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{{quote|''"Without Blu-Ray, your HDTV is just a TV."''|'''[[Slogan|Marketing slogan]]'''}}
Blu-ray is a relatively new optical media format introduced by the Blu-ray Disc Association, an industry consortium which includes [[Sony]], Philips, Apple, Panasonic and many others. It is now the standard format by default for high-definition digital media. The discs are the same physical size as a DVD, but have a capacity of 25 gigabytes per layer (discs are currently at one or two layers), large enough for a feature-length film stored at 1080p resolution with significant leftover space. The Blu-ray format is used by the [[
All that space comes with a drawback. The read and seek speeds of the new disc are only marginally faster, while the capacity is much higher, leading to long load times for games released on this format. The problem is not as noticeable during movies, which are of course strictly linear. But it becomes even more noticeable when burning, although those wishing to back up hard drives would need a lot of time anyway.
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The format's name comes from the blue-colored laser used to read the disc. A blue laser has a shorter wavelength than the red ones used for DVD players (and infrared for CDs), and thus can pick out the much smaller physical data tracks on the disc, allowing one to pack more data on a given area.
Ironically, Sony is currently up against LG in a patent war regarding Blu-ray technology, starting when LG tried to get the [[
Currently, a variant of the format, The Blu-Ray hybrid (Movie and a Game in one disk) has just started being available to the public, but as of this writing, only 5 ([[Macross Frontier|Macross Frontier ~The Last Songstress~]] being the 1st, the hybrid versions of [[Top Gun]] and [[Days Of Thunder]], the [[
Unlike DVD where there were only two movies on launch day for the format, Blu-ray launched with seven films <ref>''[[50 First Dates]]'', ''[[House of Flying Daggers]]'', ''[[XXX]]'', ''[[Hitch]]'', ''[[Underworld Evolution]]'', ''[[The Fifth Element]]'' and ''[[The Terminator]]''</ref> that can all lay claim to being the "first Blu-ray title''.
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