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{{trope}}
[[File:Futari Ecchi v01 002.jpg|thumb|400px|link=Futari Ecchi|It isn't porn, it's erotica.]]
{{quote|''THIS IS NOT WAR! THIS IS PEST CON-TROL!''|'''Dalek Sec''', ''[[Doctor Who]]'' ("Doomsday")}}
|'''Dalek Sec''', ''[[Doctor Who]]'' ("Doomsday")}}
 
First you say what it isn't. Then you say what it is. Both of them effectively have the same meaning, though.
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The most common form is "We're not lost, we just don't know where we are."
 
See also [[Blackmail Is Such an Ugly Word]], [[HalfMetaphorically TruthTrue]], [[Insistent Terminology]].
 
As an aside: In philosophy, this is a fallacy known as "Distinction Without a Difference".
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Contrast [[Both Sides Have a Point]].
 
Subtrope of [[Immediate Self Contradiction]].
{{examples}}
 
{{examples}}
== Advertising ==
* It's not a cookie, it's a Fig Newton.
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* It's not TV, it's [[HBO]].
 
== Anime &and Manga ==
 
== Anime & Manga ==
* At the end of ''[[Red Garden]],'' the villain tells the main characters that he isn't killing them, he's destroying them; since they're already dead, it [[What Measure Is a Non-Human?|doesn't count as killing]].
* ''[[Azumanga Daioh]]'', Tomo loses to Sakaki in a two-person footrace, and shouts that she's not the loser, but the runner-up.
* Used and [[Lampshade Hanging|lampshaded]] in ''[[Magical Girl Lyrical Nanoha AsA's]]'' during the battle between [[Petting Zoo People|Arf and Zafila]].
{{quote|'''Arf:''' Are you one of their familiars?
'''Zafila:''' In Belka space, we don't call the beasts that serve their masters "familiars"! We call them their fangs and shields! We're Guardian Beasts!
'''Arf:''' It's just the same damn thing! }}
** And again in ''[[Striker SStrikerS Sound Stage X]]'', which is set [[Time Skip|three years after]] ''[[Magical Girl Lyrical Nanoha StrikerS]]'', when Agito visits Lutecia in the latter's [[Penal Colony|Prison Planet]], which, to be fair to Agito, [[Luxury Prison Suite|really is a pretty nice place]].
{{quote|'''Agito:''' You know, this place is really great.
'''Lutecia:''' You mean you can't see that it's a criminal deportation world?
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* [[media:Futari Ecchi v01 002.jpg|Apparently]] ''[[Futari Ecchi]]'' is not [[Hentai]], but rather the thinking man's erotic manga. [["Not Making This Up" Disclaimer|The author insists he's not lying]].
* In ''[[Naruto]]'', when Naruto accused Jiraya of being a pervert, Jiraya replied that he's not a pervert but a ''super''-pervert.
 
 
== Comic Books ==
* From the ''[[Don Rosa]]'' story "The Billionaire of Dismal Downs":
{{quote|'''Fergus:''' Oh, dear - my son is as crazy as a loon!
'''Hortense:''' ''[[Screw the Rules, I Have Money|Poor]]'' [[Screw the Rules, I Have Money|people are crazy, papa! Rich people are]] ''[[Screw the Rules, I Have Money|eccentric]]''!<br />
'''Matilda:''' Scroogey's as eccentric as a loon! }}
* Devin Grayson stated that [[Nightwing]]'s... unfortunate encounter with Tarantula "wasn't rape, just nonconsensual" - a feat roughly on par with saying "not the ocean, just a really big sea."
 
