Magic Is a Monster Magnet

""If there are any to see, then I at least am revealed to them.I have written Gandalf is here in signs that all can read from Rivendell to the mouths of Anduin.""

- Gandalf, The Lord of the Rings

A Sub-Trope of Power At a Price and Weirdness Magnet where magic (or some other power or gift) attracts attention from things you would prefer to leave you alone, such as Eldritch Abominations, The Heartless or Demons. Or perhaps the local Super-Persistent Predator thinks wizards are especially tasty (and have a soft, chewy center.)

Usually this is due to magic making you Supernaturally Delicious and Nutritious, but not always—the monsters may want to enslave you because The Force Is Strong with This One, or simply be irritated that the Puny Earthling is meddling with Things Man Was Not Meant to Know.

The ability to sense magic in the first place is Supernatural Sensitivity. Related to Magnetic Medium. See also Encounter Bait, Magnetic Plot Device. Not to be confused with the neo-acid rocker band.

Anime & Manga

 * In Bleach anyone with even a hint of spirit energy is even tastier (and easily sensed) by hollows, since they'll absorb their power when they eat them. The protagonist starts off having a small amount, but no way of using it. Eventually leading to an accidental Emergency Transformation when he absorbs Rukia's powers after she's injured protecting him and his sisters.
 * JoJo's Bizarre Adventure establishes this as a rule in the fourth arc. Stand Users will attract other Stand Users. It is simple fate.
 * Kore wa Zombie Desu Ka: Megalo are drawn to a Masou-Shoujo's magic.
 * The protagonist of Mushishi is able to sense mushi, weird magical life forms, but they're able to sense him, and so he must always travel lest he attract too many mushi to one place.

Comics

 * Monster Allergy. Zick sees monsters other than tamers, and he attracts spirits.
 * In Lanfeust, both the hero and the Big Bad share the same ultimate power and can feel when the other uses it. So of course Lanfeust must avoid using it at all during his journey (except one time as a lure in the frozen north, that ends up with the Big Bad teleporting there, then teleporting right back, butt-naked and demanding warm clothes).
 * Doctor Strange summons spells of various cosmic beings. Some of these beings have taken issue with him over the years.

Film

 * In Inception, if the dreamer changes the dream too much (which will appear to be like magical power to an unsuspecting person in the environment), "projections" (subconscious creations) of other people in the dream get more aggressive and attack if enough changes are made.
 * Pirates of the Caribbean: Curse of the Black Pearl, when Elizabeth dives (falls) into the bay wearing the Aztec gold coin it calls to the crew of the Black Pearl who come and attack the port.

Literature

 * Discworld magic draws the Things From The Dungeon Dimensions, although you have to go fairly overboard to make a path large enough for them to come through. This seems to be a bigger problem for wizards than witches, and hasn't been a serious threat since Sourcery.
 * In The Fellowship of the Ring, Gandalf is reluctant to use his magic during the Fellowship's trip south because it could draw the attention of Sauron to them.
 * Similarly, wearing the One Ring attracts the Wraiths.
 * In Percy Jackson and The Olympians, monsters can smell demigods from far away, and they try to attack them. For some reason modern technology makes it worse; cell phones are banned at Camp Half-Blood because using them will attract monsters.
 * In The Wheel of Time Myrddraal and gholam have an ability to sense channeling. In the case of gholam this is particularly dangerous, since they are immune to channeling and were created for the express purpose of killing enemy channelers.
 * In The Sword of Shannara by Terry Brooks, Allanon gives Shea the Elfstones with which to protect himself, but only warns him much later that using the Elfstones will alert the Warlock Lord and his Skull Bearers of Shea's location. He does this precisely so that Shea will not be afraid to use the stones if he really needs them, and because the stones themselves are an effective defense against the Skull Bearers.
 * In Tanya Huff's Smoke and Shadows novels, Tony Foster, who already seems to be a Weirdness Magnet, finds that he attracts even more supernatural phenomena once he becomes an actual wizard. His vampire ex-boyfriend (need more be said?) warns him that now that he is "a player" he stands out from the ranks of ordinary humanity and will inevitably attract attention. Not that Tony didn't have a history of stumbling into the supernatural anyway.
 * In Simon R. Green's Nightside series, if John Taylor uses his ability to find (and take) literally anything, his future enemies will find him and send the Harrowing after him.
 * In The Belgariad the party often had to avoid using much magic because other spell users can detect it, and although their enemy's individual casters were vastly inferior to any of them, there were a lot of them.

Live-Action TV

 * The danger from demons seeking to possess a witch is apparently one of the major hazards for witches in The Secret Circle.

Religion

 * Some Christians and others believe that involving yourself in occult activities (such as playing with an Ouija board, or wearing Satanic symbols) works, hence being magic, but gives demons free access to your soul.

