Invisible Advertising: Difference between revisions

* ''[[Let Me In]]'' got this due to a distributor change less than three months before release (Relativity Media bought original distributor Overture for their distribution outlet). Rather than give an ad campaign given to most wide releases, Relativity spent most of its money promoting the movie it was facing that weekend, ''[[The Social Network]]'' (which was co-financed but not distributed by them) while the studio was completely quiet about the film (it wasn't even mentioned on Relativity's website while ''[[The Social Network]]'' was). The film grossed only $12 million.

* [[Dimension Films]] was notorious for doing this, films like ''Venom'', ''[[Texas Rangers]]''(which was inexplicably shelved for over a year) and ''[[Dead or Alive|DOA: Dead or Alive]]'' were given very limited releases with virtually no advertising whatsoever.

* Fox barely marketed ''[[The Big Year]]'' (only putting out a trailer a month before opening and having very little television exposure) despite having three big names in the cast ([[Steve Martin]], [[Jack Black]] and [[Owen Wilson]]), an established supporting cast and a director whose last two films grossed over $100 million. Also, the marketing hid the film's entire plot (three men on a year-long birdwatching journey, which was based on a non-fiction book).

* Fox is rather infamous for this. Some examples include:

* [[Adult Swim]] ran a show called ''[[wikipedia:Paid Programming (TV series)|Paid Programming]]'' at 4:30 am on without any on-air acknowledgment. It's like it was specifically designed to confuse viewers. If that's the case, [http://boards.adultswim.com/t5/General-Comedy-Discussion/Icelandic-Ultrablue/m-p/52005827 it worked.]

* Kristin Chenowith's sitcom "Kristin" was only advertised once. It ended up [[Screwed by the Network]] after 6 episodes.

* Once ''[[Dollhouse]]'' started airing the second season, the only way to see any promos for the show were minutes before the episode aired.

* [[The WB]] was particularly bad about this for some shows, [[Jack and Bobby]] was hardly advertised at all until near the end of the season, by which point it was too late for the ratings to recover enough to avoid cancellation. ''[[For Your Love]]'' on the other hand somehow managed to last for 4 years despite rarely getting much in the way of advertisement.

* [[Namco Bandai]] seems to give absolutely no importance to advertising games of the ''[[Tales (series)]]'' in the West. Usually it follows a pattern of localization announcement followed by months of silence, and then a short trailer a week before releasing; and that's it. And they wonder why the series isn't that popular around here. The only titles that were decently advertised were the two ''[[Tales of Symphonia]]'' games, but Nintendo was probably the one responsible for that.

* [[.hack|Project .hack]] was well-advertised to begin with in the US, but every release after the first game, including the sequel series .hack//G.U., experienced this, in addition to getting the [[Friday Night Death Slot]] if it was an anime other than [[.hack//Sign]].

 

 

* Terry Jones' version of ''[[The Wind in the Willows]]''. In America it played on seven screens without advertising - because while Columbia got the theatrical release rights, Disney owned the video rights. (Disney even renamed the film ''Mr Toad's Wild Ride'', after the Disneyland ride.)

* ''[[The Iron Giant]]'' was sparsely advertised initially (and was a miserable flop in theaters), but gained a higher profile on home video.

 

 

[[Category:Trivia Trope]]

[[Category:Advertising Tropes]]