Blue Liquid Absorbent: Difference between revisions

In commercials featuring absorbency tests, the liquid being absorbed will be bright blue. This is a deliberate attempt to avoid unsavory resemblance to any kind of bodily fluids, even though that is generally the product's intended use. Think about it - red/pink/purple, yellow/orange, or brown? Pretty obvious. Green or black would most likely put you in mind of the same kinds of fluids, except with something ''[[Body Horror|gone horribly wrong]]''. Clear [[Rule of Perception|wouldn't show up at all]]. Meanwhile, the only fluid you're going to associate with blue is good old pure, healthy [[Water Is Blue|water]].

 

 

Blue liquid was first used in place of the others probably for the simple desire to not [[Squick]] out viewers, especially those who might be eating at the time. This, before the internet age, placed some of these products in the "[[Yes but What Does It Do]]?" class for viewers under a certain age. Seriously, how does one tell a Poise pad from an Always pad if you don't know the liquid color?

 

See also [[Water Is Blue]].

* Ads for Colgate Toothpaste used to use the blue liquid to demonstrate how fluoride gets into teeth, comparing it to the blue soaking into a stick of chalk.

* Pampers diapers. During a literal [[Side By Side Demonstration]] they poured a puddle on [[The Leading Brand]] and then moved over to the Pampers while still dripping the liquid so it was just a line of liquid. No wonder the other one was wetter.