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Celebrity Endorsement: Difference between revisions
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{{examples}}
==Straight Examples==
=== Appliances ===
* George Foreman and his "Lean, Mean, Fat-Reducing Grilling Machine". (Many people don't even remember what Foreman was famous
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▲* George Foreman and his "Lean, Mean, Fat-Reducing Grilling Machine". (Many people don't even remember what Foreman was famous for -- He was a professional boxer.)
* Phil Rizzuto for The Money Store.
* [[Rowan Atkinson]] in Barclaycard ads during the 80's.
* [[John Cleese]] did a series of commercials for the Dutch Postbank N.V. banking firm. As can be expected, they were quite funny. So funny in fact, that people remember the commercial, but not what it was for.
=== Beauty and Hygiene ===
* Alyssa Milano, Jenna Fischer, Jessica Simpson, and <s>Puff Daddy</s> <s>P. Diddy</s> Sean Combs have all done advertisements for the Proactive line of acne medication.
* Revlon relies heavily on celebrity endorsements. Jessica Alba, Halle Berry, Susan Sarandon and Queen Latifah are among some of the big names who have shilled for the company.
=== Cars ===
* Jack Charlton hilariously tried to link car sales to football. "In football, you should take the most direct route to goal. It's like buying a car... "
=== Charity ===
* [[Kristen Bell]] did a voiceover for [http://www.youtube.com/watch?feature=player_embedded&v=BCHhwxvQqxg Charity: Water]'s introduction/mission statement video, as well as televised a few interviews for scientists that backed up Charity: Water's statistics to give their mission credibility.
=== Clothing ===
* [[Lights]] lent some of her songs to (and even appeared in) an Old Navy TV ad campaign in early 2008. Inverted since these commercials actually introduced her to many of her fans.
* [[Pretty in Mink|Blackglama Mink's]] "What Becomes a Legend Most?" campaign was probably the most extreme version of this trope, mainly because the ''entire premise'' of it was celebrity endorsements, right down to the slogan.
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* Minnesota Vikings QB Brett Favre, who endorses Wrangler blue jeans.
=== Food and Drink ===
* [[The Monkees]] for Kellogg's cereals, during their TV show.
* [[Bill Cosby]] for Jell-O, Eastman Kodak & Coca-Cola. Whether the Cos likes it or not, ''this'' is the aspect of his career that will probably live on longest in popular culture.
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{{quote|'''Mr. T''': Snickers!! Get some NUTS!! '''MMMM!'''}}
=== Games ===
* Art Linkletter used to appear in a small seal on the box of the Game of Life. He also appeared on the $100,000 bill in the game.
=== Gaming ===
* [[World of Warcraft]] has fully endorsed this route, with commercials staring Verne Troyer, [[William Shatner]], Mr. T, Chuck Norris and more. This is to demonstrate how wide spread the game has become, so all of the celebrities you see, actually play the game.
** Jay Leno has also done this recently- as one of the "greenskins"
* A quasi-example since he actually made it himself, but in Japan, the biggest selling point of the ''[[MOTHER]]'' trilogy was that it was the work of [[Shigesato Itoi]], who was at the peak of his popularity at the time; most of the promotional material for ''MOTHER'' made a point of pointing out that it was his creation. In straighter examples, SMAP member Takuya Kimura was all over the advertising for ''[[
=== General ===
* Big name celebrities [[Japandering|who have done Japanese ad campaigns]] include [[Orlando Bloom]], [[Arnold Schwarzenegger]], [[Madonna]], [[Brad Pitt]], [[Bruce Willis]], Kiefer Sutherland and [[Harrison Ford]].
* No mention for [[Michael Jordan]]? He's very much the king of endorsements in basketball, and perhaps all of sports.
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** Also Shaquille O'Neal who is more famous for his endorsements than his basketball career.
=== Health and Nutrition ===
* Tommy LaSorda and Elizabeth Ashley for Slim-Fast.
* Kirstie Alley for Jenny Craig.
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* Suzanne Somers and her Thighmaster.
=== Medicine ===
* Soccer player Pele and Viagra, also known as "the Pele pill". Mercilessly parodied in ''[[The Simpsons]]''.
** Also, Bob Dole.
** And former Major Leaguer Rafael Palmiero(before steroid allegations ruined his career).
=== Publishing ===
* Ed McMahon and Dick Clark for American Family Publishers. McMahon was also once a paid endorser for an insurance company.
