No Pink Ponies

Lyla: ...You're so shy, Jess.
Jess: So?
Lyla: So If this keeps up, the only way you can get close to him is to open a comic book store of your own.
Jess' face lights up with joy
Lyla: Jess? I was just kidding!

No Pink Ponies is a serial slice-of-life webcomic based around Jess, her friends, and her new comic book store. Jess, the main character, is a clumsy comic book nerd who grew up with very good looks. Her nerd tendencies have a habit of overriding her confidence in her image, however. So much so that she started her own comic book store just to lure a cute guy into talking to her. This actually manages to work, sort of.

The comic follows the life and times of Jess, her best friend Lyla, Jess' half-brother, her four nerd friends, Cute Comic Guy, Mel... and Maureen.

Despite their importance to the plot, none of the male characters has a name, whereas all the female characters are named. Word of God says their names will probably never be given since the comic is based on the female perspective of Nerd Fandom.

Tropes used in No Pink Ponies include:

All Love Is Unrequited: Maureen has seriously fallen hard for Jess, unfortunately, Jess has no intention of switching teams...
Captain Ersatz: Done intentionally with all the comic book heroes mentioned in the series.
Cute Clumsy Girl: Jess
Nerds Are Sexy
No Name Given: All the male characters
Schedule Slip: The comic is in a chronic state of this.