Think of the Advertisers!

Think of the Advertisers!

(( page image - tumblr's "you can't see this site" page ))

A variety of self-censorship, wherein a New Media entity purges itself of "adult" content out of fear of violating the terms of their advertising server and thus losing revenue. This frequently happens when an edgy and unrestricted website which is popular and has a large userbase is heavily dependent upon advertising to keep running, or when such a site is bought by a larger, more conservative firm. The result is the complete removal of all the edgy and unrestricted material which drew in the target demographic which the advertiser or the new parent company wanted to exploit.

censorship imposed for fear of running afoul of one's advertising server's standards.

Also called "making [site] family-friendly", "kindergartenization".

Web Original

 * TV Tropes, of course.
 * Tumblr castrated itself in December 2018, giving its userbase two weeks' warning that all adult blogs would be shut down. ((more here - sudden migration of significant % of users to other platforms, the staff post a week later insisting they weren't really kicking people off -- they were just making them completely invisible to the outside world, stuff like that ))