Turn of the Millennium/Analysis: Difference between revisions

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{{Useful Notes}}
In some ways, the [[Turn of the Millennium|The Oughts]] was much like [[The Nineties]] -- however, there were a few key differences that will be highlighted here.
 
'''Headlines & Daily Life:'''
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* In the same year, [[The Netherlands]] became the first nation in the world to allow same-sex marriages.
* In '''2002''', the new decade saw a new country become a free, independent nation. [[East Timor]] broke free of [[Indonesia|Indonesia's]] oppressive rule<ref>This is part of the 1998 Reformation movement, which transformed the government into a democratic one. The Indonesian pretty much let them go, no-questions-asked-no-compensations-demanded, as they see the control of East Timor as part of the despicable military hegemony.</ref> and became the world's youngest Asian democracy.
* In '''2003''', America lost its second Space Shuttle with the breakup of ''Columbia'' during reentry. This tragic event pretty much heralded the end of the US manned space program, although sporadic launches would still occur throughout the decade as it wrapped things up. However, thanks to SpaceShipOne and a [[Money, Dear Boy|desperate-for-cash]] Russian space program, space tourism and private space travel took their first faltering steps to being a reality... but only for the super-rich. Dennis Tito was the first tourist in space in 2000. By the end of the decade, this would fall from super-rich to merely really-rich (although the really rich would only make it to the edge of orbit and a few minutes of weightlessness.
* In '''2005''', the Kyoto Protocol came into force (although the protocol itself was adopted earlier), and by now 191 states have signed and ratified the protocol. It is the most famous symbol of world-wide action with the stated aim of reducing climate change.<ref>As of 2012, the world's biggest polluters declined to renew their participation, making the Kyoto Protocol a lame duck. But that's a matter for [[The New Tens]].</ref>
* In '''2008''', [[Barack Obama]] was elected President of the United States and sworn in the following year, making him the first African-American to do so.
* [[Moral Guardians]] were no less frantic than they were in the previous decade; video games (particularly ''[[Grand Theft Auto]]'') remained a popular whipping boy, but the main crux of their efforts was meant to do something about this whole [[Homosexual|gay thing]].
** That, and the [[Qurac|Muslims]].
** In spite of conservative opposition, however, the decade was a major tipping point regarding public views of homosexuality. Over the course of the OughtsTurn of the Millennium, especially in more liberal areas and amongst young people, homophobia quickly became on a par with racism in terms of social taboos, and people who opposed gay rights tended to be viewed as religious weirdos. By the end of the decade, words like "fag" and similar epithets required [[N-Word Privileges]] to use, and same-sex marriage, considered unthinkable in the 20th century, was legalized in [[Washington DC]] (in 2009), five US states<ref>Massachusetts in 2004, Connecticut in 2008, and Vermont, Iowa and New Hampshire in 2009 (though NH's law only came into effect at the start of 2010)</ref>, Mexico City, and seven countries on three continents<ref>the Netherlands in 2001, Belgium in 2003, Spain and Canada in 2005, South Africa in 2006, and Norway and Sweden in 2009</ref>. This trend has continued into the 2010s.<br /><br />At the same time, openly gay or bisexual entertainers, such as [[Neil Patrick Harris]], [[Lady Gaga]], [[Glee|Jane Lynch]], [[Anna Paquin]], [[John Barrowman]] and Ellen Degeneres (who hosted a highly successful daytime talk show, in what is traditionally viewed as a rather conservative TV timeslot), achieved substantial popularity when, in prior decades, they would have been shunned by the mainstream. The fact that, by the end of the decade, Lynch and Harris were able to appear on children's programs like ''[[iCarly]]'' and ''[[Sesame Street]]'' without anybody accusing them of "''[[Conspiracy Theorist|recruiting for the gay agenda!]]''" is a major advancement over the prevailing wisdom just five years earlier, when ''[[SpongeBob]]'' and ''[[The Teletubbies]]'' were accused of the same.<br /><br />Of course, a certain amount of backlash against gay marriage (though, notably, not against civil unions) still did occur, most notably in California, whose attempt to legalize gay marriage proved short-lived. It's also fair to say that more traditional attitudes still tended to prevail among certain groups, most notably some ethnic minorities and religious communities, even in otherwise liberal areas.
