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* '''Exaggerated''': The anti-smoking campaign shows someone lighting up a cigarette. [[Stuff Blowing Up|They then explode]].
* '''Inverted''': The anti-smoking ad shows someone who ''didn't'' smoke becoming the CEO of a Fortune 500 company, [[Happily Married]] with two great kids, winning the gold medal at the Olympics, being crowned in a beauty pageant, etc, all because they don't smoke.
* '''Justified''': The ad producers are trying to motivate the audience, whether by using the [[Scare
* '''Subverted''': The ad begins with someone lighting a cigarette and going about his/her day.
* '''Double Subverted''': [[Compressed Vice|Only to show them at the end of the ad, dying of cancer]].
* '''Deconstructed''': Like anything else, these can be done well or poorly. The producers must be careful to get their message across in a believable way, otherwise it becomes a [[Lost Aesop]], which is [[Completely Missing the Point]].
* '''Reconstructed''': They aren't any more [[Anvilicious]] than necessary, and the message is believable (no [[Compressed Vice]] or [[Space Whale Aesop]] or [[Can't Get Away
* '''Parodied''': The ad is too full of [[Narm]] to be taken seriously.
* '''Lampshaded''': "This is your left lung. This is your left lung after 20 years of smoking. Any questions?"
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* '''Discussed''':
* '''Conversed''':
* '''Played For Laughs''': Someone raises their hand and says, "Yeah, what about the right lung?" or "Yeah, but that's after 20 years of smoking, not after [[Can't Get Away
* '''Played For Drama''': The ad shows the smoker slowly wasting away, and his/her family and friends dying from exposure to secondhand smoke. At the end, [[
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