== [[Fan Fiction]]Works ==
 
* Used perfectly in the ''[[Teenage Mutant Ninja Turtles]]'' Fanfic ''[https://web.archive.org/web/20120420221925/http://www.fanfiction.net/s/4942679/1/The_Long_Walk The Long Walk],'' where the nice word is actually replaced by the ugly word:
== [[Fan Fiction]] ==
* Used perfectly in the ''[[Teenage Mutant Ninja Turtles]]'' Fanfic ''[http://www.fanfiction.net/s/4942679/1/The_Long_Walk The Long Walk],'' where the nice word is actually replaced by the ugly word:
{{quote|'''April:''' ''"So... you used to work for the Foot Clan?"''
'''Breech:''' ''"The word 'work' implies I got paid. I think a more accurate term would be, 'enslaved'."'' }}
 
 
== Films -- Animated ==
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{{quote|'''Robin Hood:''' Rob? Tch tch. That's a naughty word, we never rob. We just... Sort of borrow a bit from those who can afford it.
'''Little John:''' Borrow? Heh. Boy, are we in debt. }}
* From ''[[Toy Story (franchise)|Toy Story]]'': "That wasn't flying. It was falling with style!"
 
 
== Films -- Live-Action ==
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{{quote|'''Saavik:''' You lied.
'''Spock:''' I exaggerated.
 
 
'''Valeris:''' A lie?
'''Spock:''' An omission.
 
 
'''Spock:''' A lie?
'''{{spoiler|Valeris}}:''' A choice. }}
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** [[Mystery Science Theater 3000|I'd like to confuse bok choi with cabbage, Sir!]]
* ''[[Flash Gordon (film)|Flash Gordon]]'': After Flash defeats Prince Barin in a duel, but shows him mercy, the following exchange occurs:
{{quote|'''[[Brian Blessed|Prince Vultan]]''': What is this?<br />
'''Dr. Zarkov''': Humanity.<br />
'''Vultan''': Madness! }}
* [[Spider-Man]] the first movie.
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** At this point, his shouting has vibrated the candlestick from its perch above the doorway he's standing in and clocked him on the head.
* ''[[Tomorrow Never Dies]]''
{{quote|'''[[James Bond (film)|James Bond]]''' (to megalomaniac Carver): Hmm... You're insane.<br />
'''Carver''': The difference between genius and insanity is measured only by success. }}
* ''[[Kingdom of Heaven]]'':
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* From ''[[The Shining]]'', as Jack Torrance has pretty much lost it and starts menacing his wife.
{{quote|'''Jack:''' I'm not gonna hurt ya. You didn't let me finish my sentence. I said I'm not gonna hurt ya. I'm just gonna bash your brains in. I'm gonna bash them right the fuck in!}}
* In ''[[X-Men: First Class|X Men First Class]]'', Emma Frost interrupts the CIA Directer and Stryker Sr. when they're discussing the possibility of a war. She prefers not to use that term; it implies that both sides have a chance of winning.
* In ''[[National Treasure]]'', [[Nicolas Cage|Ben]] tells Riley that when [[Thomas Edison]] was asked about his first failed 1000 attempts to make a light bulb, he replied that he didn't fail. He just figured out 1000 ways how ''not'' to make a light bulb.
* From ''[[The Miracle of Morgan's Creek]]'':
{{quote|'''Governor:''' This is the biggest thing to happen to this state since we stole it from the Indians!
'''The Boss:''' Borrowed. }}
* ''The Codex of Disgrace'' [http://www.imdb.com/title/tt0107335/], when the inspector arrived to the Zurich branch of Soviet bank.
 
{{quote|'''Local boss''': How's (Moscow boss)?
'''Inspector''': Told to send his best regards.
'''Local boss''': (cautiously) Really?
'''Inspector''': (deadpan) Yes. Told in so many words - "You go give it hot to these sonovabitches". }}
* The [[Awful British Sex Comedy]] ''Confessions of a Window cleaner'' has an example in the opening theme: "You're really not a loser, you just find it hard to win"
 