=== Restaurants ===
* In one of the oddest, and perhaps most ironic, ads of all time, ousted Soviet premier Mikhail Gorbachev appeared in a Russian-language commercial for Pizza Hut, which later aired in the US.
=== Stores ===
* [[Victoria Dawn Justice]] for Build-A-Bear Workshop, since she's currently their spokesperson.
** Before that, [[Camp Rock|Meghan Martin]] was their spokesperson.
=== Technology ===
* [[Stephen Colbert]], in character, talked Apple into sending him a free iPhone by promising to promote it on ''[[The Colbert Report]]''.
** To say nothing of "Stephen Colbert's Americone Dream" flavor of Ben & Jerry's ice cream.
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** Speaking of Apple products; Samuel L. Jackson, John Malkovich, and Zooey Deschanel have shilled for Siri. Zooey's spot has become [[Memetic Mutation|memetic]] for [[Too Incompetent to Operate a Blanket|certain]] reasons.
=== Websites ===
* [[William Shatner]] for PriceLine.com.
** ...and ''[[World of Warcraft]]'' too, apparently.
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* [[NCIS|Pauley Perrette]] for Expedia.
=== [[Comic Books]] ===▼
▲== [[Comic Books]] ==
* A short story for ''[[Damage Control]]'' had a proposed advertising campaign built around [[Incredible Hulk|Joe Fixit]], with the tag line "We Clean Up The Hulk's Messes, We Can Clean Up Yours". Needless to say, he wasn't pleased...
=== [[Film]] ===
* Heavily parodied in the original ''[[Wayne's World]]'', with a scene in which Wayne and Garth explain how they won't sell out to the TV network, [[Hypocritical Humor|while overtly displaying various products and spouting advertising slogans]] (including Garth dressed head to toe in in assorted Reebok Sportswear.
* Alpa Chino of ''[[Tropic Thunder]]'' kept on pushing his energy drink and energy bar while he was filming his movie set during the Vietnam War.
=== [[Live-Action TV]] ===
* Parodied hilariously on ''[[Whose Line Is It Anyway?
{{quote|''Wayne:'' (In a squeaky voice) [[Take That|I'm Mike Tyson for Encyclopedia Brittanica.]]
''Colin:'' Hi. [[Self-Deprecation|I'm Colin Mochrie for Rogaine.]] }}
* In ''[[Castle]]'', Castle receives a package of books from the publisher for him to read so that they can solicit cover quotes for marketing purposes. When questioned by his mother and daughter on how he can possibly get them all read, he replies he doesn't have to, and proceeds to demonstrate with a couple of examples:
{{quote|'''Castle''': ''[Holding them to his head as if he were a magician identifying a card]'' "A tour-de-force in terror!" ~ Richard Castle. "Does for [[Noodle Implement|hot-tubs]] what ''[[Jaws (film)|Jaws]]'' did for the ocean!"}}
===
* The whole point of [[The Who]]'s album ''The Who Sell Out'' was a satire of this trope.
=== [[Video Games]] ===
* [[Mass Effect 2|I'm Commander Shepard, and this is my favorite store on the Citadel.]]
** [[Running Gag|I'm Commander Shepard, and this is my favorite store on the Citadel.]]
{{quote|[[Memetic Mutation|"I'm Commander Shepard, and this is my favorite store on the Citadel."]]<ref>Commander Shepard may choose to convince stores to give him or her a discount by endorsing the store. You can do this with ''every'' store on the station, so you are followed by an everlasting chime of "this is my favorite store!"</ref>}}
=== [[Web Animation]] ===
* ''[[Homestar Runner]]'' parodied this in Strong Bad's retrospective on the career of the Geddup Noise (an anthropomorphized sound effect of a chair moving across the floor), stating that Geddup is currently retired except for endorsements in bizarre infomercials.
** There's also Strong Bad's generic pitch in "Coach Z's 110%": "This product is a product ''I'' endorse... on my hat."
=== [[Western Animation]] ===
* Spoofed on ''[[The Simpsons Movie]]'': "This is [[Tom Hanks]]. The government has lost all its credibility, so it's borrowing some of mine."
** Played straight with Butterfinger candy, but then (naturally, it's the Simpsons) then spoofed, lampshaded and self-parodied in-universe.
=== Webcomics ===
* One strip of ''Funny Farm'' had Gulius open the door to find himself facing a dinosaur singing "[[Barney and Friends|I love you, you love I. Do you have insurance for when you die?]]"
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[[Category:Basic Commercial Types]]
[[Category:Older Than Feudalism]]
[[Category:
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