Brand X: Difference between revisions
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* In [[The Eighties]], "Generic" products distinguished by plain white labels and simple black or dark blue lettering were commonly available for a brief time; and were popular due to their lower cost. Some of these were actual name-brand products sold under what the industry terms "white-label" packaging. (Example: generic "Beer", as see in ''[[Repo Man]]'', was typically Lucky Lager.) The minimalist look was replaced later in the decade by "store brand" product packaging.
** Canadian grocery chain Loblaws® has a store brand known as ''No Name®'' to this very day. The brand, which débuted in The Seventies, typically presents products in otherwise-blank bright yellow packaging with plain black type – the pretext being, presumably, that the consumer isn't paying for the name or the packaging. And yes, ''No Name[[Tradesnark™|™]]'' [https://www.ic.gc.ca/app/opic-cipo/trdmrks/srch/viewTrademark?id=0469972&lang=eng holds] [https://www.ic.gc.ca/app/opic-cipo/trdmrks/srch/viewTrademark?id=0525342&lang=eng multiple] [https://www.ic.gc.ca/app/opic-cipo/trdmrks/srch/viewTrademark?id=0640916&lang=eng Canadian] [https://www.ic.gc.ca/app/opic-cipo/trdmrks/srch/viewTrademark?id=1599639&lang=eng trademark] [https://www.ic.gc.ca/app/opic-cipo/trdmrks/srch/viewTrademark?id=1712719&lang=eng registrations]™.
* For a short while, there ''was'' a pop group called Brand X.
* In the Czech Republic, in reaction to just about any advertisement for washing powders comparing their product with a "common washing powder", one company actually started making a washing powder of that name.
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