Wolverine Publicity/Professional Wrestling

Examples of Wolverine Publicity in Professional Wrestling include:

John Morrison and the Miz most definitely. Not just because they appeared on all three WWE brands regularly, featured on most pay per views if only for a short segment and had their own internet talk show but also because the World tag team championships they wore were supposed to be exclusive to one show, Monday Night Raw. As ECW superstars they never should have gotten a title shot in the first place. Even worse, Smackdown's equivalent WWE tag team champions, Carlito and Primo, weren't even guaranteed to appear on their own show, then Miz and Morrison stole their girlfriends. It was nearly justified by ECW having kayfabe "talent sharing agreements" with both Smackdown and Raw, but it seemed that they were the only two wrestlers smart enough to take advantage of the agreement. And to be fair, fans really wanted to see them take a beating.
- Carlito and Primo later defeated Miz and Morrison for the Unified Tag Team titles, belts that were supposed to crossover between different shows, and still weren't as overexposed as Miz and John Morrison were.
- 1. The talent scene at the time was so pitifully dead compared to previous years that "rules" aren't going to get in the way of entertainment. 2. Miz and Morrison were heels, thus should be hated and 3. Carlito's growing issues with the company was counterproductive.
The Rock was originally billed as Rocky Maivia. He was publicized so much, that everyone got sick of him. Even Rocky Maivia hated Rocky Maivia.
Triple H, circa 2002-2005 (give or take). Led to Pat Patterson quitting after his suggesting using "less Triple H" to stop ratings from falling fell on deaf ears, and led to the Buh Buh Ray Dudley line "This is not the Triple H Show!"
- Even in the time when he wasn't on the show, Spring 2010 to July 2011 (with the exception of the lead-up and actual PPV of Wrestlemania 27) he was still in the opening, toward the end, in one of the more prominent spots. When he was out with an injury in 2001, he was still mentioned pretty much constantly and they were running a sequence that showed his rehab pretty much every night.
John Cena from 2005 on has been in a main title bout at every Wrestlemania and has only lost twice.
- Five years later, if you never watch wrestling, you would think John Cena is the only character because he is the only one in every promo commercial.
Even though WWE is currently divided into the Raw and Smackdown brands, pretty much the entire main event crew, including John Cena, Triple H, CM Punk, Randy Orton, Mark Henry, and others appear on both shows with alarming regularity.

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