Smile Pretty Cure/YMMV


 * And the Fandom Rejoiced: The general reaction just keeps getting more and more positive. The fact that there is a Cure in orange and another Cure in green certainly helps.
 * Complete Monster: Joker proves to very much be one.
 * Die for Our Ship: Wolfrun is so popular that any die-hard Precure yuri fan would love to kill him. He's quite possibly the biggest threat in Precure history, in the eyes of Precure yuri fandom that is.
 * Ensemble Darkhorse: It's been a few episodes, but the villain Wolfrun has gained a surprising amount of popularity, almost to Draco in Leather Pants level. One day after the first episode of Smile Pretty Cure, Japanese art site, pixiv displays about 5 pages of fan art of him, a lot of it even pairing him with Miyuki. If you are a long-time Precure Yuri Fan, you would wish that he never existed in the first place.
 * Joker isn't immune from this either, particularly at Tumblr.
 * Fan Preferred Pairing: If pixiv art is any indication, Miyuki and Wolfrun.
 * Nao and Reika, who are childhood friends, are already proving to be quite a popular couple as well, and have several hints scattered around.
 * Fridge Brilliance: 2012 is the year of the 20th anniversary of Sailor Moon, something Toei probably acknowledged while developing Smile's main cast. Hence why Miyuki, Nao and Reika are so similar to Usagi, Makoto and Ami, and Akane's last name is spelled the same as Rei's.
 * Miyuki suffers an immense string of bad luck... On episode 13.
 * Fridge Horror: Episode 14 had Miyuki and Yayoi lost in an unfamiliar city accepting candy from strangers and going with them to god-knows-where. Isn't this something we don't want kids doing?
 * Same episode, the Cures lead the building sized Akanbe up and down the streets to tire it out. Seems reasonable, except we saw quite a bit of people sitting in the streets in despair thanks to the Bad End Energy being drained.
 * Idiot Plot: Episode 14. Ever hear of cellphones, girls?
 * Launcher of a Thousand Ships: Nao Midorikawa. Mostly with Reika and Akane. Which leads to...
 * Ship-to-Ship Combat: Nao/Akane vs. Nao/Reika. Or...
 * One True Threesome: Appropriately enough, their hair colors (red, blue and green) are the primary colors for screens.
 * Memetic Molester: Joker, it only took his voice and a couple of facial expressions in his debut episode for him to reach this status.
 * Memetic Mutation: As of the first episode, a shot of Yayoi drawing from the opening is slowly gaining momentum.
 * A certain shot of Reika peering from behind a door from episode three is also achieving this status. For example...
 * The bizarre shot of Miyuki's face from below in episode 13 after she finds out about her bad fortune is also worthy of mention.
 * Moe: The fandom is starting to think of Yayoi as this, if the amount of fanart she got on Pixiv after the first website update is anything to go by.
 * Periphery Demographic: Adult males. Then again, given that there was a "marketing" paper that listed the "main target" as 4-to-12-year old girls and 16-to-35-year old men, this is an arguable subversion.)
 * Shipping: Judging from Pixiv, Miyuki and Wolfrun.
 * Again from Pixiv and as usual, the Ho Yay Cure pairings. Especially when Nao is involved.