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== [[Marvel Comics]] ==
* Mary -Jane Watson, wife of ''[[Spider-Man (Comic Book)|Spider-Man]]'', is a huge victim of this, being a fashion model during her appearances in the 1980s and 1990s. The funny thing was that the contemporary "big hair" look that Todd MacFarlane gave her in the 1990s actually dated more quickly than her "so outdated it's cool again" 1960s hairstyle, which was then brought back. The various artists had massive differences in what hair style she was supposed to have, though as a model its frequent changes were forgiveable.
** Played for laughs in ''[[Spider-Girl]]''. After May time travels to the past accidentally she meets her mom (Mary-Jane) who, unaware she's her daughter, tells her to fix up her wardrobe. Upon returning to the present May asks her mom to take her shopping and May acknowledges her sense of fashion is horribly dated, though she's glad to spend more time with her mom. As a teenage girl, most of May's outfit are now pretty dated themselves a mere 2 decades after they were first drawn.
** The funny thing was that the contemporary "big hair" look that Todd MacFarlane gave her in the 1990s actually dated more quickly than her "so outdated it's cool again" 1960s hairstyle, which was then brought back.
*** The problem with her 1990s "big hair" look was that there were subtle differences in it [[Depending on the Artist]], due to many artists drawing the Spider-Books at that time. Looking at the [[Atop the Fourth Wall]] looks at storylines of [[The Clone Saga]] will let you see that her hairstyle will differ as much as her outfits!
** Also in ''Spider-Man'', supporting character Captain Jean DeWolff dressed like someone out of a 1940s film noir and drove a matching vintage roadster, but that seems to have been a deliberately retro look.
* 616-verse Dazzler; it doesn't help that she was created to cash in on the disco craze. And in 1980, when disco was running down.
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