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** [[Lampshade Hanging|Lampshaded]] or at least poked fun at by the punny item descriptions. SoBay, for example, is described as a drink that has uncanny popularity in Internet auctions.
** And who could forget BauerBar, said to have enough energy packed to "keep you going for [[24]] hours straight".
** Not to mention [[Battlestar Galactica
* This trope goes all the way back to GameTek's MS-DOS and Commodore 64 adaptations of ''[[The Price Is Right]]'', released in 1990.
* ''[[Resident Evil 2]]'' had plenty of these, such as a fast food wrapper from "Burger Kong," a "Taxago" gas station, and vending machines selling "Cho Cho Cola" in a red can, and "Cool Soda" in a blue can with a white recurved stripe; because the stripe is also a trademark of Coca-Cola, the former was replaced in later releases by a plain black can, the latter by a coffee machine. And there's a cigarette billboard that resembles the Marlboro brand, only green (looks like Capcom didn't know Marlboro sells a menthol...).
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* In the [[Call Back]] scene from Telltale's ''[[Back to the Future: The Game|Back to The Future]]'', the label on the mall is JPPinney.
* Some of the civilians in ''[[Prototype (video game)|Prototype]]'' wear New York Bets sportswear. At least one player for the Bets appears to be #5 Trillo.
* ''[[Sword of the Stars]]'' has, among others, [[Battlestar Galactica
* The original ''[[Transport Tycoon]]'' used real names for trains/trucks/planes. In ''Transport Tycoon Deluxe'', however, they changed these names to something that sounds similar (for example, "EuroStar -> AsiaStar).
* Averted with ''[[Duke Nukem]]''. Soon after the launch of the first game, the name was changed to "Duke Nukum" because of the character Duke Nukem from ''[[Captain Planet and the Planeteers]]''; however, since the name was not trademarked, they switched back to "Duke Nukem".
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