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* In 2000, an ad ran during half time at the Super Bowl, showing a full minute of cowboys herding cats. At the very end we got a slogan: "In a sense, this is what we do." Many people remember the ad but you'd be hard pressed to find anyone who can tell you what was being advertised. {{spoiler|We can, though. It was for EDS, an IT services company that until then was better known for being the source of Ross Perot's fortune -- [[Viewers Are Geniuses|if you were familiar with it at all.]] EDS was bought out by Hewlett-Packard in 2008.}}
* All but parodied in a series of radio ads for Pine Sol floor cleaner, which featured an excited man going on about things like getting sucked into a giant lemon or having pine cones shoved up your nose.
* This is actually the reason the Old Spice ''[[
** All the while stating outright the body wash 'cannot' give men the ability to do this, only make the man 'smell' like he can.
* Non-commercial example: ''[[The
* Dentyne Frost Bites: don't chew too many or your head will freeze solid and fall off, freaking out everyone around you. Oh-kay...
* Forcibly done with some products as a result of them being legally unable to say what their products do. Some, like the Q-Ray bracelet and [[
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