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Filmation

Filmation was an American animation studio founded in 1963 by Lou Scheimer and Norm Prescott that, along with Hanna-Barbera, dominated the American Saturday morning cartoon market throughout the 1960s, '70s, and '80s, particularly in the genre of action-adventure cartoons.

The studio was run on a shoestring budget, so they had to limit costs wherever possible. This condition was aggravated by Filmation's "people before art" policies which forbade the company from outsourcing jobs to cheaper foreign animation studios. This resulted in Filmation's (in)famous cost-cutting techniques: Limited Animation and considerable reliance on re-used footage.

Moreover, Lou Scheimer's social conscience led him to submit the studio's productions to the oversight of various Moral Guardians, resulting in the avoidance of any controversial or challenging aspects in its series and in the various And Knowing Is Half the Battle lectures appended to episodes in the 1970s and 80s. On the plus side, Filmation did employ many of the best animation writers of the 1970s and '80s, and its artwork (as opposed to animation) featured graceful and gutsy character designs and impressive, intricate backgrounds—though the company characteristically exploited the latter by interrupting many episodes with long slow background pans featuring no animation at all.

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