* With news media reporting fast over the web, politics took something of a center stage in the American consciousness, though the divisive tactics of the era can be traced back to 1972.
 
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== Television ==
* The state of television was rocked very suddenly by the decreased cost of DVDs and Internet access. This time period has become thought of as a "Silver Age" of television.
* The "Big Four" networks were constantly in a state of flux. While [[NBC]] held on at the beginning of the decade, after the end of ''[[Friends]]'', they started to slip towards the bottom. [[CBS]] had a couple of hits in ''[[Everybody Loves Raymond]]'', ''[[CSI]]'' and ''[[NCIS]]'', which propelled them back to the top, where they remained for most of the decade. [[American Broadcasting Company|ABC]] languished in low ratings in the first half of the decade, then the premieres of ''[[Desperate Housewives]]'' and ''[[Lost]]'' gave them the footing they needed to claw their way out of the basement. Finally, [[FoxFOX]] stumbled upon a little show named ''[[American Idol]]'' that would go on to launch several careers and would become the decade's highest-rated show (it could be expected to pull in about 30 million on a bad night). The other two broadcast networks ([[UPN]] and [[The WB]]) [[The CW|merged]] in the middle of the decade, but [[It Got Worse|that didn't really help either of them]].
* Cable programming truly came into its own; [[HBO]], backed by such hits as ''[[The Sopranos]]'' and ''[[Sex and the City]]'', developed a reputation as the best producer of episodic television for quite a few years. Those two shows could usually be counted on to sweep the Emmys anytime they were nominated. [[Showtime]] would join them in prestige towards the end of the decade with hits like ''[[Nurse Jackie]]'' and ''[[Dexter]]''. [[AMC]] and [[FX]] would also join in the original-programming game later on, with fantastic results. Additionally, the [[USA Network]] has put out a string of successful shows, most notably ''[[Monk]]'', which gave star Tony Shalhoub eight Emmy nominations (and three wins). Added to that the success of shows such as ''[[White Collar]]'' and ''[[Burn Notice]],'' and USA at times seems to be in better shape that its "parent" network, NBC.
* Ratings were starting to become less of a be-all, end-all for programming. When ''[[Family Guy]]'' was cancelled by Fox, strong DVD sales and solid ratings on [[Adult Swim]] allowed it to return back to the airwaves with new episodes - and it's still running to this day, with more episodes post-cancellation than pre-cancellation. ''[[Firefly]]'' was also another show resurrected by DVD sales, and that got a movie in the form of ''[[Serenity]]''.
** Similarly, networks and studios began to recognize the importance of shows with a "cult audience." Low-rated but much loved shows such as ''Supernatural'' and ''Mad Men'' seem "safer" and have higher chances of renewal than previous cult favorites such as ''Firefly'' and ''Veronica Mars.'' The powers that be have begun to realize that a smaller but much more devoted audience can be just as good as a larger but much more passive audience who only are watching because they can't find anything else on.
* The ''Star Trek'' franchise finally ran out of steam with the failure of ''[[Star Trek: Enterprise]]'' and the movie ''[[Star Trek: Nemesis]]''. Four years after ''Enterprise'', [[Star Trek (film)|a reboot film series]] directed by [[J.J. Abrams]] fared far better. By contrast, ''[[Battlestar Galactica]]'' is successfully remake from an 1970s ''[[Star Wars]]'' imitation into a savvy science fiction political fable while ''[[Stargate]]'' cemented itself as an SF franchise that defied all expectations for its robust lifespan.
