Enforced Plug: Difference between revisions

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{{quote|''Enough with the blatant sucking up... let's get to the blatant shilling!''|Triple H, ''[[WWE]] Friday Night Smackdown!''}}
 
A plug is a mention thrown in by a show or an individual to promote said show or another product. An [['''Enforced Plug]]''' is a mention that is presented so blatantly, it's obvious that they're [[Executive Meddling|contractually obligated]] to add it in. This is a particularly annoying form of [[Viral Marketing]], as the stagy way the plug is presented usually severely kills the mood for the viewer and the momentum of the show, losing viewer interest in both the show and the product instead of heightening it.
 
You can usually tell when these are coming; they appear at the end of the show, after the credits or any time in-show after a very obvious segue. The actors also try their best to make it sound exciting, but it's fairly easy to tell they're just going through the motions of [[Product Placement]], the plug sounding wooden and forced.
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== [[Film]] ==
* Because the network in ''[[The Truman Show]]'' was devoted to showing Truman's entire waking life, [[Product Placement]] was done by his family and friends (i.e. the supporting cast) delivering [[Enforced Plug|Enforced Plugs]] in his presence. An inappropriate and out of place plug was eventually one of the things that clued him in to the [[Truman Show Plot|fakeness]] of his situation.
* Parodied in ''Talladega Nights: The Ballad of Ricky Bobby'', where the station covering a NASCAR race cuts to commercial in the middle of a dramatic crash, followed by an actual Applebee's commercial appearing in the middle of the movie--butmovie—but that's not even the punchline. The punchline is that when the race coverage returns after the commercial, ''the crash is still happening''.
* The 1988 ''[[E.T. the Extra-Terrestrial|E.T.]]'' knockoff ''Mac and Me'' was a virtual two-hour advertisement for McDonald's and Coca-Cola.
** Incidentally, ''E.T.'' itself averts the trope by prominently featuring Reeses' Pieces, but never actually naming the product.
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** ''[[Demolition Man]]'': 15 years from now, Taco Bell is the only restaurant on Earth (or at least, in America). Dear Gods.
*** Due to a clever re-shoot, if you watched this movie outside the U.S., the only restaurant on Earth (or at least, in America) is Pizza Hut.
* The first ''[[Wayne's World]]'' movie parodied [[Product Placement]] by showing an entire scene jam-packed with products. The second film however directly parodied [[Enforced Plug]] with a short and completely out-of-place exchange about the virtues of a laundry detergent.
{{quote|'''Wayne:''' Yeah, thanks for doing my laundry. How do you get my clothes so white and fresh-smelling?
'''Cassandra:''' It's an old Cantonese method few people know about.
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* ''[[Eureka]]'' sadly seems to be headed in this direction. BUY DEGREE DEODORANT NOW! It's being done in such an obvious, unsubtle way, though (it's even [[Lampshaded]] in the [[Tyrant Takes the Helm|'things are going to be different']] speech given by the tyrant taking over Global Dynamics), that this Troper wonders if it this was a deliberate joke by the producers that's gotten a bit out of hand. (No other [[Sci Fi]] series does anything like this, much less this obviously bad)
** Can't be any doubt. One recent episode had character Zane develop a substance that will protect a person from the heat, even from flamethrowers and runaway dwarf stars. Right there on Zane's desk is a Degree Deodorant roll-on. Apparently, in the ''Eureka'' universe, this product is also real and can do all the fantastic things we see in the degree commercials.
* ''[[Psych]]'' has had a few jarring [[Product Placement|Product Placements]]s. This one's gotten the impression that Shawn Spencer's writer didn't particularly like advertising Dunkin' Donuts, and [[Writer Revolt|did his best to make sure it was jarring, random, and blown off by other characters]].
