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Regional branding is very rarely seen on screen, apart from ITV1 Wales and the still independently-owned STV and UTV services. While [[Media Watchdog|Ofcom]] still obliges each region to have its own local news programmes (for the time being), regional programming on ITV1 has now become virtually non-existent.
ITV gets its news programmes from ITN (Independent Television News), who have provided news bulletins for the network since Day One and which was originally controlled by all of the ITV companies. The station's flagship news bulletin, ''[[News
ITV has been having a lot of problems recently, due to the "credit crunch" hitting its income in a huge manner and general poor quality. Drama shows have been hit badly — ''[[Demons]]'' was poor, for a start. ''[[Wire in The Blood]]'' and its flagship prime-time show ''[[Primeval]]'' were cancelled, though the latter was brought back with help from [[The BBC|The Other Side]].
Many of ITV's prime-time flagships have received a lot of viewer attention but very little critical success, such as ''Pop Idol'' (and its successors ''[[The X Factor]]'' and ''[[American Idol]]'') and ''[[Britain's Got Talent
The children's department closed a couple of years back, its last production being [http://www.ukgameshows.com/ukgs/Scratch_%27n%27_Sniff%27s_Den_of_Doom a show involving two child-eating hyenas.] Regional studio centres were shut down and sold off, leading to ''[[The Street]]'' (which it makes for [[The BBC]]) being cancelled despite winning Emmys.
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* '''ITV1''': The main channel.
* '''ITV2''': Mostly aimed at younger viewers. Airs the behind-the-scenes spinoffs of [[
* '''ITV3''': Aimed at older viewers. Mostly broadcasts British crime dramas, like ''[[Poirot|Agatha Christie's Poirot]]'', ''[[A Touch of Frost]]'' and ''[[Midsomer Murders]]'', as well as older comedies like ''[[On the Buses]]'' and ''[[Mr. Bean]]''.
* '''ITV4''': Something a 'miscellaneous' channel; the programming is mostly aimed at men. A lot of it's cop shows (real and fictional) and sports.
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