a genuine Jerkass With a Heart of Gold.
 * Usagi Yojimbo has Stray Dog, a hard ass nails Bounty Hunter who seems to be an underhanded backstabber, but he is secretly also a beloved supporter of an Orphanage of Love.

Films -- Animated

 * Mr. Nebbercracker from the film Monster House is actually a very nice old man, but deliberately acts mean and cranky. He does this to keep children away from the Monster House so it won't attack them.
 * Shrek pretends to be a bloodthirsty monster of an Ogre so that he can be left alone. Moreover, despite being fairly abrasive, he risked his life to save Donkey, Fiona, and a colony of refugees

Films -- Live-Action
"Cmdr. Tom Dodge: You missed a hell of an opportunity. One peep outta you and we woulda been in a lot of trouble.
 * Ethan Edwards from The Searchers. Fighting in the US Civil War traumatized him so much that he sought solace in giving up his humanity and wallowing in his hatred of the Comanche - who have massacred his sister's family, gee, why do you think he'd hold that against them? But when he gets a chance to prove it by, he doesn't do it.
 * She's actually, not   and shes not  -- in Ethan's mind it would be better to  . The fact that he doesn't   proves that he fits this trope, though.
 * In fact he is infuriated that
 * Christopher Nolan's Batman film reboot has Batman deciding Bruce Wayne should be an arrogant, lazy, alcoholic, philandering Jerkass Rich Idiot With No Day Job (imagine Paris Hilton as a guy), both in order to deflect suspicions that he's really Batman, and to prevent long-lasting relationships from developing (which also helps keep suspicion down). There was also an element of him "saving himself" for Rachel.
 * He specifically invokes this to get the innocent party guests out of his house, and thus out of harms way, calling everyone present a bunch of moochers and hangers-on. Ouch. Its a wonder he was able to get them back for that fundraising party in the second movie.
 * Constantine. John Constantine is extremely rude to Angela Dodson for some time after meeting her. He later tells her why: "You don't wanna know what's out there, trust me...Your sister embraced her gift, you denied yours. Denial is a better idea. It's why you're still alive. Stick with me, that will change. I don't need another ghost following me around."
 * The title character in Good Will Hunting very much fits this trope.
 * Stepanak in Down Periscope actively tries to sabotage his Navy career and get kicked off the Stingray by being an unhelpful, snarky and insubordinate Jerkass. Later, when given an opportunity to reveal their location during Silent Running Mode, he stays quiet. His CO actually calls him on it.

Stepanak: No, sir. That would've been unethical. I'm only out to screw myself. That would've screwed everybody."


 * Edward Cullen early in Twilight was a jerk to Bella to push her away from him because he didn't want to be tempted to drink her blood. I'm not sure how he resisted the temptation to do the same to the other students he hanged around over the years.
 * Bella's blood is Supernaturally Delicious and Nutritious, so he'd probably never been tempted that much before.
 * Like the page quote says, The Social Network teases that Mark may be this.
 * Grouchy Smurf in The Smurfs confesses to a green M&M plushie that he only uses his grouchiness to hide his true feelings.

