Bishonen Jump Syndrome: Difference between revisions

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{{trope}}
'''Bishonen Jump Syndrome''', also known as Shoujo Jump Syndrome, is a specific trend in [[Shonen]] (boy's) [[Manga]] (and [[Anime]]), aimed at attracting a female [[Periphery Demographic]] through gratuitously [[Bishounen]] character design.
 
The [[Manga]] anthology magazine ''Weekly Shonen Jump'' (on which the US magazine [[Shonen Jump]] is based) has long been the best-selling manga magazine in Japan. Although it is targeted to boys, it has a large female [[Periphery Demographic]]. Sometime in the mid-1990s, Shonen Jump realized the sales potential of this demographic, and began to deliberately court female readers via [[Mr. Fanservice]]. Specifically, they took standard [[Shounen]] all-male teams and simply made them into a [[Cast Full of Pretty Boys]] (an idea promptly picked up by [[Shoujo]] as too good to waste on the guys). Traces of [[Ho Yay]] are often also added [[Shipping Goggles|(if not, ]] [[Yaoi Fangirl|the fangirls]] [[Shipping Goggles|will see it anyway).]]
 
Among the first series to show this effect were ''[[Yu Yu Hakusho]]'' and ''[[Rurouni Kenshin]]'' (albeit with the latter it was a deliberate choice by the ''mangaka''); compare the art in these to ''[[Slam Dunk]]'' or ''[[Great Teacher Onizuka]]'', which have old-school character designs. ''[[Katekyo Hitman Reborn]]'' is probably the most blatant example that's currently serializing.
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