Head On

Everything About Fiction You Never Wanted to Know.

A medical product known for its annoyingly simple commercial. Literally, the entire commercial was as follows:

HeadOn, apply directly to the forehead. HeadOn, apply directly to the forehead. HeadOn, apply directly to the forehead. HeadOn is available without a prescription at retailers nationwide.

The notorious advertisement, which first aired in June 2006, stemmed from Better Business Bureau objections to the earlier ads' claims of "fast, safe, effective" headache relief. In reality, the product is little more than a wax stick with extremely low concentrations of various plants, and is sold as a homeopathic remedy.

Tropes used in Head On include:

HeadOn, apply directly to the forehead. HeadOn, apply directly to the forehead. HeadOn, apply directly to the forehead. HeadOn, apply directly to the forehead. HeadOn, apply directly to the forehead.