CTV Television Network: Difference between revisions

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[[File:Logo-CTV_1920.jpg|frame]]
 
CTV is Canada's oldest private broadcaster, and second-oldest network behind the publicly owned [[CBC]]. It began broadcasting in 1961, nine years after the CBC, and was established for many of the same reasons that [[ITV]] was in the United Kingdom: to end the public monopoly over Canadian broadcasting and provide choice for viewers. (Throughout the history of analog transmission, most Canadians have been able to watch the [[ABCAmerican Broadcasting Company|three]] (and later [[FOX|four]]) [[NBC|American]] [[CBS|networks]] as well. Simulcasts with Canadian stations are plastered over on cable.)
 
"CTV" doesn't legally stand for anything, but nearly everyone [[Common Knowledge|assumes]] it to mean "Canadian Television". Many [[Station Ident|Station Idents]], by American branding firm Pittard Sullivan, have [[Sure Why Not|capitalized on this assumption]].
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But the CBC remained the dominant network well into [[The Nineties]], at which point public funding began to dry up in the face of federal budget problems. At the same time, the CBC made the well-intentioned but [[Too Dumb to Live|boneheaded]] decision to stop simulcasting American programs (except for strip repeats of ''[[The Simpsons]]'', for some reason). This allowed CTV (and rival network Global) to become incredibly dominant. One major homegrown success from this period was ''[[Due South]]'', which was the first series produced for Canadian audiences to be simulcast by an ''American'' network — a rare and incredibly satisfying role reversal.
 
In the new millennium, CTV decided to start producing substantial Canadian programming, and has for the most part been very successful. It lured some of the producers of the old ''Degrassi'' shows away from the CBC for the [[Revival]] series ''[[Degrassi the Next Generation]]''. But their greatest success was ''[[Corner Gas (TV)|Corner Gas]]'', reckoned by many as the best (which is to say, the only ''good'') Canadian sitcom since ''King of Kensington'' in [[The Seventies]]. Both ''Degrassi'' and ''Corner Gas'' also became [[Germans Love David Hasselhoff|very popular in the States]]. The recent WGA strike resulted in American networks investing in several Canadian productions. One of these, ''Flashpoint'', has aired on [[CBS]] as well as CTV (just like ''[[Due South]]'', in fact) and became a moderate success for both networks. Another, ''The Bridge'', started airing in summer 2010, but it [[Too Good to Last|quickly flamed out]] south of the border. At the same time, two new sitcoms, ''Hiccups'' and ''[[Dan for Mayor]]'', produced by and starring many of the same people from ''[[Corner Gas (TV)|Corner Gas]]'', were unveiled with much fanfare.
 
Unfortunately, it seems as though recent CanCon efforts have not been quite so fruitful. ''[[Degrassi the Next Generation]]'' saw its ratings fall so far that the show had to make a [[Channel Hop]] to cable sibling MuchMusic (avoiding outright cancellation [[Germans Love David Hasselhoff|thanks to its immense popularity in the lucrative American market]]); ''The Bridge'' was cancelled after a season; ''Hiccups'', ''[[Dan for Mayor]]'', and the popular ''[[So You Think You Can Dance|So You Think You Can Dance Canada]]'' were all cancelled in September 2011.
 
Famously, CTV wrested the Olympics away from the CBC starting with the 2010 Winter Olympics in Vancouver, paying top dollar and nearly being bankrupted when the recession hit; luckily, and unlike in the case of [[NBC]]'s infamous experience with the 1980 Olympics, they were a huge success. CTV has also succeeded with gaining the rights to the World Cup until 2022. Also, the network has also shown an interest in poaching ''[[Hockey Night in Canada]]'', the CBC's last remaining bastion in the ratings, but they've been unable as of yet. They ''did'', however, succeed in taking the famous ''[[Crowning Music of Awesome|theme music]]'', currently owned by sister cable channel TSN (which is not only a Canadian version of [[ESPN]], but is itself partly owned by the network); perhaps someday they'll be [[Star-Crossed Lovers|reunited]]...
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{{reflist}}
[[Category:Short Titles]]
[[Category:Networks]]
[[Category:CTV]]
[[Category:Short Titles{{PAGENAME}}]]