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== Franchise toys aren't necessarily aware that they're part of a franchise. ==
Both Woody and Buzz are completely unaware of the franchises that they belong to until they see direct proof of it. (a TV ad, and the Woody's Roundup merchandise) It could be reasonable to conclude from here that while they're 'pre-programmed' with the personalities of the character, but not necessarily knowledge of their fellow cast members or expanded universe- for all they know, their entire world consists of the packaging blurb. Perhaps a kind of failsafe in case they never meet another of their kind, as what probably happened to Woody- considering ''Woody's Roundup'' ended up [[Deader Than Disco]] after wild popularity, it's not surprising that he never got to see it.
* Sorry, doesn't work.
** Though Pixar could've just been making a pun on Barbie and Ken's point. Also works on a theory above that they're a parody of love at first sight movies; how many times have you heard "it's like we're made for each other"?
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