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In German television, this problem is often solved by claiming a product of some category is better than "ordinary" products from the same category, which is basically a way of saying "better than crud".
A similar phenomenon is the extinction of moderate adjectives. No longer are drinks available in small, medium and large; now you have a choice of [[Dungeons
Compare [[Absolute Comparative]]—when "better" is liberally spread, without saying what it's supposed to be better ''than''.
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[[Category:Weasel Words]]
[[Category:
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