Literature

 * Rand al'Thor pulls this trick a few times early in The Wheel of Time, to distance himself from his friends out of fear he may harm them. Unfortunately, as time goes on, events conspire to make this much less of a facade.
 * Also, it doesn't help that the women that love him can see right through the facade.
 * This pops up in Discworld from time to time: most of the main characters fall into this, including the witch Granny Weatherwax (a gruff bitchy old woman with biting sarcasm who's too proud to admit how much she likes her friends, but who is never mean to anyone who can't fight back or doesn't deserve it), and pre-Men At Arms Sam Vimes (Captain of the Night Watch, a sarcastic pessimistic alcoholic who lived a pauper's life to provide for widows and children of men who'd fallen in the Watch).
 * In Dean Koontz's Hideaway, the character Regina does this briefly because she is afraid that Hatch and Lindsey will only adopt her for a little while before they get sick of her and bring her back to the orphanage, which will hurt her deeply so instead of going through that pain she tries to scare them off from adopting her in the first place.
 * In Spider Robinson's novel Very Bad Deaths, a main character is a natural telepath whose perceptions of others' minds are extremely painful to him. Fortunately, his perception has a limited physical range, so he just needs to keep his distance from others. In college he repels company, not by jerkass behavior, but simply by never bathing. Later in life that isn't enough, his range has grown longer, so he lives alone on an island off the coast of Vancouver, British Columbia.
 * Puck from The Sisters Grimm is the perfect example of this trope. He pulls gross and disturbing pranks on Sabrina, calls her rude names, and insists that she is the worse thing that happened to him. Yet, despite all of this, he's always there to save her life and even teared up when
 * He also cried at
 * Carnival from the Deepgate Codex series, so goddamn much. She tries her very hardest to act as though none of the people she knows mean much of anything to her, even after she nearly gets killed trying to rescue one of her best friends--but by then we all know better.
 * Francis Crawford of Lymond in Dorothy Dunnett's Lymond Chronicles is pretty much the epitome of this. Every book starts out by presenting him as a heartless and obnoxious bastard before slowly revealing the Jerk With a Heart of Gold underneath.
 * This trope is Dante from A Rush of Wings. He's completely justified, too.
 * An unintentional version appears in ~Brewster's Millions~ and it's various adaptations; Monty Brewster is a decent and good-hearted man, but because he can't tell anyone why he has crazily spend a huge amount of money within a short period of time (it's so that he can inherit an even larger amount when he's done so), he frequently comes across either as insanely reckless or an irresponsible, feckless jackass.
 * From World War Z,, who penned the eponymous   Plan in response to the zombie outbreak. He was utterly reviled as the worst of South Africa's apartheidists who revised that government's "Plan Orange", the plan to insure the survival of the country's white minority. Then apartheid ended and he went into political exile. Then the zombie outbreak occurred and men kicked his door down and, rather than kill him in a fit of last minute vengeance, asked if he had a plan. He did. Being the ultimate in uncaring dispassion, his plan called for the government to save those who mattered and leave behind those who didn't, specifically as zombie bait to relieve pressure on the beleaguered government. It involved deliberately sacrificing a significant chunk of humanity to a prolonged, gruesome death in order to save those who could fight the menace. Each government official at the meeting hearing his plan reviled him and said nothing. Except the book's stand-in for Nelson Mandela, who said that "This plan, this man, will save our people" and embraced him. Then it turns out that   was not dispassionate. He was so passionate, so empathic that he had to block off all emotion so as not to feel others' pain. That hug broke him, rendered him psychopathic, with a split personality. His plan was implemented, and it saved humanity, and he ended up in a hospital, writing his own biography, believing himself to be a man who had worked intimately with
 * Raymond Shaw of The Manchurian Candidate is three things: stoic, haughty, and aloof. The narrator calls him one of the most unlikeable men in America. It's a convincing act that's taken a life of its own. Deep down, Raymond is a fragile Man Child who mainly acts this way to deal with his terrible mother.

Live-Action TV
"Kate: You try too hard, Sawyer. I ask you to help a woman who can't breathe, and you want me to kiss you? Nobody's that disgusting."
 * Sawyer in Lost, mainly due to self-loathing. His life was destroyed by a con man so when he ended up as one himself he began to feel that he deserved to be treated like crap (though considering all the stuff he did prior to arriving on the island, he does kind of deserve it).
 * Kate does call him out on it once she realizes what he's doing, though:

