39,327
edits
Bottled Cool: Difference between revisions
m
Mass update links
(→Live Action Film: clean up) |
m (Mass update links) |
||
Line 6:
If your product has to be sold on subjective appreciation, however, you can appeal to something more basic: the desire to be popular. Instead of telling people how great the product is, you tell them how great they will become if they buy the product. Cool is as cool does, after all. See also the [[Bandwagon Technique]].
In fact, using the product may make you so cool that you [[Love Is in
{{examples}}
Line 29:
== Food and Drink ==
* Just about any soft drink ever manufactured has used this type of commercial (how any given drink ''tastes'' usually isn't brought up), hence the trope name. The most obvious example is 7-Up's slogan "It's Cool To Be Clear", which was accompanied by a mascot designed to be the epitome of cool (at least for [[The Nineties]]). Not to mention that Coca-Cola fancies itself as "The Real Thing," Pepsi expects you to name your ''entire generation'' after it, and Mountain Dew can apparently only be enjoyed by people who run around screaming while riding mountain bikes off cliffs. This is because there is ''absolutely nothing'' that makes one type of soda better than another; the only difference is taste and image. The New Coke debacle proved it's a bad idea to try changing the taste, image control is the biggest tool they have to fight over the consumer pie. An ''apparent'' exception is Sprite, sold for people who know better than to think a soft drink will make you cool. And who, therefore, must be ''[[The Man Is Sticking It to
** OK Soda was Coca-Cola's attempt to reach the apathetic crowd. [[Incredibly Lame Pun|They Just Didn't Care]].
* Miracle Whip. Yes...Miracle Whip, the pseudo-mayonnaise, is now running an ad campaign styled like this. ''"We're Miracle Whip, and we will not tone it down."''
** It gets better - [[Stephen Colbert]] complained about Kraft dissing mayonnaise and tried to introduce his own counter-ad. Shortly thereafter, Miracle Whip bought ad time during Stephen's show and ran three ads with new narration taunting Stephen by name.
* Dos Equis beer has [[The Most Interesting Man in
{{quote| Stay thirsty, my friends.}}
* Played straight in ads for Smirnoff Ice, which feature model-perfect twentysomething hipsters throwing impromptu raves in unlikely places such as subway cars and abandoned gas stations, with Smirnoff Ice as the drink of choice.
| |||