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Line 4: You have a science fiction movie coming out. What can do you do to promote it that goes that extra mile? You do [['''In-Universe Marketing]]'''. You post "found" documents from within the universe. A [[Watchmen (film)\|"NBS Nightly News" broadcast from 1972 in your world]]? Great. [[Idiocracy\|Advertising a drink from your setting]]? Yup. [[Suzumiya Haruhi\|Showing a half hour of dull security camera footage with maybe thirty seconds of profoundly disturbing stuff going on]]? Perfect. [[Twin Peaks\|The diary of one of the characters, with pages torn out]]? [[Crunchtastic\|Synergylicious!]] Distinct from the [[Alternate Reality Game]] in that there is no 'game', per se. Rather, all there is is the document. Websites that use [['''In-Universe Marketing]]''' are usually [[Logging Onto the Fourth Wall]]. Not all [[Viral Marketing]] qualifies as [['''In-Universe Marketing]]'''; the product being advertised must be fictional, and the "found" document must be set in said universe. Examples should go under [[Viral Marketing]]; this entry just defines the term.

In-Universe Marketing: Difference between revisions

In-Universe Marketing (view source)