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Audience Shift: Difference between revisions
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{{trope}}
{{quote|''"[[Darker and Edgier|Edgy and angry]], so zesty and tangy!''
''There's new demographics''
''When nobody asked for it!"''|'''''[[Homestar Runner]]''''', [http://www.homestarrunner.com/aprilfool10.html Xeriously Forxe]}}
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== [[Film]] ==
* The film of ''[[The Lovely Bones]]'' had an initially unintentional Audience Shift. It was made tame enough to be rated PG-13 [[So My Kids Can Watch|so the scriptwriters' children could watch it]], and in marketing tests it did much, much better with teenage girls than with adults. Paramount advertised it heavily on fan blogs for ''[[Twilight (novel)|Twilight]]''.
* ''[[Toy Story (franchise)|Toy Story]]'', where Andy's age roughly mirrored the viewers'. [[Toy Story 3]], released fifteen years after ''1'', is pretty much about the loss of childhood innocence and entering the adult world, and is very much written with the college audience as the first priority.
* ''[[Star Wars]]'' arguably went from a sci-fi series with adults in mind to a [[Lighter and Softer|version more suitable for children]] starting with ''[[Return of the Jedi]]'', children having been a large [[Periphery Demographic]] of the series since its release.
* ''[[Clash of the Titans]]'' went from being a film for families and young children with the original to being a movie for teenage boys and college students for the remake (as a way to emulate the success of violent action films such as ''[[300]]'').
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== [[Professional Wrestling]] ==
* The [[Three Month Rule]] aside, the [[World Wrestling Entertainment|WWE]] has undergone two major [[retool]]s to shift their audience appeal. Throughout the 80s, they had been geared heavily toward a family friendly product, headlined by [[Hulk Hogan]] and other colorful characters. Around 1993, with his top stars having been on top of the card for the better part of a decade, [[Vince McMahon]] shifted into the "New Generation" era, putting a bit more athleticism into the ring and gradually moving away from cards filled with one-sided [[Squash Match|squash matches]]. The idea was that the New Generation would attract a [[Shaped Like Itself|new generation]] of fans to the sport, headlined by [[Bret Hart]], [[Kevin Nash|Diesel]], [[Shawn Michaels]], [[Scott Hall|Razor Ramon]], and [[The Undertaker]].
** Spurred on by the more athletic product being delivered by [[WCW]] at the time, the New Generation Era morphed into [[The Attitude Era]] around 1998. [[Darker and Edgier|No longer making any pretense]] of being child friendly, the Attitude Era was aimed squarely at the rich in disposable income 18-to-25 demographic, with a heavy emphasis on in-ring violence, sex appeal, and more adult storylines. After WCW collapsed and WWE was left standing on top of the heap, the need for the Attitude Era had passed. The avid teen viewership was starting to grow up and move on and, thanks largely to its edgy product, younger viewers had been discouraged from watching. Starting in late 2002, the second major retool began with the rise of stars like [[John Cena]] and [[Randy Orton]], largely discouraging blatant swearing and over-the-top hardcore violence on the weekly shows and toning down the amount of female [[Fan Service]]. The result is a much more family-friendly, if not as revolutionary product, albeit one that acknowledges a more "educated" wrestling audience by not insulting their intelligence.
== [[Video Games]] ==
* The mean age of the ''[[
== [[Web Original]] ==
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