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Line 1: {{trope}} The player's way into an [[Alternate Reality Game]]. This is typically a reference within some other work which somehow distinguishes itself in a way that makes potential players go looking for more. Also referred to as a [[Rabbit Hole]], after the rabbit hole that led to the ''[[~~Alice in Wonderland (Literature)\|~~Alice in Wonderland]]'' adventures. {{examples~~\|Examples:~~}} == [[Film]] == Line 8: == [[Live Action TV]] == * Two of the Alternate Reality sites for the new ''[[~~Doctor Who (TV)\|~~Doctor Who]]'' are simply shown on-screen: Clive's webpage in "Rose", and the UNIT webpage in "World War Three". * The entry point for ''[[The Lost Experience]]'' was a TV commercial that aired during ''[[Lost]]'', advertising the Hanso Foundation and giving the phone number to call that led to the first few clues. Line 18: == Games == * For their Gleemax ARG, [[Wizards of the Coast]] mailed plastic brains labelled "moctodsdraziwtaxameelg" ("gleemax@wizards.com" [[Sdrawkcab Name\|backwards]]) to people who played more than one of [[Magic: ~~the~~The Gathering\|their]] [[Dungeons and Dragons\|games]] {{reflist}}