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== It was caused by [[Doctor Who (TV)|a massive explosion of horrible]]. ==
In 1983, Atari had just put the finishing touches on a brand new, revolutionary game that would make them king of the market — ''Atari's Ultima'', which despite being for the 2600 had amazing graphics, sounds, gameplay, etc. Boxes and booklets were printed, cartridges manufactured, and print advertisements drawn up. Atari had a large booth reserved just for ''Atari's Ultima'' at the Winter CES, planning to both show the new standard in gaming and make Activision look like a bunch of poor-quality hacks by comparison.
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{{reflist}}
[[Category:Wild Mass Guessing/Other]]
[[Category:The Great Video Game Crash
[[Category:WMG]]
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