Magazine Decay: Difference between revisions

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== [[Comedy]] ==
* ''[[Mad]]'' has been decaying for so long that it's become a [[Running Gag]] at the magazine. In their 400th issue, they joked, "The second issue of Mad goes on sale on December 9, 1952. On December 11, the first-ever letter complaining that Mad 'just isn't as funny and original like it used to be' arrives.". Another joke claims that ''MAD'' [[Nostalgia Filter|was best when you first started reading it]], and if you never liked it, then it was best ''just before'' you first started reading it. Signs of ''actual'' decay, however, would include its budget cutback in the late '00s, forcing it to dump its two sister mags (''MAD Kids'' and ''MAD Classics'') and, for a time, switch from a monthly format to quarterly (currently it's bimonthly). At the [[Turn of the Millennium]] it started running real ads and publishing articles plugging other people's comedy -- stuff they would have gleefully derided in their glory days. The ads also cut down on the content per issue: The page count was increased by less than the number of pages taken up by ads.
* After years of being a more or less open copycat of ''Mad'', ''[[Cracked]]'' magazineMagazine began to slip greatly. Tabloid owner Dick Kulpa took over the mag and cut pay to the artists and writers, causing longtime contributors such as John Severin to leave, and stuffing the magazine with [[Filler]] out the wazoo. Newer issues were [[Schedule Slip|few and far between]] during Kulpa's tenure. The mag then [[Retool|retooledretool]]ed itself with ''Maxim''-esque production values and adult lifestyle humor more akin to ''Spy''. (It says a lot when a mag that was always considered an [[Follow the Leader|inferior]] [[Expy]] of ''Mad'' still manages to decay.) It finally went to an online-only format in 2007, becoming [[Cracked.com|the website that it is best known as today]].
:** The website incarnation, meanwhile, began as a [[Something Awful]] clone with lists such as "The 9 Most Hilarious <adjective> <nouns> of All Time". Then they seemed to realize that there wasn't much setting their site apart from every other satire site on the web, so they [[Author's Saving Throw|decided to go "intellectual"]] and picked up David Wong as editor. To everyone's surprise, it actually ''worked''. While lists still make up a large chunk of its content, it has since added videos, web shows and non-list articles to its repertoire.
* Arguably, ''Puck'' (roughly, the more political, 19th Century precursor to ''[[Mad]]'') after [[Author Existence Failure|creator and main artist Joseph Keppler died in 1894]] and was replaced by [[Suspiciously Similar Substitute|his son, Udo]]. The actual decay took some time, as between the elder Keppler’s death and the turn of the century, some of the magazine’s most famous and enduring cartoons were produced.