Dueling Products: Difference between revisions
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| ''Coca-Cola'' || ''Pepsi'' || Cola-flavored, carbonated soft drinks created around the same time. || Coca-Cola has typically had more success with a "traditional" audience. Pepsi usually is more successful with younger audiences. || From [[The Other Wiki]]... According to Beverage Digest's 2008 report on carbonated soft drinks, PepsiCo's U.S. market share is 30.8 percent, while The Coca-Cola Company's is 42.7 percent. Coke lost ground to Pepsi in the late 1960s, but the [[They Changed It, Now It Sucks|New Coke fiasco]] of 1985 and subsequent reintroduction of the original formula catapulted Coke back to the #1 spot, which it holds to this day.
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| ''I'm A'' Mac || ''And I'm A'' Windows PC. Also, GNU/Linux || Personal computers designed, developed, and marketed to users. Apple was the solution for the novice computer hobbyist that became Mac; IBM wanted a more business-friendly version whose OS became Windows. || Apple has traditionally been the home of designers; when Apple bought [[Next]], it amalgamated a UNIX core. Microsoft's MS-DOS and Windows were designed for use in businesses, and later, in homes. GNU/Linux (originally just GNU) was developed as a free (as in freedom, not necessarily as in price) replacement for the most widely used (at the time) OS in academia and
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| Axe/Lynx || Tag || Body sprays that have had a lot of success marketing to young men and teenagers. || [[Sex for Product|"You'll get laid]] [[Blatant Lies|if you spray this on".]] || No winners yet. Only losers who use these products as a replacement for showering (though Axe has more exposure, no pun intended).
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| The Home Depot || Lowe's || Home improvement superstore chains. || Home Depot began in Marietta, Georgia in 1978; Lowe's began in North Carolina in 1946 as a traditional hardware format, but [[Follow the Leader|adopted the superstore format in the 1980s]] to compete better against Home Depot. || Both in the U.S. and globally, Lowe's ranks second to only Home Depot in number of stores and overall revenue.
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| HMV || Virgin Megastores (later Zavvi), Our Price || UK-based record (and later video, DVD and game) retailers. || HMV was the first to be formed, springing up in the 1930s, while the other two were founded in the 1960s. || HMV by virtue of the "last man standing"
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| Kinder Surprise || Toto || Hollow chocolate eggs with collectible toys inside. || Ferrero (makers of Nutella and Rocher) makes the former, while Nestlé (makers of Butterfinger, Kit Kat, Crunch, etc.) makes the latter. Both are very similar, except the Kinder eggs' shells contain both milk and white chocolate as opposed to Toto's sole milk chocolate. Kinder eggs, at least, are [[Banned in China|Banned in America]] due to being "choking hazards" for children. || Kinder Surprise due to its widespread exposure.
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