"See, I always felt that numerical rating systems or letter grade rating systems lock movies or reviews into a box. If you can quantify it, then you can bitch about it.
[mocking tone] "This movie got a B, but this movie got a C? That movie got a 7, while that movie got a 8? Unsubscribed."
And I wanted to avoid that, 'though I've failed miserably at avoiding that."
—Jeremy Jahns, My Rating System Explained