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== Film ==
* In ''[[A Christmas Story]]'', Ralphie collects label after label from containers of Ovaltine, coming to hate the stuff, but drinking it anyway because he knows if he collects enough labels he'll get that coveted [[
== Literature ==
* [[Robert Heinlein]]'s ''[[Have Space Suit - Will Travel]]'': Clifford Russell enters a Skyway Soap contest with the grand prize of a trip to the Moon. Each soap wrapper sent in counts as an entry. He wins a used spacesuit, and as a result ends up going on an adventure that takes him to the Moon...and beyond.
* In the Dorothy Sayers novel ''[[Lord Peter Wimsey|Murder Must Advertise]]'', Lord Peter Wimsey comes up with a marketing campaign based on this scheme while working undercover in an advertising agency.
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== Western Animation ==
* Just a throw-in joke and not a story line, but here's an obligatory ''[[The Simpsons (
{{quote| '''Bart:''' Nice jacket!<br />
'''Milhouse:''' Thanks, it cost me 50,000 Bazooka Joe comics! }}
* In "Girl of Steal" from ''[[My Life
* In the ''[[Angry Beavers]]'' episode "Box Top Beavers", Dag picks brands of cereal that have cheap toys in the box, while Norb picks brands of cereal that give you cool toys for sending in the box tops. When Dag decides to go for the cool prize (a ''[[Refuge in Audacity|street sweeper]]''), and finally finishes eating 10,000 boxes of cereal, he finds out that the sponsors have discontinued the promotion, and the brothers infiltrate the factory to get the prize.
* An episode of ''[[The Raccoons]]'' has Bert attempting to win a bike by putting together a jigsaw puzzle from pieces that come in a brand of crisps (not knowing that [[Corrupt Corporate Executive|Cyril Sneer]] deliberately left out one piece of the puzzle so no one can win). [[Hilarity Ensues]].
* On ''[[Rocky and Bullwinkle]]'', Boris and Natasha produce counterfeit box tops to get all the prizes and undermine the world's economy. [[General Mills]] (which not only sponsored the show, but owned it outright) was not amused and forced the producers to [[Aborted Arc|end the story earlier than planned]].
** The drama in that arc is that Bullwinkle had an impossible number of ''legit'' box tops because he 'couldn't decide what to get.'
* ''[[
* In ''[[Hey Arnold]]'', Arnold and Gerald need to collect 50 cereal box coupons to earn a children's telescope so they can see an upcoming passing comet. Since they collected half of the coupons, they invite their friends and neighbors for the remaining cereal.
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