* In the UK, ''[[Doctor Who]]'' finally made a comeback in 2005, and for the first time it reached American shores on schedule. It spun off [[Torchwood|two]] [[The Sarah Jane Adventures|shows]] featuring former companions of the Doctor as team leaders.
* The fairly standard motoring show ''[[Top Gear]]'' was rebooted into its current magazine/challenge/three men goofing around format in 2002, giving us the team of James May, Richard Hammond and Jeremy Clarkson. The show receives many accolades and 350 million viewers worldwide.
* The "single camera, on-location, laugh track-free" sitcom becomes commonplace on both sides of the Atlantic thanks to the success of shows like ''[[Malcolm in the Middle]]'', ''[[Strangers with Candy]]'', ''[[Spaced]]'' and ''[[The Larry Sanders Show]]'' at the end of the last decade. These shows, including ''[[Arrested Development (TV series)|Arrested Development]]'', ''[[The Office]]'' (both versions), ''[[30 Rock]]'', ''[[My Name Is Earl]]'', ''[[Scrubs]]'', ''[[Peep Show]]'', ''[[It's Always Sunny in Philadelphia]]'', ''[[Flight of the Conchords]]'', ''[[Curb Your Enthusiasm]]'', ''[[Modern Family]]'', and ''[[Community]]'' (the last two, premiering in 2009, means this may last far into [[The New Tens]]) aren't all ratings hits, but they are often beloved by television critics and a small passionate fanbase. Some wind up being canceled by [[The Firefly Effect|networks who weren't willing to give them a fighting chance]], although many - despite their poor ratings - are [[Adored by the Network|as loved by the network]] as they are by their fanbase and are kept on long after a show with its ratings should have been canceled.
* Increasing media globalization, the rise of TV on DVD, and the creation of [[The BBC|BBC]] America led to what can be described as a [[The British Invasion|British Telly Invasion]] of US airwaves in the latter half of the decade. For the first time, American viewers could get their ''[[Doctor Who]]'', ''[[Torchwood]]'', ''[[Skins]]'', ''[[Being Human (UK)]]'', ''[[Top Gear]]'' and other [[British Series]] almost day and date with their British counterparts rather than having to depend on unreliable [[PBS]] stations, allowing UK television to gain substantial popularity across [[The Pond]]. American networks took notice and [[Trans -Atlantic Equivalent|remade]] some of the more successful British shows; the results ranged from the spectacular (''[[The Office]]'') to the... [[Adaptation Decay|unremarkable]] (''[[Coupling]]'', ''[[Skins]]'').
* In Australia, there was a huge surge in home-made scripted satire. The meteoric rise to fame of the controversy-courting shows of Chris Lilley and [[The Chaser]]<ref> In the case of ''The Chaser's War on Everything'' its success went global, and it aired in countries such as the UK, Finland, Israel, New Zealand, Norway, Belgium, South Korea, and Poland</ref>, the run of the subversive ''[[Pizza]]'', and ''[[Kath and Kim]]'''s premiere and ascension to national icon status, all occurred in this decade. Most of these shows originated on [[The ABC]].
 
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== Sports ==
* [[Professional Wrestling]] reached heights of popularity unknown since [[The Eighties]], with the [[Darker and Edgier]] "[[Attitude Era]]" passing away and [[World Wrestling Entertainment|the WWE]] (the only wrestling promotion left in North America during the first half of this decade) once again starting to appeal primarily to family audiences and children in what became known as the "[[Lighter and Softer|PG Era]]". [[John Cena]] (who made it officially cool to be [[Pretty Fly for a White Guy]]) was ''the'' wrestling star of the decade, becoming both the most recognizable pro wrestler since [[Hulk Hogan]] and the most controversial one since [[Stone Cold Steve Austin]]. Other ring luminaries of the OughtsTurn of the Millennium included [[John Bradshaw Layfield|John "Bradshaw" Layfield]], [[Brock Lesnar]] (who became the youngest WWE Champion in history before going on to equal success in [[Mixed Martial Arts]]), [[Batista]], and "The Rated-R Superstar," [[Edge]].
