Bottled Cool: Difference between revisions
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{{trope}}
{{quote|''"Sorry I'm late. My pool game ran long at the jazz club."''|Joe Camel, ''[[Futurama]]''}}
When you're selling people a lawnmower or a vacuum cleaner, you can emphasize the technical superiority of your product: our lawnmower mows the lawn better, our vacuum cleaner cleans... the vacuum better, that sort of thing.
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If your product has to be sold on subjective appreciation, however, you can appeal to something more basic: the desire to be popular. Instead of telling people how great the product is, you tell them how great they will become if they buy the product. Cool is as cool does, after all. See also the [[Bandwagon Technique]].
In fact, using the product may make you so cool that you [[Love Is in the Air|become irresistible]]. See [[Sex for Product]]. A basic premise behind [[Perfume Commercial
{{examples}}
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* Miracle Whip. Yes...Miracle Whip, the pseudo-mayonnaise, is now running an ad campaign styled like this. ''"We're Miracle Whip, and we will not tone it down."''
** It gets better - [[Stephen Colbert]] complained about Kraft dissing mayonnaise and tried to introduce his own counter-ad. Shortly thereafter, Miracle Whip bought ad time during Stephen's show and ran three ads with new narration taunting Stephen by name.
* Dos Equis beer has [[The Most Interesting Man in the World]], who shows what can happen when this trope is played with a wink and a nudge (pure concentrated '''awesome
{{quote|Stay thirsty, my friends.}}
* Played straight in ads for Smirnoff Ice, which feature model-perfect twentysomething hipsters throwing impromptu raves in unlikely places such as subway cars and abandoned gas stations, with Smirnoff Ice as the drink of choice.
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=== Technology ===
* There's a series of digital camera ads with former
== Parody Examples ==
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=== Live Action Film ===
* ''[[Anchorman: The Legend of Ron Burgundy]]'' has Sex Panther by Odeon. It's illegal in nine countries. It's made with bits of real panther, so you know it's good. {{spoiler|It smells like bigfoot's dick.}}
{{reflist}}
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