"Abby: You know underneath it all you are really quite nice.
 * May apply to Torchwood's Owen Harper, since what got him into Torchwood was the death of the love of his life by alien tumor... which he dealt with at one point by nearly date-raping a woman. Torchwood needs therapists.
 * Dr. Kelso from Scrubs hides behind a facade of Jerkassdom. Many would just write him off as being a Jerkass, but as shown in "My Jiggly Ball," (where it's shown that he puts on a happy face when walking around the hospital, but the moment he steps off hospital grounds he's just as saddened by death and sickness as anyone else) the choices Kelso makes actually affect him deeply - he just finds it a better working environment if his colleagues don't know. This is also proven in "My Chopped Liver," when Kelso's dog dies and he refuses to leave his office out of fear that others in the hospital would see him crying.
 * In "His Story IV," it's revealed that when interpersonal strife starts to make the hospital staff less effective, Kelso deliberately goes out of his way to do something blatantly Jerkass-worthy so as to unite the staff in common hatred of him.
 * Well, it should be noted that Dr. Kelso is at least partly a true Jerkass, considering all the things he does that aren't necessary for the facade, but not as much as he appears.
 * Also, Dr Cox. He will verbally abuse even those closest to him for the tiniest of slights and faults, is a borderline alcoholic egomaniac and refuses to show affection to anyone. However, he's only this way partly because of his past (abusive parents) and that over the years any optimism he had left has been thoroughly beaten out of him. But even after all of this he cares about each patient he sees. He's tough on others because it's the only way he knows to teach the younger doctors and motivate his patients. In his softer moments, he'll show that he's just a broken man that keeps struggling on day after day, and that he does care about those around him but he's just too afraid to show it.
 * Jordan shows this too. She acts like she couldn't care less about everyone, including Cox. However, in later seasons she's genuinely supportive of Cox in his darker moments and acts as a mother figure to the other characters on occasion.
 * Barney from How I Met Your Mother. His selfishness and womanizing are just a cover up for his insecurities.
 * Very similar to ERs Doug Ross and LA Laws Arnie Becker.
 * Similarly, Tony of NCIS hides his insecurities and lack of self worth behind as much obnoxiousness, chatter, and sexual banter as he can come up with. He comes off most of the time as a sophomoric pig, but he's probably the most selfless and noble character on the show.
 * Yuuto Sakurai from Kamen Rider Den-O comes off as rude, overly serious, and quick to anger (especially with his partner Deneb). As the series progresses, however, we learn that his ability to become a Kamen Rider comes with a hefty price:
 * Lester from Primeval is in reality a fairly Benevolent Boss but Whitehall power politics (and that he is a bit of a snob) force him to hide behind his facade of a classic Obstructive Bureaucrat.

Lester: Repeat that disgraceful slander and you'll be hearing from my lawyers."

"Lynley: You don't have to do that.
 * Star Trek: Dr. McCoy's thin, crumbly veneer of grumbles and sarcasm hides (badly) what is quite possibly the most compassionate character on network television. His counterpart in the new movie hides it a bit better.
 * Maybe he softens up after working in Starfleet for awhile.
 * Emin Maritza from the classic DS9 episode "Duet." And how!!
 * And let's not forget Doc Cottle from the reimagined Battlestar Galactica Reimagined.
 * The man is a walking, talking, last-cigarettes-in-the-known-universe smoking Crowning Moment of Awesome
 * Degrassi offers up Holly J who thinks people want her to be mean, and that she's doing it for her friends, and as her favorite defense mechanism. Given she learned social order from her borderline evil older sister Heather, it's not much of a surprise.
 * Major Charles Emerson Winchester on M*A*S*H appears to be one in a Christmas episode when he receives numerous packages of what appear to be chocolates from a Boston confectioner and refuses to share them with anyone. He's later shown donating them, in the middle of the night, to a local orphanage and explaining that his family has a tradition of doing acts of kindness and charity at Christmas, but with an insistence of remaining anonymous. At the end of the episode Klinger learns of what Charles has done and agrees to keep it a secret.
 * The Inspector Lynley Mysteries' Barbara Havers - while she is genuinely brutally honest - is so deeply insecure that she developed this front as a defense mechanism. Lynley calls her out on it, and as time goes on, she's been able to let go of it more and more.

Barbara: What?

Lynley: Push me away."

"Kid: I don't get it. Are you nice, or are you mean?
 * Veronica in Better Off Ted could be the poster child for this trope. Although she comes off as uncaring and borderline sociopathic at times, occasionally the facade will drop, usually with Ted who becomes her confidant (such as in the second season premiere when she discusses her desire to have children).
 * Eliot Spencer from Leverage. In their Christmas episode:

Eliot: (Passes him a present and puts a finger to his lips)"


 * Rudy Wade from Misfits is probably THE definition of this Trope. His 'superpower' is the ability to split into two people. The only catch being that one of them is his true, emotional self while the other is his facade.

Theatre

 * In Act III of La Boheme, Rodolfo pretends to be cruel and jealous so that Mimi will leave him. In reality, he is concerned for her worsening consumption, and, knowing he cannot take care of her, tries to reject her so she can find a lover who isn't a Starving Artist.

