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"Join the Army," They Said: Difference between revisions
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** This problem was itself averted in British adverts for the Royal Marine Commandos, where a series of extremely un-glamorous images were shown, ranging from crawling through knee-deep filth to getting stuck in an underwater crawlspace. At each one, the text asked "When would you give up, here? Here? Don't even bother filling in the form." It seems odd at first, but then, like the Ranger ad mentioned above, the idea of the campaign was likely to persuade people that there was a certain amount of ''pride'' on offer for actually achieving something difficult.
*** There's a reason the recruiting slogan for the Commandos was "99.9% need not apply" at one point. This changed when the Royals found that, suddenly, 99.9% didn't apply, and they couldn't get enough recruits. Now it's a challenge: "Do you have the strength of mind to be a Royal Marine Commando?"
* The current US Army (and Army Reserve) commercials have the slogan, "There's strong, and then there's Army strong." Which makes it sound like a commercial for a household cleaner. It is at least marginally better than their recruitment ''website'' URL, which sounds like a cheer: Go Army.com. (Reports of the Army using [[
** "Army Strong?" [[Hulk Speak|HULK STRONG!! WAAAUGH!!!]]
** It still beats "Army of One" without breaking a sweat. Maybe they'll bring that one out again when they develop [[Powered Armor]], but until then, it's plainly false advertising. And also invited gibes like "If you join we can change the sign to Army of Two!", "Rapidly Becoming an Army of One" and similar.
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