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This is what we call [[Hype Aversion]]: the specific avoidance of a work mainly because of how much you're told you'll like it.
 
There's a number of reasons for why this happens: Maybe it's a genre you're not so keen on. Maybe you're [[ItsIt's Popular, Now It Sucks|afraid that it's popular]] because it appeals to the [[Lowest Common Denominator]]. Maybe you're afraid that you won't enjoy it, and will have to deal with the fact that people you thought you knew don't really share your tastes, or that you felt lied to because they thought you would like it.. Maybe it's how, as more people and the [[Hollywood Hype Machine]] recommend something, the probability of meeting someone disconcertingly obsessed with it approaches one. Maybe the fandom in general has a certain level of [[Squick]] to it that makes you a little uncomfortable. Maybe you just are sick of hearing about it because you accepted it wasn't your cup of tea in the first place, but it's ''very'' hard to ignore it because you keep hearing it everywhere.
 
It could be that you start out putting it off for later, but as more and more people bug you about it, you reject reading/watching/whatevering it multiple times and develop a habit of it. Maybe it's become a strange sort of anti-establishment pride that you refuse to check out something so many have liked. Bonus points if they express shock at how you've ''not'' seen it and peer-pressure you so much that you feel your independent thinking is getting seriously threatened. Maybe you're afraid that you'll like it ''too'' much, thus losing interest in what you previously enjoyed more. Maybe you feel you're not worthy. Maybe you're just that stubborn. It could also be because of this little thing called [[Reverse Psychology]]...
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[[Category:Audience Reactions]]
[[Category:Hype Aversion]]
[[Category:Trope]][[Category:Pages with comment tags]]
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