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The Man Your Man Could Smell Like: Difference between revisions

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The Man Your Man Could Smell Like (view source)

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Hello, tropers. Look at your trope, now back to my trope, now back at your trope, now ''back to my trope''. Sadly, your trope isn't like my trope. But if you read this description, it could be described like it's my trope. Look down, back up, where are you? You're on [[TV Tropes]], with the trope your trope could be described like.
 
''[[The Man Your Man Could Smell Like (Advertising)|The Man Your Man Could Smell Like]]'' is a 2010 ad campaign for Old Spice-brand male hygiene products starring ex-NFL player Isaiah Mustafa. It started with [http://www.youtube.com/watch?v=owGykVbfgUE a single commercial] in which Mustafa (a.k.a. Old Spice Man) describes everything that would be possible if the [[Estrogen Brigade|target audience]]'s man stopped using lady-scented bodywash, and the video quickly [[Memetic Mutation|went viral]].
 
The success of the first commercial paved the way for [http://www.youtube.com/watch?v=uLTIowBF0kE a second], which proved to be just as popular. Two weeks later, Wieden+ Kennedy boldly went where no advertising agency had gone before and filmed dozens of short, improvised scenes of Mustafa giving personal responses to everyone (from Ellen DeGeneres to [[Four Chan|Anonymous]]) who had commented on the new Old Spice ads via social network. Almost 200 video responses in total were uploaded to [[YouTube]] between July 12 and 14, 2010, all of which can be viewed on [http://www.youtube.com/user/oldspice Old Spice's YouTube channel]. For Superbowl 2011, Mustafa starred in [http://www.youtube.com/watch?v=3R2cnxz27LI&feature=feedu another one]. [http://www.youtube.com/watch?v=J8IW78vJecg And another one.] [http://www.youtube.com/watch?v=cdkHlCiWRCA And another one.]
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In the commercials, Mustafa recites his monologue in [[Dramatic Deadpan]] during a single [[The Oner|long take]] with [[Practical Effects|lots of props]] and minimal [[C Gi]]. While arbitrary costume changes and changes of scenery are the hallmarks of the televised commercials, the Youtube video responses were all simply Mustafa standing in a [http://www.youtube.com/watch?v=_urLWG7kQ7E bathroom] [[Walking Shirtless Scene|shirtless]] and in a [[Modesty Towel|white towel]] with several recycled props.
 
Old Spice's YouTube channel is both the #1 most subscribed and the #1 most viewed sponsor channel of all time, and the video responses gleaned a higher viewership in their first 24 hours than [[Barack Obama]]'s victory speech. Sales of Old Spice Red Zone After Hours bodywash (the specific product the commercials advertise) have dropped 7% since it debuted; however, Old Spice product sales in ''general'' have shot up more than 170% since the debut of ''[[The Man Your Man Could Smell Like (Advertising)|The Man Your Man Could Smell Like]]''. Thus it's a highly unusual case of [[What Were They Selling Again?]] meeting [[Tropes Are Not Bad]].
 
The popularity and acclaim of the commercials have even garnered Isaiah Mustafa an award for them.
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[[Category:Advertising Tropes]]
[[Category:The Man Your Man Could Smell Like]]
[[Category:Advertising]][[Category:Pages with comment tags]]
[[Category:Pages with comment tags]]
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