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{{examples|Examples }}
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|| ''Barbie'' || ''Bratz'' || Dolls for girls. || Barbie was meant to be a revolutionary new way for little girls to play with dolls. Much later, Bratz took the "glamourous" lifestyle and ramped it [[Up to Eleven|up to 11]]. || Bratz took the title from Barbie rather resoundingly in terms of sales. Then a copyright lawsuit almost brought Bratz to an end because Bratz's creator was a former Mattel employee. ||
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