== Literature ==
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## Capital-A Assassins are ''never'' "employed". They are commissioned, engaged, retained, contracted.
** It's not necromancy, it's Post-Mortem Communication. Necromancy is a very bad form of magic, done only by evil wizards. Since we are not evil wizards, what we are doing cannot possibly be called necromancy.
* ''[[Ciaphas Cain]]'' has an interesting take on this. Usually the reword puts someone in a better light. He, on the other hand, spends hundreds of pages explaining in detail how he is ''not'' a hero, that he doesn't charge the enemy, he's really retreating through them; that saving people's lives is not selfless because in the long run it ensures his survival. You can bet each one of his stories has hundreds of these rewordings; being the ''[[Warhammer 4000040,000]]'' universe, though, he ''is'' a [[Badass]].
* ''[[Animorphs]]'' had Ax retort that he did not fall asleep in class as had been insinuated; he just became calm and restful and not completely alert.
{{quote|'''Rachel:''' Did you snore when you got all calm and restful and not completely alert?}}
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* [[Animal Farm|"All animals are equal...but some animals are more equal than others."]]
** Which is of course an inversion, as they are ''not'' implying that all animals are equal...
* "Artemis Entreri, master assassin" from ''[[The Icewind Dale Trilogy]]'' and later series by R.A. Salvatore was not an assassin! He was (dual class human) Fighter/Thief who killed people for money! I that some [[Executive Meddling/Literature|meddling]] on transition from AD&D1 to AD&D2 Time of Troubles had all the assassins sacrificed/[[Devour the Dragon|consumed]] by Bhaal, but Artemis Entreri was kept around on this "reasoning".
 
 
== Live-Action TV ==
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'''Dalek:''' No. Extermination. }}
** The same line is used, in a different context, in the audio book ''Pest Control''.
*** It was ''[[The War of the Worlds (novel)|The War of the Worlds]]'' (the most recent movie version with [[Tom Cruise]]) that gave us "this isn't a war: it's an extermination". Something similar happens in ''[[Independence Day]]''. Essentially, any time a bunch of [[Sufficiently Advanced Aliens]] arrive to wreck up the place someone feels the need to say this.
** Of course, Sec is saying that he would not dignify what is about to happen with the name "war"; one does not make war on vermin...
** The Sontarans got their own version in series 4:
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{{quote|'''Inara:''' Well, since I can't seem to find work as a Companion, I might as well become a petty thief like you!
[An uncomfortable silence descends for a moment.]
'''Mal:''' [[I Take Offense to That Last One|Petty?]]<br />
'''Inara:''' I didn't mean petty.<br />
'''Mal:''' What did you mean?<br />
'''Inara:''' ...Suo-shee?<br />
'''Mal:''' [[Bilingual Backfire|That's Chinese for "petty".]] }}
** Another ''[[Firefly]]'' example, from "Objects In Space":
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* Rigel from ''[[Farscape]]'' insisted that he never retreats, but "strategically maneuvers".
** When once accused of "snurching"(Farscape-ese for stealing) he responds "I don't snurch, I... ''procure''."
* ''[[Hey, Dude!]]'':
{{quote|'''Buddy:''' Mom, Dad, I'm gonna lasso you two if you don't stop yelling!
'''Mr. Ernst:''' We're not yelling, Buddy, we're talking loudly.
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'''John:''' Why?
'''Barry:''' There's too much filth and nonsense! }}
 
 
== Music ==
* [http://www.youtube.com/watch?v=J3oFVAyAEWs "Yes, we Have no Bananas"]
 
 
== Professional Wrestling ==
* The ''[[World Wrestling Entertainment|WWE]]'' uses the phrase "released to pursue future endeavors" as a much politer euphemism for "We fired his ass".
** There are also the the phrase: "WWE has come to terms with the release of [insert wrestlers name], we wish him/her the best in his/hers future endeavors." Not surprisingly, it has reached [[Memetic Mutation|meme status.]]
** In his series ''Wrestle! Wrestle!'', [[The Spoony Experiment|Spoony]] uses "future endeavors" to mean "The company is screwing you up the ass, quit now while you still have your dignity".
* While normally just a case of [[Insistent Terminology]], whenever a <s>ring announcer</s> commentator or <s>wrestler</s> superstar verbally corrects their colleague about how to refer to <s>[[Professional Wrestling]]</s> Sports Entertainment, it starts slipping into this territory. Especially if it's blatant enough to get <s>the fans</s> The Universe to start booing about it.
 