* Speaking of [[Mixed Martial Arts]], it too exploded in popularity during the OughtsTurn of the Millennium, emerging as a serious competitor to pro wrestling and boxing. Having spent much of [[The Nineties]] being viewed as a real-life [[Blood Sport]] and banned in 36 states, the Ultimate Fighting Championship (the leading promoter of the sport) implemented new rules and safety regulations that made the sport more respectable in the eyes of its critics, leading to it growing in popularity across the country. By the end of the decade, UFC programming reached five continents, fighters like [[Randy Couture]] and [[Action Girl|Gina Carano]] had become celebrities in the non-sporting world, MMA clothing brands like Tapout and Affliction could be found in the wardrobes of millions of young men, and movies like ''[[Never Back Down]]'' and ''Warrior'' prominently featured the young sport.
* If you had to sum up baseball in one word for the decade, that would be "steroids". If you were a top baseball player in [[Thethe Oughts]]Turn of the Millennium, odds are you had to dodge some accusations that you were juicing. Lots and lots of future first-ballot Hall of Famers (Barry Bonds, Alex Rodriguez, Roger Clemens, Mark [[Mc Gwire]], Manny Ramirez, and others) at least got accused of steroid usage during the decade. Some of them were even found guilty.
* In football news, the run-first game of yesteryear was more or less abandoned for a passing-friendly league. At the start of the decade, only the top one or two quarterbacks would break 4,000 yards. By the end of the decade, every quarterback in the top ten would break 4,000 yards.
 
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** The broadcast journalism world lost [[Walter Cronkite]], the Most Trusted Man in America.
* Anime continued to find even more of a fanbase throughout this decade, helped in no small part by the evolution of English dubbing. As for popular series, ''[[Pokémon (anime)|Pokémon]]'' declined (though still held steady ratings and survived the entire decade) and was soon joined by the likes of ''[[Naruto]]'', ''[[Bleach]]'', ''[[Yu-Gi-Oh!]]'', and ''[[Fullmetal Alchemist]]''. Anime's popularity began to decline toward the end of the decade, however, for a number of reasons, ranging from an ever-greater focus in Japan on the [[Otaku]] market to generalized over-saturation. And traditional revenue continued to decline in the face of ever-more-popular internet options...
* The original ''[[Dragon Ball]]'' (pre-''Z'') series aired an English dub in full this decade, after two previous failed attempts. At the end of the decade, a [[Re CutRecut]] of ''Dragon Ball Z'', titled ''[[Dragon Ball Kai]]'', started airing in Japan for the show's 20th anniversary.
* An entire new villain was created in this decade. A lot of action-adventure and spy-fi shows and films had at least one young millionaire hacker who made his millions with dot-coms and "got out before the bubble burst" (that line is often repeated verbatim.) This allows them to hire a young, good-looking [[Hollywood Nerd]] (usually), yet still get all the visual tropes of a millionaire villain (travelling by jet to foreign locations, lots of debauchery, etc.) Expect [[Hollywood Hacking]], generally acting like an [[Asshole Victim]] (or villain, depending on where their allegiances were), and living a life of wine, women and song.
* In the US, [[Janet Jackson]]'s "[[Wardrobe Malfunction]]" at the [[Super Bowl]] halftime show in 2004 led to a period of increased [[Moral Guardians|Moral Guardianship]] of TV and radio, especially with regards to sexual content. [[Howard Stern]] and [[Opie and Anthony]] were forced to move to satellite radio to continue broadcasting uncensored, other shock jocks saw their careers torpedoed, and for a few years it became much more difficult to broadcast risque material. Meanwhile, the rest of the world (as well as many Americans) laughed at the US for being so hung-up on sex. In hindsight, this may have been the [[Jump the Shark]] moment for America's [[Moral Guardians]], showcasing the disconnect between them and a society that was becoming increasingly accepting of sexual content -- it's telling that, five years later, they proved to be impotent at putting up much of a challenge to [[MTV]]'s ''[[Jersey Shore]]''.
