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* [[Crazy Awesome]]: Sega Japan has several notable product and campaign like this. Including the famous [[Segata Sanshiro (Advertising)|Segata Sanshiro]] commercial for [[Sega Saturn]], and a less notable [[Sega Dreamcast]] successor Hidekazu Yukawa.
* [[Germans Love David Hasselhoff]]: With the notable (and ironic) exception of the [[Sega Saturn]], their consoles found more success in the west. Especially in Europe
* [[What the Hell, Hero?]]: What the fanbase thought of Segas decision to launch the Saturn four months early,also all those add-ons and consoles released and discontinued in the blink of an eye