Tabletop Games

 * Warhammer 40,000: Any Psyker risks summoning a giant monster from the Warp every time s/he uses a psychic ability. In fact, that's a common way of Total Party Kill in Dark Heresy. In the tabletop game, anytime a psyker uses their powers they have to make a "Perils of the Warp" roll, and if they fail they get attacked by a demon that will, at best, simply make their brain explode and at worst, will inflict a massive psychic explosion.
 * Warhammer Fantasy Battle magic (especially in regards to Chaos corruption) functions the same as in Warhammer 40,000, though to a lesser degree.
 * Dungeons & Dragons.
 * Using (or in some cases even possessing) psionic powers can draw psionic monsters to attack you, such as cerebral parasites, intellect devourers or thought eaters.
 * Phaerimm in Forgotten Realms need ambient magic and are very magic-sensitive. Consequently, casting spells on infested territories is a good way to get the nearest spell-grub to either kill the caster or capture and turn into an incubator. The same goes for enchanted items, though at shorter range. Exclusions are elemental magic (it mostly blends into fluctuations of natural forces) and Shadow Weave magic (it doesn't use the same power source).
 * Ravenloft setting. When in the Nightmare Lands, casting a spell can draw the attention of powerful dream monsters such as members of the Nightmare Court.
 * Call of Cthulhu (tabletop game) supplement Cthulhu Companion, adventure "The Mystery of Loch Feinn". While in the underground area of Castle MacLaireag, any spell casting doubles the chance of a lloigor detecting and attacking the investigators.
 * GURPS Bestiary. The Octofly can detect and is attracted by psionic activity.
 * Earthdawn. Casting spells using raw magic can draw the attention of a Horror and cause it to Horror Mark the caster.
 * Shadowrun supplement Bug City. After Chicago was overrun by insect spirits, a nuclear weapon detonation put the spirits into hibernation. Using any form of magic near them can cause them to wake up and attack you.
 * In New World of Darkness:
 * Mage: The Awakening has Abyssal intruders, things from the anti-reality outside of our dimension. It's something of a multi-step process—vulgar (or blatantly obvious magic) risks Paradox, and really, really bad Paradox risks Abyssal intruders.
 * Promethean: The Created has Pandorans, the botched miscarriages that happen when the Promethean creation process goes horribly wrong. They're attracted to the Azoth that powers Prometheans, which means using powers when there's a slumbering Pandoran nearby is risking throwing up an "All You Can Eat" sign.

Video Games

 * In the Warcraft universe it can attract demons, among other things.
 * In the first StarCraft terran campaign, psionic powers act this way towards the zerg.
 * The mages in Dragon Age: Origins constantly risk being possessed by the demons of the Fade, turning them into abominations. This is the main justification for the system that takes them from their families and locks them away in towers as soon as their talents manifest.
 * In the Diablo universe, using magic attracts demons, but then so does going for a walk or having a quiet dinner at home...
 * In Clive Barker's Undying, it's mentioned in the backstory that excessive usage of the Gel'ziabar stone will cause the user to be hunted by the Hound of Gel'ziabar. This doesn't actually happen in gameplay, although the Hound does pop up during a couple pre-scripted events.
 * In Final Fantasy XI, the arcana family of monsters (which are implied to be magical constructs) are aggressive to magic casting.
 * In Final Fantasy XII, Wild Elementals (which run the whole gamut from Fire Elemental to Holy Elemental to Leamonde Elemental) are usually placid spheres of coalesced Mist, and will leave you alone if you do the same. But they will make a beeline for the party if anyone in the area casts a spell, whether it was you or the enemy. They're extremely vicious, will NOT let up until it or its targets are dead, and typically cast high-level magic. Unless the party is very, very strong, it's generally a good idea NOT to cast any magic whatsoever while these bright bursting balloons shimmer in the vicinity.
 * In multiple Final Fantasy games, but especially the Ivalice-set ones, Mist is both a conduit and a byproduct of magic, and it can summon, mutate or just plain drive wild nearby monsters.
 * In Kingdom Hearts, Leon mentions that The Heartless are so afraid of the Keyblade that they'll attack Sora as long as he continues to wield it. (not that he has much of a choice.) It raises the question: Why would they want to go anywhere near something they're so afraid of?
 * The fact that keybearers have extraordinarily delicious hearts is a plot point. Also, keybearers have the power to make a World's Heart inaccessible to them.

Visual Novels

 * Engine Machine technology in Shikkoku no Sharnoth and Sekien no Inganock can cause mutations that allow for some weird form of magic. Both of these attract monsters.

Web Comics

 * In Our Little Adventure, when Julie used the Magicant Pendant for the first time, it sent out a huge beacon of light. Not only did the Emperor see this beacon of light and knew what it was, but some imperial mooks who saw her use it engaged Julie and her group the next day...so it doubles as Encounter Bait.
 * In Monster Girl Encyclopedia, "spirit energy" is the fundamental source of magic. It's also the basic energy that all of the setting's Cute Monster Girls absorb and so are able to track. Which means spellcasters are prime targets for any monster-girl that detects their presence. Though, fortunately, monster-girls in this setting no longer eat humans, preferring instead to love and "love" them.
 * El Goonish Shive always had a little weirdness in Moperville. Then an entity bent on killing with fire the secrecy around magic set up a vast excess of "ambient" magic energy free for taking. As a result, half of the monsters and crazy magic-users on the continent converged on the town.

Western Animation

 * Star Trek: The Animated Series episode "The Magicks of Megas-Tu''. The alien Megans use Reality Warper level magic. The Enterprise crew starts studying how to use magic, which eventually draws the Megans' attention and gets the crew in trouble.