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** Speaking of digital distribution, [[Jonathan Coulton]] became the first artist to make a living solely from digital distribution, through a combination of iTunes-style "preview and pay for individual songs" model, [[One of Us|nerd appeal]], and tons of free advertising and publicity by said nerds.
* And speaking of the [[Loudness War]], it reached its apex/nadir in this decade (after kicking off late in [[The Nineties|the preceding one]]), with nearly every single major label release being brickwalled to the point where even the average, non-audiophile music listener started to notice it. People began to dread the rereleases of classic albums out of fear that their dynamics would be ruined in the name of MAXIMUM LOUDNESS.
* The other major controversial application of computer technology to music in the OughtsTurn of the Millennium was [[Auto-Tune]], a pitch correction software first released in 1997 that spread like wildfire through the music industry. Use of Auto-Tune was mainly reserved for its intended purpose until 2005 (with a few exceptions, namely Cher's 1999 song "Believe,") when rapper T-Pain used the technology to distort his voice into a robotic, artificial sound. Countless rappers, pop stars and R&B singers followed suit, to the point where Auto-Tune distortion became the new normal in popular music -- and all the while, other musicians kept using it to remove any imperfections from their singing. Needless to say, both applications are very controversial -- the pitch correction for making every singer sound nearly identical, and the distortion for being [[Follow the Leader|unoriginal]] -- and mere mention of Auto-Tune can start a [[Flame War]].
* [[Pop Punk|Pop-punk]] and [[Emo Music|Emo]] reached new heights of popularity, a boom that started in the late '90s with [[The Offspring]], Jimmy Eat World, [[Weezer]] and [[Blink -182]], and exploded in 2002 with [[Good Charlotte]], Simple Plan, [[Dashboard Confessional]] and [[Avril Lavigne]]. With it came the stereotype of their fans as being [[Emo Teen|wangsty teenagers]] wearing hoodies, dyed bangs and tight jeans who [[Appeal to Worse Problems|didn't know what "real" problems were like]]. The media would often treat emo as ''[[You Can Panic Now|the latest threat to your children!]]'', one that would make them depressed and suicidal, and emo kids would often find themselves subjected to violence. The backlash caused a lot of emo bands to vociferously deny that they were emo, out of fear of being hit with the stereotype.
* Indie rock becomes a major viable genre, with some of the bands in the genre leaving for major labels, although many stayed independent. Many of the bands in the genre have Top 100 albums in the United States - where once that would have been unthinkable - due to the fact that most indie rock fans (as well as fans of other specialist genres, such as jazz and alternative hip-hop) actually still care about listening to a full album, instead of a few singles cherrypicked off of it like many fans of Top 40 radio.
* Starting from 2001, Heavy Metal entered something of a second Golden Age. [[Nu-metal]] finally died an ugly death as new (or just newly-recognised) acts like Arch Enemy and [[Killswitch Engage]] completely outclassed them for talent, listenability and sheer heaviness. Killswitch went on to [[Trope Codifier|codify]] the [[Metalcore]] genre, which eventually became the new [[The Scrappy|scrappy]] genre in turn. Young bands like Trivium took a page from [[Progressive Rock|prog’s]] book and made high-level musicianship cool again, with epic overblown guitar wankery becoming not just called for by fans, but furiously demanded. [[Dragon Force (video game)]] took this new attitude [[Up to Eleven]] and their song "Through The Fire And The Flames" became the ''second'' hardest song ever to appear in ''[[Guitar Hero]]'' (screw you, [[Buckethead]]).
