"It's all marketing mumbo jumbo! Don't believe a word of it!"
—Strong Bad, Homestar Runner
"And you really believe all that? I can't tell when you decorate your sentences with all those hedges."
A common feature of advertising, both on television and elsewhere: words or phrases that seem to have a specific meaning but which in fact have a meaning which is either completely ambiguous or intentionally different from what is perceived by the potential buyer.