Characterization Marches On/Advertising

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Examples of Characterization Marches On in Advertising include:

  • Grimace in the McDonald's commercials started off as a more villainous character back when McDonaldland was first created in the 1970s, often stealing people's food which Ronald had to get back. The Hamburglar would eventually take over as the villain, and Grimace slowly evolved into the lovable oaf we know today.
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