Video games

 * Possible example: Albel Nox from Star Ocean Till the End of Time. The commonly accepted Fanon here is that he doesn't let people close because
 * Neku, from The World Ends With You seems to be like this. When he is forced to say what is on his mind, he constantly states that he doesn't want to get close to other people because they'll only end up betraying him. Although, this might not actually be a facade.
 * Even when he loses most of his Jerkass tendencies toward the end of the game (and in Another Day), he still tends to be quite the Deadpan Snarker.
 * Squall, the main character of Final Fantasy VIII, chooses to act like a cold, insensitive bastard because he believes that if he forms any kind of emotional investment, it will be broken eventually, so he's better off just being a complete jerk to everyone rather than deal with the pain of loss again after the loss of his big sister.
 * Asuna/Flannery from Pokémon Ruby and Sapphire and Emerald tries to be intimidating and scary because this is the way she believes a Gym Leader should behave. She's very bad at it, and after being defeated by the player, she gives the facade up entirely.
 * Waka from Okami plays this up through most of the game, going so far as to outright attack you the first two times you meet him for no justifiable reason except to be a Jerkass and tell you how Ammy's become weak (despite the fact that you just beat him). He's constantly riling up Issun and acts in such an untrustworthy way that the heroes aren't even sure which side he's on. When you're fighting the final boss, though, it's revealed that
 * Silk Fox of Jade Empire is a caring and honorable person. She is also very arrogant, aloof, and dismissive of 'peasants'. The player has a choice over whether she keeps the facade when she or drops it in favor of her actual personality.
 * Sagacious Zu also goes here. Yes, he'll make a half-hearted attempt to encourage Closed Fist actions. Yes, he used to be a Lotus Assassin. Yes, he's attempting to assuage his guilt. Still, he will protect your Player Character and Dawn Star with everything, including.
 * Snake starts off like this in Metal Gear Solid, a grumpy "Stick to the mission" type who apparently has little patience for romantic overtures and idealistic pursuits, but it's strongly implied - if not outright stated that he acts like this to protect himself from even more emotional/psychological trauma. He later softens up into a Jerk With a Heart of Gold - though willing to be a Manipulative Bastard for the greater good.
 * An even better example would have to be Metal Gear Solid 3's
 * Colm from Fire Emblem: The Sacred Stones is like this, acting like a jerk and a common thief but eventually showing a softer side.
 * Sanaki from the Tellius games. When the Greil Mercenaries show up in Begnion palace, Sanaki initially dismisses Ike and Elincia's plea for help, sends the Greil Mercenaries to do mundane and random tasks, all the while insulting Ike as he's a "commoner mercenary".
 * Zero from Mega Man X and Zero straddles this with Jerk With a Heart of Gold. Deep down he is a nice guy who fights for the people he believes in, but has been betrayed by so many allies - including Iris, a girl he had feelings for - and fought in so many wars he's practically forced to take up this facade.
 * In some installments of the Dynasty Warriors series, this is part of Zhuge Liang's story mode. Other characters think he's a cold, scheming jerk, but he's willing to bear responsibility for some of Shu's more ruthless moves if it means Liu Bei's compassionate reputation remains intact.
 * Rin Tohsaka from Fate Stay Night. Pretty much her entire personality in the early parts of the game is a Jerkass Facade. It's especially obvious in Heaven's Feel, although there it's for a good reason.
 * Archer also uses a jerkass facade on Rin and Saber, as he plans on killing his past self and then disappearing.
 * Liara T'Soni of Mass Effect adopts one of these between games both to operate in the galactic underworld and
 * Rizwan from Suikoden Tierkreis continuously abuses her daughter Manaril to use her power to read False Chronicles, which result is used to develop the Magedom's technology.
 * Shinjiro Aragaki in Persona 3. Played almost humorously when he's unsuccessful, but becomes rather tragic when you realize just how far he's willing to go for those he cares about.
 * in Umineko no Naku Koro Ni, as a part of  plan to.
 * Tomoki in Canvas 2.
 * in In Famous was.
 * The princess Lesteena in Eien no Aselia hides the fact that she's actually one of the nicest people in the cast by acting cold, callous and dismissive towards everyone.
 * Yaginuma in Kara no Shoujo acts like a jerk to keep people from getting too close to him as he can't bear a repeat of what happened to his sister. At first, this is an Informed Attribute but then during one of the endings we get to see him meet with Kuchiki Chizuru and he's actually fairly nice to her.
 * Garrett of the Thief series. A genuinely noble Anti-Hero with a good sense of humour, but a certified prick on the outside. Nice people do not live long in the City.
 * Inspector Cabanela from Ghost Trick seems like a smarmy Jive Turkey who's obsessed with promotion and maintaining a "spotless record". Turns out his obsession with getting promoted was