** Other tidbits from this busy little decade: [[Metallica]] checked into [[Creator Breakdown|rehab]] and made an excruciating documentary. The once-mighty [[Pantera]] broke up, and guitarist Dimebag Darrell was subsequently murdered on-stage in late 2004. [[Opeth]] came out of the shadows and began to inspire something like religious awe among their smallish fanbase. Thanks to [[One-Hit Wonder|Evanescence]], the vast symphonic compositions of [[Soprano and Gravel]] bands briefly took off before crashing again when [[Nightwish]] fired [[Face of the Band|Tarja]].
** And of course, inspired by the younger bands, many old campaigners got their acts together and hit their second wind -– [[Slayer]] got Dave Lombardo back, [[Iron Maiden]] got [[Bruce Dickinson]] back, [[I Am the Band|Dave Mustaine]] reformed [[Megadeth]], and even Metallica found a bass player who wasn’t a fan [[Butt Monkey]]. Zakk Wylde and his Black Label Society came out of [[Ozzy Osbourne|Ozzy’s]] shadow, even though Ozzy himself was still releasing albums and touring regularly. And best of all, the [[Moral Guardians]] left them all right the hell alone. Overall, the decade felt good, man.
* [[Genre Motif/Hip Hop|Rap music]], particularly [[Glam Rap]], threw off its violent stigma and became mainstream in the OughtsTurn of the Millennium, led by such artists as T-Pain, [[Lil Jon]], [[Jay- Z]] and Pitbull. White people who listened to rap were no longer stereotyped as [[Pretty Fly for a White Guy|disaffected middle-class youth clinging to an alien subculture]], but rather, were viewed in much the same way as fans of any other type of pop music -- possibly a bit conformist, but otherwise normal. Late in the decade, rap musicians were instrumental in the rise of the aforementioned Auto-Tune distortion technique... and also instrumental in [[Jay- Z|the backlash]] against Auto-Tune. The rise of glam rap has caused a lot of consternation from hip-hop "purists" and older fans who feel that the genre has abandoned its roots in favor of [[Money, Dear Boy|commercialization]], and that mainstream rappers are squeezing out the underground and making it harder for them to get recognition. A comparison can be made to the cycle that rock music went through in the '70s and '80s, with radio-friendly [[Progressive Rock]] and [[Hair Metal]] versus anti-commercial [[Punk Rock]] and [[Alternative Rock]].
* The dominant strains of popular music for much of the decade were [[Glam Rap]] (see above) and contemporary R&B ([[BeyonceBeyoncé]] and [[Rihanna]] being among the bigger names). Dance pop spent most of the OughtsTurn of the Millennium out of the spotlight with [[Contractual Purity|an increasingly troubled]] [[Britney Spears]] carrying its torch, until around 2008-09, when [[Lady Gaga]] and [[KeshaKe$ha]] (and a post-[[Career Resurrection]] Britney) revived the genre and put it back on the charts.
* Proving that there is indeed somebody upstairs answering prayers, [[Led Zeppelin]] briefly reunited in late 2007. In fact, many bands popular in the 70s and 80s held reunions during this period.
* [[Visual Kei]] began to grow in popularity. With the spread of the internet, bands new and old, ranging from Oshare pop-punk to dark [[Heavy Metal]] began to gain attention and respect among fans worldwide. (And as a result, non- [[Visual Kei]] Japanese [[Heavy Metal]] bands also began to gain fans outside of Japan -- note [[Loudness]] and [[Galneryus]] getting more attention) The genre actually began to decline somewhat in Japan itself along with [[Heavy Metal]], but as the Naughts ended, old bands began to reunite and reform ([[X Japan]] and [[Luna Sea]] being two of the most well known) and both declared intentions toward success outside of Japan.
