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You're a [[Magical Girl Warrior]] or two or five, huh? And you've made it to a second season and [[So Last Season|powered up accordingly]]? You've got to show it. But your old costume is too useful, [[Clothes Make the Legend|too iconic]] and just [[Impossibly Cool Clothes|too cute]] to get rid of. Get a [[Frilly Upgrade]]!
Magical girls' [[Power Makeover|powerup outfits]] are easy to tell from their originals, because the original always looks plainer. The more seasons that the show goes on, the more [[Everything's Sparkly
Probably stems from the target audience's idealization of [[Everything's Better
Contrast their [[Evil Counterpart]], [[Evil Costume Switch]], which changes frills out for leather or [[Spikes of Villainy]]. Goes quite well with a [[Power Crystal]] accessory. Compare [[Shonen Upgrade]], the male version; and [[Mecha Expansion Pack]], the [[Humongous Mecha]] equivalent.
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* ''[[Sailor Moon]]'', as mentioned above.
** The Super forms added heart buttons, wingy skirt details, gauzy shoulder pads and humongous back bows for all, as well as extra skirt colours, brooch details and hair accessories for the lead. Eternal Sailor Moon (pictured above) was the frilliest of all, with flying ribbons and wings everywhere. An episode of the show actually plays with it, when Usagi is unable to navigate a small room with many people (The Inners, Uranus, Neptune, The Starlights, two members of the [[Quirky Miniboss Squad]] and the [[Monster of the Day]] for a total of 13 people) without knocking things over. The sounds of objects breaking [[Lampshade Hanging|can be heard]] as she does her [[In the Name of
** In addition to giving [[The Messiah]] [[What Do You Mean Its Not Symbolic|the power to save the world from evil]], the [[MacGuffin|Holy Grail]] causes new hairclips to appear in Sailor Chibi Moon's hair upon its first use by Sailor Moon. Only in the Anime though, she had those clips since her first appearance in the manga.
** In a twist, everyone on the team (except Moon and Chibi Moon) gets more and more uniform as time goes by. Their super form takes away their (semi) unique chokers, brooches, and sleeves. Their manga-only third form (Which goes un-named in the manga) finishes the job by getting rid of their unique earrings and shoes, and makes their back bows all a lighter shade of their primary colors. Although each solider still has her own color scheme, their uniforms in the Stars manga are otherwise identical.
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* ''[[Magical Girl Lyrical Nanoha]]'' : Variation due to target audience: The upgrades showcase additional metal pieces on the uniform and occasional sharp additions of fabric trim, and after the timeskip, shorter skirts. Though Fate Testarossa's initial upgrades add frills to her outfit as well, her last-resort Sonic Form reverses it, leaving her with nothing but skin-tight clothing "to make her faster".
* ''[[Mermaid Melody Pichi Pichi Pitch]]'' gave its heroines a [[Frilly Upgrade]] in the middle of the first season, ''before'' their power drop in the second.
* ''[[Futari wa Pretty Cure]] Max Heart'' gave them more frills, and also covered up Black's stomach -- the consensus is that parents had probably complained, as it wasn't until ''[[Yes!
** An odd twist occurred in ''[[Futari wa Pretty Cure Splash Star]]''. The powerup happens as normal to Cures Bloom and Egret as they become Bright and Windy. However, when they relinquish the new powers to their original owners, ''their'' Bright and Windy costumes are rather plain. This brings up the horrifying notion of what adequately detailed costumes would have done.
* In the ''[[Yes!
*** The ''Yes! Precure 5GoGo!'' movie pulls an Eternal Sailor Moon by upgrading Cure Dream into Shining Dream; the wings are indeed back.
** In ''[[Fresh Pretty Cure]]'', the girls' outfits are frilly before they even ''get'' a power-up. In fact, they are so frilly they could be compared to ''[[Mermaid Melody Pichi Pichi Pitch]]'''s up there. In fact, once Cure Peach gains her power-up during [[The Movie]], her outfit will end up as a mess of frills and angel wings, reminding one of [[Yes! Pretty Cure 5|Shining Dream]]'s.
* ''[[
* ''[[Ojamajo Doremi]]'' avoids this late in its run by giving them all-new costume themes instead of adding on to the accessories.
* ''[[Winx Club]]'' added brooches and purses to the fairy outfits for their first power up (Charmix). In season 3, however, they [[So Last Season|completely abandoned the Charmix]] and gave the girls totally new Enchantix outfits and powers, which meant a fresh start for the uniform. And in season 4, they once again abandon the Enchantix, replacing it with the Believix. There are also 2 sub-transformations, Sophix and Lovix, and no doubt seasons 5 and 6 will bring their own outfits.
* In ''[[Revolutionary Girl Utena]]'', Utena goes through a transformation sequence prior to each of the many duels after her first, and it gets pretty damn elaborate later on; however, the only visible change in her outfit is the addition of a frilly trim and epaulets.
* ''[[Shinzo]]'': A rare ''male'' example is Mushra. His most powerful form is, in fact, his regular orange armour with pink frills added.
* The heroes of ''[[
* ''[[
* Akazukin from ''[[Fairy Musketeers]]'' has [[Everything's Better
* In the ''[[Pretty Sammy]]'' OAV, Pretty Sammy transforms into Hyper Sammy before casting her Pretty Coquettish Bomber.
* ''[[Saint Seiya]]'': Another unusual ''male'' example: Seiya. At first, Bronze Cloths were fairly utilitarian pieces of armor: a chestplate here, shoulderguards there, shinguards over there, maybe asymmetrical gauntlets for style or protection. But as the Cloths were consecutively damaged, destroyed, repaired, and revived, they steadily became flashier and prettier. Most full-head helmets became tiaras, for instance. It all culminated in their transformation into "[[A God Am I|Divine Cloths]]" that came with wings, intricate (and pointless) decorative engravings on continuous surfaces, and curvy loops at the end of what used to be spikes or sharp edges.
* Parodied in ''[[Kore wa Zombie Desu
* The heroine of ''[[Hyper Speed
== Comic Books ==
* ''[[
== Live Action TV ==
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{{quote| '''Yuki:''' M... Mr. Largo-san!! This not right! I agree maid dress and skirt bad, but... m... magic girl supposed wear cute thing! Not--<br />
'''Largo:''' You wanna look cute or kick a55? }}
* ''[[
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