Webcomics

 * Abel from Dan and Mab's Furry Adventures has a magical Jerkass Facade - which, of course, doesn't work on the Muggles he's stuck with now.
 * The genesis of one of these, courtesy of Awkward Zombie.
 * Diane of El Goonish Shive has a very convincing facade. It's only when one of her friends dissolves into tears that we see that she's really a Jerk With a Heart of Gold. In filler, we see her praising her friends' A- on a test.
 * Eugene Greenhilt, or at least when Roy was 8, when he refuses to try to get Xykon with Right-Eye, because he reckons that Xykon would go after his family if things went South.

Web Originals

 * This is a common comical persona for many Youtube Poop makers, most famously Deepercutt.
 * Sasha Hunter in Greek Ninja, and as it turns out, Hashimoto Daichi.
 * The Nostalgia Critic is legitimately a dick, but emphasizes that side as best as he can with newbies, mostly because he doesn't want to be seen as the pathetic weakling he really is. They always eventually see through him.

Western Animation
"Ned: I know you! You're the guy at the hospital who reads to sick children?
 * Theodore Tugboat of all characters in the episode "Bumper Buddies". Foduck playfully bumps him, not realising that it hurts so Theodore avoids him. When Foduck asks if they're still friends, Theodore's answer is "Foduck, I am not your friend anymore." The Narrator then says "I'm still not sure if Theodore meant it, he just didn't want Foduck to bump him anymore.".
 * In The Movie for Ed, Edd n Eddy,
 * One episode of The Fairly Odd Parents brought this up for Trixie, but it was never brought up again.
 * During the first season of  ~Avatar: The Last Airbender~ , Prince Zuko puts on a mighty show of acting like a Royal Brat in front of his men, effectively earning their resentment... before risking his own life to save the ship's helmsman during a terrible storm.
 * Not to mention, the reason behind his scar...
 * It could even be argued that Zuko was trying to emulate his father and sister who were jerkasses with no facade, as they were the "proper" and successful Fire Nation royalty that he and Iroh weren't. Eventually he realized that their selfish if not sociopathic stances were ruining the Fire Nation and he drops the facade of being an obedient prince to do what's right for everyone.
 * In the King of the Hill episode "Bobby Goes Nuts", Bobby is tired of being picked on by the bullies at school, so he goes to the gym in order to get tougher-- but the only class that isn't full already is a self-defense class for women, where he learns that a man's weak point is his groin. He beats the bullies with this technique, but then continues to do it to anyone who bothers him in the slightest, becoming a bully himself. Eventually, he goes too far and kicks Hank, who gets Peggy to bully him until he kicks her-- which, since she doesn't have testicles, doesn't work so well. This finally jars him out of meeting all his problems with the same unthinking response.
 * Moe Syzlak, from The Simpsons, tries to hide his good deeds with a protectiveness normal people would reserve for hiding evil deeds.

Moe: ... if this gets out, the next words you say will be muzzled by your own butt."


 * Recent episodes of My Little Pony Friendship Is Magic have hinted that this may apply to Silver Spoon. It's been implied that she is only bullying the foals without cutie marks to stay in good graces with the real Jerkass, Diamond Tiara.

Real Life

 * Drill Sergeants usually are like this, due to their occupation demanding them to toughen up their recruits, and this usually by degrading them as much as possible without mercy so they will set their goal higher and become stronger because of it. Of course, their occupation is to train the recruits, not to make them mentally ill, so it is vital for the drill sergeant to recognize when one of his recruits is obviously affected in the wrong way by the training, and try getting said recruits help instead of more drilling. After all, since almost every drill sergeants have lives outside the military, most are actually nice people, and will notice when something is wrong with the recruits.
 * Many Internet forums have their Resident Freaks and Jackasses. On average it's a total facade because no normal person is that stupid, that perverted. But everybody pretends they are because the board just wouldn't be the same without them. But sometimes that facade slips and their true genius slips through...