Hipgnosis: Difference between revisions
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{{creator}}
{{quote|''"This is a RECORD COVER. This writing is the DESIGN upon the album cover. The DESIGN is to help SELL the record... A good cover DESIGN is one that attracts more buyers and gives more pleasure. This writing is trying to pull you in much like an eye-catching picture. It is designed to get you to READ IT. This is called luring the VICTIM, and you are the VICTIM. But if you have a free mind you should STOP READING NOW! because all we are attempting to do is to get you to read on. Yet this is a DOUBLE BIND because if you indeed stop you'll be doing what we tell you, and if you read on you'll be doing what we've wanted all along. And the more you read on the more you're falling for this simple device of telling you exactly how a good commercial design works. They're TRICKS and this is the worst TRICK of all since it's describing the TRICK whilst trying to TRICK you, and if you've read this far then you're TRICKED but you wouldn't have known this unless you'd read this far. At least we're telling you directly instead of seducing you with a beautiful or haunting visual that may never tell you. We're letting you know that you ought to buy this record because in essence it's a PRODUCT and PRODUCTS are to be consumed and you are a consumer and this is a good PRODUCT."''|Excerpt from the cover of [[
In a deserted film studio lot, two businessmen seal a deal by shaking hands. One of the businessmen is [[Man On Fire|on fire]]. Neither of them acts as if anything is wrong.
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Sometime during [[The Thirties]], a wealthy young woman invites her latest boyfriend into her mansion. The suitor looks apprehensive--and he has good reason to be. In the next room, the woman's butler is busy disposing of her previous boyfriend.
Where are these scenes from? Old movies, or some forgotten [[Genre Anthology]] series? Actually, they're all from the work of a studio that designed album covers for some of England's best known bands. (In order, they're the covers of [[
During [[The Sixties]], Storm Thorgerson and Aubrey "Po" Powell were students at the University of Cambridge, where they knew future [[
''Saucerful'' turned out so well that Hipgnosis was offered more work by the Floyd's label and booking agent. Throughout [[The Seventies]], the studio's reputation grew as they were commissioned by some of the biggest names in British music (see the list below); along with artist Roger Dean, they helped create the look of [[Progressive Rock]] and [[
Storm and Po became so busy that in 1974, they promoted their assistant Peter Christopherson to a full-time third member; Christopherson remained with Hipgnosis even after he joined [[
After Hipgnosis, Storm Thorgerson formed Storm Studios and continued doing album covers (and eventually CD booklets); although he mostly designs for younger bands like [[
http://hipgnosiscovers.com/ has an extensive archive of images created by Hipgnosis and their friends. [http://stormthorgerson.com/ Storm Thorgerson] and [http://aubreypowell.com/HOME.html Aubrey Powell] also have official websites.
=== Hipgnosis clients with
* [[
* [[
* [[
* Gary Brooker of [[
* [[
* [[
* [[Emerson, Lake
* [[
* [[
* [[Genesis (
* [[
* [[
* [[
* [[
* [[
* [[
* [[
* [[
* [[
* [[
* [[Rainbow (
* [[
* [[
* [[
* [[
* [[
* Mick Taylor of [[
* Roger Taylor of [[
* [[
* [[
{{creator}}
* [[Cool Old Guy]]: What Thorgerson and Powell are today.
* [[Creator Cameo]]:
** Storm and Po appear on the back cover of [[
** Peter Christopherson is the man looking under the hood of an 1950s Cadillac on [[
* [[Eenie Meenie Miny Moai]]: [[
* [[Glowing Eyes of Doom]]: The innersleeve of [[
* [[Man On Fire]]: [[
* [[Me's a Crowd]]: The inner gatefold of [[Emerson, Lake
* [[Pyramid Power]]: The cover of [[
** Also, [[
* [[Refuge in Vulgarity]]: The covers for [[
* [[Sixth Ranger]]: Peter Christopherson, of course.
** Also, Hipgnosis had a group of regular collaborators, including graphic artist George Hardie, illustrator Colin Elgie, logo designer Geoff Halpin, designer Richard Evans, and photo retoucher Richard Manning.
* [[Star-Making Role]]: [[
* [[Surrealism]]: [[Rene Magritte]] was a major influence on Hipgnosis' work.
* [[Visual Pun]]: Some Hipgnosis images are literal interpretations of figures of speech. Some examples:
** [[
** Climax Blues Band's ''[http://hipgnosiscovers.com/climaxbluesband/tightlyknit.html Tightly Knit]'': "Put a sock in it".
** Capability Brown's ''[http://hipgnosiscovers.com/capabilitybrown.html Voice]'': "Zip your lip".
** A [http://hipgnosiscovers.com/images/496_flashes_ad_uk.jpg press ad] for Roy Harper's ''Flashes from the Archives of Oblivion'' in which the singer praises himself depicts him with a literal swelled head. There's also an illustration of a bull shitting at the bottom of the ad.
* [[Wall of Text]]: The essay that comprises the cover of [[
{{reflist}}
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