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Sometimes, we hear about a character who doesn't really line up with they way they've been described, whether it be [[Informed Ability|their abilities]] or [[Informed Attribute|their personality]]. Sometimes, though, this information all comes from a second character who is simply ''amazed'' at this character. They sing their praises, gushing their little hearts out. Okay, that's all well and good, Mister Fervent Admirer, but why are you praising them so openly?
This is what is known as
Remember, it's only really shilling when we don't know why such praise and admiration is being given. If they've already shown they can back it up, it probably doesn't count.
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Compare [[Informed Attribute]], [[Informed Ability]] and [[Creator's Pet]], the last of which is what happens when this goes wrong and the fans just end up ''hating'' the shilled character. May lead to [[Stop Worshipping Me!]] if it's to the person's face and they're more modest. A character who shills himself ''in-universe'' may be a [[Fake Ultimate Hero]] or [[Miles Gloriosus]].
Not to be confused with [[Character Shill]].
{{examples}}▼
▲{{examples}}
== Anime and Manga ==
* In ''[[Gundam Seed Destiny]]'' Heine Westenfluss is set up as an ace pilot like Athrun as well as charming and a really nice guy. Unfortunately, he doesn't get a chance to live up to his extreme reputation since {{spoiler|he dies too soon.}}
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