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Despite a minor hit with Modern English's "I Melt With You" in 1983 and a huge success with M/A/R/R/S' [[Sampling|sampletastic]] "Pump Up the Volume" in 1987, 4AD were always more of a [[Cult Classic]] UK-focused label, which led them to signing a distribution deal with [[Warner Bros Records]] in 1992. This is considered a sign of the end of "classic 4AD", as many of its flagship bands were leaving or disbanding, and Watts-Russell himself left the label in 1999, but it remained active. Its importance was recognised by the Beggars Group in 2008 through a reorganisation that merged many of its subsidiary labels into 4AD (including Beggars' Banquet itself).
{{examples|"Classic" 4AD artists include
* The [[Cocteau Twins]]
* [[Dead Can Dance]]
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