The Gruen Transfer: Difference between revisions
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{{quote|''Welcome to [[The Gruen Transfer]], where we pull ads over to the side of the road to see what they've been drinking.''}}
''[[The Gruen Transfer]]'' is an Australian television program focusing on advertising, which debuted on [[The ABC]] on May 28, 2008. The program is hosted by comedian [[Wil Anderson]] with a panel of advertising industry experts.
The title refers to [[wikipedia:Gruen transfer|the Gruen Transfer]], the response to designed disorientation cues in retail environments to encourage impulse purchasing named after Austrian architect Victor Gruen, who designed the first shopping mall ([[Ironic Nickname|and who strongly opposed using the transfer technique]]).
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[http://www.abc.net.au/tv/gruentransfer/default.htm Full episodes are available on the ABC website.]
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{{tropelist}}
* Almost all [[Advertising Tropes]]
** [[Dada Ad]]: Making games of trying to figure them out.
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* [[Les Yay]]: In discussing a Cathay Pacific advertisement, Wil was quick to notice that there seemed to be more than a bit of [[UST]] between a stewardess and a female flier.
* [[Literal Metaphor]]: In one episode, "The Pitch" was to sell ice to Eskimos.
* [[Missing Episode]]: The legal department of the ABC refused to allow an ad produced for The Pitch to be aired. It is available at [
** The site has been taken down, and you can see the ad [http://www.youtube.com/watch?v=IkcUq1LBdaA here.] (Warning: Contains offensive ([[Once-Acceptable Targets|unfunny]]) material.)
* [[Mr. Fanservice]]: Todd and his tight shirts.
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{{quote|"The flies especially liked the [[Dan Brown]] books. (''[[Beat]]'') [[Don't Explain the Joke|'cause they're shit.]]"}}
* [[That Came Out Wrong]]: An unintentional [[Crowning Moment of Funny]] occurred during a discussion of an ad for women's razors. A female panellist commented that the majority of young males had never seen female pubic hair. Russel then remarked "Except for their mother's". As the rest of the panel collapsed in a mix of shock, disbelief and hilarity, Russel hurriedly tried to explain that he had meant when they were born, but the explanation was lost under the hysterical laughter. Just to add the icing to the cake? Russel's mother was in the audience.
* [[What Measure Is a Non-Cute?]]: During the 2010 season, one episode's Pitch was to save the [https://factanimal.com/blobfish/ blobfish] from extinction.
* [[Wouldn't Hit a Girl]]: A metaphorical version - ''Gruen Nation'' noted that the Coalition was unwilling to make ads attacking Julia Gillard herself (as opposed to the Labor Party) until near the end of the 2010 election campaign, where things got increasingly off the handle.
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[[Category:The Gruen Transfer]]
[[Category:TV Series]]
{{DEFAULTSORT:Gruen Transfer, The}}
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