Cyclic National Fascination

Everything About Fiction You Never Wanted to Know.

A curious phenomenon in which, every decade or so, some aspect of American society which is not normally in the public eye becomes the subject of fad-like levels of interest, which both leads and is led by media coverage of the topic. Curiosity about the day-to-day workings of the group or subculture begins at a minor, almost cursory, level—but over the course of months this interest gets driven to a frenzy pitch as it suddenly becomes necessary for every person on the street to know everything they can about it. Often, features of the subculture become embraced by society at large, including but not limited to copying elements of their lifestyle, absorbing their jargon, and creating culture heroes.

This obsessive interest often lasts long enough for stage plays, TV shows or movies on the subject to be made, which usually appear just as the cycle of interest peaks or is dying away. Marketers usually jump on the bandwagon as the cycle reaches its zenith, trying to profit from the vast amount of public interest; it's likely that the sudden commercialization actually contributes to the subsequent, and perhaps inevitable, downturn in that interest.

As the subculture falls "out of style", there is sometimes a backlash against it. Either way, it is followed by a fallow period, which itself is followed by a more relaxed reacceptance of some or all of the co-opted subculture elements. The culture at large then usually remains quiescent for several years before discovering some new subculture to obsess over, thus beginning the cycle anew.

Cycles are frequently triggered by some innocuous entry into the meme pool, like a popular song or book—see also Follow the Leader.

Examples of Cyclic National Fascination include:

As I'm sure you remember, in the late 1980s the US experienced a short-lived infatuation with Australian culture. For some bizarre reason, the Aussies thought this would be a permanent thing. Of course, it wasn't.

  • Older Than Radio: Japonisme.
    • Older Than Japonisme: Chinoiserie.
    • Orientalism in general, really. The Western world was unhealthily fixated on "genuine" Indian culture at the turn of last century, and still is to a degree.
    • Francophilia. Speaking French was required in the high levels of the Mexican government, and many Russian aristocrats (especially women, who didn't have to deal with politicians or business concerns) spoke only French. For a time, France was the Lingua Franca of the western world, so speaking French implied that you were worldly.
  • American interest in ancient Egypt peaked with both the discovery of King Tutankhamen's tomb in the 1920's and the touring exhibit of his relics in the 1970's.
    • The relics are on another exhibition tour now. Whether this will spark another such fad remains to be seen.
    • In the early XIXth century, Napoleon Bonaparte's Egypt campaigns and the subsequent popularisation of ancient Egyptian culture also generated a fad for all things pharaonic.
  • Glee and High School Musical seem to be doing this for glee clubs/choruses.
  • Anime may fit this. Outside of Japan, it was an underground subculture that made its first inroads in the West with Astro Boy and Speed Racer, then percolated in The Seventies (Star Blazers) and The Eighties (Robotech) before bursting into mainstream in the mid-1990s, peaking in the early 2000s when 85% of people under 35 watched at least one hour of anime a week. It hasn't faded away completely, but it has declined in popularity since the mid-2000s. Much of this may be due to declining quality as production houses, looking to exploit the new American market, focused on making shows that were either fast and cheap or overly filled with injokes for anime fans.
  • Thanks to The Sopranos and especially Jersey Shore, the state of New Jersey and Italian-American culture (which apparently means "every guido/Mafia/party kid stereotype known to man") have "enjoyed" this, with reality shows like Jerseylicious, The Real Housewives of New Jersey, and Jersey Couture cashing in. Actual NJ residents and Italians aren't too happy about it.
  • Reportedly, what we currently know as the "Tea Parties" have long since existed, emerging every fifteen years or so.
    • For the confused, we mean vaguely right-wing, anti-Washington DC populist movements in the US, not parties where people drink tea, which emerge every fifteen minutes (at least in the UK). It tends to reach a fever pitch of media attention every fifteen years, manifesting itself as the "Reagan Revolution" and the "sagebrush rebels" in the late '70s and early '80s, the "Contract with America" in the mid '90s, and the Tea Party movement today.
  • The release of The Fast and the Furious in 2001 created an obsession with tuner culture, in which people took seemingly "uncool" compact cars, turned them into high-performance machines, and (at least in the movie) used them to competed in illegal, high-stakes races on crowded city streets. Hollywood cashed in with films like Biker Boyz and Torque (as well as turning F&F into a franchise that is still going strong), while the video game industry likewise responded with the Midnight Club series and by shifting the focus of the Need for Speed franchise from exotic cars to souped-up, modern-day hot rods. And to say nothing of all the wannabe "boy racers" out there...
  • From about 1985 to 1990, Heavy Metal music became hugely popular. Everywhere you looked kids were growing their hair long, buying leather jackets, and throwing up the devil horns hand gesture. Heavy Metal's popularity reached such high levels that the Moral Guardians of the day even held Senate hearings trying to force record companies to put warning labels on albums with explicit lyrics. When Grunge killed Hair Metal in 1991, many record companies as well as MTV also forgot about heavy metal in favor of the newest trend. As a result public interest in heavy metal dropped significantly but still managed to maintain a devoted fanbase, with bands like Pantera managing to become very successful during the 1990s despite receiving little attention from mainstream media sources. In the mid-2000s heavy metal experienced a resurgance in popularity due to the highly successful Guitar Hero video game franchise, although metal still doesn't have the mainstream popularity that it did in the latter half of the 80s.