 
== Tabletop Games ==
* The ''[[Magic: The Gathering]]'' card [https://web.archive.org/web/20130117094315/http://www.cardkingdom.com/catalog/item/68068 Coastal Piracy]: "I don't like to think of myself as a pirate. I'm more like a stimulator of the local economy."
 
== TheaterTheatre ==
 
== Theater ==
* In the musical ''[[Finian's Rainbow]]'', there's the song "When the Idle Poor Become the Idle Rich", which covers this trope. A typical example:
{{quote|When a rich man loses on a horse
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He's a gambler, he's a spender
He's a low life, he's a reason for divorce! }}
 
 
== Video Games ==
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* Inverted when you Ubercharge as Soldier in ''[[Team Fortress 2]]'':
{{quote|'''Soldier:''' We have you surround, at least from this side!}}
 
 
== Web Comics ==
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** [http://www.schlockmercenary.com/2008-12-14 Andy is not bait. He is flypaper.]
* From [[Misfile]]: [http://www.misfile.com/index.php?page=1164 I'm not spying, I'm strategically listening.]
 
 
== Web Original ==
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{{quote|Cale: TREASON!
Dragit: Revolution. }}
* At one point in ''[[Der Fuehrer's Face]]'' Donald in saluting with 2 bayonets prodding his back while he marches into a factory. These lyrics are sung as this is happening:
{{quote|When the Fuehrer says, "we never will be slaves!" We Heil! Heil! But still we work like slaves.}}
* On the DVD commentary for [[G.I. Joe]] : The Movie, it was mentioned that while Cobra ''retreats'', the Joes ''withdraw''.
* ''[[Futurama]]'' episode "''The Cryonic Woman''":
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* Drakken of ''[[Kim Possible]]'' once decided to start outsourcing instead of stealing... yeah.
* In ''[[Dan Vs.]]'' "The Bank," Dan reassures Chris that they won't go to jail for robbing the bank. Prison, probably, but not jail.
* An episode of ''[[The Grim Adventures of Billy and& Mandy]]'' gives us this little exchange:
{{quote|'''Billy:''' [[No Indoor Voice|GRIM]]! Guess what I got on our camping trip! Guess guess guess guess guess!!<br />
'''Grim:''' I don't know, Billy! ... A rash?<br />
'''Billy:''' No! ... well, yes. }}
 
 
== Real Life ==
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{{quote|We didn't turn him down. We didn't admit him.}}
* [[FSTDT]] has several examples.
** "[https://web.archive.org/web/20131109180319/http://www.fstdt.com/QuoteComment.aspx?QID=51351 '&#91;G&#93;laciers' were not ice but frozen water]."
** "[http://fstdt.com/QuoteComment.aspx?QID=6973 Vinnie accused me of circular reasoning in concluding that the Bible is a work of non-fiction. My reasoning is not at all circular, I felt that I was pretty clear. First, I presume the verity of the Biblical writers. Second, the writers claim that they were inspired by God and they are recording the truth. Conclusion, the Bible is a work of non-fiction.]"
** [http://fstdt.com/QuoteComment.aspx?QID=65358 "I'm not racist, but... black people are an insult to our race."]
* According to the interviews, Google doesn't censor its search… they only makes the results they don't want you to see unavailable. One comment to this discovery was titled "Burning Books vs Setting Fire to Books".
 
{{reflist}}
[[Category:Dialogue]]
[[Category:No Except Yes{{PAGENAME}}]]