* [[Radiohead]] followed up their 1997 masterwork ''OK Computer'' with 2000's weird, largely electronic, often guitarless ''Kid A''. Although initially a [[Love It or Hate It]] album that caused a [[Broken Base]], it became embraced by the band's fanbase almost entirely by decade's end. The band's next two albums, ''Amnesiac'' and ''Hail to the Thief'' continued their acclaim streak. Then 2008, the band broke from EMI and released ''In Rainbows'' on their website. The day it was announced. [[Wham! Line|For whatever price you pleased]], including free. Whereas a sizable chunk of the downloads were indeed listed as $0.00, many fans chose to pay and others paid for a [[Limited Special Collectors' Ultimate Edition|premium option]] that included exclusive music. Even after all this, when the record was actually physically released by indie label XL Records a few months later, it still debuted at #1 in both the US and UK.
* [[Country Music]] entered a weird time during this decade. While country has been developing a pop feel since Garth Brooks in the early 90's, today's country, especially during the second half of the decade, had a pop flair that was much more organic (Previous country-pop acts such as Shania Twain and Faith Hill started much more traditionally, but developed pop leanings later.) The newest batch of country artists are under the age of thirty and grew up in the wake of the massive success of Madonna and Michael Jackson (as did ''everybody'') and obviously have had this bleed over into their music. Taylor Swift is the most famous, but others such as Sugarland, Thompson Square, Lady Antebellum and Gloriana are right behind her. Of course, this is a '''MASSIVE''' [[Broken Base]] in country right now.
 
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== Technology ==
* This was the age when geek culture invaded the mainstream, and society's love of technology reached levels not seen since the gee-whiz, "''science!''"-loving '50s. Between the proliferation of comic book movies, the rise of [[Anime]] and [[Manga]] in the West, the critical acclaim received by "genre" series like ''[[Lost]]'' and ''[[Battlestar Galactica Reimagined(2004 TV series)|Battlestar Galactica]]'', the growing mainstream acceptability of video games, and most importantly, the increasing reliance of modern society on computers and the internet, all of a sudden it was acceptable, if not even encouraged, for one to be a geek. Celebrities like [[Rosario Dawson]], [[Vin Diesel]] and [[Kristen Bell]] won fans with [[One of Us|their self-admitted nerdiness]], video game and comics T-shirts were worn with pride, and of course, there's [[TV Tropes]] and [[This Very Wiki]]. Even [[Barack Obama|the President of the United States]] joined in on the action, with his geekiness, computer-savvy and ability to mobilize supporters on the internet playing a key role in his winning the 2008 election. And then there was the film juggernaut that is the [[Marvel Cinematic Universe]], starting with ''[[Iron Man (film)|Iron Man]]'' in 2008.
* The Internet really started developing (that is, of course, if corporate assimilation and conglomeration are to be defined as progress) throughout this decade. Perhaps the biggest indicator of online growth was the consolidation of various websites. Whereas early on, you could conceivably find about 30 sites on which to shop for electronics or search for other sites, a few frontrunners started emerging from the pack. Amazon started swallowing up the e-tailers, [[Google]] was the predominant search engine, and [[Wikipedia]] slowly became the be-all end-all for information.
* [[Friending Network|Friending networks]] were ''hugely'' popular throughout the decade; it would not be uncommon for people to do most of their interaction online by the late '00s. [[Blog|Blogs]]s (particularly [[Live JournalLiveJournal]]) pioneered the idea of social networking, Friendster and later [[Myspace]] refined it, and [[Facebook]] turned into a massive cash cow. Internet Relay Chat, an older, non-corporate, and decentralised text-based chatting system, was usurped by Twitter.
* By the end of the decade, everything that could feasibly have Internet access did -- cell phones were the most obvious among these.
** Even without Internet access in the traditioinal sense, a lot of things are wi-fi enabled for more simple reasons, including alarm clocks with wi-fi which automatically reset themselves in the event of a power outage.
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{{reflist}}
[[Category:The Oughts{{BASEPAGENAME}}]]