Bottled Cool: Difference between revisions
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If your product has to be sold on subjective appreciation, however, you can appeal to something more basic: the desire to be popular. Instead of telling people how great the product is, you tell them how great they will become if they buy the product. Cool is as cool does, after all. See also the [[Bandwagon Technique]].
In fact, using the product may make you so cool that you [[Love Is in the Air|become irresistible]]. See [[Sex for Product]]. A basic premise behind [[Perfume Commercial
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=== Technology ===
* There's a series of digital camera ads with former ''[[That '70s Show]]'' star Ashton Kutcher disrupting various hip functions, lately a fashion
== Parody Examples ==
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