Sir Not-Appearing-In-This-Trailer: Difference between revisions

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{{trope}}
So, you're watching a new movie and you [[Hey ItsIt's That Guy|instantly recognize]] the guy playing [[The Lancer|the hero's best friend]] -- he's Bob Smith from your favorite TV show! Wait just a second, you think, you've heard a lot about this movie and you had no idea that he was in it. Why not? It's not like he's appearing in a bit part.
 
Well, it may be because he was effectively [[Unperson|unpersoned]] by the marketing campaign. He wasn't in the trailer, he doesn't have his own action figure and he's not on the poster. But everyone else from the movie is. For some reason, the marketing department has apparently decided that he's Sir Not Appearing In This Trailer.
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This trope is named after the aptly named "Sir Not-Appearing-In-This-Film" who failed to appear in ''[[Monty Python and The Holy Grail]]''. Contrast [[Lady Not Appearing in This Game]], as video games tend to have the exact opposite problem. Compare [[Dead Star Walking]], where an apparently major character is quickly killed for [[Anyone Can Die|dramatic effect]].
{{examples|Examples}}
 
== Anime ==
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== Fanworks ==
* Inverted and parodied in the ''[[Yu-Gi-Oh!: theThe Abridged Series (Web Video)|Yu-Gi-Oh: The Abridged Movie]]'' trailer, where Bakura is credited as "Sir not appearing in this film." Sure enough, he is not in the movie (briefly), as he is making ''Zorc and Pals: The Movie''.
 
 
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* Anthony Mackie in ''[[The Adjustment Bureau]]'' has third billing, but you wouldn't know he's in the film from its advertising.
* Nathaniel in ''[[Enchanted]]''. The trailer shows Giselle, Prince Edward and Queen Narissa come out of the manhole and then goes on to show several [[Fish Out of Water]] scenes with ''only'' them. This despite the fact that Nathaniel is pursuing Giselle through New York for most of the movie and Narissa herself comes through only at the end.
** Possibly because if the audience did see him, they'd shout out "Hey, what's [[Hey ItsIt's That Guy|Peter]] [[Harry Potter|Pettigrew]] doing there?"
* [[Charlize Theron]]'s character in ''[[Hancock]]'' was completely absent from the original trailers, as was any indication that Hancock was not a {{spoiler|one of a kind superhero.}} Thus, when the ads for the DVD came out showing her and her role, many people who hadn't seen the movie thought it looked like a completely different movie.
* Mr. Blue from ''[[Reservoir Dogs]]'' is conspicuously absent from most posters, some of which even say 'Five men...' instead of six. Also, Joe and Nice Guy Eddie (because they don't fit the naming convention) often aren't in posters that contain much more minor characters, Mr. Brown and sometimes Blue, who do fit.
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* There is very little footage of Ozymandias in any of the trailers for the film adaptation of ''[[Watchmen (Film)|Watchmen]]''. This is because 90% of his scenes are after {{spoiler|he is revealed as [[The Chessmaster]]}}.
* In the movie ''Earthquake'', there is a scene in a bar where a drunk is talking, and it turns out to be Walter Matthau, but because of contractual obligations, they can't refer to him directly, so in the credits he's called Walter Matuschanskayasky. This spawned its own [http://www.snopes.com/movies/actors/matthau.asp urban legend].
* Vidia in ''[[Disney Fairies]]'', especially in regards to the ''Tinker Bell'' movie. Although she is the main antagonist in the movie and an antisocial [[Anti -Hero]] in the novels, she hasn't appeared in any of the trailers for the movie, had a briefer-than-brief scene in a sneak peek on ABC, and has very little merchandise, all of which appeared at the launch of the line, leaving her none whatsoever for the movie.
* Frollo from Disney's ''[[The Hunchback of Notre Dame (Disney)|The Hunchback of Notre Dame]]'' doesn't appear on the DVD cover and is not mentioned in the plot synopsis on the back, yet he has the most screen time of any villain in the [[Disney Animated Canon]].
** Disney shows Frollo off very little in general, but it's not [[Disneyfication|hard to]] [[Complete Monster|see why.]]
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** Also, [[Nicolas Cage]].
* ''[[Transformers the Movie]]'' doesn't even have Optimus Prime in the trailer or on the poster! To compare, Blurr is on both (and his voice actor, John Moschitta, "co-stars" in the film) and [[Billing Displacement|he probably has no more than seven lines and an extremely minor role]].
** The characters featured on the poster and in the trailer are almost entirely the ''new'' characters introduced in this film -- i.e., [[Merchandise -Driven|the newest toys, now available on store shelves]].
* Because of his political life, the poster for ''[[The Expendables]]'' doesn't mention [[Arnold Schwarzenegger]].
** Well, it was just a two minute cameo.
** And both he and [[Bruce Willis (Creator)]] ''were'' mentioned on the British posters, even though they both appear in the same cameo and aren't mentioned on the movie's credits!
* For the advertising of the 2009 ''[[Star Trek]]'' film, McCoy seemed to get little attention at all despite being the third piece of the Holy Trinity of Trek. Instead, they seemed to give all his advertisement time to [[Zoe Saldana]]'s Uhura. Don't worry, however -- good ol' Bones did have a substantial role in the film after all.
** [[Leonard Nimoy]] was also left out of the trailers and the posters. Of course, the whole point was that his appearance was supposed to be a surprise.
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** In both the teaser and the first full trailer, [[The Mighty Thor|Loki's]] mystery-army is absent, although there are several shots of people reacting to it coming to Earth, making it all the more mysterious. This was likely done on purpose to continue the speculation surrounding it.
* ''[[Bridesmaids]]'' is a pretty extreme case of [[Trailers Always Lie]] anyway, but almost all of the ads leave out Chris O'Dowd as the main [[Love Interest]] in the film.
* Sort of happens in ''New Year's Eve''. Depending on the commercial, [[Sarah Jessica Parker]]'s part was downplayed. Also, there are so many characters and cameos in the movie (because of the [[All -Star Cast]]) that quite a few of them never make it into the commercials.
 
 
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* The week that ''[[Scooby Doo|Scooby's All-Star Laff-A-Lympics]]'' premiered, TV Guide's print ad showed Jeannie (from her 1973 CBS cartoon) and [[Josie and The Pussycats]] as members of the Scooby Doobies team. All of which did not appear on the show due to clearance issues with their rights holders (Columbia Pictures, Radio Comics).
* The promotions for the ''[[Futurama]]'' episode "Neutopia" got a lot of mileage out of the [[Gender Bender|gender bent]] Planet Express crew, though what wasn't shown was their gender''less'' forms beforehand. A bunch of minor characters also get subjected to the gender changes, but their forms aren't shown either.
* DVD covers for ''[[The Avengers: EarthsEarth's Mightiest Heroes (Animation)|The Avengers: Earth's Mightiest Heroes]]'', as well as promo artwork at iTunes and Netflix, almost always omit Avengers who have yet to receive solo movies in the [[Marvel Cinematic Universe]].
* Despite being portrayed as being major characters in the show's plot, neither Lugnut nor Sari Sumdac appear in the Japanese opening for ''[[Transformers Animated]]''.
* The first trailer for [[Dreamworks Animation]]'s ''[[The Guardians of Childhood|Rise of the Guardians]]'' is missing [[Jack Frost]], intended as the film's viewpoint character. In fact, it's apparently to the point where Jack has been edited out of shots he appears in the actual film, presumably to focus on getting across the premise of a Holiday flavored superhero team.