Fight Club (film): Difference between revisions

** ''Fight Club'' subverts this by showing numerous name-brand products and companies -- while holding them up as examples of the failure of modern society. One notable scene involves Ed Norton's apartment morphing into the not-IKEA "Fürni" catalog page he ordered his furniture from. In the [[DVD Commentary]], the filmmakers wondered what 7-UP thought about their glowing logo providing a silhouette for Tyler's gun. Hell, the Narrator himself says it outright: "When deep space exploration ramps up, it'll be the corporations that name everything. The IBM stellar sphere, the Microsoft galaxy. Planet Starbucks."

** To shoot a scene where Project Mayhem destroy a Starbucks shop with a dislodged street sculpture, the producers needed permission to use the Starbucks logo. According to the [[DVD Commentary]], they tried to use it ''anywhere they could manage'' when they received permission.

* [[Red Oni Blue Oni]]: Tyler is impulsive and rash, whereas the Narrator is a calm and cool corporate executive. Their different personalities are, of course, all mixed-up in the heat of the fight, and then we find out that {{spoiler|they're actually [[Not So Different]].}}

* [[Revised Ending]]: In the book, {{spoiler|the protagonist tries to destroy one building, but fails when Tyler botches the explosive mixture (which the book foreshadows in the opening chapter). The Narrator ends up in a mental institution -- though he considers it Heaven -- and some of its wardens are members of Project Mayhem, who patiently wait for Tyler to return from the depths of the Narrator's mind. The book also explicitly says the mental split happened the moment the Narartor fell in love with Marla -- the Tyler psyche loved her, while his regular psyche hated her -- while the movie only hinted at this.}} In the movie, {{spoiler|the Narrator manages to regain his sanity, but eleven buildings end up annihilated by Tyler's explosives, with the Narrator and Marla hold hands while watching in awe. [[Freeze Frame Bonus|Big black cock]], roll credits.}} [[Chuck Palahniuk]] liked the movie's ending more than his.