** This has escalated in recent seasons, with Panda Express and other food items. It's always [[Lampshaded]] in a [[Money, Dear Boy|we have to pay the bills somehow]] kind of way.
* Parodied in one episode of ''[[Arrested Development (TV series)|Arrested Development]]'' where the characters start blurting out [[The Burger King|Burger King]] mid-speech or the camera keeps jump cutting to a Burger King restaurant. Even the narrator thinks Burger King is awesome.
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* Since the guest's purpose on ''[[The Daily Show]]'', like any other talk show, is to promote their latest publication/production/project, Jon naturally wraps each interview with a reference to it. Sometimes the guests will invoke the trope themselves; the more satirical Lampshading fanfare they do it with, the more likely they're about to go [[Off the Rails]].
* In one very memorable episode of ''[[I've Got a Secret]]'', Harpo Marx was the guest star, his secret being to pantomine various common phrases (For example: He puts jam on a light bulb and pretends to eat it..having a 'Light Lunch'). For the last phrase he took out a copy of his just published book "Harpo Speaks" with a large hole drilled though it. He then took the missing piece and put it in the hole...literally 'Plugging His Book'.
* One episode of ''[[Gilmore Girls]]'' was devoted to shilling the Sidekick (Seriously, the episode was even ''called'' 'I Get a Sidekick Out of You'.) It's pretty obvious-- Roryobvious—Rory's father buys her a Sidekick and spends half the episode going on and on about how amazing it is, all while texting her constantly.
** However, it likely backfired on the Sidekick hard, as Christopher is well known to most of the fandom as [[The Scrappy|The Adult Scrappy]] that nobody cares about, like the Sidekick by the time that episode aired.
* Parodied on ''[[Top Gear]]'' when Jeremy Clarkson needed to drive a car owned by a member of [[Pink Floyd]], but he would only let him drive it if he could have his book plugged. Product placement and advertising are banned on [[The BBC]], so Clarkson drove around trying to '[[Blatant Lies|subtly work]]' references to Pink Floyd and the book into his car review.
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***** The ad revenue is what allows those ten million dollar contracts to be paid, so yes.
* One vintage radio show that [[Lampshade Hanging|lampshade]]d this all to pieces was ''[[Fibber McGee and Molly]]''. Midway through each episode, announcer Harlow Wilcox would drop in on the McGees (or they'd run into him while on some errand in town), and would quickly shift discussion of any topic to extolling the virtues of Johnson's Self-Polishing Glo-Coat floorwax. It got to where Fibber or Molly would groan and say "[[Here We Go Again]]" or some variation thereof whenever Wilcox - or "Waxy", as Fibber nicknamed him - began holding forth.
* "''[[The Jack Benny Program|The Grape Nuts and Grape Nuts Flakes Program]]'', [[The Jack Benny Program|starring Jack Benny]]!" This was another one that [[Lampshade Hanging|lampshaded]] it humorously, though: generally Don Wilson, the announcer, would try to bring up the sponsor's product in the middle of sketches, to the other characters' annoyance. Later, when the program was sponsored by Lucky Strikes, Don would get the Sportsman Quartet to perform a Lucky Strikes advertisement song [[Once an Episode]]--which—which they always did against Jack's will, and with his shouted protests in the background.
** The ''[[Looney Tunes]]'' short [http://www.youtube.com/watch?v=wh7LlYonA8g based on the show] parodies this.
** In fact many of Benny's commercials were done with deliberate [[Lampshade Hanging|hanging of lampshades]], as in the following exchanges:
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== [[Web Original]] ==
* ''[[Atop the Fourth Wall]]'' spoofed this, with Linkara's robot double pointing out a plug, and Linkara snaps "Shut up, hippie! He gave me a discount!"
* [[College Humor]] has done this, most blatantly with Trojan condoms. One short (an animated Valentine's Day one starring Cupid, for those curious) was so [[Egregious|egregiouslyegregious]]ly rife with the [[Product Placement]] for Trojan that nearly all the comments on the video were complaints about it.
 
== [[Western Animation]] ==
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