Misaimed Marketing/Quotes

"And a Hollywood movie that's rated for older viewers, PG-13 or R, has a whole line of toys and products marketed to children 3, 4, and 5 years old."

—Consuming Kids: The Commercialization of Childhood

"Sure to please the toddler you brought with you to the PG-13 movie!"

—The Transformers Wiki, on "Cyber Slammers" Bumblebee

"The first sign a movie monster has that his boo-power is waning is when he starts getting marketed to children. This only took six months for the Alien [from Alien]. Within that time period, word of mouth had spread from naughty kids who snuck into the drive-ins. It was all over the schoolyard -- he comes outta a guy's stomach! That's even cooler than smoking!

Yeah, it was an R-rated film, but scruples be blasted, there was cash to be made. The biggest mistake here is that until this point, all marketing in regards to this creature had been to avoid showing it, and for good reason. Here he is in full-frontal view now, tail and all, just in time for Christmas. Once you see him for more than a few seconds, and in good lighting, he doesn't look so bad. He looks kinda cool and profitable, actually. Darn!

A promotional flyer given out to those who might potentially invest in Alien devoted a paragraph to the figure, proving it was in production before the film was even out. They mention "kids" specifically as a target. Couldn't do this today..."

—Platypus Comix, "Fall of a Movie Monster"