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* Comedian Michael McIntyre admitted on ''[[Have I Got News for You]]'' that he used to advertise his act as having received four stars, neglecting to clarify that that was the sum total of stars from all his reviews.

* Infamously bad shooter ''[[Daikatana]]'' featured a quote from ''[[PC Zone]]'' on an ad, reading "Absolutely brilliant"—these two words were taken from a preview which appeared years before the actual game (''PC Zone'' actually gave the game 53% and a very negative review.)

* The song "Strut" sung by Sheena Easton is about how terrible it is for men to look at women as sex objects. ("Strut, pout, Put it out/That's what you want from women"). When the song was used in an advertisement for a health club in the United States, every second line was deleted, resulting in the song having the ''exact opposite meaning.'' ("Strut, pout, Put it out/''(silence)''").

* Advertisements for [[Collateral]] quote a review as saying the film is "a knockout." The actual review says the film declines in quality toward the end, but says "the first two thirds is a knockout."

** Even if you know about that last part to some people it just sounds like he is questioning the previous statement. Still taken out of context though.

* ''[[Assassin's Creed: Brotherhood|Assassin's Creed Brotherhood]]'''s story begins "at the end," Sequence 9, Ezio Auditore tells his nemesis Cesare Borgia that "Mario Auditore led me to you!" However, when the story is rewound to almost eight years before at the Siege of Monteriggioni, {{spoiler|Mario Auditore is killed and Cesare seizes the Apple of Eden -- which Ezio later takes back and uses to track Cesare down}}. When Sequence 9 is reached in "proper order," the same scene occurs but with Ezio saying "{{spoiler|''The Apple you stole from''}} Mario Auditore led me to you!"